Skin Care Brands Research Articles

The Influence of Product Quality and Price on Purchasing Decisions of Glad2glow Skincare Products

This research is based on a phenomenon in the modern era where consumers are increasingly aware of the importance of skin care, making skincare products the main choice to support appearance. Glad2Glow, a new skincare brand that entered the Indonesian market in 2023, has attracted a lot of buyers' attention and created fierce competition between brands with product quality and price perception as the main factors in consumers' purchase decisions. This research is quantitative using primary data obtained through the distribution of online questionnaires (Google Form) from May 2024 to August 2024. The population and sample include all consumers who have purchased or used Glad2Glow skincare products. The independent variables are product quality (X1) and price perception (X2), while the dependent variable is the purchase decision (Y). The analysis method involves multiple linear regression analysis, validity and reliability tests, as well as classical assumption tests such as normality tests, multicollinearity tests, heteroscedasticity tests, and hypothesis tests. The results of this study show that (1) product quality variables have a partial effect on the purchase decision of Glad2Glow skincare products, (2) price perception variables have a partial effect on the purchase decision of Glad2Glow skincare products, (3) product quality variables and price perception have a simultaneous effect on the purchase decision of Glad2Glow skincare products.

The Role of Brand Awareness Mediation on the Influence of Media Richness and Information Quality on Purchase Intention on MS Glow Cosmetic Products

The era of globalization has brought many changes, one of which is the use of social media as a communication medium used by local brands in carrying out their marketing activities. MS Glow took advantage of this opportunity to increase the use of social media to promote skin health to the public and succeeded in achieving first position in the ranking of the best-selling skincare brands in e-commerce. This achievement is not in line with the results of the pre-survey which found that the public has a minimal level of purchase intention. This research aims to analyze the influence of brand awareness in mediating media richness and information quality on purchase intention. The research design was a quantitative associative study carried out in Denpasar City which has quite high purchasing power and health awareness. There were 70 respondents who acted as samples in the research and the research instrument was distributed via the Google Form platform. Validity tests, reliability tests, and confirmatory factor analysis were carried out on the research instruments, and path and Sobel analyzes were carried out to test the research hypotheses. The results of this research are: 1) media richness has a positive and significant effect on brand awareness, 2) information quality has a positive and significant effect on brand awareness, 3) media richness has a positive and significant effect on purchase intention, 4) information quality has an effect positively and significantly on purchase intention, 5) brand awareness has a positive and significant effect on purchase intention 6) brand awareness plays a role in mediating the influence of media richness on purchase intention, and 7) brand awareness has a positive and significant influence in mediating the influence of information quality on purchase intention

Branderpreneurship Framing Analysis of MSME Brand "Daviena Skincare"

Few MSME skincare and cosmetics brands focus on developing brand value to build their business. Among them is Daviena Skincare in Indonesia. This article examines Daviena's entrepreneurship-based brand development strategy using the Branderpreneurship Framing Analysis (BFA) methodology approach. BFA systematically traces and details the value development strategy according to the elements in BrandCoVD (Branderpreneurship's Circle of Values Development), namely identifying, creating, delivering, communicating, maintaining, evaluating, and renewing values. The analysis shows that as a startup that cannot afford influencers and celebrities like other skincare brands, Daviena Skincare utilizes social media with self-demo techniques by the owner and models to convince consumers of the unique advantages of its products. This communication technique provides a domino effect for consumer users to express their experiences through organic testimonials. This study can inspire other MSME and startup brands to develop their brand value with limited resources.

Increase in Purchase Intention through Source Credibility, Recommendation Credibility, and Psychological State: Brand Awareness Mediates

