Social Media Posts Research Articles

Opportunities and challenges associated with the launch of nirmatrelvir/ritonavir (Paxlovid) in British Columbia during the COVID-19 pandemic: A qualitative study to explore community pharmacists’ perspectives

Background: In February 2022, a novel antiviral for the treatment of COVID-19, nirmatrelvir/ritonavir (Paxlovid), was approved by Health Canada and made available to patients in British Columbia (BC). BC community pharmacists did not prescribe nirmatrelvir/ritonavir, but dispensing involved a detailed assessment with close attention to drug-drug interactions and patient monitoring. As the nirmatrelvir/ritonavir service was unique in BC, and not all pharmacists participated in the program, it is important to evaluate the perspectives of all the pharmacists who were affected so that lessons learned from the program can inform future pandemic planning and government initiatives. Methods: A qualitative research study using key informant semistructured interviews was conducted. Community pharmacists with varying degrees of experience with nirmatrelvir/ritonavir were recruited using multiple methods of recruitment through e-mail and fax invitations and social media posts. Open-ended questions explored pharmacists’ experiences with the nirmatrelvir/ritonavir program, including barriers and facilitators to dispensing it, and recommendations for future pharmacy initiatives. Results: Forty-three community pharmacists participated in the study. Most participants were between the ages of 30 and 39 years and had practiced for less than 10 years. Thematic analysis yielded 36 codes that were organized into 3 overarching themes related to the following: learning; in-process experiences, supports, difficulties; and perceptions about the expanded scope of practice. Discussion: The following strategies may be helpful to consider including in future initiatives: preprinted forms, a hotline for peer support, slower rollouts, a single source for communicating changes, a patient portal, addressing the divisions between dispensary and clinical work, and having specialized positions to support future rollouts. Conclusion: Lessons learned from the nirmatrelvir/ritonavir service included a slower approach to program initiation with additional training opportunities and more streamlined prescription options. Pharmacists also wished for better communication support and involvement in the planning of future initiatives.

How does contact valence and group salience affect outgroup attitudes in asynchronous computer mediated contact? Experiments on intergroup contact via social media posts

ABSTRACT The prejudice reduction potential of face-to-face intergroup contact is widely established, but we know much less about computer-mediated intergroup contact (online contact) specifically via social media where interactions are less controlled and mostly asynchronous. Additionally, much of the work on online contact has focused on positive, controlled contact, neglecting the effect of negative contact. We examined the effects of mediated contact via online posts with differing valence (positive, negative, and neutral) in three experimental studies, in an imaginary scenario (Study 1: N = 120) and a real intergroup scenario with South and North Indians (Study 2: N = 296, Study 3: N = 336). Main effects of One way and factorial ANOVA showed that contact valence significantly affected outgroup attitudes in Study 1 & 2 but was not replicated in Study 3, where quality and quantity of past contact and status differences emerged as significant predictors of attitudes. Multiple mediation analysis revealed that intergroup anxiety and quality of contact explained changes in attitudes, which was less affected by valence and more by regional identity and history of contact. Findings are discussed in light of the possibilities and limitations of asynchronous mediated contact on social media.

The use of social media in plastic surgery biomedical research: scoping systematic review

Background: Social media has become ubiquitous; its uses reach beyond connecting individuals or organizations. Many biomedical researchers have found social media to be a useful tool in recruiting patients for clinical studies, crowdsourcing for cross-sectional studies, and even as a method of intervention. Social media usefulness in biomedical research has largely been in population health and non-surgical specialties, however, its usefulness in surgical specialties should not be overlooked. Specifically in plastic surgery, social media use to understand patient perceptions, identify populations, and provide care has become an important part of clinical practice. Methods: A scoping review was performed utilizing PubMed and Medline databases, and articles were screened for the use of social media as a method of recruitment to a clinical trial, as crowdsourcing (i.e., recruitment for a cross-sectional or survey-based study), or as a method of intervention. Results: A total of 28 studies were included, which focused on majority females between 18–34 years old. Despite the ability of the internet and social media to connect people worldwide, nearly all the studies focused on the researchers’ home countries. The studies largely focused on social media’s effect on self-esteem and acceptance of cosmetic surgery, but other notable trends were analyses of patient perceptions of a disease, or surgical outcomes as reported in social media posts. Discussion: Overall, social media can be a useful tool for plastic surgeons looking to recruit patients for a survey-based study or crowdsourcing of information.

