Social Media Applications Research Articles

Penggunaan Media Sosial Instagram sebagai Media Promosi untuk Menaikkan Brand Awareness PT Jasa Raharja Perwakilan Surabaya

Instagram, a social media application that is highly popular among the public, must be utilized effectively and efficiently by creating engaging content to promote its products in order to enhance brand recognition.Promoting on social media Instagram has become a strategic solution to reach a wider audience more effectively and is an effort by the company to continuously improve quality.This study aims to determine the utilization of Instagram social media by PT Jasa Raharja Perwakilan Surabaya in increasing @jasaraharja.surabaya.This brand research awareness on the account uses qualitative research methods.Data collection used observation, interviews, documentation, and literature study techniques.The informant in this study consists of 1 person, who is a mentor.The theory of this research uses the 4C as a promotional medium, showing that the utilization of Instagram social media in building brand awareness is carried out in the form of (1) content strategy by utilizing Instagram features (2) context of a message formed in educational and informative content.(3) communication that is established with the community to foster understanding of the conveyed message (4) collaboration to build partnerships with other companies(5) connection maintaining relationships with the community.

The Dependence of Iraqi Radio Stations on Social Media Applications as a Source of Information

الأهداف: يهدف البحث إلى تحديد مدى اعتماد العاملين في الإذاعات العراقية على مواقع التواصل الاجتماعي كمصدر للمعلومات، والتعرّف على أكثر المنصات استخدامًا من قِبل الإعلاميين، وتقييم مستوى مصداقية المحتوى المنشور عبر هذه المواقع من وجهة نظرهم، فضلًا عن قياس درجة الثقة بالمعلومات التي تتضمّن محتوىً صوتيًا أو مرئيًا منشورًا عبر هذه المنصات.المنهجية: اعتمدت الدراسة على المنهج الوصفي التحليلي، وتحديدًا أسلوب المسح الميداني، من خلال استبانة صُممت لتناسب أهداف البحث، إضافة إلى إجراء مقابلات شخصية استهدفت العينة القصدية (100) من القائمين بالاتصال في غرف الأخبار ضمن ست إذاعات عراقية رئيسة، وجمعت البيانات خلال الفترة من 27 كانون الأول 2022 إلى 13 شباط 2023، مع مراعاة التوزيع الجغرافي، والزمني، والوظيفي للمبحوثين.النتائج: أظهرت النتائج أن العاملين في الإذاعات العراقية يعتمدون بدرجة متوسطة على مواقع التواصل كمصدر للمعلومات، وتصدّر تطبيق "تلغرام" قائمة المنصات المستخدمة، لما يتمتع به من حرية في النشر، وسهولة مشاركة الفيديو، ولا سيّما في تغطية الأحداث العاجلة، وقد فضّل العاملون المعلومات المصحوبة بمحتوى مرئي أو صوتي لتعزيز الثقة والمصداقية، وتفاوتت مستويات الثقة بالمنصات، إذ حاز "واتساب" ثقة أكبر، بينما تراجع "فايبر" إلى المرتبة الأخيرة. الخلاصة: تُؤكّد الدراسة أن مواقع التواصل الاجتماعي أصبحت مصدرًا رئيسًا للمعلومات في الإذاعات العراقية في ظل الإعلام الرقمي، إلا أن الاستخدام المهني لتلك المنصات لا يزال يتطلب الحذر، وخاصة في التحقّق من صحة المحتوى، وتوصي الدراسة بتعزيز مهارات التحقّق الرقمي لدى الإعلاميين، وتحديث السياسات التحريرية تجمع بين المصادر التقليدية والرقمية.

Drivers and Moderators of Social Media-Enabled Cooperative Learning in Design Education: An Extended TAM Perspective from Chinese Students

This study aims to explore the mechanisms through which social media influences the cooperative learning attitudes and academic performance of design students in the context of China’s collectivist culture, providing a basis for the application of social media in design education. Using the Extended Technology Acceptance Model (TAM) as the theoretical framework, a questionnaire survey of 305 students was conducted. Structural equation modelling and moderation effect analysis revealed that perceived usefulness, ease of use, enjoyment, and interactivity significantly influence students’ attitudes toward social media-based collaborative learning. This attitude directly enhances academic performance and is positively moderated by knowledge-sharing willingness and academic self-efficacy. This study validated the applicability of the extended TAM in online collaborative learning, revealing that positive attitudes toward collaborative learning can only effectively translate into academic outcomes when students possess sufficient knowledge-sharing willingness or self-efficacy. This provides empirical evidence for strategically leveraging social media in educational design.