Research Aims: The purpose of this study was built to determine the positive effect of increasing Purchase Intention through Source Credibility, Recommendation Credibility, and Psychological State: Brand Awareness being the mediation Design/methodology/approach: The purposive sampling method was designed in this study with 389 online customers from several well-known skincare brands in Indonesia. The data was analyzed using the Structural Equation Model (SEM) with SmartPLS 3.0 Research Findings: The findings of this study being Source Credibility has a positive effect on Recommendation Credibility. Then Recommendation Credibility has a positive effect on Psychological State and Brand Awareness. Furthermore, Recommendation Credibility, Psychological State, and Brand Awareness have a positive effect on Purchase Intention. Brand Awareness manages to be a mediating effect between Recommendation Credibility and Purchase Intention. Managerial implications in this study for researchers and practitioners should not underestimate the importance of social media, establish a cooperative relationship between companies and celebrities for continuity, and know the importance of pre-purchase psychological states Theoretical Contribution/Originality: The study contributes to the existing literature by providing insights into the complex interplay of factors influencing Purchase Intention. It highlights the importance of social media and the role of celebrities in marketing strategies, as well as the significance of pre-purchase psychological states and the mediating effect of Brand Awareness. Keywords: Source Credibility, Recommendation Credibility, Psychological State, Brand Awareness, Purchase Intention

Should Your Brand Go Sustainable: The Case of Skincare Brand in Indonesia

Nowadays, sustainability is a common issue among Indonesians. Many brands go sustainable to grab the green community into buying their products, no exception for skincare products. Furthermore, skincare is now a must-have essential for everyone, which makes skincare brands consider going sustainable; using green marketing techniques could also increase customers’ perceived quality and, at the same time, reduce perceived risk, which will directly affect customer loyalty. This research used a quantitative approach through an online survey with 149 sustainable skincare customers. Researchers found that Sustainable perceived risk significantly impacts customer trust, customer trust also significantly impacts customer loyalty, and sustainable perceived quality significantly impacts customer loyalty. Furthermore, the country of origin factor significantly affects sustainable perceived quality’s impact on customer trust positively.

Penggunaan Media Sosial TikTok Produk The Originote Sebagai Komunikasi Pemasaran Online

Social media plays an important role as a means for carrying out various communication activities, including marketing communications, where this platform provides the ability for brands to interact directly with their audience. Tiktok is a platform that plays a role in facilitating digital marketing. TikTok has recently received a lot of attention from social media users and has had a significant impact on the entrepreneurship industry. Tiktok has become an application that is popular with many individuals, which has given rise to various new business ideas. The Originote is one of the imported skincare brands that will enter the Indonesian market in 2022. This brand became very popular on TikTok social media when it first appeared in Indonesia, to be able to beat competitors who have survived longer. In conducting this research the author used a qualitative description method with data collection techniques through literature study. This method was chosen because of its ability to explore deep meaning and understanding of complex phenomena through diverse perspectives. The results of the research show that TikTok social media has an important role in the marketing communications process, by utilizing the features on TikTok and the role of influencers who can help influence consumer buying interest. This shows that the use of TikTok social media is an effective tool in carrying out marketing communications.

The Influence of Viral Marketing and Price on Purchasing Decisions Through Customer Trust: Case Study of the Skincare Brand Skintific

This study aimed to explore the impact of viral marketing, pricing strategies, and consumer trust on purchasing decisions regarding products released by Skintific. The approach utilized in this study was quantitative, with a sample size of 90 respondents who had already made purchases of Scientific products. Analysis conducted using SEM-PLS revealed that both viral marketing and consumer trust in Scientific products positively influenced consumers' willingness to transact, while pricing did not significantly affect purchase decisions. Additionally, it was found that other factors such as gender, age, and duration of consumer engagement with social media also had an impact

Pengaruh E-WOM, Citra Merek, E-Commerce, dan Beauty Vlogger terhadap Keputusan Pembelian

Social media can currently be used to promote products with beauty vloggers as skincare brand ambassadors. This study aims to analyze and explain the effect of e-WOM, brand image, e-commerce, and beauty vloggers on consumer purchasing decisions for Scarlett Whitening products. This research method uses explanative quantitative. Simple random sampling was applied to collect data from 210 Scarlett Whitening user respondents in East Java through an online questionnaire. The results showed that the e-WOM, brand image, e-commerce, and beauty vlogger variables simultaneously had a significant effect on consumer purchasing decisions for Scarlett Whitening products.

Navigating the Skincare Journey: Analysing the Effectiveness of COSRX’s Global Marketing Strategy

Cosmeceuticals are a brand-new product category that has emerged between pharmaceuticals and cosmetics to improve skin’s appearance and health. In the fiercely competitive global skincare market, brands increasingly struggle to navigate the complex customer journey and secure lasting brand loyalty. This research delves into the success story of COSRX, a South Korean skincare brand that carved a distinct niche by prioritising key objectives like revitalising local health and beauty stores and fostering customer satisfaction through a deeply engaged, data-driven digital marketing strategy. By examining these objectives through four key pillars––revitalising local partnerships, customer-centric approach, leveraging Amazon reviews and designing a compelling digital strategy––this paper offers valuable insights and actionable takeaways for brands navigating the ever-evolving landscape of skincare marketing.

