Video Social Media Research Articles

Analysis of the Use of Gen Z Terminology on the Purchase of Fashion Trends of Jims Honey Products on the Tiktok Platform

The study aims to find out the level of use of the term gen z in the TikTok platform towards the purchase of Jims Honey fashion products. The research was also made to find out what words Jims Honey uses in their fashion content on TikTok. The information in this study was obtained by listening to words or terms written on TikTok social media videos. The method used in the study is the Qualitative Descriptive Method. Information processing is carried out using documentation on the TikTok platform. This study was also made to determine the influence of the use of the term gen z or slank language on costumer purchase decisions. The results of this study show that the level of use of the term gen z in the TikTok platform increases the attractiveness and interest of consumers or costumers in purchasing fashion trends on Jims Honey products.

Phrasing Crisis Communication: How are Distinct Crisis Response Strategies Put Into Words?

This study employs a quantitative content analysis to investigate how reputation-restoring crisis responses (i.e., denial, diminishment, and apology) from organizations and public figures are verbalized. In addition, this study examines if distinct crisis response strategies are systematically associated with particular language categories (i.e., language abstraction, uncertain language, passive voice, and emotional language). By analyzing 179 audiovisual crisis messages (e.g., press conference broadcasts, television interviews, social media videos), this study shows that denials are generally expressed in the most concrete way (i.e., precise numbers), diminish strategies in the most uncertain way (i.e., hedges), and apologies are the most emotionally charged, primarily referring to the emotions of sadness and shame. These findings highlight the significant role of language in crisis communication and help practitioners in the field to become aware of key linguistic features that could influence the effectiveness of a crisis message.

Appearance-enhancing masticatory muscle exercises and their potential impact on masticatory muscle symptoms: A netnographic study and scoping review

ABSTRACT Objective Videos containing exercises for masticatory muscles to enhance esthetic appearance are published on social media platforms. The aim of the study was to find out the nature of the exercises and whether they could have an impact on the health of the masticatory muscles. Method For the netnography, social media videos of jaw area exercises were collected as material and reviewed. The literature review investigated the effect of voluntary masticatory muscle exercises. Results 71 videos were collected, with none referring to scientific evidence. Muscle exercises found by netnography were isometric exercise of the masseter muscles. The scoping review revealed isometric exercise of the masticatory muscles can cause symptoms in the masticatory system in temporomandibular disorder patients. Conclusion Non-professional masticatory muscle exercises should be considered in the etiology of muscle-related TMD. Dental professionals should to explore social media platforms to be aware of content about dental issues.

A deep learning algorithm for KOL segmentation on social media videos

A deep learning algorithm for KOL segmentation on social media videos

Hedonism and Opinion Leadership Influence on Consumer Behavior in the Context of First-Class Flights from Short Videos on Social Media

ABSTRACT Short videos have become an important driving force of social media. This study aims to understand how the perception of luxury goods, their associated brand experience and purchase intentions are affected by hedonism and social media influencers via social media videos. This research collects 383 samples from Mainland China using an online survey. The data are analyzed using structural equation modeling (SEM). The results indicate hedonism and influencer leadership directly and indirectly influence purchase intentions. The results show that more hedonic consumers or consumers who believe in influencers are more likely to have a positive first-class flight experience. This study also confirmed that brand experience and perceived luxury provide a mediating role on virtual world content. The findings offer new knowledge to researchers and industry in the luxury tourism context. Finally, theoretical and managerial implications are provided.

Can Influencer Persona Increase the Effectiveness of Social Media Video Ads? The Mediating Effect of Consumer Perceptions of Self

Persona, a special means of image management by social media influencers (SMIs), has become a trending phenomenon and it is expected to substantially affect SMIs’ persuasiveness and ad effect. This study aims to explore the impact of SMIs’ personas constructed through personal values on the effectiveness of social media video ads. Adopting the Stimulus-Organism-Response (S-O-R) framework, this study validates how SMIs’ personas constructed through self-enhancement values and self-transcendence values affect consumer cognitive processes and responses. Consumer behavioral intentions are used to verify the effectiveness of ads derived by SMIs. The findings reveal that influencers’ personas constructed by values can promote consumer purchase intention and forwarding intention. Consumer perceptions of self (i.e., ideal self and actual self) have a mediating role. Results also show that SMIs’ personas with self-enhancement values are more effective in stimulating female consumers’ forwarding intention, whereas personas with self-transcendence values are more influential in female consumers’ purchase intention. This study enriches the influencer marketing literature by providing a more tailored understanding of the impact of SMIs’ personas and extending the applicability of value theory. It also provides insights for stakeholders involved in influencer marketing on how to significantly capitalize on the benefits and deploy marketing campaigns.