A Study of Young People Aged 15-25 Use Different Emojis Depending on the Recipient

With the rise of the Internet, emojis play an important role in social media applications in our lives. The topic of our study is whether young people between the ages of 15 and 25 use different emojis depending on who they are communicating with. We used quantitative research methods to collect data about the use of social media emojis by this group of young people aged 15-25. In this study, it was found that about 68% of young respondents use different emojis depending on the group of people they are receiving them from, adjusting their use of emojis because older people may not understand emojis, fear of offending, or fear of others misunderstanding them, which suggests that they are aiming to try to match the audience's preferences as closely as possible so that they can more quickly understand what others are trying to convey. Secondly, when using emojis, young people will choose to use funny, cute, and exaggerated emojis with their friends and will prefer more formal and polite emojis with older people or on formal occasions, which shows that young respondents are conscious of choosing appropriate emojis according to who they are chatting with as well as the situation. The most unexpected result of this study was that face-to-face communication is becoming less and less common among young respondents, with digital communication methods dominating their lives. In addition, through the study, it is not difficult to find that emojis occupy an important position in the 15-25 young people's group. It enriches the way people communicate and convey their emotions. The small sample size of this study and the carelessness of individual fillers resulted in individual inaccuracies in the results, which will be strengthened in the future by increasing the sample size and diversifying the sample collection methods.

An Empirical Study Comparing Social Media Tools on E-learning

This paper explains how social media has influenced teaching and learning activities at present among Saudi university teachers and students. In spite of the use of various social media platforms for learning has quickly become a norm in the online world in most universities in African countries, there is an urgent need to investigate the impact of social media usage and user experiences on the adoption of mobile learning and technologies in Saudi higher educational institution. Therefore, this study also aims to compare its results to other similar studies that have already been published in African countries. Through a quantitative research design, a questionnaire comprising items adapted from past studies was used to gather data from respondents on their perspectives and attitudes toward social media usage to encourage collaboration and communication. The results indicated apparently that smartphones are the best possible device to enhance the use of social media in education, where all teachers and almost 97% of students own it, and almost 85% of the students have Internet access at home vs. 95% of the teachers. In regards to social media applications, teachers and students use WhatsApp as a main tool, with 67% for teachers, and almost 73% of the students. Additionally, official guidelines should be developed to control social media usage among lecturers and students. Finally, an effective plan should be in place to enhance social media use, to improve the performance of both students and lecturers.

Security Vulnerability Assessment on Threads Application through Digital Forensics Analysis

The rapid emergence of new social media applications has introduced fresh vectors for cybercrime, highlighting the need for timely security vulnerability assessments. This paper presents a comprehensive security vulnerability assessment of Threads, a newly emerging social networking application, by examining its behaviour and data handling through a digital forensic analysis. The study followed a structured experiment which involved installing the the Universal Windows Platform (UWP) applications for Instagram and Threads on a Windows 11 device, conducting typical user activities between two test accounts, acquiring forensic disk images and memory dumps, capturing network traffic, followed by a digital forensic analysis of the discovered artifacts. The primary motivation behind this analysis is to uncover potential security vulnerabilities of the application through a forensic examination of data remnants left by the application. Data acquisition and analysis were carried out using tools such as FTK Imager, Autopsy, Belkasoft Evidence Center, Volatility 3 and Wireshark. The study revealed a range of security and privacy concerns related to the application’s data storage, memory usage, and network utilization. For instance, user-generated content and application metadata were found in application files without adequate encryption and sensitive user credentials were discovered, in plaintext. Additionally, insecure handling of backend communications and permissive CORS configurations were observed, introducing risks such as session hijacking and Cross-Site Scripting (XSS) vulnerabilities. Findings of this research underscore the need for improved security mechanisms in modern social media applications. This study provides valuable insights for developers, cybersecurity professionals, and digital forensic investigators to strengthen the security posture of current social networking applications.

