Influence Of Social Variables Research Articles

Analyzing the Factors Influencing the Digital Transformation of Public Services in Banda Aceh and Jambi

This research aims to prove the hypothesis regarding the factors that influence digital transformation in public services in of Banda Aceh and Jambi using the TAM framework with the variables usefulness, attitude toward, ease of use, and social influence. This research uses a quantitative descriptive method with data sources from questionnaires distributed via Google Form with 200 respondents and data processing using SMART PLS3 software. The research results show an R-square value of 0.671. It can be concluded that the interpretation of the level of user satisfaction in Banda Aceh and Jambi regarding digital transformation is 67.1%; the r-square is identified in the strong category. Several TAM variables that have a significant influence are ease of use, social influence variables with P values of 0.004 and 0.000, and variables that do not have asignificant effect are usefulness and attitude towards it with P values of 0.511 and 0.056.

The Intention to use Digital Payment in the UMKM Sector in Manado City

This study aims to understand and analyze how MSMEs in Manado City promote the development of digital payment usage. It employs a quantitative method, with 201 respondents particularly from the culinary sector of North Sulawesi Province, focusing on Manado City. Sampling was conducted through an online questionnaire using Google Forms distributed via social media. The research applies the Technology Acceptance Model (TAM) with modifications, incorporating perceived risk and social influence variables. Convenience sampling was utilized, and data was analyzed using SEM-PLS software. The findings demonstrate that all constructs tested—perceived ease of use, perceived usefulness, perceived risk, and social influence—can influence attitudes in encouraging MSMEs to adopt digital payment methods in their businesses. The implications of this research suggest that awareness of the importance of perceived ease of use, perceived usefulness, perceived risk, and social influence in adopting digital payments can help MSMEs increase acceptance and usage of digital payment methods in their business operations. Therefore, development and promotional strategies focusing on strengthening these factors could be key in accelerating digital payment adoption by MSMEs. Additionally, stakeholders, including the government and industry players, can utilize these findings as a basis for developing policies and support programs aimed at expanding digital payment penetration in the MSME sector.

Application of The Unified Theory of Acceptance and Use of Technology Method to Analyze Factors Influencing The Use of Digital Wallets in Indonesia

This study aims to determine how the intention to use digital wallets is influenced by performance expectancy, effort expectancy, social influence, and enabling factors. The author selected the type of conclusive research design for this study. Descriptive research is the methodology, and a cross-sectional design is employed to collect data. Questionnaires were distributed to collect data utilizing non-probability sampling techniques, particularly judgmental sampling. One hundred responders are needed. The author measures the existing variables using an interval scale. It was discovered that performance expectancy positively influences the intention to utilize the wallet application based on the data processing outcomes. On the other hand, effort expectancy has no discernible impact on intention to use, indicating that users' intentions are unaffected by their expectations regarding the degree of difficulty associated with utilizing the application. Furthermore, it was discovered that effort expectancy positively impacts performance expectancy. It was also found that social influence variables positively impacted use intention. Facilitating conditions did not, however, appear to affect the intention to use significantly

Developing the Contribution of Information Processing Activities in Forming Persuasion

Research on persuasion or attitude change has been approached through singleprocess models. The focus of this research is to explain more clearly that persuasion only occurs through a process that is directly caused by social influence. However, the use of this approach produced contradictory results. On the one hand, social influence increases persuasion, but other research finds the opposite. This article discusses the possibility of using a dual-process model approach, which is expected to address the inconsistency of social influence on persuasion in single-process models. Dual process models are proposed to be able to provide new explanations regarding the possibility of multiple effects of social influence variables on persuasion by including information processing activity variables. Through the dual process model approach, it is possible to explain that a certain effect can be caused by different processes and that a certain variable can work differently and in different situations. Social influence has different mechanisms for determining persuasion, which can act as a simple cue when the thinking level is low and can have more than one role (multiple roles) when information processing activities are at a high thinking level.
 Keywords: elaboration likelihood models, information processing, persuasion, social influence

