Social Media Followers Research Articles

Tinjauan Akad Salam terhadap Jual Beli Followers Media Sosial Instagram

This research began with buying and selling Instagram social media followers where there were irregularities in the transaction,whereas in the transaction of buying and selling followers the openness between the seller and the buyer was not completely open and transparent. How is the Greeting Agreement Reviewed on the Object of Buying and Selling Instagram Social Media Followers? This is why this research is essential to research. This type of research is field research, then the approach used is qualitative. Data collection techniques use observation and interviews. The analytical method used in this research is the deductive method. From the research that has been carried out during the thesis, it can be concluded that From the results of this research it can be concluded that the buying and selling of followers is not valid, because in the transaction of buying and selling followers there is a harmony and the conditions stipulated in the greeting contract are not fulfilled, which means that the goods being bought and sold or ma'qud 'alaih must be pure and beneficial and also the goods being bought and sold must be wholly owned by oneself and known to both parties. However, when buying and selling followers, it is unclear whether the item belongs to the seller or someone else.

Comprehensive Analysis of Football Player Market Valuation: Integrating Performance Metrics and Marketability Factors

In the fast-paced world of professional football, valuing players involves numerous factors. This paper explores the determinants of football players' market values using a mixed-methods approach. Quantitative data from sources like Opta Sports, Transfermarkt, and the CIES Football Observatory, along with qualitative insights from semi-structured interviews with industry experts, were analyzed. The quantitative analysis found that goals scored and social media followers significantly predict player market value, with a strong social media presence amplifying the impact of goals. Non-linear relationships revealed diminishing returns on market value as social media followers increase. Qualitative insights highlighted the importance of media presence, cultural impact, and digital engagement in shaping player valuations. Players frequently featured in media, seen as cultural icons, or active on digital platforms tend to have higher market values. A comparison with historical data showed a growing emphasis on marketability and digital presence. The study concludes that integrating quantitative performance metrics with qualitative marketability factors is crucial for accurate player valuation. This holistic approach offers valuable insights for clubs, agents, and policymakers, enhancing decision-making in player transfers and contract negotiations. The research contributes to sports management and economics by providing a comprehensive framework for managing player assets in professional football.

Followers beat content: social media and the managers in initial coin offerings (ICOs)

AbstractOur research investigates the role of social media communication in amplifying high-quality information and its impact on the success of ICOs in achieving their soft cap. We analyzed data from 3,644 ICOs and the demographics of 1,987 CEOs, CFOs, and CTOs to compare their quality attributes against their number of social media followers. Our findings reveal that the most significant factors for reaching the soft cap are the number of followers and team size, while the competencies (education and skills) of the management team have a very marginal effect, even when enhanced through social media. This indicates that widespread social media signals can positively influence investor behavior without necessarily reducing information asymmetries regarding the quality of the team. We propose that this effect arises from the combination of minimal investment amounts and stimulated herding behavior among investors.

Directorate General of Taxes propaganda strategy to build public trust

Various corruption cases involving tax officials have eroded public trust in the Directorate General of Taxes. This can be seen from a survey conducted by political indicators in April 2023 which showed that public trust in the Directorate General of Taxes was only 53.7 percent in terms of tax management. This research examines the propaganda strategy of the Directorate General of Taxes in an effort to build public trust. The theory used in this research is Arthur F. Lykke, Jr.'s strategy theory. The research method uses a qualitative design with data collection techniques through interviews and literature studies. The results showed that the Directorate General of Taxes' strategy in building public trust uses human resources and social media (means) to conduct propaganda through Instagram, by prioritizing crisis management on social media (ways) with the aim of building public trust in the Directorate General of Taxes (ends). The Directorate General of Taxes' strategy in building public trust is a combination of using the resources of 44,787 personnel spread throughout Indonesia with the support of increasing social media followers applying the concept of Employee Advocacy and supported by Tax Volunteers for the Country (Renjani) to conduct propaganda through Instagram with the aim of building public trust has succeeded in restoring public trust in the Directorate General of Taxes, this can be seen from the political indicator survey in July 2023 which shows that public trust in the Directorate General of Taxes rose to 83.7 percent in terms of tax management.

