Women in Vietnam, historically and today, have participated in the labor force at a high rate. Since Vietnam opened its markets in 1986, their participation has noticeably declined. Given this change, what does economic transformation mean for how men understand the place of women in society, and relatedly, what does it mean for how they understand masculinity? Through ethnography and interviews with 53 men in Ho Chi Minh City, I find that Vietnamese men in this urban center aspire for projects of masculinity that rely on the reimagination of Vietnamese women as non-workers in history. My findings show that men from different economic positions and occupations evidence divergent views of the family and women’s role in it. Men who are employed in waged occupations with a high school degree or less seek to realize “tradition” through the single-income family and the homemaker wife, yet this family is not necessarily an echo of the past. By contrast, men in salary paying occupations with some or complete college education view the dual-income family and the female worker as progressive despite the long history of women’s labor in Vietnam. This finding presents an opportunity to understand how masculinity as an ideal, a process, and a lived experience occurs during moments of economic transformation.