MENGANALISIS PENYEBAB KEPUTUSAN PEDAGANG UMKM KOTA SUMBAWA DALAM MENGGUNAKAN QRIS SEBAGAI MEDIA TRANSAKSI KEUANGAN

This study aims to analyze the factors that influence traders' decisions to use QRIS in Sumbawa Regency. This study used an associative method with a quantitative approach. The sample in this study consisted of 100 respondents obtained using the nonprobability sampling method. Data were analyzed using multiple regression analysis, partial hypothesis testing (t test), simultaneous hypothesis testing (F test), and coefficient of determination testing (R2) using the SPSS application. Based on the partial test results, it can be concluded that the Social Influence and Business Expectations variables have a positive and significant effect on the decision to use QRIS as a financial transaction medium, while the hedonistic motivation and habits variables do not have a significant effect on the decision to use QRIS as a financial transaction medium. Meanwhile, the results of simultaneous testing show that together the Social variables, Hedonistic Motivation, Habits and Business Expectations have a significant influence on the decision to use QRIS as a financial transaction medium. The independent variables consisting of the Social Influence, Hedonistic Motivation, Habits, and Business Expectations ariable had an influence on the decision to use QRIS variable was 73%, while the remaining 27% is influenced by other variables not examined in this research.

Preferences for Procurement of Sharia Pay Latter Through Analysis of Factors That Influence Consumtive Behavior

Research Aims: Find out what factors can become preferences in procuring sharia paylatter Methodology: The research method used in this research is quantitative research. This research was tested empirically with a statistical approach using the IBM SPSS Ststistics 26 statistical test tool. The data tested was multiple linear regression to determine the results of the t test, f test and coefficient of termination test Research Findings: From the results of the analysis, this research found that the results were variablehedonic motivation, performance expectancy, effort expectancy, facilitating conditions, price value and habit have a significant effect on consumptive behavior. Meanwhile, the social influence variable has no influence on consumptive behavior. Theoretical Contribution: The grand theory used in this research is consumer consumptive behavior by testing seven variables. Previous research only used three to five variables. This research used 500 respondents, which was more accurate than previous research Research limitation and implication: This research is limited to respondents who have ever used Paylatter.

Why Do People Use Telemedicine Apps in the Post-COVID-19 Era? Expanded TAM with E-Health Literacy and Social Influence

This study delves into the determinants influencing individuals’ intentions to adopt telemedicine apps during the COVID-19 pandemic. The study aims to offer a comprehensive framework for understanding behavioral intentions by leveraging the Technology Acceptance Model (TAM), supplemented by e-health literacy and social influence variables. The study analyzes survey data from 364 adults using partial least squares structural equation modeling (PLS-SEM) to empirically examine the internal relationships within the model. Results indicated that e-health literacy, attitude, and social influence significantly impacted the intention to use telemedicine apps. Notably, e-health literacy positively influenced both perceived usefulness and ease of use, expanding beyond mere usage intention. The study underscored the substantial role of social influence in predicting the intention to use telemedicine apps, challenging the traditional oversight of social influence in the TAM framework. The findings will help researchers, practitioners, and governments understand how social influence and e-health literacy influence the adoption of telehealth apps and promote the use of telehealth apps through enhancing social influence and e-health literacy.

Factors influencing acceptance of Indonesian contact tracing APP: Development of the technology acceptance model

Contact tracing apps for the COVID-19 have been broadly developed worldwide and Indonesia is no exception. The Indonesian application is called PeduliLindungi. This study aimed to provide a comprehensive understading of the public’s intention to use such applications by incorporating trust, trust in government, privacy concerns, and social influence variables as an extension to the technology acceptance model (TAM). A questionnaire was distributed online through social media to attain 371 participants among Indonesian inhabitants based on the convenience sampling method. Descriptive analysis and covariance-based structural equation modeling were used to analyze the data. The results indicated that intention was predicted well by trust, attitude, and social influence. Furthermore, trust in government played a role in predicting the application’s trustworthiness. The government and decision-makers should consider this observation in promoting the PeduliLindungi application, as it could increase its effectiveness.

Diversity of Sundanese Forms of Address Usage in Family

This study aims to describe the diversity of Sundanese forms of address in families. The use of Sundanese forms of address in Sundanese ethnic families is currently mixed with Indonesian addresses, especially in urban families. The problems studied are related to the types of forms of address and the influence of social variables on the choice of forms of address. The method used is descriptive. Data collection is actualized by using a survey distribution method through an open-ended questionnaire. The selected respondents are the students of Sundanese Literature of the Faculty of Cultural Sciences of Universitas Padjadjaran, who come from and live on the border of Bandung City. The theoretical basis used in this study is a sociolinguistic approach. The results of the analysis show that the types of Sundanese forms of address used in the family include proper names, kinship terms, terms of endearment, personal pronouns, and combinations of forms of address. Social variable factors in the form of situations that influence a change of a selection of types forms of address are happy, sad, and angry situations. This study contributes to the viewpoint that language attitudes are also determining factors in the use of the address.

