Realm Of Social Media Research Articles

Nasilje nad ženskami v politiki na družbenem omrežju X: nov način izražanja starih oblik nasilja?

The present study explores the escalating concern regarding violence against women in politics within the realm of social media. Rather than contributing to the further democratisation of public and political space, social media platforms have become conduits for thedissemination of hate speech, aggression, violence, and misogyny against women engaged in politics at various levels, be it local, national, or international. This study endeavours to address the critical questions surrounding violence against women in politics on social media and examines the related risks and consequences for women at various stages of their political careers, including parliamentarians and those only setting out on their political journeys.Employing critical discourse analysis and social network analysis, our research delves into the discourse on the X network during the two months leading up to the Slovenian parliamentary election in April 2022. Through the meticulous examination of over 300 handcollectedposts in the Slovenian language, we aim to elucidate the impact of the discourse on the X network on the pre-election events and assess the extent of violent and misogynistic content directed at women actively participating in the election campaign. Our findingsreveal that misogynistic and violent attacks published on X manifest themselves in diverse forms of expression, targeting women with high prospects of achieving favourable election results and those expressing critical views towards the government. The overarching objective of these violent and misogynistic activities transcends mere psychological harm and theinstillation of fear; instead, they aim to induce a sense of inferiority and dissuade women from active political participation, compelling them to retreat from the public sphere intothe private domain.

Between the Archive and the Feed

This article discusses feminist performance and internet art practices of the 21st century through the lens of Boris Groys’s theory of innovation. It analyses works by Signe Pierce, Molly Soda, and Maya Man, to position practices of self-documentation online in exchange with feminist art histories of performance and electronic media. The text proposes that the discussed contemporary art practices fulfil the process of innovation detailed by Groys through a process of re-valuation of values via an exchange between the everyday, trivial, and heterogenous realm of social media (‘the profane’) and the valorised realm of cultural memory (‘the archive’). Using digital ethnography and contextual analysis, framed by the theory of innovation, the text introduced ‘content value’ as a feature of contemporary art on the Internet. The article demonstrates how feminist internet art practices expand on cultural value through the realisation of a process of innovation via an intra-cultural exchange between the feed and the institution.

Exploring Food Safety Emergency Incidents on Sina Weibo: Using Text Mining and Sentiment Evolution

Food safety remains a crucial concern in both public health and societal stability. In the age of information technology, social media has emerged as a pivotal channel for shaping public opinion and disseminating information, exerting a substantial influence on how the public perceives incidents related to food safety. This study specifically focuses on the “Rat-Headed Duck Neck” incident as a case study, conducting a comprehensive analysis of extensive social media data to investigate how online public discourse molds perceptions of such events. To accomplish this research, data were initially gathered using a custom web crawler technology. These data encompassed various aspects, including user interactions, emotional expressions, and the evolution of topics. Subsequently, the study employed an innovative approach by combining BERT-TextCNN and BERTopic models for a thorough analysis of sentiment and thematic aspects of the textual data. This analysis provided insights into the intricate emotions and primary concerns of the public regarding incidents related to food safety. Furthermore, the research harnessed Gephi, a network analysis tool, to scrutinize the dissemination of information within the network and to monitor dynamic shifts in public opinion. The findings from this study not only shed light on the role of online public sentiment in the propagation of food safety events but also provide fresh perspectives for policymakers and business leaders when responding to similar crises, taking into account the subtleties of online public sentiment. These innovative methodologies and findings significantly enhance our comprehension of public responses to food safety incidents within the realm of social media.