Analysis of Social Media Addiction in Teens and Young Adults: A Recommendation Report

This study evaluates the objective and subjective data regarding phone and social media usage collected from eighty respondents’ personal cellular devices among teens and young adults. Young adults and adolescents were found to have a daily average screen time of 6.54 hours (SD = 2.74) with 96.3% of respondents reporting at least one social media application in their top three most used applications. Sixty percent of the respondents believe they are addicted to their phone, and sixty-six percent believe that it negatively impacts their grades. Seventy-five individuals (93.8%) reported experiencing one or more of the following: depression, anxiety, low self-esteem, body image, sleeping problems, social isolation, and emotional difficulties. Females exhibited greater use of social media than males, but these differences were not statistically significant, indicating that social media usage is high with consistently negative effects regardless of gender. The addictive behavior which is reinforced with social media usage creates a dopamine imbalance leading to poor self-perception, concentration, and poor sleeping habits, among other negative impacts. Thus, the disadvantages of social media far outweigh the advantages that are provided. School systems and families need to turn away from this hyper dependence on technology and social media to help teens and young adults experience proper sociological and psychological development, which in turn strengthens and improves their mental health and educational outcomes.

Para-Social Relationship Activity: Case Study in Treasure and Treasure Maker on The Weverse App on 2023-2024

In recent years, the entertainment industry has witnessed growth driven by technological advancements and innovative applications of social media. Among these developments, the rise of social media platforms like Weverse has revolutionized how fans and idols engage with each other. Treasure, a K-Pop group, and its fandom, Treasure Maker, utilize Weverse to foster para-social relationships that enable fans to perceive an emotional connection with their idols despite physical separation. This study aims to explain the interaction between fans and idols in the Weverse app. The theoretical framework for this study is based on foundational theories relating to para-social relationships, including Horton and Wohl's conceptualization of media figures influencing audience behavior and Stever's classification of three types of para-social interactions: task attraction, identification attraction, and romantic attraction. Using a qualitative descriptive case study approach, the researcher seeks to understand the para-social activities facilitated by the features in the Weverse app. This research shows that the presence of digital platforms such as Weverse is able to strengthen the para-social relationship between Treasure and its fans. All the interactions that occur have made fans feel emotional closeness, which also fosters loyalty as fans towards their idols.

2015-LB: Diabetes Technology Practice among Health Care Professionals across Saudi Arabia

Introduction and Objective: Chronic nature and complications of Diabetes mellitus require proper management and appropriate control of glycemia. In order to achieve this, researchers continue to develop new technologies monitoring and treatment of DM. We assessed the experience and perceived comfort of physicians with diabetes technologies for diabetes management in Saudi Arabia. Methods: A cross-sectional survey was conducted among physicians in Saudi Arabia from July to December 2024. Data was collected using an online survey distributed through social media applications such as WhatsApp, Telegram, and E-mails. Experience and comfort with automated insulin delivery (AID) and continuous glucose monitoring (CGM), awareness of CGM metrics, perceived and barriers to insulin pump and CGM were assessed. Data were analyzed using SPSS version 27.0. Results: Among 342 participants, 50% were female. Near half (48.5%) were family physicians. Previous experience with AID and CGM were 64% and 51% respectively. Participants had low comfort with AID (54%) and CGM (32%). The barriers to AID and CGM were lack of provider experience and training, costs and time constraints. Majority (98.5%) recognized HbA1c as a key measure, while CGM metrics were less familiar (34.8%). Near half of participants found CGM data to be effective for providing accurate glycemic status. Conclusion: Exposure of physicians to diabetes technologies is moderate in KSA while comfort with CGM metrics and AID is low. Providers’ training, accessibility and cost are commonly perceived barriers. There is need for targeted educational initiatives, improved access to CGM, and enhanced diabetes technology integration into routine clinical practice. Disclosure R.J. Alshareef: None. A.A. AlSaeed: None. M. Almehthel: Advisory Panel; Novo Nordisk. Speaker's Bureau; Novo Nordisk. Research Support; Novo Nordisk. Advisory Panel; Sanofi. Speaker's Bureau; Sanofi. Research Support; Sanofi. Speaker's Bureau; Lilly Diabetes. Advisory Panel; Abbott. Speaker's Bureau; Abbott. Advisory Panel; Dexcom, Inc. Speaker's Bureau; Bayer Pharmaceuticals, Inc. M.F. Sabban: None. A. Abusalem: None. S.T. ALanazi: None. S.H. Alzahrani: None.