The Influence of Social Commerce Dynamics on Sustainable Hotel Brand Image, Customer Engagement, and Booking Intentions

Social commerce plays a significant role in various aspects of the hotel industry. By using social commerce platforms such as Facebook, Instagram, and hotel booking websites, hotels can enhance their brand visibility, engage more effectively with guests, and stimulate hotel bookings. Nonetheless, prior research reported a lack of studies in this area, namely social commerce in the context of domestic tourism. Drawing on Stimuli–Organism–Response (SOR) theory as being a well-established framework in social commerce research, this study seeks to examine the impact of social commerce on hotel booking intentions, both directly and indirectly, by considering the mediating effects of both brand image and customer engagement. This research used an online survey questionnaire as a tool for collecting primary data from domestic tourists in Egypt during the period from January to April 2024. The study sample encompassed 315 participants who were recruited using the convenience sampling technique. Using Smart PLS 4.0 software, Structural Equation Modeling was performed to examine the proposed model and hypotheses. The results highlighted the significant impact of social commerce on both hotel brand image and customer engagement, which in turn encouraged booking intentions among potential domestic guests. The results also supported the significant mediating effect of hotel brand image and customer engagement in the relationship between social commerce and hotel booking intentions. This study provides some theoretical contributions to the literature of hospitality management by addressing notable gaps in knowledge. This study also suggests some practical implications for industry executives that support their social commerce techniques and boost booking intentions and behavior among domestic tourists such as creating visually attractive content, sponsoring virtual mega events, actively interacting with social media followers, and incorporating booking functionalities in social media platforms. In so doing, hotels can boost their sustainable marketing practices to target a promising market segment by exploiting Web 2.0 capabilities.

Empowering diversity: striving for inclusivity by leveraging the American Medical Informatics Association's "For Your Informatics" Podcast.

Starting in 2018, the 'Women in American Medical Informatics Association (AMIA) Podcast' was women-focused, in 2021 the podcast was rebranded and relaunched as the "For Your Informatics Podcast" (FYI) to expand the scope of the podcast to include other historically underrepresented groups. That expansion of the scope, together with a rebranding and marketing campaign, led to a larger audience and engagement of the AMIA community. The goals of this case report are to characterize our rebranding and expanding decisions, and to assess how they impacted our listenership and engagement to achieve the Podcast goals of increasing diversity among the Podcast team, guests, audience, and improve audience engagement. This descriptive case study is focused on the FYI Podcast team's processes to develop a revised mission, vision, and values, increase the diversity of guests, augment listenership through social media, and track the reach through the number of followers, downloads, and impressions. As of December 2023, 35 FYI Podcast episodes are available with 685 social media followers, over 20 000 downloads, and nearly 145 000 impressions. In addition to introductions to informatics and loyal listeners within AMIA, the FYI Podcast episodes have been used by students as teaching material in a graduate biomedical informatics curriculum, and as introductory material for student clubs and programs. The Podcast relaunching led to 98% of guests from underrepresented groups and growth in listenership by 329% since May 2021. The FYI Podcast supports AMIA's diversity mission, and gives voices to underrepresented groups, engages the clinical informatics community in critical conversations on justice, equity, diversity and inclusion, and supports education.

Role of social media influencer toward environmental involvement and green buying behavior

AbstractSustainability and green purchase behavior are attracting a lot of attention from both researchers as well as marketers. This transition can be attributed to the growing environmental awareness and knowledge among people. Considering this as opportunity marketers are using different platforms to promote environmentally friendly products. One such way is through social media influencers; marketers promote their products through social media influencers with a huge following. However, the current study attempts to examine how individual characteristics of influencers promoting sustainable behavior can impact environmental involvement. A convenience sampling method was used to collect data from various social media users. The authors initially sent invitations via different social media channels. A total sample of 683 social media followers was considered. Covariance‐based structural equation modeling was used to examine the relationship between different variables. Trustworthiness, credibility, and commitment of the social media influencer had a positive impact on the environmental involvement of the followers. Expertise, similarity and familiarity had an insignificant effect. The environmental involvement positively affects environmental knowledge and green purchase attitude of the followers which in turn impact their green buying behavior. The study has multiple practical and managerial implications; the results reveal which influencer characteristics can induce environmental involvement in their followers and which characteristics are not impactful. Further, the study focuses on how inter‐relationships of influencer characteristics, environmental involvement, environmental knowledge, and attitude can push people toward green purchase behavior.