The Dominance of TikTok in Shaping Online Purchasing Intention

In recent years, TikTok has emerged as a dominant force in the realm of social media, captivating millions worldwide with its short-form video content. This paper explores the significant influence of TikTok on consumers' online purchase intentions. Through an examination of relevant literature and empirical studies, the paper elucidates the mechanisms through which TikTok impacts consumer behavior and decision-making processes. It delves into the role of user-generated content, influencer marketing, and algorithmic recommendations in shaping consumer preferences and driving purchase intentions on the platform. Additionally, the paper discusses the unique features of TikTok, such as its immersive and engaging format, personalized content delivery, and seamless integration of e-commerce functionalities, which contribute to its efficacy as a persuasive tool for brands and marketers. Furthermore, the paper highlights the implications of TikTok's dominance for businesses seeking to leverage the platform for marketing purposes and outlines strategies for effectively harnessing its potential to enhance online sales and brand engagement. Overall, this paper sheds light on the transformative influence of TikTok in the digital landscape and underscores its pivotal role in shaping contemporary consumer behavior and purchase intentions.

The Effectiveness of Tiktok in Increasing Brand Awareness Among Users

Technological advancements have revolutionized marketing strategies, particularly in the realm of social media. As businesses recognize the importance of brand awareness in consumer decision-making, platforms like TikTok have emerged as powerful tools for enhancing brand visibility. Despite its rapid rise in popularity, TikTok's effectiveness in increasing brand awareness remains underexplored. This study investigates "The Effectiveness of TikTok in Increasing Brand Awareness Among Users" with three primary objectives: (RO1) to identify the effect of Mobile Application Values, Information Quality, System Quality, and Influencer Trust on Brand Awareness; (RO2) to identify the effect between Brand Awareness and Word of Mouth; and (RO3) to analyze the effect between Brand Awareness on Purchase Intention. The research adopts a quantitative approach, utilizing a questionnaire distributed to B2C TikTok users. A sample size of 343 respondents was determined using stratified sampling. Descriptive and regression analyses were conducted to interpret the data. The results indicate that Mobile Application Value, System Quality, and Influencer Trust significantly influence Brand Awareness on TikTok, while Information Quality does not exhibit a significant effect. Moreover, Brand Awareness positively impacts both Word of Mouth and Purchase Intention, underscoring its pivotal role in consumer behavior. This study contributes to a deeper understanding of TikTok's potential as a branding tool and offers practical insights for marketers seeking to leverage the platform effectively. Despite limitations in sample size and survey biases, the findings provide a foundation for future research and the refinement of marketing strategies in the dynamic landscape of social media.

The role of virtual influencers in environmental messaging: a case study of Noonoouri

ABSTRACT In the realm of social media, virtual influencers have become influential voices in advocating for environmental sustainability. This research investigate their communication strategies and audience responses. Through qualitative analysis, we explore how virtual influencers, exemplified by Noonoouri, convey environmental messages on Instagram and how audiences respond to these messages. Our findings reveal that virtual influencers employ a multifaceted approach, utilizing informative content and captivating visuals to engage audiences and promote sustainability. Audience responses predominantly reflect admiration, inspiration, and support for virtual influencers’ advocacy efforts, highlighting their effectiveness in driving environmental awareness and action. By applying Social Performance Theory as a theoretical framework, this study provides insights into the symbolic interactions and cultural dynamics inherent in influencer communication. The implications of our research extend to informing stakeholders interested in leveraging virtual influencers for sustainability promotion, contributing to the growing body of knowledge in environmental communication and digital marketing. This also contributes to the understanding of the role of media and technology in the social construction of environmental problems and solutions.

Performance Analysis of NLP-Based Machine Learning Algorithms in Cyberbullying Detection

In today's pervasive online landscape, the escalating threat of cyberbullying demands advanced detection and mitigation tools. This study utilizes Natural Language Processing (NLP) techniques to confront this imperative challenge, particularly in the dynamic realm of social media, focusing on tweets. A comprehensive NLP-based classification methods is deployed to uncover instances of cyberbullying. Nine prominent machine learning algorithms are meticulously evaluated: Logistic Regression, Decision Tree, Random Forest, Naive Bayes, K-Nearest Neighbor, Support Vector Machine, XGBoost, AdaBoost, and Gradient Boosting. Through the analysis, encompassing accuracy, precision, recall, and F1 score metrics, the study offers insights into the strengths and limitations of each approach. The findings carry profound implications for online user safeguarding and cyberbullying prevalence reduction. Notably, Random Forest and XGBoost classifiers emerge as pioneers with accuracy rates of 93.34% and 93.32%, respectively. This comparative research underscores the pivotal role of expert algorithmic choices in addressing the urgency of cyberbullying and has the potential to be a valuable resource for academics and practitioners engaged in combatting this pressing societal issue.

