Color image decolorization can not only simplify the complexity of image processing and analysis, improving computational efficiency, but also help to preserve the key information of the image, enhance visual effects, and meet various practical application requirements. However, with existing decolorization methods it is difficult to simultaneously maintain the local detail features and global smooth features of the image. To address this shortcoming, this paper utilizes singular value decomposition to obtain the hierarchical local features of the image and utilizes quaternion theory to overcome the limitation of existing color image processing methods that ignore the correlation between the three channels of the color image. Based on this, we propose a singular value adaptive weighted fusion quaternion chromaticity contrast preserving decolorization method. This method utilizes the low-rank matrix approximation principle to design a singular value adaptive weighted fusion strategy for the three channels of the color image and implements image decolorization based on singular value adaptive weighting. To address the deficiency of the decolorization result obtained in this step, which cannot maintain global smoothness characteristics well, a contrast preserving decolorization algorithm based on quaternion chromaticity distance is further proposed, and the global weighting strategy obtained by this algorithm is integrated into the image decolorization based on singular value adaptive weighting. The experimental results show that the decolorization method proposed in this paper achieves excellent results in both subjective visual perception and objective evaluation metrics.