Role of influencer–follower congruence in influencing followers’ food choices and brand advocacy: mediating role of perceived trust

PurposeThis study attempts to encapsulate the idea of influencer marketing in the food sector and the vital role played by food influencers in shaping the dietary preferences, tastes and decisions of their social media followers and turning them into brand advocates.Design/methodology/approachAn online survey of 383 social media users, utilizing a self-administered questionnaire, was undertaken to validate the proposed research design. The partial least squares structural equation modeling (PLS-SEM) methodology was used to analyze the data and test the relationships between the constructs.FindingsThe results confirm the validity and reliability of the research model. The research revealed the positive influence of influencer–follower demographics and attitude congruence on followers’ food choices, which in turn leads to followers’ delight and significantly impacts their brand advocacy. It also depicts how followers’ perceived trust in an influencer mediates the relationship between their similarity with the influencers, their food choices and brand advocacy.Originality/valueThe study proposes a new theoretical framework and empirically tests the effectiveness of influencer marketing in influencing social media users’ food choice behavior and brand advocacy through the medium of followers’ congruence with social media influencers. The findings offer noteworthy theoretical and managerial implications for academicians as well as marketing practitioners.

Pengaruh Media Sosial Dalam Meningkatkan Niat Beli Karang Hias (Coral) Pada PT. Dirga Mega Cipta Bekasi, Jawa Barat

This study aims to determine which of Facebook and Instagram has the most dominant effect on increasing the purchase intention of Ornamental Coral at PT Dirga Mega Cipta Bekasi. The type of research used in this research is quantitative research. The population in this study were all Facebook and Instagram social media followers on the @coral education and @coral_educational accounts. The sample in this study amounted to 39 people using random sampling analysis techniques, The data collection technique used a questionnaire with a Likert scale, each of which had been tested and had met the validity and reliability requirements. The data processing technique used SPSS version 22. The data analysis technique used in this study is multiple linear regression. The results of this study can show that Facebook and Instagram social media have the most dominant influence in increasing purchase intention on Ornamental Corals is Facebook Social Media.

THE EFFECT OF PUBLIC RELATIONS STRATEGY ON INCREASING BRAND AWARENESS THROUGH INSTAGRAM SOCIAL MEDIA

In the era of Industry 4.0, many people have found ways to increase brand awareness, including through their business ventures. The purpose of this research is to determine the effect of public relations strategies and social media in increasing brand awareness in restaurant businesses in South Jakarta. This research employs a quantitative research method, utilizing a probability sampling technique, namely simple random sampling, and using multiple linear regression analysis. In this study, the population consists of 13,5K social media followers, with a sample size of 100 respondents selected using the Slovin formula. This research has shown that public relations strategies and social media affect increasing brand awareness, as the content shared effectively reaches the public.Keywords: Public Relations Strategies, Social Media, Brand awareness.

Development and Promotion of the Agro -Tourism Park in Bangun Harja Village Through Social Media

Bangun Harja Village in East Seruyan Hilir District, Seruyan Regency, Central Kalimantan Province, possesses significant natural potential for development into a tourism destination, particularly as an agrotourism park. Despite its substantial potential, the Bangun Harja Agrotourism Park has not attracted substantial attention from tourists due to inadequate infrastructure, limited human resources, lack of innovation and creativity among managers, and absence of promotion through social media. This community service program aims to increase the popularity and number of visits to the Bangun Harja Agrotourism Park by utilizing social media platforms as the main promotional tool. The program involves students from IAIN Palangka Raya, village officials, and community leaders, and employs the ABCD (Asset-Based Community Development) method to leverage the village’s assets effectively. The key activities include creating and promoting attractive spots within the park, enhancing infrastructure, and conducting social media marketing campaigns. The expected outcomes include increased social media followers, interactions, tourist visits, and local economic benefits. This initiative aims to create a sustainable and thriving agrotourism destination that benefits the local community both economically and socially

Social Media Marketing at Islamic Higher Education: Reactions, Posts, and Brand Post Contents

Social media have used by Higher Education Institution (HEI) for marketing communication and promotion purpose. Thus, some studies show that social media as a marketing tool in universities has not been widely practiced in predominantly Muslim countries. This paper aims to show Islamic universities in Muslim countries in various regions use social media as marketing tools, with focus on platforms utilization, engagement with users, and content analysis based on brand post categories. The data collected from the number of social media followers, reactions, and posts from top 12 Islamic universities in Muslim countries based on rank released by UniRank in 2021 and analyse with the software FanpageKarma. The time frame (2021) was chosen because the pandemic Covid-19 at that time has risen the social media usage by users. This papers also offers information about content analysis for social media posts on Instagram and Facebook, and describe it based on the experience brand posts, brand community, and brand resonance.