Consumers’ Perception of Social Media Influencers: A Study of Skincare Brands in Nigeria

In the highly competitive consumer market, brand owners are working tirelessly towards retaining their ‘loyal’ customers, and ensuring that the consumers of other brands make a switch to their products; all these are geared towards remaining relevant in the business world. Hence, social media has become a viable medium to pass these messages as a result of the increasing impact of modern technology and “know-how.” The engagement of well-known personalities for social media brand influencing has become a viable tool employed by brand owners to give maximum visibility to their products. They are influential because online users, in most cases, adopt their personalities as role models while many others idolize them. Hence, their promotion of brands and products on social media is usually widely accepted by these groups of consumers. In recent times, there have been reports and cases of influenced skincare brands and products that have fallen short of efficacy and quality as purported by the influencers of the brands in question. Consumers have expressed dissatisfaction, frustration, and waste of money regarding the purchase and usage of some skincare brands that were purchased as a result of the content created around the products by their social media influencers. Therefore, this study seeks to examine consumers’ perception of the engagement of social media influencers of skin-care products using Focus Group Discussion and a survey of female respondents who are known to use skincare products. Results show that the use of influencers does not necessarily inform their purchase or usage of certain skin care products. This is because, first, skin care products are sensitive and could damage customers’ skin, which makes them purchase through referrals rather than depending on influencers’ reports about the product. Second, the social media platform is commonly known as a medium that online users can easily manipulate for deception. The study suggests that Influencers should adopt credible means of creating awareness for their brand.

Investigating e-WOM via TikTok Impact on Purchase Intention: Brand “S”

This journal investigates the impact of social media marketing, particularly on TikTok, on the purchase intention of skincare products among Indonesian young adults, with a focus on the case study of skincare brand "S". The research employs a descriptive causal approach and utilizes the Technology Acceptance Model (TAM) and Information Adoption Model (IAM) as theoretical frameworks. The study explores the dimensions of information quality, quantity, credibility, and needs on TikTok, emphasizing its influence on consumer behavior. The findings of information quality, quantity, credibility, and needs indicate positive and significant relationships between these dimensions, highlighting the role of TikTok in shaping consumer decisions. But, information quantity indicates a negative relationship to purchase intention. Specifically, high-quality and credible information, along with addressing consumer needs, contribute to enhanced information usefulness, adoption, and ultimately purchase intention. The research underscores the strategic importance of skincare brands tailoring their TikTok marketing to deliver targeted, high-quality, and credible content that addresses specific consumer needs. Additionally, building and sustaining credibility on TikTok, particularly through authentic reviews, is crucial for fostering consumer trust. Overall, the study emphasizes a holistic approach for brands to maximize the impact of their digital marketing strategies on driving online sales and influencing purchase intentions.

Development of Promotional Criteria Decision Support System to Increase Sales of Scarlett Whitening Products through Digital Marketing Strategy

This research delves into the multifaceted landscape of promoting skin whitening products in Indonesia, focusing on consumer behavior, digital marketing strategies, and the development of a Promotion Criteria Decision Support System (PCDSS). Through qualitative analysis of participant interviews and simulated interviews, key insights were gleaned. Consumer preferences, heavily influenced by cultural ideals, prioritize fair skin and product safety and efficacy. Digital marketing emerged as a potent tool, with social media platforms and influencer partnerships driving engagement. The necessity of a tailored PCDSS integrating cultural nuances, regulatory compliance, and consumer insights was underscored. This study provides actionable insights for skincare brands aiming to navigate the Indonesian market effectively.