Crowd behavior detection: leveraging video swin transformer for crowd size and violence level analysis

In recent years, crowd behavior detection has posed significant challenges in the realm of public safety and security, even with the advancements in surveillance technologies. The ability to perform real-time surveillance and accurately identify crowd behavior by considering factors such as crowd size and violence levels can avert potential crowd-related disasters and hazards to a considerable extent. However, most existing approaches are not viable to deal with the complexities of crowd dynamics and fail to distinguish different violence levels within crowds. Moreover, the prevailing approach to crowd behavior recognition, which solely relies on the analysis of closed-circuit television (CCTV) footage and overlooks the integration of online social media video content, leads to a primarily reactive methodology. This paper proposes a crowd behavior detection framework based on the swin transformer architecture, which leverages crowd counting maps and optical flow maps to detect crowd behavior across various sizes and violence levels. To support this framework, we created a dataset comprising videos capable of recognizing crowd behaviors based on size and violence levels sourced from CCTV camera footage and online videos. Experimental analysis conducted on benchmark datasets and our proposed dataset substantiates the superiority of our proposed approach over existing state-of-the-art methods, showcasing its ability to effectively distinguish crowd behaviors concerning size and violence level. Our method’s validation through Nvidia’s DeepStream Software Development Kit (SDK) highlights its competitive performance and potential for real-time intelligent surveillance applications.Graphical abstract

Joint training strategy of unimodal and multimodal for multimodal sentiment analysis

With the explosive growth of social media video content, research on multimodal sentiment analysis (MSA) has attracted considerable attention recently. Despite significant progress in MSA, there remains challenges: current research mostly focuses on learning either unimodal features or aspects of multimodal interactions, neglecting the importance of simultaneously considering both unimodal features and intermodal interactions. To address the aforementioned challenges, this paper proposes a fusion strategy called Joint Training of Unimodal and Multimodal (JTUM). Specifically, this strategy combines unimodal label generation module with cross-modal transformer. The unimodal label generation module aims to generate more distinctive labels for each unimodal input, facilitating more effective learning of unimodal representations. Meanwhile, cross-modal transformer is designed to treat each modality as a target modality and optimize it using other modalities as source modalities, thereby learning the interactions between each pair of modalities. By jointly training unimodal and multimodal tasks, our model can focus on individual modality features while learning the interactions between modalities. Finally, to better capture temporal information and make predictions, we also added self-attention transformer as sequence models. Experimental results on the CMU-MOSI and CMU-MOSEI datasets demonstrate that JTUM outperforms current main methods.

The Role of Technological Media in the Character Building Education Process for Generation Z: A Literature Review

This research aims to determine various technology-based media used in the world of education to shape character for Generation Z Research design and method should be clearly defined. The method in this research is a literature review of various research studies published in Scopus-indexed journals. This is the basis for researchers to choose general keywords, namely "technology media," "Generation Z," and " character education. " These keywords are then used to obtain internal literature data from the Scopus database. The search was carried out in the period 2010 – 2024.The search results obtained 57 metadata, including titles and abstract and analysis was carried out with the help of VOSviewer to find patterns of interrelationship between studies. The result showed learning media, character and character education, and Generation Z began to be discussed in 2020, so research discussing this can still be said to be new research. The visualization image above shows that most of the research that has been carried out discusses students and education. In contrast, more research needs to be carried out regarding learning media. Research on character education and Generation Z is also based on the above visualizations, which previous researchers have yet to carry out much. Based on the research that has been conducted, it can be seen about several benefits from using technology-based learning media, such as AR Alphabet Book, Game Animation Software, Whiteboard Animation Video, Visual Based Learning, Social MediaVideo Games, Visual Game Character Design Digital Anti-Corruption, Interactive Teaching Physics Materials, and E-Assessment

