SME Products Research Articles

The Impact of Online Promotion on Increasing Product Sales of SME

This thesis discusses the influence of online promotion on increasing sales of SME products in Lahomi District, West Nias Regency. This study aims to determine the influence of online promotion on increasing sales of SME products in Lahomi District, West Nias Regency. This study uses a quantitative research method with a data collection technique using a questionnaire. Based on the results of the T-Test where the sign value of the X variable is known 001> 0.05 and the t-value is 6.841 <2.054 so it can be concluded that Ha is accepted and has an effect on the Sales Increase variable (Y). Based on the determination coefficienT-Test, the results obtained are that the Adjuster R-Square value is 0.589, this means that the Promotion Variable (X) is able to explain the increase in sales (Y) of 0.589 with a percentage of 58.9% after being adjusted for the sample and independent variables while the remaining 41.1% is explained by other variables outside this study.

Digital-Based MSME Program Marketing Communication Adaptation

This study analyzes the digital marketing adaptation of SMEs through social media, with a focus on strategies, impacts, and direct interactions with consumers. Qualitative descriptive research method was employed to gather data from relevant journals. The findings indicate that digital marketing enables SMEs to expand market reach and strengthen relationships with consumers through two-way interaction. Relevant and creative content strategies were found to be crucial in standing out in the information-dense online environment. Positive impacts on SME product sales were also observed, particularly through social media platforms such as Instagram and TikTok.Direct interaction with consumers via social media platforms strengthens relationships and allows brands to listen to consumer feedback directly. In conclusion, digital marketing adaptation through social media is essential in developing SME products and expanding their market share.

Langkah Praktis Menuju Persaingan Bisnis yang Lebih Sehat Melalui Digitalisasi UMKM Kelurahan Benda, Kota Tangerang

The aim of implementing community service in Benda sub-district is to support business actors in promoting SME products in Benda sub-district, Tangerang-Banten City. This activity began with a preparation and field survey stage, which involved direct discussions with the village administrators and village officials of Benda Subdistrict to identify the needs, opportunities and challenges faced by SME business actors. Next, the service team carries out the socialization and training stage, which includes five important aspects: (1) how to create attractive products, (2) choosing a strategic location, (3) practice of creating easy promotional content on social media, (4) distribution strategy products to reach customers, and (5) online marketing. This activity aims to produce SMEs in Benda sub-district, especially home-based businesses, who have an entrepreneurial spirit so they are able to create good marketing strategies. This research aims to optimize the application of digitalization to MSMEs in Benda Subdistrict, Tangerang City, in order to strengthen their position in increasingly dynamic business competition. Through Community Service with seminars and workshops held to provide motivation and marketing strategies as well as introduce digital technology in MSME business operations. The results show a significant increase in MSMEs' abilities and understanding of marketing strategies and the use of digital technology to face healthy competition.

Increased Productivity of Regional Potential-based MSMEs through Partnership Development

The current existing condition in Labuhanbatu Regency, where the number and performance of SMEs are not yet competitive enough, especially in the digital market which currently holds significant influence in the buying and selling process of SME products. There is a need for further training related to digital transformation, considering that technology now plays a crucial role in SME development. This research aims to examine the average productivity index of SMEs in Labuhanbatu, the region's potential, and partnership strategies in Labuhanbatu Regency. The study employs average index analysis using a perception measurement scale of 1-7 on 81 SMEs in Labuhanbatu and 8 local government organizations, as well as a SWOT analysis. Based on the Strengths, Weaknesses, Opportunities, and Threats analysis, SMEs in Labuhanbatu have strengths such as optimized production, adequate local potential, support programs for SMEs, and fairly good SME skills. Weaknesses include limited production support equipment and inadequate marketing networks. Opportunities for SMEs include the growth of SME industries, supportive skills training programs, improved communication, ease of licensing processes, and non-burdensome taxes for businesses. Meanwhile, threats include unstable product prices, inadequate financial support from local government, and insufficient marketing awareness efforts by the local government.

Perancangan Sistem ERP Modul Point Of Sale Berbasis Odoo Pada Banyuwangi Festival Dengan Metode Rapid Application Development

The sales report of SMEs at the Banyuwangi Festival is an indicator of the success of the festival. In the process of collecting the sales report, the Banyuwangi Tourism and Culture Office, as the current responsible party, still does it without an information system, making the management of the sales report of SMEs at the Banyuwangi Festival inefficient. Using the Rapid Application Diagram (RAD) method, the design of an ERP system in the form of a point of sale module based on the Odoo application at the Banyuwangi Tourism and Culture Office and the Banyuwangi Festival SMEs is carried out to obtain an efficient process of collecting the sales report of SMEs at the Banyuwangi Festival. The design using the RAD method is carried out to obtain results that are in line with user needs. The results of this research show that the designed ERP system can improve business process efficiency for institutions and efficient sales management for SMEs. The impact of this research is expected to improve data management accuracy, increase collaboration, and optimize sales of Banyuwangi Festival SME products.