Mobile Learning Media and Physics Education: Exploring Student Preferences, Competence, and Motivation in the Digital Era

In this digital era, mobile technology has transformed the education system and made mobile learning media increasingly important, especially in physics education as a complex discipline. Mobile-based learning media, such as physics simulation applications accessed via mobile phones, interactive learning videos via tablets, and mobile learning platforms, have been shown to help students understand abstract and complex physics concepts. However, there is still a gap in the literature regarding how students' preferences for mobile-based learning media affect their physics learning competence and motivation in the context of physics education. This study aims to investigate the relationship between students' preferences for mobile-based learning media, physics competence, and learning motivation in physics learning. This study used a quantitative design with a survey method to collect data from 54 high school students in West Sumatra Province regarding their preferences for various types of mobile-based learning media in physics learning. Data were analyzed using multiple regression to determine the relationship between the variables studied. The results showed that students' preferences for mobile-based learning media had a significant positive impact on physics learning competence and motivation. The findings of the study also showed that students' preferences for PhET simulations accessible via smartphones, mobile-based educational social media applications, and physics learning videos had a significant influence on various aspects of students' physics competence and learning motivation. However, the impact varies depending on the type of learning media preferred and the pattern of students' mobile device usage in physics learning. This study provides valuable insights for physics education practitioners to improve students' learning experiences by considering students' preferences for mobile-based learning media. The implications of this study suggest that understanding and accommodating students' preferences for mobile-based learning media can significantly improve physics competence and learning motivation, thereby improving students' overall learning outcomes.

Why is self-employment not perceived by senior women as a priority? A North African experience

Purpose This study aims to explore the reasons why self-employment is not prioritized by senior women within the Egyptian context. Design/methodology/approach The data were collected through semistructured interviews with a purposive sample of 36 senior women who engaged in entrepreneurial activities for a period following their retirement but subsequently ceased to retain access to their pensions. The data were analyzed using the Gioia methodology to systematically identify key patterns and themes emerging from the interviews. Findings The authors revealed three main categories of barriers that discourage senior women from pursuing self-employment: personal barriers, including excess weight, impatience and aversion to social media applications; economic barriers, such as reliance on state pensions and insufficient capital to initiate business ventures; and socio-cultural barriers, encompassing traditional gender roles and shifting priorities toward religious practices. These factors collectively contribute to the widespread overlooking of self-employment opportunities among senior women in Egypt. Originality/value The originality of this research lies in its identification of often-overlooked obstacles, namely, physical health challenges, religious commitments and entrenched gender norms, that significantly impede entrepreneurial intentions among women over the age of 60 in Egypt. By highlighting the stark divergence between the entrepreneurial reluctance of Egyptian senior women and the increasing self-employment trends observed among older populations in Western societies, this paper offers a culturally nuanced reevaluation of senior women’s entrepreneurship within the North African context.

Reuse of social media data in corpus linguistics

Abstract The use of very large social media datasets in corpus linguistics has obvious benefits. Such data represent a novel source of evidence when compared with structured digital text corpora. However, there is a clear need to assess critically how the effective reuse of data can be handled, how findings can be reproduced, and how results can be generalized. A relevant question concerns the presentation of data to ensure reproducibility and replicability. This article surveys the state-of-the-art of descriptions of data collection and methodological transparency in 30 studies that used Twitter/X as their data. The empirical section investigates how easy it would be to reproduce a study based on these descriptions. While we concentrate on evidence from one social media application, the discussion continues to a presentation of concrete steps that might be used to improve data management related to the reuse, discovery, and evaluation of social media data in general.

The Cognitive and Behavioural Impact of Social Media and Gaming on Academic Performance in Medical and Nursing Students

<span id="docs-internal-guid-5ded39a3-7fff-b6f3-af38-fec7f4f398b5"><span>This study examines the relationship between digital media consumption, gaming time, and academic performance among medical and nursing students at the University of Galați during the academic year 2024-2025. Data from 209 students were collected using PsyToolkit and analysed using SPSS v27, Excel, and Python for statistical analysis. The research explores correlations between the Bergen Social Media Addiction Scale (BSMAS), time spent on social media and gaming, and students' academic grades. The results indicate significant differences in digital media usage between medical and nursing students, with the latter group spending more time on social applications. Gaming behaviour was similar across groups, suggesting it serves as a recreational activity rather than an academic detriment. However, no significant correlation was found between gaming time and academic performance in the same group. Regression analysis found no significant predictors for academic performance, highlighting the need for further research and supplementary data. Regression analysis found no significant predictors for academic performance, highlighting the need for further research and supplementary data. Additionally, the most commonly used social media applications and their differentiated usage based on age categories were revealed. Findings emphasise the importance of balanced digital consumption and structured academic support to optimize student success. </span></span>