Scrutinizing the relationship between language proficiency and the use of mitigated devices by Saudi learners

This study explored the intricate relationship between language proficiency and the utilization of mitigated devices among Saudi learners. Mitigated devices refer to linguistic strategies employed to soften or moderate speech acts, such as hedging, mitigation, and indirectness, which play a crucial role in effective communication. Understanding the connection between language proficiency and mitigated devices usage among Saudi learners not only contributes to the field of linguistics but also holds significance for cross-cultural communication and education. It provided insights into the challenges faced by learners and offers guidance for fostering more culturally sensitive and effective communication strategies. To achieve this aim, 98 Saudi learners took part in this study from PSAU by replying on the Discourse Completion Test. Findings showed a significant influence of language proficiency on using internal modifications devices. Regarding the influence of social variables, advanced learners were more conscious of the effect of social power and distance in altering their strategy depending on the contextual variables. The study concluded with practical recommendations for learners, educators, and policymakers to improve language proficiency and intercultural communication competence among Saudi learners. These recommendations aimed to facilitate more effective and contextually appropriate communication in academic, professional, and social settings.

The UTAUT Implementation Model in Defining the Behavioral Intention of Mobile Banking Users

Research aims: This goal is to comprehend how the UTAUT model was used to influence mobile banking behavior intentions and act as a mediator variable along with attitude.Design/Methodology/Approach: A quantitative approach and a sample size of 110 respondents using mobile banking were used. The deployment questionnaire for the retrieval technique sample was completed using Google Forms, and the sampling strategy was a snowball. In this study, both data analysis and hypothesis evaluation were performed utilizing PLS-SEM.Research findings: The study uncovered that out of ten hypotheses, seven were accepted, and three were rejected. In this study, performance expectancy, facilitating conditions, and social influence variables could all have an impact on attitude. With regard to behavioral intention, attitude served as a mediator between performance expectancy, social influence, and facilitating conditions. Aside from serving as a mediator, the attitude directly affected behavioral intentions. The results indicate that attitude was not significantly affected by effort expectations, and behavioral intentions were not significantly impacted by trust.Theoretical Contribution/Originality: The Unified Theory of Acceptance and Use of Technology (UTAUT) was employed in this study to understand better how the UTAUT model was applied in influencing mobile banking behavior intentions, as well as how attitude functions as a variable mediator.Practitioners/Policy Implications: Results from the study have implications for how mobile banking users' behavioral intentions may change depending on their performance expectancy, social influence, facilitating conditions, and attitudes.Research Limitations/Implications: Further research is required to observe other aspects, such as the desire to keep utilizing mobile banking, as it is the focus of this study, which was restricted to behavioral intention based on the considerations of UTAUT-based mobile banking users.

An Investigation of the Students’ Perceptions of Motivating Teaching Strategies in English for Specific Purposes Classes

While studies on motivational strategies abound in the English as a foreign language acquisition literature, few studies have investigated their role in English for Specific Purposes classes in vocational higher education settings. This study examines the students’ perception of motivational teaching strategies and the influence of social variables (age, gender) toward their perceptions. Students (n = 134) from a Faculty of Vocational Studies in a (country) Public University completed a questionnaire that reflected their perception of motivating teaching practices. The results show that students considered several teaching strategies that focus on assisting them master the skills in the practicum activity as the most motivating ones (providing clear instructions, assisting students in completing the tasks, providing constructive criticism and praise, building a positive relationship, and constantly encouraging students). Students’ age had no significant relation with their perceptions. Although most of the teaching practices were considered motivating for both male and female students, two particular strategies (leading by example by being focused and driven, managing a variety of activities) were considered more motivating for female students than for male students. Findings suggest that teachers should recognize the students’ individual needs for motivational strategies to assist them master the target language.