Discursive Patterns of Opinion-Based Knowledge in the Production of Health-Related Social Media Posts in Turkey

Online media platforms play a central role in presenting opinions, facilitating information exchange, and supporting knowledge production. However, on most social media platforms, verifying the credibility of posts and comments remains highly challenging due to their open nature and lack of a strong governance structure. At the beginning of the COVID-19 pandemic, social media platforms became tainted by uncertain knowledge, partly caused by the limited control these platforms have over user-generated content. This lack of credible information fueled a collective state of panic (Peschke, 2021). Since social media spaces largely involve individuals engaging and sharing their opinions, the credibility of knowledge production on these platforms must be questioned. Despite the proliferation of disinformation, uncertainty, and misinformation on social media platforms (Wardle & Derakhshan, 2017), opinion-based knowledge production has also emerged from these channels, which are challenging to monitor. This article analyzes the communication patterns on health of Turkish posts and comments on Facebook and Twitter during October and November 2021. The data were evaluated against opinion-based content, allowing this study to trace the dynamics of posts and comments by categorizing them as opinion, information, or knowledge production. Data interpretation is grounded in these classifications, with particular attention to the interplay between public engagement and health information. Understanding how the media-based public creates opinion-based knowledge during the uncertainty of the COVID-19 pandemic underscores the potential for collaboration between media-based publics and scientific authorities.

Digital Due Process : Evaluating the Ethical Implications of Cloud-Based eDiscovery Tools in Criminal Investigations

This article examines the growing role of cloud-based eDiscovery in law enforcement and its implications for investigative efficiency and individual privacy rights. As cloud technologies revolutionize legal data processing, enabling real-time analysis of vast data volumes, law enforcement agencies are experiencing unprecedented acceleration in investigations and improvements in legal compliance. However, this technological leap raises significant privacy concerns, particularly regarding access to personal digital footprints such as emails, social media posts, and linked content. The article explores the delicate balance between leveraging cloud-based eDiscovery for enhanced law enforcement capabilities and safeguarding civil liberties in the digital age. Through analysis of case studies, legal frameworks, and emerging ethical guidelines, we evaluate current challenges and propose solutions for responsible implementation of cloud eDiscovery in law enforcement. The article underscores the urgent need for a comprehensive approach that harmonizes technological advancements with robust privacy protections, ensuring that the pursuit of justice does not come at the cost of individual rights in an increasingly digital world.

Dynamics of Sino-American relations: A decade-long analysis using topic modeling

Abstract. This study explores the thematic evolution of Sino-American relations over the past decade using Latent Dirichlet Allocation (LDA) topic modeling. We compiled a comprehensive dataset of academic papers, news articles, government reports, and social media posts, focusing on themes such as economic competition, technological rivalry, military strategy, diplomatic maneuvers, and ideological conflict. Our analysis identifies key sub-topics within these themes, including trade tariffs, 5G technology, and military expenditures, providing a nuanced understanding of the factors influencing bilateral relations. Temporal trends highlight the shifting prominence of these themes, with economic competition and technological rivalry becoming increasingly salient. Additionally, the concept of financial hegemony, particularly the role of the U.S. dollar, emerges as a significant driver of U.S. policy. This study offers insights into the strategic motivations behind U.S. actions and the complex interplay of various factors in Sino-American relations.

Social Media as a Lens into Careers During a Changing World of Work

People share and encounter a range of posts on social media that depict different career experiences, such as one's successes or failures. In a continually shifting world of work, observing others' job experiences can be useful for navigating one's own career journey. The present study applies the possible selves theory to understand how viewing people's career experiences on social media might affect viewers' career-related expectations, hopes, and fears. From semi-structured interviews with 19 social media users with different career experiences, this study found that social media posts may facilitate functions of possible selves by 1) increasing people's awareness of new and diverse career paths and 2) motivating people in planning and preparing for a desired possible self. Across these functions, we found that videos were particularly beneficial for uncovering and learning about life in a career and that observing others' career experiences online often evoked social comparison. Through an affordances lens, findings also indicate that social media affordances of visibility and persistence were particularly relevant in developing and assessing career-related possible selves and sometimes strategically managed through leveraging platform algorithms. This paper brings forth empirical contributions to the possible selves theory in the digital age and highlights the significance of social media mechanisms for possible selves. This paper also provides design implications for social media platforms and recommendations for potential career counseling and mentoring strategies that may be useful for individuals navigating and exploring career possibilities.