THE EFFECT OF PRODUCT QUALITY AND WARDAH SKINCARE BRAND TRUST ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION

The purpose of this study was to analyze the effect of product quality and Wardah Skincare brand trust on customer loyalty mediated by customer satisfaction. The type of research used in this study is quantitative. The data source for this research is primary data. The population in this study were all people and all Indonesian people. The sampling technique in this study was Non-probability Sampling. The sample used in this study was 120 respondents. The data collection method uses a closed questionnaire type. The data analysis technique in this study uses Partial Least Square (PLS) using the help of SMARTPLS Software. The results of this study are that product quality has a positive and significant effect on customer satisfaction. Brand trust has a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on customer loyalty. Brand trust has a positive and significant effect on customer loyalty. Customer satisfaction significantly mediates product quality on customer loyalty. Customer satisfaction significantly mediates the relationship between brand trust and customer loyalty.

Pengaruh Special Event “One Memorable Day With Oh Sehun” Terhadap Brand Image Skincare Whitelab (Survey Pada Pengunjung Special Event “One Memorable Day With Oh Sehun”)

One of the efforts made by the beauty company Whitelab to get consumers' attention is by attracting an actor from South Korea named Oh Sehun. The Whitelab company held a special event "One Memorable with Oh Sehun" as a way to improve its brand image and increase product sales. The aim of this research is to measure the influence of the special event "One Memorable Day with Oh Sehun" on the Whitelab skincare brand image. This research is quantitative research with a survey method and the data collection technique used is using a questionnaire. The sample data collection technique in this study used random sampling. The results of this research show that there is an influence between the special event "One memorable day with Oh Sehun" on the Whitelab skincare brand image on @Whitelab_id followers. This can be seen from the correlation coefficient value of 0.779 and the R Square value of 0.607 or 77.9%, this figure means that Whitelab's brand image was influenced by the special event "One Memorable Day with Oh Sehun", while the remaining 22.1% influenced by other variables not examined in this research.

Analisis Pengaruh Influencer dan EWOM terhadap Minat Beli Skincare pada Generasi Z di Kota Batam: Peran Mediasi Brand Image

Rapid developments in the skincare industry have created increasingly fierce competition and require the development of effective marketing strategies. In this context, influencers are one of the strategies adopted to support marketing efforts in the industry. Therefore, this research aims to evaluate the main factors influencing Generation Z's buying interest in skincare products in Batam City. Data was collected through a questionnaire distributed to Generation Z, which is interested in skincare products as research objects and has 321 respondents. The data analysis method used is SmartPLS 3.0, with a quantitative analysis approach. The research results show that influencers who meet the criteria of attractiveness, expertise, social media influence, and EWOM influence the image of skincare brands. The image of the skincare brand also significantly influences Generation Z's buying interest in Batam City. The mediating role of brand image influences attractiveness, expertise, social media influence, and EWOM on purchase intention. However, there is a criterion for influencers, namely trustworthiness, which does not significantly influence the skincare brand's image. Apart from that, the role of skincare brand image does not influence trustworthiness on purchase intention.

Konteks Analisis Masyarakat Mengenai Pemilihan Brand ambasador Produk Ms. Glow

The purpose of this research is to understand the public's perspective on MS.Glow skincare with Brand Ambassadors Marshel Widianto and Babe Cabita, as well as to identify the supporting and inhibiting factors of Ms.Glow's Brand Ambassadors Marshel Widianto and Babe Cabita in promoting Ms.Glow products. This study utilizes a qualitative research method involving interviews, observations, and documentation. Data validity is ensured through triangulation of sources, and data analysis is conducted through stages of reduction, presentation, and conclusion. The research findings reveal that 10 key informants from the public view MS.Glow's actions as an innovation, setting it apart from other skincare manufacturers. The supporting factors include novel approaches and uniqueness, enhancing MS.Glow's sales. However, the inhibiting factor stems from the Brand Ambassadors, deviating from the typical skincare brand ambassador image and causing controversy among the public. In conclusion, this study illustrates that MS.Glow has successfully introduced innovations in skincare, distinguishing the brand from its competitors. These innovations stem from a fresh approach within the skincare industry, creating a positive impression on consumers and boosting sales. However, the utilization of Brand Ambassadors by MS.Glow has elicited negative reactions from the public due to misalignment with consumer expectations and industry conventions.

