The pervasive growth of society has led to an increasing reliance on the Internet in people's daily lives. Among the integral components of the Internet, search engines play a pivotal role in enhancing usage efficiency. In this field, Alphabet is the industry leader among them. Therefore, this study focuses on analyzing Alphabet's business innovation pattern using a SWOT analysis. This research makes the case that Alphabet now benefits from a high product penetration rate for Google. Google's product advertising, on the other hand, is highly beneficial and helps to form a business model that combines products and advertisements. However, Alphabet faces a challenge wherein its customer base often confuses Google as a company rather than a product. The results of SWOT analyses showed that Alphabet has fresh prospects in the AI space. Alphabet's prospects are demonstrated by the introduction of self-driving technology under the Waymo brand, which combines a deep learning framework with additional AI technologies. Despite these opportunities, Alphabet is exposed to three major risks. Among these, the most substantial concern is the exorbitant cost associated with conducting subpar AI research. Furthermore, while Google entered the cloud computing arena later and with a smaller stake, heightened scrutiny from competitors intensified the rivalry in this field. Crucially, Google's handling of personal private data has come under scrutiny, potentially tarnishing the company's reputation and triggering a series of adverse events. The study presented in this paper can offer some suggestions for business strategies for rapidly emerging domestic information enterprises.