Combating Fake News with Cryptography in Quantum Era with Post-Quantum Verifiable Image Proofs

In an age of AI-generated content and deepfakes, fake news and disinformation are increasingly spread using manipulated or fabricated images. To address this challenge, we introduce Post-Quantum VerITAS, a cryptographic framework for verifying the authenticity and history of digital images—even in a future where quantum computers threaten classical encryption. Our system supports common image edits, like cropping or resizing, while proving that the image is derived from a legitimate, signed source. Using quantum-resistant tools, like lattice-based hashing, modified Poseidon functions, and zk-SNARK proofs, we ensure fast, privacy-preserving verification without relying on trusted third parties. Post-Quantum VerITAS offers a scalable, post-quantum-ready solution for image integrity, with direct applications in journalism, social media, and secure digital communication.

Mapping Research Trends in Social Media Integration into Health Communication Practices: A Bibliometric Analysis (2014–2024)

This study employs bibliometric methods to analyze 1,462 Scopus publications from 2014 to 2024 to identify research hotspots and map the evolutionary path of social media adoption into health communication practices. The findings illustrate the evident interdisciplinary nature of this research, dominated by Medicine and Social Sciences disciplines. The United States is overwhelmingly dominant, producing 50.48% of the total publications, while China and Australia are emerging steadily, reflecting increasing global interest in this research area. Thematic evolution indicates that early research investigated social media as a potential channel for disseminating health information. Since the COVID-19 outbreak in 2020, research agendas have shifted toward combating health misinformation, vaccine hesitancy, and infodemic phenomena, highlighting the critical role of social media in public health crisis communication. Since 2022, emerging topics such as AI-powered algorithms and adolescent health have gained increasing attention. While this research uncovered the research trajectory of social media adoption into health communication, it has some limitations regarding data sources, methodological diversity, and timeliness. Future research should emphasize exploring technological ethics, supporting global health equity, and pursuing mixed-methods approaches to advance the scientific application of social media in health communication.

Reflecting Reality: exploring body dysmorphic disorder in young social media enthusiasts - a cross-sectional study

Objective: To assess the frequency of body dysmorphic disorder and its determinants among young social media users in a cosmopolitan setting, and to explore the association of the disorder with the utilisation of different social media applications. Method: The cross-sectional study was conducted from August to December 2023 after approval from the ethics committee of the Hamdard College of Medicine and Dentistry, Karachi, and comprised active social media users aged 15-28 years. Data was collected the self-reported Body Dysmorphic Disorder Questionnaire. Data was analysed using SPSS 24. Results: Of the 709 participants, 399(56.3%) were females. The overall mean age of the sample was 19.5±2.3 years. The majority of participants were single 644(90.8%) and had attained education up to high school 621(87.5%). Snapchat was being used by 180(25.4%) subjects, followed by Instagram 96(13.5%), Facebook 96(13.5%), Youtube 101(14.2) and Twitter 67(9.4%). Body dysmorphic disorder was found in 45(6.3%). The majority 513(72.4%) agreed that social media greatly influenced their appearance. Conclusion: There was a significant association between heightened social media usage and exacerbated body dysmorphic disorder symptoms. Keywords: Body dysmorphic disorder, Social media, Body image, Young adults.

A Discourse Analysis of AI Narratives in Spanish Speakers' Social Media Platforms