A Study of Player Behavior And Social Influences to Purchase Intention Mobile Legends: Bang Bang In-Game Item

Purpose: This quantitative study aims to analyze the interest in buying items and skins in the online game Mobile Legends in Indonesia, especially in East Java Province by looking at the psychological and social factors of game players. Player behavior is a psychological factor and social factors are social influence variables.
 Design/methodology/approach: The number of samples in this study was 310, the sampling method used purposive sampling. Respondents are active Mobile Legends game players who have participated in answering our research questionnaire. The data collection method uses online questionnaire distribution using Google Forms. Measurement of data using answers with a Likert scale of 1 to 10 with 1 point strongly disagree and 10 points strongly agree. Data were analyzed using the PLS-SEM method using Smart PLS 3.0 software.
 Findings: Player behavior includes achievement, challenge, escapism, and social interaction. Social influences consist of network externality and community involvement. The results of our research show that player behavior consists of achievement, challenge, escapism, and social influences such as network externality, and community involvement have a significant positive effect on Purchase Intention.
 Originality/value: This study explores the purchase intention of virtual item in the mobile legends game using the uses and gratifications theory (U&G). The application of U&G theory is seen from the behavior of the players. Social influences is also applied to see the influence from outside the players.

The effectiveness of using RFID and IoT in digital transformation processes in garment companies using the UTAUT model2

This study aims to analyze the effectiveness of using RFID and IoT in the digital transformation process in a garment company using the UTAUT2 model. This research is necessary because it can influence the intentions and behavior of its users to increase production effectiveness. A quantitative approach uses the survey method used in this study to achieve the research objectives. The number of respondents in this study was 193 employees who worked in the preparation area. The data collected from the questionnaire results were analyzed using inferential statistics. The study results show that employee acceptance of using RFID and IoT in the digital transformation process gets a positive response. Each variable average value used is in the value range 3.79 – 4.44 (scale 1 to 5). In addition, it was found that Performance Expectancy, Effort Expectation, and Price Value positively influenced Behavioral Intention. In contrast, Habit and Behavioral Intention positively influenced Use Behavioral. As for the Social Influence and Hedonic Motivation variables on Behavioral Intentions and the Facilitating Conditions variable on Usage Behavior, no positive effect was found.

Investigating the Mobile Learning Readiness Level of Managers in the Digital Transformation Process of Companies : An Empirical Study

Companies are undergoing a process of change in all organizational processes along with digital transformation processes. Mobile devices are increasingly entering people’s daily lives as different smart devices and educational processes in the form of mobile learning. These developments in the field of technology are also effective in companies involved in the digital transformation process. These trends in developed countries are also becoming widespread in developing countries. In this study 109 managers working in a well-known company in the restaurant sector in Turkey to mobile learning processes and the factors affecting their readiness for mobile learning were examined. A partial least squares (PLS) path modeling approach is employed to examine relationships using SmartPLS 3. As a result of the analyses, facilitating conditions and social influence variables were found to have a positive effect on the behavioral intention during the acceptance process of managers’ mobile learning. In addition, it was found that among the control variables, there was a statistically significant difference only for time spent on the Internet with a smartphone. These results are generally consistent with the findings in the literature. This situation simultaneously draws attention to the future potential of mobile learning in terms of companies in our country in the context of digital transformation. With the implementation of this study in different sectors, the awareness of this issue in our country can be increased.

Behavioral Financial Aspects Analysis on MSMEs Business Development of Culinary Sector in Semarang City

This study was proposed to study and analyze behavioral financial technologies for the development of MSMEs in the culinary field in the city of Semarang. There has been a lot of research related to fintech (fintech) or fintech topics or issues, but not much research has been found on behavioral fintech, especially related to MSME business development. The sample of the study is 125 culinary MSMEs in the city of Semarang. The data collected through the questionnaires was then analyzed using smartpls. This study found that financial satisfaction, owner characteristics, social impact, and risk reduction had a positive (significant) impact on behavioral finance, while financial literacy had a significant negative impact on behavioral finance. Behavioral financial factors have a significant positive impact on MSME business development. This means that Behavioral Finance as a mediation variable between Financial Satisfaction, Owner Characteristics, Financial Literacy, Risk Mitigation, Social Influence variables affecting on business development. Many of them (MSMEs) claimed that they have no experience of using digital technologies themselves, in this case, online transaction applications, and they still did not understand financial literacy. Future research on other variables that do have a positive and significant impact on MSME business development. The sample size also needs to be increased in size and diversity of the MSME sector by at least 60-70% in order for the study to better describe the situation and the state of the MSME.Keywords:behavioral finance, financial satisfaction, financial literacy, risk reduction, social impact business development