Strategies for Enhancing ESL Writing Proficiency: Insights from a Pre-University Educational Setting

Mastering the art of writing is a crucial life skill that requires time and consistent practice. It is essential for students who are learning English as a second or foreign language, as it is an essential skill that opens up countless opportunities for learners to express themselves effectively through various forms of writing. Whether writing essays, emails, or social media posts, strong writing capabilities can significantly benefit students in today's interconnected world. In addition to being practical, writing also helps enhance critical thinking skills, as learners must carefully and logically organize their ideas and arguments to communicate effectively. Writing also fosters creativity and encourages students to explore innovative ways to express their thoughts and ideas. By practicing writing skills, students can better understand how to connect their ideas coherently, which can help them in other areas of their academic and personal lives. Furthermore, writing can also help improve vocabulary and spelling, as learners are challenged to find the best words to convey their message. It also helps students develop their understanding of English grammar, punctuation, and sentence structure, which can improve their overall communication skills. Ultimately, mastering writing skills empowers students to engage in meaningful conversations, share their knowledge, and become valuable community contributors. This study aims to identify why pre-university students struggle with their writing skills and provide recommendations to improve teaching methods for writing English skills. The objective is to help pre-university students overcome difficulties related to writing skills in English, which will equip them with the skills they need to succeed inside and outside the classroom. Received: 9 March 2024 / Accepted: 26 September 2024 / Published: 05 November 2024

Perkembangan Judi Online dan Dampaknya Terhadap Masyarakat Beserta Dalil dalam Al-Qur’an dan Hadits Tentang Perjudian

The main issue of this journal discusses the impact of online gambling practices on society. The focus is to understand the negative consequences arising from online gambling and its implications for individuals and communities. The purpose of this study aims to analyze the impact of online gambling in the social context of society. The author wants to explain how online gambling practices affect individual well-being, social relationships, and family economic stability. Qualitative Method: The research approach used is a qualitative method. The author conducts analysis through content generated by the community related to online gambling, such as online forum discussions or relevant social media posts. The conclusion of the findings of this study reveals the significant negative impact of online gambling on society. Online gambling practices can cause destructive addiction, disrupt the financial stability of individuals and families, and damage social relationships. These negative influences require effective preventive measures,including education about the risks of gambling, strict regulations, and better supervision of online gambling platforms. In conclusion, this study emphasizes the importance of public awareness and responsive policies in addressing the negative impacts of online gambling on individuals and society as a whole.

Influencer Marketing, Narrative Transportation, and Consumer Well‐Being: An Exploration of How Virtual Influencers Impact Followers' Well‐Being

ABSTRACTWith recent advancements in technologies such as artificial intelligence and computer‐generated imagery, virtual influencers (VIs) have become prominent branding tools that command high engagement rates. Most extant research explores the marketing outcomes of using VIs in brand campaigns. However, little is known about how interacting with VIs on social media platforms may affect consumers' well‐being. This research takes a comprehensive approach, developing a nuanced understanding of whether (and how) human‐like VIs (HVIs) impact consumers' well‐being. We employ a conceptual development approach drawing on scholarship from influencer marketing, narrative transportation, and consumer well‐being and gather additional support for the conceptual framework from data collected by interviewing 25 followers of HVIs. The conceptual framework proposes that when interacting with influencers' social media posts, followers experience narrative transportation, which positively influences followers' hedonic and eudaimonic well‐being. However, the conceptual framework also proposes that these relationships are moderated by the type of influencer (human vs. virtual) sharing the post. Specifically, we suggest that interactions with HVIs provide followers with enjoyment (hedonic well‐being) and support their self‐acceptance, personal growth, relationships, and autonomy (eudaimonic well‐being). We also provide initial evidence of the favorable marketing outcomes of enhanced well‐being from engagement with HVIs, including contemplation of brand purchase. The study thus advances extant VI literature by proposing a theoretically and empirically informed conceptual model that examines HVIs' influence on consumer well‐being. Also, it contributes to addressing the broader calls for research on the impact of social media and influencer marketing on consumer well‐being.