This study examines how international news outlets frame artificial intelligence (AI) discussions on social media in Spanish-speaking Latin America, highlighting social media's role in shaping perceptions and attitudes. Fuchs (2024:35) conceptualises social media as techno-social systems in which information and communication technologies enable and constrain human activities that create knowledge produced, distributed, and consumed in a dynamic and reflexive process that connects technological structures and human agency. The paper centres on how discourses in social media are communicated to audiences when content about AI is distributed on those platforms, looking at the narratives embedded in those posts. This exploratory research uses critical discourse analysis to analyse how selected regional outlets address AI outside the Global North. It focuses on how news stories are published on the X.com (formerly known as Twitter) accounts of CNN Español, BBC Mundo, Infobae, and Telesur, two outlets coming from the Global North and two outlets originating in the Global South. Despite the growing popularity of platforms like TikTok and Instagram, X.com still fulfils the role of the digital public sphere, where it remains a popular social media application in Latin America with 57.5 million users (Statista, 2024). Using Norman Fairclough's three-dimensional model of critical discourse analysis, textual analysis, discourse practice, and social practice, the initial results of over 300 tweets found that AI is often framed using metaphors of competition and transformation, portraying it as a geopolitical contest and an unstoppable societal force. AI is also personified with human-like qualities, which can obscure the human and corporate influences behind its development. In addition, the study highlights distinctive patterns in how AI content is produced and consumed across social media platforms, where it uses expert opinions to legitimise its content. Finally, it reflects on how the editorial approaches of the selected outlets demonstrate how institutional ideologies and power structures influence the framing of AI. These findings contribute to the knowledge about journalism discourses and AI from the perspective of the Global South.

Predicting Mobile Payment Behavior Through Explainable Machine Learning and Application Usage Analysis

In the increasingly competitive mobile ecosystem, understanding user behavior is essential to improve targeted sales and the effectiveness of advertising. With the widespread adoption of smartphones and the increasing variety of mobile applications, predicting user behavior has become more complex. This study presents a comprehensive framework for predicting mobile payment behavior by integrating demographic, situational, and behavioral factors, focusing on patterns in mobile application usage. To address the complexity of the data, we use a combination of machine-learning models, including extreme gradient boosting, light gradient boosting machine, and CatBoost, along with Shapley additive explanations (SHAP) to improve interpretability. An analysis of extensive panel data from Korean Android users reveals that incorporating application usage behavior in such models considerably improves the accuracy of mobile payment predictions. The study identifies key predictors of payment behavior, indicated by high Shapley values, such as using social networking services (e.g., KakaoTalk and Instagram), media applications (e.g., YouTube), and financial and membership applications (e.g., Toss and OK Cashbag). Moreover, the results of the SHAP force analysis reveal the individual session-level drivers of mobile purchases. These findings advance the literature on mobile payment prediction and offer practical insights for improving targeted marketing strategies by identifying key behavioral drivers of mobile transactions.

Social Media Application as a New Paradigm for Business Communication Strategies: The Role of Knowledge, Attitude, and Practices (KAP)

Business communication methods have had a significant impact on both private and public enterprises. The company’s communication strategy has emerged as the most crucial problem, affecting all firms. This study seeks to investigate the link between company communication strategy knowledge, attitudes regarding social media usage, and social media use habits. This study looks at how attitudes regarding social media use influence the link between company communication strategy knowledge and social media use habits. To acquire the sample, thesurvey employed a non-probability convenience sampling technique, recruiting willing respondents who gave their agreement for data collection. The research collected comments from 250 people. The findings supported the link between company communication strategy expertise and attitudes toward social media use. Similarly, the findings of this study supported the beneficial association between attitudes about social media use and practices. Attitudesabout social media usage mediated the link between understanding company communication strategies and social media use behaviors. This study presents a systematic and comprehensive research strategy for investigating the outcomes of company communication initiatives. The generalizability of these findings suggests promising paths for future study on company communication methods.

Assessing the Impact of Technology-Based Multimedia Tools in Pre-pandemic on Senior High School Students’ Learning Performance

Younger generations today are constantly growing where technology is always available. The ever-expanding world of students’ interest in social media applications and websites is also increasing. This study aimed to determine what the extent of multimedia integration implementation is in instruction with reference to instructional, communication, organization, analytical/programming, expansive, and recreational. And to determine if there is a significant relationship between the level of multimedia integration and the academic performance of senior high school students. The respondents of this study were 70 senior high school teachers. The study employed the non-experimental descriptive correlational survey research design. The data were treated using simple percentage, weighted mean, coefficient of contingency. And the result of the study in terms of the multimedia integration implemented in instruction with reference to instructional, communication, organization, analytical/programming, expansive and recreational were all interpreted as High. And the significant relationship between multimedia integration and Academic Performance of Senior High School Students with the t-value of 0.0565, p-value which is <0.00, its alpha level is 0.005, thus Ho was rejected and found to be significant. Furthermore, based on the results, the researcher recommends an intervention program to level-up the integration of multimedia in the learning process and strategies of the senior high school teachers.