ABSTRACT This contribution is based on the thesis of a connection between media scandals, political scandals, including the scandalization of society, and the language used in everyday settings. Different kinds of scandals in politics, the media, and society have been common in the Russian public sphere. This could be seen as the preparation of an atmosphere in which overaggressive, demagogical communication is valued, where victims are portrayed as self-inflicted or even become the “real perpetrators.” This article aims to explore the extent to which this kind of scandalization and the provocation associated with it diffuse into social discourses, for example, everyday language. To do so, the characteristics of scandalous language are first elaborated based on the literature and a small corpus of media coverage of scandals. Then, data from YouTube with political as well as non-political content is examined to see if the same linguistic mode is used in these different communicative areas. The comments and discussions are analyzed in terms of their use of language, with a focus on the lexical and other indicators of a language of scandal. Its existence, dissemination, and linguistic integration are key to finding hints of a more general preference for provocative language.
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