MultiADE: A Multi-domain benchmark for Adverse Drug Event extraction

Objective:Active adverse event surveillance monitors Adverse Drug Events (ADE) from different data sources, such as electronic health records, medical literature, social media and search engine logs. Over the years, many datasets have been created, and shared tasks have been organised to facilitate active adverse event surveillance. However, most—if not all—datasets or shared tasks focus on extracting ADEs from a particular type of text. Domain generalisation—the ability of a machine learning model to perform well on new, unseen domains (text types)—is under-explored. Given the rapid advancements in natural language processing, one unanswered question is how far we are from having a single ADE extraction model that is effective on various types of text, such as scientific literature and social media posts. Methods:We contribute to answering this question by building a multi-domain benchmark for adverse drug event extraction, which we named MultiADE. The new benchmark comprises several existing datasets sampled from different text types and our newly created dataset—CADECv2, which is an extension of CADEC (Karimi et al., 2015), covering online posts regarding more diverse drugs than CADEC. Our new dataset is carefully annotated by human annotators following detailed annotation guidelines. Conclusion:Our benchmark results show that the generalisation of the trained models is far from perfect, making it infeasible to be deployed to process different types of text. In addition, although intermediate transfer learning is a promising approach to utilising existing resources, further investigation is needed on methods of domain adaptation, particularly cost-effective methods to select useful training instances.The newly created CADECv2 and the scripts for building the benchmark are publicly available at CSIRO’s Data Portal (https://data.csiro.au/collection/csiro:62387). These resources enable the research community to further information extraction, leading to more effective active adverse drug event surveillance.

Feasibility of Sexual Health and Contraceptive Web Services for Adolescents and Young Adults: Retrospective Study of a Pilot Program on Reunion Island.

Sexual health indicators for adolescents and young adults (AYAs) aged between 13 and 25 years are particularly poor on Reunion Island. Access to accurate information as well as sexual health and contraceptive services are vital to maintaining sexual well-being. Teleconsultations offer a promising approach to addressing the sexual health and contraceptive needs of AYAs who are more susceptible to engaging in unprotected sexual intercourse. However, the literature on digital sexual health services for this demographic group is limited. This study aims to describe the feasibility of a pilot sexual health and contraceptive teleconsultation web service used by AYAs on Reunion Island. A descriptive, retrospective study was conducted at the Reunion Island University Hospital Center using a convenient sample. Eligible participants were informed about the program through various communication channels, including seminars for health care professionals, radio broadcasts, posters, flyers, press articles, videos, and social media posts. AYAs accessed a web-based platform named SEXTUOZE from December 15, 2021, to September 30, 2022, that offered sexual health information and teleconsultations. Data collected included participant and teleconsultation characteristics, patient satisfaction, and the quality of completeness of medical records. A total of 22 teleconsultations were scheduled and 7 were completed, all via synchronous video communication (duration: median 35 min). Overall, 4731 sessions were generated on the SEXTUOZE website. Reasons cited for accessing the web services were to seek sexual health advice (8/22, 36%), receive an initial birth control prescription (12/22, 55%), and inquire about condom prescriptions (2/22, 9%). While teleconsultation use for sexual health was initially low, it rose toward the end of the study period. Considering all elements of the implementation theory, future research should design interventions that not only are more operative and tailored but also ensure their adoption and sustainability in various health contexts.

Sentiments Unleashed : Pioneering the Frontier of Sentiment Analysis through Cutting-Edge Applications and Methodologies

Sentiment analysis is a powerful tool within Natural Language Processing (NLP), assists businesses and researchers in discerning the emotions, attitudes, and beliefs conveyed in written language. The increasing availability of textual data, including social media posts, product reviews, and customer feedback, has driven a significant increase in the demand for sentiment analysis. The primary goal is to uncover underlying emotions expressed through diverse word combinations, sentences, or paragraphs. By scrutinizing language nuances, it identifies a wide range of emotions, from joy and sadness to criticism and admiration. This profound understanding, facilitated by sentiment analysis, provides valuable insights into public perception, market trends, and consumer behaviours, empowering businesses to refine strategies, improve products, and enhance customer experiences. As sentiment analysis tools and techniques continue to advance, they present opportunities for progress, assisting businesses in navigating shifts in public opinion and enabling researchers to delve into the intricacies of human expression through text. With the continuous surge in textual data, sentiment analysis retains its significance in guiding stakeholders from diverse industries toward informed decisions and a comprehensive understanding of human sentiment. This research explores advanced approaches in sentiment analysis, including machine learning, lexicon-based methods, hybrid and ontology-based models, and multi-modal techniques, examining various levels, classifications, and methodologies.

