Abstract The conductive heat flux through the snow and ice is a critical component of the mass and energy budgets in the Arctic sea ice system. We use high horizontal resolution (3–15 cm) measurements of snow topography to explore the impacts of sub-meter-scale snow surface roughness on heat flux as simulated by the Finite Element method. Simulating horizontal heat flux in a variable snow cover modestly increases the total simulated heat flux. With horizontal heat flux, as opposed to simple 1D-vertical heat flux modeling, the simulated heat flux is 10% greater than that for uniform snow with the same mean snow thickness for a 31.5 × 21 m region of sea ice (the largest region we studied). Vertical-only (1D) heat flux simulates just a 6% increase for the same region. However, this is highly dependent on observation resolution. Had we measured the snow cover at 1 m horizontal spacing or greater, simulating horizontal heat flux would not have changed the net heat flux from that simulated with vertical-only heat flux. These findings suggest that measuring and modeling snow roughness at sub-meter horizontal scales may be necessary to accurately represent horizontal heat flux on level Arctic sea ice.