Explaining Differential Involvement in Cross-Movement Coalitions on Social Media: the #StopHateForProfit Campaign

Social movements form coalitions to gain leverage and achieve mutual goals, however little is known about how coalitions work, especially in the realm of social media. In this paper we examine the 2020 #StopHateForProfit coalition which pressured corporations to pull their advertising spending from Facebook because of its permissive content moderation policies toward disinformation and hate. From the digital traces of the campaign on Twitter, we explain the participation differentials among coalition social movement organisations (SMO) partners and their followers. The findings show that the coalition's centrality to movement agenda, the ideological homogeneity of followership, and the SMO partners and their followership's central positions in the communication network led to the highest and most time persistent participation rates. Our counter-intuitive findings extend the literature on social movements coalitions by suggesting that multi-issues, “big tent” movements with ideological breadth may find invoking the core of their large followership rather challenging despite the ease of participation afforded by social media.

The Role of Digital Literacy in Optimizing Social Media for MSMEs in the Digital Economy Era

In today's rapidly evolving digital landscape, business operators must adeptly understand and evaluate information, particularly in digital formats. Within the realm of social media, digital literacy is indispensable, enabling individuals and organizations not only to utilize these platforms but also to harness them strategically and securely. Proficiency in digital literacy, which includes a comprehensive understanding of various social media features, is crucial for SMEs striving to achieve their business objectives through social media. The impact of digital literacy on social media utilization by SMEs is profound. With robust digital literacy skills, SMEs can refine their marketing strategies, produce compelling content, manage customer interactions efficiently, and safeguard their enterprises from digital threats. Conversely, insufficient digital literacy can hinder SMEs' ability to capitalize on social media opportunities and fully realize their potential. Consequently, advancing digital literacy is vital for SMEs to remain competitive and thrive in today's digital marketplace.

Data Privacy in Social Media: Awareness and Comfortability of Mathematical Computing Course Session I 2023/2024 Sultan Abdul Halim Mu'adzam Shah Polytechnic’s Students

The increasing integration of social media into daily lives of individuals has raised significant concerns about data privacy. As users actively engage with various platforms, the extent to which they are aware of the privacy implications and their comfort levels with the use of personal data become vital issues. This study aimed to identify social media platforms that are often used by students, their level of awareness towards social media data privacy policy and their comfortability towards data privacy by social media companies. The respondents in this study comprises of 106 male and female students. The data are analyzed descriptively by mean, frequency and percentage. The level of awareness towards social media data privacy policy is high with average mean score 3.94, WhatsApp is the often-surfed social media platform by score of 89.62% and most students were highly comfortable with how educational social media platform used their data with mean 3.85. This study proposes the necessity of a diverse approach involving education, user empowerment, and technological advancements to enhance data privacy awareness and comfort levels among students in the realm of social media and prepare to a more secure and responsible online environment for the next generation users

Leveraging metadata in social media forensic investigations: Unravelling digital clues- A survey study

Survey study explores the pivotal role of metadata in forensic investigations within the realm of social media. Investigating digital clues embedded in metadata unveils a wealth of information crucial for understanding the authenticity and origin of online content. This study delves into the technical intricacies of metadata extraction, shedding light on its potential in verifying the chronology, geolocation, and user interactions on social platforms. By leveraging metadata, forensic experts can unravel the intricate web of digital footprints, enhancing the accuracy and efficiency of social media investigations. The findings of this study contribute to the evolving landscape of digital forensic techniques, addressing contemporary challenges in online information scrutiny.