AN ANALYSIS OF ALGOSPEAK AND THE DREADED ALGORITHM

Algospeak has become avaluable part of how the internet functions today. Millions of individuals see algospeak every day while they are browsing various social media apps and websites. The popularity of algospeak may even have a measurable impact on day-to-day modern language. Communicating online is becoming increasingly widespread, and people are using algospeak terms in more thantheir social media posts. Individuals may question how this language is being understood by the wider public. If algospeak ismisinterpreted , content creators and other users may fail to comprehendthe intended message. This research aims to determine how well people understand algospeak, which algospeak terms are most widely understood, and which age groups understand algospeak the best. Results have indicated that the younger age groups understand algospeak the best, but it is generally not very well understood. The researchers conclude with insight into the evident trends. Recommendations for future research are also proposed.

Shoves, nudges and combating misinformation: evidence on a new approach

Abstract To what extent can the harms of misinformation be mitigated by relying on nudges? Prior research has demonstrated that non-intrusive ‘accuracy nudges’ can reduce the sharing of misinformation. We investigate an alternative approach. Rather than subtly reminding people about accuracy, our intervention, indebted to research on the bystander effect, explicitly appeals to individuals' capacity to help solve the misinformation challenge. Our results are mixed. On the one hand, our intervention reduces the willingness to share and believe in misinformation fact-checked as false. On the other hand, it also reduces participants' willingness to share information that has been fact-checked as true and innocuous, as well as non-fact-checked information. Experiment 1 offers proof of concept; Experiment 2 tests our intervention with a more realistic mix of true and false social media posts; Experiment 3 tests our interventions alongside an accuracy nudge. The effectiveness of our intervention at reducing willingness to share misinformation remains consistent across experiments; meta-analysis reveals that our treatment reduced willingness to share false content across experiments by 20% of a scale point on a six-point scale. We do not observe the accuracy nudge reducing willingness to share false content. Taken together, these results highlight the advantages and disadvantages of accuracy nudges and our more confrontational approach.

A new life with a new language: Russophone immigrants' reflections about language learning.

This research investigates resilience and lived experiences of transnational Russophone families amidst global changes, with a focus on the intricate dynamics of communities spread across borders. The study emphasizes the importance of considering individual migrant experiences in understanding language learning and integration. We explored perceptions of local language proficiency among Russophones; challenges faced by adult Russophones in learning a new language; attitudes and experiences of adults regarding language learning; and strategies Russophone immigrants use to address gaps in the target language. Methodologically, the research employs ethnographic and thematic analyses, drawing on a diverse array of sources including interviews, social media posts, and personal communications. This approach highlights the necessity of considering both prompted responses and spontaneous discussions to capture authentic opinions on language learning from various perspectives. The study underscores the interconnectedness and interdependence within transnational families, illustrating how their lives are shaped by factors that transcend national boundaries. The examination of their diverse experiences reveals their capacity to endure and overcome challenges of integrating into new societies. Russophone migrants' attitudes toward language learning highlight how learning the host country's language enhances integration and social mobility, while maintaining the native language preserves cultural heritage, although second-generation immigrants often feel disconnected from their linguistic roots. Studies by various authors discuss challenges which immigrants face when adapting to a new linguistic environment. This project emphasizes the impact of language learning on identity and reveals cultural flexibility in attaining social justice in multicultural contexts. These insights suggest that language programs and policies should address both the practical needs of immigrants and the preservation of their cultural identities taking into account their naïve views about language learning.

The Relationship Between Institutional Pedagogy and the Brand Identity Formation of Higher Education Institutions

This study sought to facilitate insight into the potential role of pedagogy in the brand identity formation of higher education institutions (HEIs) through a study of selected HEIs in The Gambia. Specifically, the study sought to address the following research question: What role do pedagogical practices play in building the brand identity of selected universities in The Gambia? The intra-paradigm qualitative mixed method of data collection underpinned the research design. This research design facilitated a preliminary analysis of the contents of institutional documents and social media postings. This process was followed by telephonic and virtually mediated in-depth interviews through which this researcher explored the interactionist interpretations, recollections, experiences, and opinions of 54 participants (students and staff) on the themes of institutional brand management practices, institutional pedagogical practices, institutional brand identity, and the links between pedagogical practices and institutional brand identity. The study used the Corporate Brand Identity Matrix as a supporting analysis framework. The findings show a relationship between pedagogical practices and institutional brand identity formation. The evidence suggests that the selected HEIs use hardly differentiated production-style portfolios of academic courses to pursue largely unengaged students, prospective students, and other stakeholders. Further findings indicate that teaching and learning practice is dominated by academic staff's discretionary use of transmissive pedagogy. This insight emerged against the background of additional evidence, which shows a link between pedagogy policy and practices of HEIs and stakeholder impressions. A synthesis of these findings culminated in the emergence of the pedagogy-based higher education brand identity matrix (P-HEBIM), which this study proposes as a novel framework for the branding of HEIs. The study sets out a practitioner guide on how higher education managers can pursue the institutional brand management priorities of branding strategy development, competitor intelligence, and brand communication using the P-HEBIM as a framework.