Menguji Faktor–Faktor Determinasi Belanja Produk Fashion Apparel Saat Live Streaming Di Media Sosial

This study aims to analyze the influence of social influence, customer trust, shopping lifestyle, fashion involvement and impulsive buying intention variables on live streaming purchase decisions through social media in Jabodetabek. The data collection method uses a survey method with purposive sampling on a Likert scale. The object of this study were 200 respondents who were buying fashion apparel by impulse, live buying at online stores while live streaming via social media. This study used SPSS software version 24 and SEM (Structural Equation Modeling) AMOS version 24 for data analysis. The results showed: (1) social influence has a positive and significant effect on impulsive buying intention, (2) customer trust has a positive and significant effect on impulsive buying intention, (3) shopping lifestyle has a positive and significant effect on impulsive buying intention. (4) fashion involvement has a positive and significant effect on impulsive buying intention. (5) impulsive buying intention has a positive and significant effect on live streaming purchase decisions.

FAKTOR YANG MEMPENGARUHI NIAT PENGGUNAAN APLIKASI DOMPET DIGITAL SECARA BERKELANJUTAN OLEH GENERASI Z

This research aims to analyze variables that have an influence on continuous intention and intention to recommend e-wallet applications. The dependent variables are perceived ease of use, perceived usefulness, trust and social influence. The research sample size was 239 respondents. Data is processed using the PLS application. The research results explain that the trust and social influence variables have a significant influence on continuous intention and intention to recommend, while the perceived ease of use variable does not have a significant influence on continuous intention. The perceived usefulness variable has an influence on continuous intention, but the perceived usefulness variable has no influence on the intention to recommend. The research results will contribute to e-wallet companies in understanding the behavior of Gen Z e-wallet users and creating company business strategies.

PERCEIVED EASE OF USE, SOCIAL INFLUENCERS, FACILITATING CONDITIONS, USER EXPERIENCE ON THE INFLUENCE OF HUMAN-MACHINE INTERACTION ON INTERACTION EFFICIENCY, EMOTIONAL IMPACT OF USING CHAT GPT

This research analyzes the impact of Perceived Ease of Use, Social Influence, Facilitating Conditions, and User Experience in GPT Chat and how it affects Interaction Efficiency and Emotional Impact of communication interactions with machines. The theoretical frameworks are the Unified Theory of Technology Acceptance and Use (UTAUT) and Human Machine Interaction (HCI). Data was collected through a questionnaire with a Likert scale and tested on 100 respondents using the Purposive Sampling method among Chat GPT users. The research results reveal that five variables, namely Perceived Ease of Use, Facilitating Conditions, and User Experience, positively and significantly influence Interaction Efficiency and Emotional Impact. Still, the Social Influence variable does not substantially affect User Experience Perceived Ease of Use, and The UTAUT model contributes 17.7% to User Experience. In contrast, User Experience contributes 5.6% to Interaction Efficiency, and Interaction Efficiency contributes 517.9% to Emotional Impact.

Applying the UTAUT to Understand Factors Affecting the Use of Indonesia Public Administration

Decision-making will always be based on valid and reliable data. Information disclosure is a necessity for people in a country to know something. Through a system, a country will be greatly assisted in disseminating information to its people. The transparent public administration process is the hope of the citizen to the government. Innovation based on the use of the system plays an essential role in fulfilling government-owned social services. Claiming Old Age Security during the pandemic has forced the government to use a system that can run a fast and controlled administrative process. This study wants to evaluate a system used in the employees' social services of state-community administration using the UTAUT method. This study indicates that the performance expectancy, social influence, facilitating conditions, and behavior variables have a significant and positive effect. However, the effort expectancy variable does not influence behavior intention. The optimal system is a system that can be used easily by users; if the data processor cannot use the system, a system failure will occur because the data generated will be biased and invalid. Suppose the user has difficulty operating the system. In that case, it is best to immediately evaluate it in the form of input and training to improve further the skills of the user who uses it. Participants who process claims can be processed faster, increasing participant satisfaction.