Authenticity as a Strategic Weapon: Navigating the Social Media Battlefield to Enhance Brand Loyalty

Abstract In the dynamic landscape of the fashion industry, cultivating brand loyalty has become a challenging endeavour, intensified by the competitive realm of social media. This study addresses the crucial problem of fostering brand loyalty in the digital era by employing authenticity as a strategic weapon. Using an integrated Stimulus-Organism-Response (SOR) framework and social presence theory, we explore the diverse impact of social media marketing activity (SMMa) on brand authenticity and brand loyalty. Through empirical analysis of data from 365 consumers engaging with global fashion brands on social media, we find a direct and significant impact of SMMa on brand authenticity and brand loyalty. Brand authenticity partially mediates the relationship between SMMa and brand loyalty. While self-congruence does not moderate the effects, the research highlights the importance of authenticity in shaping effective brand strategies on social platforms. The implications of these findings are valuable for fashion marketers, guiding them in creating authentic brand images and fostering enduring customer relationships in the competitive world of digital marketing.

Mental Health Discourse of Malaysian Women on Social Media

This study delves into the psychological well-being of Malaysian women amidst the unprecedented challenges posed by the COVID-19 pandemic. By examining the discourse prevalent among Malaysian women on social media, particularly on Facebook, we seek to gain insights into their experiences and concerns during the pandemic. Public posts made during the COVID-19 period were systematically collected and assembled into a corpus utilising Lancsbox software. Through a careful analysis of this corpus, the study unveils the frequency and patterns of the topics written by Malaysian women. Moreover, it explores the contexts that shape these posts. Our research aims to shed light on the mental and emotional landscape of Malaysian women as reflected in their online interactions. The findings from this investigation hold the potential to offer valuable guidance to women and relevant stakeholders, contributing to a better understanding of how to support women's mental health within the realm of social media.

USE OF SOCIAL NETWORKS BY TOURIST ENTERPRISES AT THE CURRENT STAGE

The article focuses on highlighting issues related to the use of the internet, specifically social media, in the activities of tourism enterprises. Due to high competition in the tourism business, it is necessary to utilize a full range of effective tools to attract clients. One of the most effective channels of interaction between tour operators and end consumers is the Internet in general and social media in particular. The tourism industry was one of the first to enter the realm of social media: tour operators have long been exploring opportunities for business promotion that social media platforms provide. Using social media to build relationships with target audiences is essential to ensure the prospects of development for tourism enterprises and to maintain or increase their economic indicators. Social media marketing (SMM) has become a crucial tool for the tourism industry, allowing businesses to capture attention and engage with potential travelers in the virtual environment. The use of SMM allows tourism enterprises to address many tasks. Tourism companies must be present on popular social media platforms such as Facebook, Instagram, TikTok, X (Twitter), LinkedIn, YouTube, and Pinterest. Each platform offers unique opportunities to showcase different aspects of the travel experience. Collaboration with influencers and travel bloggers expands the coverage and trust in the tourism enterprise on social media. Worldwide, there are over 4.5 billion people using some form of social media—approximately 57% of the world's population. By the beginning of 2024, there were 24.3 million social media users in Ukraine, equivalent to 64.9% of the country's total population. At the same time, 21.18 million Ukrainians aged 18 and older used social media, accounting for 69.3% of the adult population. In general, 82% of internet users used at least one social media platform. Social media platforms provide companies with the opportunity to establish direct contact with their target audience. Publishing interesting content and interacting with clients helps better understand the audience, receive feedback in real-time, and create more personalized offers. Social media marketing is a relatively new area of activity for tourism enterprises, which they actively explore regardless of the scale and specifics of their operations. SMM is a special tool of internet marketing that involves promoting a product, service, company, or brand through the use of social media, the connections of which are created and updated by the efforts of their visitors. Researching the potential of social media is a strategic tool for improving the tourist experience, monitoring the reputation and image of the tourism company, and analyzing current competitive strategies. As the number of social media users continues to grow rapidly, this trend will increasingly be taken into account in the tourism services market, and therefore, the importance of effective marketing activities of tourism organizations in this segment will grow. Keywords: social networks, tourist enterprise, SMM marketing.