Impact of body-focused social media on parenting confidence among postpartum moms as tested using an experimental design

PurposeThis study aimed to understand the impact of social media on postpartum mothers’ parenting confidence among participants in the Moms on Media Study, an experimental mixed methods study.MethodsWe used an embedded mixed methods approach among a sample of postpartum mothers of infants aged 0–6 months who were randomly assigned to view either body focused social media posts (experimental group, n = 65) or infant feeding tips (control group, n = 67) over a 5 day period. ANCOVA was used to examine differences between the experimental and control group on parenting confidence at post-intervention and 1 month follow-up. A subsample of mothers in the experimental group (n = 20) took part in semi-structured interviews post-intervention. Thematic analysis was used to identify themes and subthemes generated from the data.ResultsCounter to expectations, ANCOVA results show that at post-intervention mothers who viewed the body-focused posts scored significantly higher for total parenting confidence (mean difference = 1.36), parenting confidence (mean difference = 0.89), and support confidence (mean difference = 0.53). These differences in total parenting confidence (mean difference = 2.03), parenting confidence (mean difference = 1.40) and support confidence (mean difference = 0.50) were sustained at 1-month follow up. No significant differences were found for child development confidence between the experimental and control group at either post-intervention or 1-month follow-up. Qualitative analysis revealed that many mothers described feeling better about their parenting after viewing body-focused social media posts where they felt mothers were overly focused on their own image versus spending time with their child as a “good” mother “should.”ConclusionsBody-focused social media posts may lead to downward social comparison among postpartum mothers. Findings may help inform interventions or clinical care focused on healthy social media exposure and use during the postpartum period.

Managing Pharmaceutical Promotion Mix in the Rise of Social Media

ABSTRACTA manufacturer of a branded prescription drug typically uses traditional promotional tools to communicate with consumers (i.e., direct‐to‐consumer advertising) and physicians (i.e., detailing, sampling, and journal advertising). These promotions seek to enhance brand drug visibility and, eventually, increase brand sales. As medical communication norms generally dictate how healthcare information is communicated, the emergence of social media challenges such norms and potentially inflates (or deflates) the efficacy of pharmaceutical marketing communication. In such situations, a crucial research question revolves around how marketers will adjust their promotional strategies. In this study, the authors analyze the longitudinal data of 41 brand drugs from 7 therapeutic classes between 2007 and 2014. Through the lens of signaling theory, they empirically show that the volume and valence of social media posts can enhance or hinder the sales impacts of different promotional activities. Specifically, the volume and valence of social media posts have the potential to amplify the sales impact of detailing and direct‐to‐consumer advertising, while diminishing the effects of sampling and journal advertising. The volume and valence of brand drug mentions as well as consumer passion toward the brand drug display similar effects on the efficacy of pharmaceutical promotions. The findings shed new light on conventional pharmaceutical promotion practices in the presence of social media and provide novel implications for promotion mix management.

The credibility cocktail on Instagram: Assessing the impact of source, verification label and image manipulation on news message credibility

In the current disinformation era, where both people and generative AI systems can easily create content, concerns about the credibility of online content have come to the fore in public and policy debates. Audiences are faced with the challenge of determining which news messages are credible and which are not. It remains however unclear how audiences evaluate the credibility of social media posts. This study evaluates three key ingredients of the credibility cocktail on Instagram: the source, the presence of a verification label and the use of images. Using two between-subject designs (N = 963), participants were exposed to an Instagram message regarding climate change. The findings demonstrate that audiences primarily assess the credibility of messages based on the source, i.e. the person or organization sharing the information. Messages sent by both a news outlet and non-governmental organization are considered to be more credible than messages shared by dubious sources. Remarkably, a verification label next to this source has no impact. Hence, audiences do not trust so-called ‘blue check accounts’ more than accounts without a verification label. Moreover, AI-generated images are perceived as more credible than photoshopped ones.