PENINGKATAN KAPABILITAS MARKETING PELAKU USAHA MELALUI E-COMMERCE DAN DIGITAL PROMOTION DI KECAMATAN TLOGOWUNGU, KABUPATEN PATI

E-commerce is a strong global trend driven by strengthening economic policies, changes in customer behavior and increased production in the form of technology. In carrying out community service by conducting direct observations using activity methods with data collection and direct assistance. Based on the capability perspective and market orientation literature, the activity model to determine the level of marketing that SME products are promoted by developing and producing a marketplace using e-commerce as a sales channel, one of which is on Instagram, Facebook or YouTube. One of the obstacles faced by business actors shows that the required online marketing capabilities are still insufficient to increase sales in digital form. In the end, community service resulted in online marketing having more efficiency, which was reflected in a market-based and market-driven approach, playing an important role in increasing the influence of online marketing capabilities. The conclusion in community service is that the results of assistance to produce e-commerce in the form of training to promote products can increase promotional value by up to 98%. The value can be obtained for the use of social media as well as promoting online shops so that it can increase the market share of SME business actors. In the activities that will be carried out in the next service, we can further improve the facilities and infrastructure of the service event to further support the success of the service event considering partners in this case for service activities for small and medium enterprises (UKM).

Communication Resilience in Enhancing Branding of SME Products: Implementation of Information Technology as a Strategic Innovation

SMEs play a vital role in the global economy, particularly in creating employment opportunities. SMEs often face challenges in building and strengthening their brand image. Limited resources and accessibility to a wider market are major obstacles. This research aims to examine communication resilience and the implementation of information technology in enhancing branding of SME products. This research method utilizes a qualitative approach with a focus on literature review and descriptive analysis. Data used are gathered from scholarly articles published between 2006 and 2024 through Google Scholar. The study results indicate that communication resilience is a crucial factor for SMEs in addressing challenges and changes in the business environment. The implementation of information technology as a strategic innovation plays a crucial role in strengthening this communication resilience. By leveraging digital platforms and social media, SMEs can enhance product visibility, engage with customers, and expand the market without substantial costs.

Enhancing SME Product Brand Equity in The Digital Age as Strategic Approaches in the Era of Artificial Intelligence

This research explores the role of strategic approaches in enhancing Small and Medium-sized Enterprises' (SMEs) product brand equity in the digital era. It focuses on the integration of Artificial Intelligence (AI) technologies, highlighting the opportunities and challenges SMEs face in enhancing their brand equity. The study evaluates various strategies for SMEs to navigate the digital complexities, including machine learning algorithms, natural language processing, and predictive analytics, to refine brand positioning, customer engagement, and personalized experiences. It also explores ethical considerations and potential risks associated with AI adoption, offering insights into maintaining consumer trust and ethical practices. The research synthesizes theoretical frameworks with practical implications, contributing to the understanding of strategic paradigms for SMEs to thrive in the digital age. The findings aim to provide actionable insights for SMEs and stakeholders to craft robust strategies aligning with AI capabilities, fostering sustainable brand equity growth and competitive advantage.

Implementation of Digital Business in Maximizing Small and Medium Enterprises During the Covid 19 Period

The SME products produced by the women's savings and loan cooperatives in Lubuk Basung, Agam Regency, West Sumatra are the majority of food products which are homemade on a home scale and are done by housewives. The growth and development of SMEs in the range of Maninjau Lake, Lubuk Basung, Agam Regency, especially those produced by housewives, has experienced various kinds of obstacles so that it is not optimal. Technology-based marketing strategies can be a major force to boost sales of these products. The purpose of this activity is to increase market share so as to increase turnover and profit from product sales through social media as a marketing tool for SME products. The number of participants was 47 people, consisting of housewives who were members of the cooperative. The method used is training and mentoring. The result of this training is an increase in the knowledge and ability of participants in the use of social media as a marketing tool, as indicated by a change in the average pretest and posttest scores, from a score of 71.03 to a score of 120.30. Participants' final understanding of social media Facebook is 70% greater than participants' final understanding of Instagram by 55%.