STRATEGI PEMASARAN INOVATIF DALAM PENGELOLAAN SUMBER DAYA MANUSIA UNTUK MENINGKATKAN KINERJA ORGANISASI DAN PEMASARAN DI ERA DIGITAL

Amid continuing advances in the world of digital marketing, the role of social media as an effective marketing platform is increasingly becoming key, especially for Micro, Small and Medium Enterprises (MSMEs). In facing this challenge, it is important for MSMEs to have human resources (HR) that suit the needs of the digital age. This research examines the urgency of developing human resources in the context of digital marketing, especially to advance the MSME sector in the realm of social media. The focus of this research is to consider the knowledge and skills required by MSME employees in using social media as an effective marketing tool. By implementing appropriate HR development strategies, MSMEs have the opportunity to gain significant benefits, including increased creativity, adaptation to changing trends, and the ability to compete in an increasingly competitive digital marketing era. In the context of human resource development in the digital marketing era to improve the performance of the MSME sector, the importance of special training and access to the latest information and resources are key strategies that must be implemented.

THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR

This study delves into the intricacies of consumer behaviour within the realm of social media commerce, aiming to uncover the motivations driving purchases and the types of products preferred by consumers in this digital landscape. Through a quantitative research approach, data were collected via surveys distributed to a sample of social media users. Analysis revealed that trust, authenticity, convenience, and social interactions are significant factors influencing consumer decisions to purchase through social media platforms. Additionally, the study identified a diverse range of commodities transacted on these platforms, with lifestyle and fashion-related items being prominent. The emergence of niche markets and influencer marketing strategies further exemplifies the evolving nature of social media-driven commerce. These findings provide valuable insights for businesses and marketers seeking to refine their strategies and capitalize on the opportunities presented by social media commerce. In the digital age, comprehending the motives and preferences of consumers is crucial for achieving success in the fiercely competitive online retail market. Keywords: Social media, Consumer behaviour, Consumer trust, social media advertising, Online brand presence, social media platforms, Consumer preferences.

Harnessing Machine Learning to Unveil Emotional Responses to Hateful Content on Social Media

Within the dynamic realm of social media, the proliferation of harmful content can significantly influence user engagement and emotional health. This study presents an in-depth analysis that bridges diverse domains, from examining the aftereffects of personal online attacks to the intricacies of online trolling. By leveraging an AI-driven framework, we systematically implemented high-precision attack detection, psycholinguistic feature extraction, and sentiment analysis algorithms, each tailored to the unique linguistic contexts found within user-generated content on platforms like Reddit. Our dataset, which spans a comprehensive spectrum of social media interactions, underwent rigorous analysis employing classical statistical methods, Bayesian estimation, and model-theoretic analysis. This multi-pronged methodological approach allowed us to chart the complex emotional responses of users subjected to online negativity, covering a spectrum from harassment and cyberbullying to subtle forms of trolling. Empirical results from our study reveal a clear dose–response effect; personal attacks are quantifiably linked to declines in user activity, with our data indicating a 5% reduction after 1–2 attacks, 15% after 3–5 attacks, and 25% after 6–10 attacks, demonstrating the significant deterring effect of such negative encounters. Moreover, sentiment analysis unveiled the intricate emotional reactions users have to these interactions, further emphasizing the potential for AI-driven methodologies to promote more inclusive and supportive digital communities. This research underscores the critical need for interdisciplinary approaches in understanding social media’s complex dynamics and sheds light on significant insights relevant to the development of regulation policies, the formation of community guidelines, and the creation of AI tools tailored to detect and counteract harmful content. The goal is to mitigate the impact of such content on user emotions and ensure the healthy engagement of users in online spaces.