Retraction notice: Inside out. Social media videos and destination branding. Neuromarketing using EEG technique

Retraction notice: Inside out. Social media videos and destination branding. Neuromarketing using EEG technique

An Artificial Review of Jesus’s Torah Compliance and What That Might Mean for Jews and Gentile Christians

The Torah is central to Judaism. Jesus’s relationship with it sparks conflict with Christianity. Some Jews think that Jesus violated the Torah, while some Christians believe that he sinlessly followed it. This clash escalated on 22 June 2023, when Ultra-Orthodox Jews protested a Messianic convention in Jerusalem. Social media videos and comments highlighted Jesus’s purported Torah compliance, placing Matthew 5:17 at the center stage. The comments proved indicative of the gaps within the literature as neither determined all the unique Written and Oral Torahic/legal issues raised within the Gospels nor quantified the extent of Jesus’s compliance. To address these gaps, this study employs artificial intelligence (LDA), statistics, and legal analysis and exegesis to determine Jesus’s compliance with the Torah, Mishnah, Talmud, and Mishneh Torah. The findings show the Gospels’ consensus: Mark, Luke, and John reflect that Jesus was non-Torah-compliant (14.80, 43.80, and 0.00%, respectively); Matthew states otherwise (70.80%). Overall, the study revealed that Jesus kept 79 of 162 Written and Oral Torah laws (48.80%). This study has significant implications for Christian doctrines, the definition(s) of sin, and the missionizing ethnoreligion members and serves as a case study that illustrates AI’s impact on religious authority (i.e., clergy, scholarship, and doctrines).

Unveiling the power of youtube in digital financial literacy

Research aims: The importance of digital financial literacy (DFL) as a core component of education is expected to grow in the digital age. Social media platforms have made huge improvements in their ability to support information sharing and the establishment of educational communities. A total of 30 samples were obtained from YouTube video creators in Indonesia, Malaysia, and the Philippines. The authors compared two models of User Engagement Rate in this study, specifically Commitment 1: Engagement Rate and Commitment 2: Total Engagement. The objective of this study is, thus, to investigate the characteristics of social media video content that resulted in greater user interaction on social media platforms, specifically in the context of using YouTube as a platform for digital financial literacy tools.Design/Methodology/Approach: The present study employed quantitative methodologies, specifically exploratory factor analysis and predictive regression models.Research findings: The findings indicate that the fluency of videos, vividness level, and content type exerted a substantial influence on user engagement rate when considered in an integrated way rather than individually. The factors of popularity and virality had a substantial impact on the rates of user engagement.Theoretical contribution/Originality: This study represents a pioneering investigation into the potential of YouTube as a catalyst for progress in the realm of financial education, with a specific focus on enhancing digital financial literacy. Practitioner/Policy implication: Collaboration between content creators, corporate partners, and government entities can be leveraged to produce a very successful and widely shared video, hence creating the lucrative potential for monetization.Research limitation/Implication: This study was limited to three countries located in the Southeast Asian region, serving as the residence for content providers.

Information literacy skills of health professions students in assessing YouTube medical education content

IntroductionYouTube is a popular social media video platform used by health professions students for medical education. YouTube videos vary in quality, and students need to be able to evaluate and select high-quality videos to supplement their learning. Evaluating the quality of YouTube videos is an essential information literacy skill, and the Association of College and Research Libraries updated the framework of information literacy to include collaborative platforms such as YouTube. Research is needed to understand and explore the information literacy proficiency of students in the health professions who are using YouTube videos as learning resources.MethodsThis exploratory expert-novice study investigated the information literacy proficiency of students in evaluating the quality of medical education YouTube videos. Students (n = 89) and experts (n = 23) evaluated three preselected medical education YouTube videos of varying quality using the Medical Quality Video Evaluation Tool (MQ-VET).ResultsResults of two-way mixed repeated-measures ANOVA found experts assigned significantly lower ratings to low- and medium-quality videos than students. In other words, students were less information proficient in selecting videos due to overrating source credibility, education quality, and production quality, along with having lower expectations and finding videos more useful.DiscussionThe tendency of students to overrate lower-quality videos raises concerns about their selection of educational content outside structured learning environments. If students select videos to watch outside the classroom, they could unintentionally learn medical skills from low-quality videos. These insights suggest a need for teachers to select only high-quality videos for students and for more focused curricular strategies to enhance students’ abilities in critically assessing YouTube resources for medical education.