PERAN MEDIA SOSIAL DAN PENENTUAN HARGA DALAM MEMPERTAHANKAN PELANGGAN

The development of the halal industry in the skincare sector increases very rapidly every year. Islam allows facial skin care as a form of gratitude for maintaining the gifts that God has given to his people. The face is the first impression when we meet, having facial skin problems causes a feeling of insecurity for some individuals. Generation Z is one of the factors in the rapid development of skincare in Indonesia, of course by looking at the halalness of products that have been verified by BPOM and Halal MUI. This research aims to determine the influence of social media marketing, religiosity, price and halal brand personality on loyalty to The Originote skincare brand in generation Z in Jabodetabek. The sampling method in this research used non-probability sampling with a purposive sampling technique, namely the Likert scale. The research uses a quantitative approach by collecting data using the IBM SPSS Statistics 26 application. The results of the research show that social media marketing and price have a positive and significant effect on loyalty to The Originote skincare brand in generation Z in Jabodetabek. Meanwhile, religiosity and halal brand personality have a positive and insignificant effect on loyalty to The Originote skincare brand in generation Z in Jabodetabek.

The Influence of Islamic Branding, Price, and Online Customer Reviews on Purchase Decision for Wardah Skincare: A Study on Islamic Economics Student in Surabaya

The beauty industry, especially skincare, is currently experiencing significant progress so that skin care producers are required to be innovative and creative in their marketing strategies. With so many choices available to consumers, it becomes important for them to make the right decision when choosing skin care products. In connection with this trend, the author conducted research to investigate the impact of Islamic branding, price, and online customer reviews on purchasing decisions for Wardah skin care among Islamic Economics Students in Surabaya. This research uses quantitative methods, collecting primary data through distributing questionnaires from 160 respondents using purposive sampling. Data analysis was carried out using Structural Equation Modeling – Partial Least Square on SmartPLS 4. The findings showed that Islamic branding did not have a significant influence on purchasing decisions, while price and online customer reviews had a significant influence on Wardah skincare purchasing decisions. This shows that consumers, especially Islamic Economics Students in Surabaya, prioritize price and online reviews over the Islamic image of the Wardah skin care brand when making purchasing decisions.

Strategi Pemasaran Produk Skincare Somethinc Di Kalangan Generasi Z

Along with the development of the beauty product industry, many quality local skincare brands have emerged that are not inferior to skincare products from abroad. Many local brands have developed formulas and ingredients suitable for skin types and climatic conditions in Indonesia, so they can compete with skincare products from other countries. In fact, it is not uncommon for new beauty products to appear to immediately become popular in the community. This is inseparable from the role of the right marketing strategy. This study aims to analyze the marketing strategy for skincare products somethink among generation z. This study uses a descriptive qualitative methodology. Sources of data from this study are primary data and secondary data. Primary data is data obtained or collected directly by researchers by observing and interviewing Somethink consumers, while secondary data is obtained by searching various popular official sites on the internet as well as the results of previous scientific research. The results of the study show that Somethink uses a marketing mix consisting of four elements, namely product, price, place, and promotion, and develops the promotion strategy with the 5A customer path concept consisting of aware, appeal, ask, act, and advocate. In terms of promotion, Something has succeeded in attracting consumers' attention through creative and various promotional strategies. Somethinc collaborates with Han So Hee, NCT Dream, Lifni Sanders, Sabrina, Hello Kitty, Shinchan x Tahilalats, and Kopi Kenangan which is popular among Generation Z. Not only that, Somethinc is also loyal to its consumers by providing price discounts and bundling packages at low prices. affordable.

Research on Cross-Border E-commerce Marketing Strategies for Australian Natural Skincare Products Based on User Personas

With the booming development of global e-commerce, cross-border e-commerce marketing has become an indispensable part of brand internationalization strategies. This paper primarily investigates the cross-border e-commerce marketing strategies for Australian Natural Skincare Products (ANSP) in the Chinese market, based on user personas. By analyzing the current cross-border e-commerce models and the development status of ANSP in the Chinese market, this study constructs user personas for Australian natural skincare brands. Based on these personas, precision marketing strategies guided by the AISAS model are proposed. The research finds that Chinese consumers have a high awareness of ANSP and prefer their natural and mild product characteristics. Through data collection and analysis, this paper reveals consumers' basic information, brand preferences, and purchasing motivations, thereby providing a theoretical basis and practical guidance for the formulation of cross-border online marketing strategies by Australian natural skincare companies in the Chinese market.