We systematically explore the influence of the prior of the peak absolute magnitude (M) of Type Ia supernovae (SNe Ia) on the measurement of the Hubble constant (H 0) from SNe Ia observations. We consider five different data-motivated M priors, representing varying levels of dispersion, and assume the spatially flat ΛCDM cosmological model. Different M priors lead to relative changes in the mean values of H 0 from 2% to 7%. Loose priors on M yield H 0 estimates consistent with both the Planck 2018 result and the SH0ES result at the 68% confidence level. We also examine the potential impact of peculiar velocity subtraction on the value of H 0 and show that it is insignificant for the SNe Ia observations with redshift z > 0.01 used in our analyses. We also repeat the analysis in the cosmography model and find very similar results. This suggests that our results are robust and model independent.