Social Media and Nutritional Guidelines in Pregnancy.

Nutrition impacts health outcomes of pregnant people and their fetuses. Discussing nutrition with patients may be challenging for health care providers. In this vacuum, patients use social media for health information during pregnancy. Little is known about the type and quality of nutrition information that is available on social media. The aim of this study was to qualitatively explore the pregnancy nutrition messages contained in social media videos for content and evaluate the information's concordance with evidence-based guidelines. A review of current social media video content for nutrition in pregnancy was conducted across 4 platforms: YouTube, Instagram, Facebook, and TikTok. Content analysis was used to descriptively and categorically analyze the social media video content. In the 62 social media videos reviewed, most were not consistent with established guidelines, were inaccurate, or presented a homogenous and unrealistic image of the pregnant person. Four categories of nutrition in pregnancy social media information emerged: what to eat, what not to eat, what I ate: aspirational, and what I ate: rebellion. Few videos were produced by health care organizations. Some were produced by anonymous organizations, with the majority made by pregnant or postpartum people. Many were testimonial or confessional in style. Despite regulations requiring identification of paid posts and advertisements, it was difficult to discern if videos were authentic sharing of patient experiences or advertisements. There is incorrect and incomplete information on social media surrounding nutrition in pregnancy. Professional guidelines for nutrition in pregnancy are available but are not as accessible to patients as social media videos. Social media use is associated with disordered eating and increased risk of anxiety and depression. However, targeted interventions by health care providers that use social media platforms have been successful in the distribution of credible health information. Midwives and other health care providers should share evidence-based nutrition recommendation with patients to facilitate meaningful conversations around nutrition in pregnancy during in person and online interactions.

Blueprint for destigmatizing depression and increasing openness to treatment among adolescents using brief social contact-based videos: a qualitative study

BackgroundDepression is a major public health concern for adolescents, who exhibit low rates of connection to care despite significant needs. Although barriers to help-seeking such as stigma are well documented, interventions to address stigma and to increase help-seeking behavior are insufficient. Dissemination of short videos in social media offer a promising approach, but designing effective stimuli requires better insight into adolescents’ perspectives of their own experiences, barriers, and possible interventions.MethodsWe conducted 20 semi-structured interviews with adolescents recruited online via RecruitMe, a Columbia University clinical research registry, to explore their perceptions of depression stigma, barriers to care, the role of schools, and the role of brief video interventions. Thematic analysis guided our analytic approach.ResultsWe developed a model consisting of three major domains: (1) Barriers to Help-Seeking, which depicts participants debating their locus of control, naming social, parental, and peer stigma, and acknowledging systemic barriers; (2) Importance of School Systems, in which participants elaborated on the role of schools filling unmet needs and the importance of being taken care of; and (3) Role of Social Media Videos, characterized by adolescents who are seeking legitimacy, finding cultural authenticity, and working towards creating an accessible blueprint for better mental healthcare.DiscussionWe provide insights into adolescents’ perceptions of help-seeking for depression and what nuances they would hope to see reflected in future interventions, most notably school-based interventions and peer social media videos. Our study offers a steppingstone towards the creation of brief, social contact-based video interventions focused on destigmatizing depression and promoting openness to treatment among adolescents.

The Affordance of Visibility in the Social Media Videos of LGBT Nonprofits in Lebanon: (In)Visibilities, Representativity and Socio-Political Engagement

LGBT nonprofit organizations in Lebanon use social media videos to foreground the rights of sexual minorities in a society that institutionalizes homophobia. Employing content and thematic analysis to study twelve of these videos within the Lebanese sociopolitical context, I examine how the organizations enact the online affordance of visibility to transgress local hegemonic discourses and claim representativity and political rights. Engaging in politics online comes with the fear of offline homophobia. Lebanese LGBT nonprofits have therefore adopted strategies to mitigate offline persecution, including the invisibility of individuals within the visibility of the collective. They have also engaged in Pan-Arab activism and relied on local Arabic terms for sexual minorities to create a more nuanced activism for the Arab region than found in transnational LGBT activism. Keywords: LGBT, Lebanon, nonprofits, social media, visibility