The Impact of Mangrove Forest Management on the Community in Poton Bako Hamlet, Jerowaru Village, East Lombok Regency

This research aims to: determine Mangrove Forest Management Patterns and the Impact on the Community in Poton Bako Hamlet, Jerowaru Village, East Lombok Regency. This research applies a qualitative approach with a case study method. The data collection techniques applied in this research are interviews, observation and documentation. The data analysis techniques in this research are data reduction, data presentation and drawing conclusions. The results of the research explain that (1) Mangrove Forest Conservation Pattern in Poton Hamlet, Jerowarau Village, namely the Mangrove Ecotourism Development Pattern (managers together with the community clean the mangrove forest from rubbish that has accumulated in the mangrove forest area to be developed into mangrove tourism), Mangrove Ecosystem Rehabilitation Pattern (manager creating a small-scale nursery area to create a stock of mangrove seeds for replanting), Mangrove Ecosystem Conservation Pattern (the management forms Pokmaswas members with the aim of acting as supervisors to prevent illegal felling of mangrove trees). (2) The impact of managing the mangrove forest for the community in Poton Bako hamlet is a positive impact (creating new jobs for the people of Poton Bako hamlet; increasing the economic income of the community by managing the mangrove forest into a tourist spot and a place to sell SME products such as mangrove coffee, mini-boats/ boats and clothes typical of Bale Mangrove tourism; catches of Poton Bako hamlet fishermen have increased and if the weather is not conducive to going to sea, fishing communities can look for shrimp, fish and crabs in the mangrove forest area; the community has received education and increased public awareness to protect the mangrove forest area. ; the coastal area of Poton Bako hamlet is protected from abrasion and prevents sea water intrusion onto land

The customer preferences on product quality of Abian Tubuh Tofu

This study aims to determine the quality of food sector SME products that are widely spread in Mataram City. The focus of research is on tofu products which are one of the superior products in this city. This study used the survey sample method, by choosing the Abian Tubuh tofu industry center as the research location. The study population was all customers knew who came to make purchases at some predetermined traditional market. In determining respondents as data sources in this study, researchers used purposive sampling techniques. Because the number of members of the study population is not known with certainty, the number of research samples was determined at 100 respondents. To answer the problem posed, the analytical tool used is the Ideal-Point Model, which is a consumer evaluation of what is perceived with what is desired. This model measures the difference between what is perceived and what consumers want. The results showed that the quality of SME products tofu Abian Tubuh, Mataram City was very good. This is indicated by the quality value being in the upper interval class which means that the quality of the tempeh product is in accordance with consumer wishes.

Small To Medium Enterpirses In The Digital Era On Line Shop Professional Community (Kaji) In East Java

Small To Medium Enterpirses In The Digital Era On Line Shop Professional Community (Kaji) In East Java. The contribution of SMEs has had an impact on the regional and national economy (Bunga, 2022), the growth and development of SMEs in Indonesia cannot be separated from the various challenges faced, the economic crisis that occurred at the end of 1997 brought multi-economic impacts, including SMEs (Tejasari, 2008), the impact of Covid 19 which occurred in early 2020, the impact of the global economy occurred as a whole. SMEs also felt the same impact with the independence that SMEs have, being able to overcome global economic challenges (Aksan, 2022), entering the digital era. East Java UKM (KAJI) is faced with online shop UKM must be able to take a role and control the market so that the existence of SMEs is not eroded by digitalization, especially online shops. Legitimacy theory focuses on interactions between companies and society based on legitimacy theory, namely that a "social contract" occurs between companies and the community where the company operates and uses economic resources. It explains the concept of social contract, all social institutions, including companies, operate in society through social contracts, both explicit and implicit, their survival and growth is based on what consists of, the final result (social output) provided to the wider community, the distribution of economic, social and political benefits. to groups according to their power (Gray, 2001). The research method used in the research is qualitative analysis of case studies. Single case case study is used to obtain data from various primary and secondary research sources (observations, artifacts, archives, documents, interviews, multiple sources), is a research strategy involving one or more cases (multi cases) creating theoretical constructions, middle range propositions or theories based on empirical fact cases (Eisenhardt, 1989). The results of the research and discussion can be concluded that the existence of East Java UKM (KAJI) is described as follows: a. Able to support the family economy as an alternative source of family income, b. The existence of KAJI East Java, facilitates UKMs to establish friendly relations between UKMs, c. Market opportunities are still limited. SMEs still have difficulty marketing SME products. e. The attention received by SMEs in business development and capital assistance has not been maximized, f. Lack of innovation and creativity among SMEs. Suggestions for the existence of SMEs should receive more attention, especially in policies that support the existence of SMEs, especially the policy of implementing online shops to ensure the continuity of the existence of SMEs.