Promoting the fashion industry through digital marketing: The relationship of digital marketing strategies to consumer behavior and fashion. & beauty trends

This research aimed to spotlight the role of digital marketing in modernizing the beauty and fashion sector. It sought to uncover the relationship between digital marketing strategies promoting the fashion industry and their influence on consumer behavior. The study also explored how marketing campaigns designed to attract consumers impact the shaping of trends in the world of fashion and beauty. Finally, a SWOT analysis was conducted to discern expected strengths, weaknesses, opportunities, and challenges in this trend. Employing an analytical and descriptive approach, the researcher analyzed responses from 100 consumers and social media followers in the Republic of Iraq. The questionnaire, aligned with the research hypotheses, was divided into four axes. Computer statistical methods, including SPSS ver. 23 and T-test and F-test, were employed to test the relationship between independent and dependent variables. The research verified the hypothesis, establishing a significant relationship between the effectiveness of digital marketing strategies in promoting the fashion industry and their impact on consumer behavior and fashion and beauty trends. The findings suggested that fashion trends positively influence brands in both commercial and digital marketing. The research concluded with proposals advocating for the adoption of innovative and interactive digital marketing strategies in the fashion industry. Emphasis was placed on building relationships through social media, enhancing consumer experiences, and organizing interactive digital marketing campaigns to guide new trends in the dynamic world of fashion and beauty

The Use of Instagram and TikTok in Relation to Problematic Use and Well-Being

AbstractMuch of the existing literature on the influence of social media use on well-being has focused on Facebook. Additionally, there exist inconsistencies in how different aspects of social media use (i.e., duration, problematic use, and emotional investment) impact well-being. Thus, the present study aimed to investigate how engagement with social media (Instagram and TikTok) was related to problematic social media use and mental well-being. Additionally, this study examined individuals’ emotional investment (value attributed to “likes” and social media followers) on each platform and how this related to problematic social media use and well-being. In this correlational study, 252 participants completed an online questionnaire including validated scales (e.g., the Rosenberg self-esteem scale) and items measuring the time spent on each platform (minutes per day) and the importance of likes, and followers. Time spent on TikTok was a significant positive predictor of problematic social media use, depression, and self-esteem, however, did not predict loneliness. Time spent on Instagram was a significant positive predictor of problematic social media use, but not any other well-being factors. These latter findings highlight the need to investigate additional factors related to how individuals are using social media, as duration is not a sufficient predictor of well-being. Problematic social media use was a significant positive predictor of depression and self-esteem, but not loneliness. Emotional investment varied in predicting problematic social media use and well-being across the two social media platforms. Present findings may alert clinical psychologists to the importance of monitoring social media use in clinical populations.

Investigating the Psychological Impact of Cyber-Sexual Harassment.

The impact of cyber sexual harassment (CSH) on adult women and the factors influencing this impact are largely under-researched. Communication technologies provide novel means for people to threaten, communicate, and harass others. Victims of in-person sexual harassment (ISH) can experience negative symptoms of depression, anxiety, trauma, and negative body image. The current study explored the psychological impact of CSH in adult women to determine whether CSH predicts psychological difficulties. Adult female participants (N = 136) took part in an online, cross-sectional study; 44% of participants had experienced CSH and this was associated with higher levels of depression, anxiety, trauma, and body image dissatisfaction. Younger victims, those who had been in a relationship for a shorter amount of time, those who had previously experienced of ISH, and those who had a higher number of social media followers were more likely to have experienced CSH. When controlling for demographic variables, CSH predicted anxiety, depression, trauma, and body image dissatisfaction; however, experience of ISH impacted upon body-image dissatisfaction over and above CSH. There is a need to routinely ask individuals accessing mental health services whether online interactions cause harm. Future research should examine these phenomena in more ethnically diverse samples.

HOW TO INFLUENCER AND VIRAL MARKETING INCREASE PURCHASE INTENTION

Heaven Scent is a business engaged in the perfumery industry and was established in 2021. Various marketing efforts made by Heaven Scent are promotions using influencer marketing and viral marketing. This study was conducted to determine the effect of influencer marketing and viral marketing on purchase intention in products from Heaven Scent. This type of research uses quantitative method research methods with the population, namely followers of Instagram @heavenscentindonesia. Data collection was carried out by questionnaire by Google Form distributed to Heaven Scent social media followers. Sampling using purposive sampling with a sample size of 100 respondents. The data analysis method used in this research is Statistical Product and Service Solution (SPSS) with multiple linear regression analysis method. The results show that the variables of influencer marketing (X1) and viral marketing (X2) have a significant effect on purchase intention, The conclusion that can be drawn from this study is that influencer marketing and influencer marketing variables affect the purchase intention of Heaven Scent products. 

