For competitive advantage, the United States seeks to increase exports, as well as expand exports to emerging market consumers. The vast majority of U.S. firms (98%) are small to medium sized enterprises (SME). Most U.S. export firms are SME. However, only 1% engage in exporting. The U.S Federal and State governments encourage SME to go global and existing internationalized SME to expand exporting. The National Export Initiative (NEI) promoted such export expansion. The NEI/NEXT initiative takes the NEI to a new level. U.S. federal and state governments are minimally synchronized to assist SMEs to leverage the world’s growing middle class consumption demand estimated at 3.2 billion by 2020, the vast majority of which is expected in China and India. This paper examines the NEI’s progress and strategies by the five leading U.S. exporting states and features export activity to the emerging markets of BRICSA. It considers if, and how, states’ plans include supports to the SME sector firms. It analyzes the states’ alignment with the U.S. NEI and the extent to which the NEI has facilitated federal and state collaboration. Further, it reviews NEI/NEXT objectives and strategies for the U.S. to take further steps to internationalize U.S. business practices.
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