SMEs Halal Compliance in the Implementation of Service Operations Management

Possession of halal certification does not necessarily ensure that SMEs have high halal compliance. Halal compliance is important to ensure the quality of SME products, including their service products. This study analyzes SME halal compliance in the implementation of service operations management. Descriptive and verification methods are used to test the hypothesis using regression. Some SMEs in Indonesia which are in the food and beverage processing industry sector already have halal standard criteria, although some have not yet received halal certification. Other business sectors are not yet halal certified because they still feel it is not urgent. There is an influence between halal compliance and the implementation of service operations management. The service operations management system model refers to effective, efficient and productive fundamentals, which are efforts not to deviate from other than what has been prescribed by Islam.

Edukasi Masyarakat Upaya Membangun Branding Produk UKM di Banjar Lokaserana Selama Pandemi

The total cessation of the tourism sector in Bali during this pandemic resulted in the paralysis of the community's economy. Not a few people in Banjar Lokaserana lost their jobs and as a result some of them changed professions and tried to sell, starting from selling masks, food, to selling household furniture. However, in running their business, many people experience difficulties in promoting their products through social media, which results in limited sales reach. Branding is a business strategy to introduce the business value of a business product to consumers. Branding strategies are carried out in several aspects, such as creating a business name, logo, brand, and even promotional procedures for a product. This Non-Location KKN Report contains information about public education in efforts to build SME product branding which was carried out in the Banjar Lokaserana environment during the Covid-19 Pandemic. In the initial stage, observation methods were used to determine the target community and discuss the problems faced. In the implementation method, a work program is implemented by providing education to the target community about product branding to create attractive promotional posters using the Canva application. To find out all forms of improvement and results from the implementation of the work program, an evaluation was carried out by providing a questionnaire via Google Form media. This education aims to achieve sales results for the target community.

Development of Tourism Villages Based on Local Wisdom and Technology In Lantan Village, North Batukliang

Lantan Village Area, North Baukliang District, Central Lombok Regency has very potential for rural tourism to be developed. The village has interesting natural characteristics and unique social and cultural life. This potential must be encouraged and developed following the socio-cultural characteristics of the community. One of the problems that exist in the Lantan Village Tourism area, North Batukliang District, Central Lombok Region is the lack of marketing of SME products and tourist sites, even though SME products and tourist areas are good. Because it is considered less than optimal, the use of technology can facilitate the dissemination of information on SME products and tourist areas. For example, the use of travel guide apps that provide historical information, local stories, and activity recommendations can provide an in-depth interaction between tourists and local culture. The purpose of this socialization is; 1) Increase marketing of SME products and tourist sites based on social media and websites to be more widely known; 2) Encourage and motivate the community to be enthusiastic in learning and always maintain the preservation of tourism in Lantan Village. The results of this community service were followed by very high community enthusiasm. In addition, the community also gains knowledge related to technology which can be an effective means of spurring tourism progress through online promotion, as well as the use of the internet which is an inseparable component of technology.

PKM Pendampingan Literasi Digital dan Optimalisasi Digital Marketing sebagai Media Promosi Keripik Pisang

Many SMEs in Indonesia still experience difficulties in utilizing digital technology optimally. This was also experienced by Ibu Nur's Banana Chips UKM. So far, Ibu Nur's Banana Chips UKM has never carried out promotions using digital media because the owner does not know about digital technology that can be used as a digital marketing tool, so sales of Ibu Nur's Banana Chips often decline. This community service aims to provide counseling, training and assistance regarding what digital media can be used to promote Ibu Nur's Banana Chips SME products and to find out how to effectively promote products on various social media to support increasing sales of Banana Chips products. The method used in this service activity is lectures and training on the use of social media applications as a means of promoting Ibu Nur's Banana Chips products. The solution to this activity is to carry out digital literacy in Ibu Nur's Banana Chips UKM to increase knowledge about digital technology and optimize digital marketing using Google Maps and social media (Instagram, Facebook and WhatsApp business) as promotional tools. As a result of this service, SME owners can understand digital technology and optimize the use of social media platforms as a promotional tool there by increasing product sales.