Research on the Addictive Nature of Social Media: Understanding Affordances and User Behavior

In the ever-evolving landscape of the digital age, social media, the enigmatic fusion of technology and human connectivity, has woven itself into the very fabric of peoples existence. Navigating this mesmerizing realm, people cease to be mere spectators of lifes unfolding drama; instead, people emerge as active participants, peoples digital personas intricately intertwined with their offline selves. It is within this intricate dance of pixels and emotions that people confront a paradox of their own making. This paradox beckons them to ponder the profound impact of social media addiction on user behavior and well-being. In the words of an anonymous sage, In the realm of social media, people are no longer observers; they are participants, and the lines between the digital and physical lives continue to blur. Indeed, the tools that connect us can also trap them in a web of compulsive scrolling and digital dependency, casting shadows upon the luminescent promise of connectivity. This paper seeks to unveil the intricate threads that bind us to the alluring tapestry of social media addiction and to fathom its relationship with the unique affordances it offers, such as personalized content algorithms, constant notifications, and interactive features. By exploring these connections, this paper aims to shed light on the multifaceted dimensions of social media addiction and its far-reaching impact on individuals in the digital age.

Trolling as a Disruptive Tool for Human Rights Violations: An Exploration of the Challenges Faced by Performance Artists

The proliferation of online platforms and digital tools has introduced both opportunities and challenges for individuals, particularly within the realm of social media. While platforms like Facebook, Twitter, Instagram, TikTok, etc. have served as avenues for cultural, social, economic, educational, state-run, and political discourse, they have also facilitated the emergence of paranoiac phenomena, such as trolling. This paper delves into the portrayal of trolling as a disruptive technological tool and cultural phenomenon in Bangladesh, specifically targeting TV actors, theatre performers, and local rural artists. The study highlights the pervasive use of trolling as a means to harass, criticize, and intimidate artists online. It reveals how trolling not only violates the human rights of these artists but also undermines their creativity, credibility, and sense of belonging within society. For methodological justification, it has employed a mixed-method research approach incorporating questionnaire surveys administered to 38 participants, interviews with two aspiring artists, three theatre artists, and three students studying theatre and performance studies, and analysis of social media comments. The paper unravelled that trolling is used exclusively as an online harassment tool to embarrass performance artists in Bangladesh. It underscores the detrimental impact of trolling, leading to psychological distress, depression, and alienation among targeted artists. In response to these challenges, the paper offers recommendations aimed at empowering artists to confront and combat online harassment, thereby safeguarding their well-being and fostering a more supportive digital environment conducive to artistic expression and innovation.

Contemporary prolepsis in digital rhetoric: the roles and functions of proleptic cues

This article explores the adaptation of Gérard Genette's concept of narrative prolepsis in the realm of social media as the proleptic technique, demonstrating its effectiveness as a tool for anticipatory rhetoric in digital communication. By analysing selected instances from Twitter and Facebook, the study illustrates how digital utterances employ proleptic cues to capture audience attention and potentially engage audiences. The concept of prolepsis, traditionally associated with narrative foresight in literature, is shown to be effectively transposed into the digital context, where it functions as a mechanism to attract user attention. This adaptation highlights the dynamism of rhetorical strategies in the evolving landscape of digital communication, underscoring the continuity of classical rhetorical principles in new media environments. Future research should incorporate a corpus study, which would allow for an in-depth examination of the diverse array of proleptic cues employed by social media influencers. Furthermore, an exploration into the persuasive efficacy of prolepsis, along with its potential links to reasoning fallacies, could provide intriguing insights. Additionally, an analysis of audience reactions to these cues could contribute to a more holistic understanding of their impact.