Social media performance in school: Youth practice of humor and resistance through TikTok trends

Youth representations of school on social media offer critical glimpses of student conceptions of their roles and agency within the institution. Current research on youth public performances on social media applications such as TikTok describe them primarily as reflections of how social media use acts on youth and, less often, as ways that youth can develop agency through social media. Much less examined is how youth use social media to practice resistance to dominant narratives. Using literary scholar Mikhail Bakhtin’s concept of the carnivalesque as a lens into youth social media performances in and about school, this investigation asks to what extent do public social media videos in and about school allow for youth practice of resistance to dominant narratives of control. Focusing on two different samples of TikTok videos taken in school, the first a time sample of seven videos and the second a close reading of six videos of a hashtag-based search, this analysis examines humor and parody as a space of resistance in youth expression and emphasizes the need to consider how educators and systems create and uphold official hierarchies that necessitate a vibrant second world of youth-created play.

Inferring cascading effects of natural and built environments failures from social media videos in disasters

The objective of this study is to infer the cascading effects between disruptive events in disasters using content coding and imagery representation techniques on social media videos. It is well recognized that disaster events are cascading due to the dynamic interactions between natural and built environments. Understanding why and how the failures of natural and built environments such as road and vehicle damages cascade is critical for retrospective investigation and disaster adaptation. Social media provides high-volume and real-time data, which has been broadly used in disaster management. What's more, the immense availability of social media videos, which record the facts of disaster events with high spatial and temporal resolutions, provides a unique opportunity to review and uncover the cascading process in disasters. Here, we propose an analytical method from two theoretical perspectives: content understanding and the philosophy of cascading effects. First, we establish a content classification system to code social media videos with respect to specific disaster events. Then, an imagery representation approach is developed to capture the cascading effects based on the observed relations from the social media videos. To examine the application of these methods and to derive new insights for the cascading effects, we leverage empirical social media video data collected from Weibo, a popular Chinese microblogging platform, during Typhoon Lekima. The coding results show that social media videos contain a wealth of information regarding disaster impacts, enabling us to unveil the occurrences and processes of the natural and built environment failures. By establishing cascading relations among disaster failures, we can present a whole picture of the complex disaster events induced by typhoons. The proposed method and findings of this study can contribute to not only computational modeling of cascading failures within natural and built environment, but also informing the design and planning of cities in adapting to future disasters.

Debunking Mental Health Misperceptions in Short-Form Social Media Videos: An Experimental Test of Scientific Credibility Cues

ABSTRACT In recent years, short-form social media videos have emerged as an important source of health-related advice. In this study, we investigate whether experts or ordinary users in such videos are more effective in debunking the common misperception that talking about suicide should be avoided. We also explore a new trend on TikTok and other platforms, in which users attempt to back up their arguments by displaying scientific articles in the background of their videos. To test the effect of source type (expert vs. ordinary user) and scientific references (present or absent), we conducted a 2 × 2 between-subject plus control group experiment (n = 956). In each condition, participants were shown a TikTok video that was approximately 30 seconds long. Our findings show that in all four treatment groups, participants reduced their misperceptions on the topic. The expert was rated as being more authoritative on the topic compared to the ordinary user. However, the expert was also rated as being less credible compared to the ordinary user. The inclusion of a scientific reference did not make a difference. Thus, both experts and ordinary users may be similarly persuasive in a short-form video environment.

Inside out. Social media videos and destination branding. Neuromarketing using EEG technique

PurposeThis study aims to investigate the effectiveness of two types of social media videos used for destination image development: induced/commercial-oriented content and organic content (where content is made without commercial interest, such as vlogs classified as user-generated content).Design/methodology/approachExperimental research using “Emotive EEG” (electroencephalogram) in a controlled environment was conducted with 30 participants (20 males, 10 females), age range 18 to 26. Emotive EEG recording was performed while the participants watched both types of video clips. Test results for both groups indicate that induced content is preferred over organic content.FindingsThis study opens up future research avenues where neuromarketing’s “Marketer Friendly” EEG equipment can be applied to the customer selection process.Originality/valueMarketing analysts can gauge the interest and response of customers on different types of social media video content for destination marketing based on the findings of this study.