Implementation of Marketing Strategy Innovation and Business Model Development: Study of SMEs in Tourism Village

This research aims to formulate marketing strategies and develop business models for SMEs in Tourism Village, that is Ngargogondo Village. This research was conducted based on a qualitative descriptive approach for exploratory purposes. Primary data was obtained based on interviews and observations, secondary data was obtained from literature and government documents. Data was analyzed based on SWOT analysis and Business Model Canvas (BMC). The research results show that SMEs in Ngargogondo Village need to improve product aspects, marketing communication aspects and distribution aspects. The products offered require increased innovation and diversification to support the value proposition. In marketing, social media influencers are needed to increase audience awareness of these SME products and to improve distribution channels. The research results provide managerial implications for SME owners to implement innovative marketing strategies. By implementing the proposed strategy related to marketing aspects, SMEs in Ngargogondo Village are expected to develop and be sustainable to support Borobudur as a national tourism strategic area. The research results also provide theoretical implications in the form of methods that can be used to formulate marketing strategies and develop SME business models. Future research can replicate the method or combine it with other strategy formulation tools.

Pelatihan Packaging (Pengemasan) Sebagai Upaya Meningkatkan Daya Jual Produk UMKM di Lingkungan Kelurahan Pondok Jagung Timur, Serpong Utara, Kota Tangerang Selatan, Banten

It is felt that community service activities (PKM) in the form of Packaging Training can increase the knowledge and abilities of local residents. So far, many products in Pondok Jagung Timur Subdistrict are not yet known to many people because they do not yet have a brand/label in the form of a business name or product. others who are informative and can promote SME products in Pondok Jagung Timur Village. Good packaging can provide information from the producer to consumers regarding the business and product quality. The lack of knowledge and information of entrepreneurs regarding the matters mentioned above causes SME products in Pondok Jagung Timur Subdistrict to suffer. It is hoped that correct Packaging training will have an impact on optimal results in order to increase income as well as improve the economy of residents through Packaging which is quite significant for small-scale home economic communities. It is hoped that this PKM activity will be able to improve the welfare of the community through packaging in particular and the surrounding community in general so that the positive impact can be felt sustainably.

Feasibility Study of Digital Administration and Digital Marketing of SMEs Products at The Investment Gallery of Manado State Polytechnic

The challenges for SMEs in Indonesia are growing, especially in terms of competing in an increasingly competitive and dynamic market. One of the efforts that SMEs can undertake to enhance their competitiveness is by leveraging digital technology in managing their businesses, from administrative systems to digital marketing activities for SME products. Therefore, this research aims to conduct a feasibility study of digital administration and digital marketing systems for SME products, with the research location being the Investment Gallery of the State Polytechnic of Manado, which serves as a showcase and sales platform for local SMEs' flagship products, managed by the Marketing Laboratory of the Manado State Polytechnic (Polimdo).This research was conducted using a survey method involving respondents from SMEs participating in the Manado State Polytechnic (Polimdo) Investment Gallery. The collected data were analyzed using both quantitative and qualitative descriptive analysis. The observational results indicate that the majority of SMEs participating have knowledge of digital technology, but only a small portion have implemented it in their businesses.In this context, the use of digital administration and digital marketing systems can help SMEs optimize their administrative processes and enhance efficiency in managing their businesses. Additionally, the use of digital technology can assist SMEs in expanding their markets and increasing their sales. However, despite the significant benefits of using digital technology in SMEs, there are still some challenges to overcome, such as the limited technological knowledge of SME owners. Therefore, the implementation of digital administration and digital marketing systems for SMEs requires a suitable approach to ensure optimal benefits.

Implementing a green economy to support sustainable city: opportunities and challenges for ecopreneurs in South Tangerang City, Indonesia

SME productivity and a green economy are part of the economic transformation strategy to achieve Indonesia’s Vision 2045. As an SME actor who pays attention to environmental aspects, ecopreneurs can play a role in increasing the achievement of a green economy in the region. This research aims to analyze the opportunities and challenges for ecopreneurs in realizing a green economy in South Tangerang City. The scope of this research is ecopreneurs in South Tangerang City. The research method used is a qualitative descriptive analysis method. Data collection methods involve field interviews, literature studies, and observation. This research proposes purposive sampling. The results show that the opportunity for ecopreneurs is to contribute to growing the regional economy, improve people’s lives by covering economic, social, and environmental aspects, increase the proportion of waste processing and recycling, and increase employment. While the challenge is the need for rapid adaptation according to consumer demands, strengthening the ability to meet business requirements, improving managerial skills, expanding networks, building partnerships, and cooperating with governments, associations, industry, and companies.