OPTIMALISASI DIGITAL MARKETING STRATEGY UMKM BATIK RANDU7 MULIA PROBOLINGGO

The aim of this service is to provide online marketing assistance for the owners of Batik Randu 7 Mulia UMKM hand-written batik craftsmen and to provide understanding for owners and practitioners of Batik Randu 7 Mulia UMKM about the importance of online marketing in the era of globalization. The method used is described in several stages, namely identifying and solving problems, preparing a marketing plan, providing assistance in using social media and e-commerce, and evaluating activities. The most basic problem faced by partners is that marketing is still carried out conventionally. The solution offered is digital marketing management. The marketing plan carried out is making neater photos and videos, training in using marketing tools, and setting a promotional budget. Determining the right promotional media in the form of social media TikTok and Instagram. The TikTok social media that was created has a current number of followers of 60 since the last account was created. Meanwhile, Instagram social media followers have 6 followers since the last account creation.

The Impact of Information Content and Entertainment Content on Customer Engagement and Customer Loyalty: A Study on Scarlett's Customer Base

Purpose: The primary objective of this study is to comprehend the influence of two distinct types of content on customer engagement and loyalty, with a specific emphasis on the Instagram platform. Additionally, the research seeks to investigate how the content on Instagram can impact consumer engagement behaviors and loyalty toward Scarlett products.
 Method: Data for this study were collected through a survey link. The survey was distributed to 223 participants, with 176 respondents actively participating. However, only 147 questionnaires met the established criteria for inclusion, as the remainder still needed to satisfy the stipulated requirements. The data analysis was conducted utilizing the SmartPLS4 software.
 Result: The findings of this study indicate that both informational and entertainment content significantly influence customer engagement and loyalty. However, it is noteworthy that customer engagement, as identified in this research, has little impact on customer loyalty. Consequently, it is imperative to create and reinforce all facets of informational and entertainment-based content. Doing so will stimulate more active engagement from social media followers, directly influencing customer loyalty.

The Effect of Content Marketing and Ewom on Purchase Intention and Brand Image

This study aims to determine the effect of content marketing on e-wom and its impact on purchase intention. The subjects in this study were social media followers on the official accounts of several shoe brands circulating in Indonesia. The sampling technique used purposive sampling by using several criteria. The number of samples in this study was 325. Data were collected using a questionnaire with a Liker scale of 1 to 5 and will be analyzed using the Structural Equation Modeling method. Based on the results of the analysis that has been carried out, it shows that content marketing has a significant positive effect on e-wom, e-wom has a significant positive effect on brand image and purchase intention, and brand image has a significant positive effect on purchase intention, and brand image is able to play a role. as a mediator between e-wom and purchase intention. In conclusion, this study accepts all the hypotheses that have been proposed.

Digital Life Balance and Need for Online Social Feedback: Cross–Cultural Psychometric Analysis in Brazil

In the contemporary digital era, the extensive integration of information and communication technologies (ICT) has significantly changed offline activities, including communication, shopping, and media consumption. This integration has been accelerated by the COVID‐19 pandemic, leading to increased reliance on ICT for work, education, socializing, and accessing essential services. Consequently, there is growing concern about the impact of ICT on well‐being, particularly regarding psychological and financial health, as well as the association with psychiatric disorders. This study is aimed at exploring the psychometric properties of two scales adapted for the Brazilian context: the Digital Life Balance (DLB) scale and the Need for Online Social Feedback (NfOSF) scale. These scales measure individuals’ perceived balance between online and offline activities and their need for social validation online, respectively. Using a sample of 220 Brazilian individuals (50.9% female, 43.6% male, mean age = 34.96 years, SD = 11.32), we conducted confirmatory factor analysis (CFA) to assess the scales’ factor structures and test the reliability and validity of the two measures. The results demonstrated good fit indices and reliable internal consistency for both scales. Additionally, metric invariance between Brazilian and Italian samples was established, supporting cross‐cultural applicability. External validity was examined through correlations with time spent on social media and the perceived importance of followers. Findings indicate that higher DLB is associated with less time spent online, while greater NfOSF correlates with higher importance placed on social media followers. These insights highlight the importance of understanding digital balance and the role of social feedback in ICT use, contributing to the effective screening of potential dysfunctional ICT use in Brazil. As a result of this study, validated Brazilian versions of the NfOSF and DLB scales were successfully obtained, offering valuable tools for assessing DLB and the NfOSF in the Brazilian context.