An efficient ternary TiO2/BiNbO4/rGO nanocomposite was prepared by a simple wet impregnation process. PXRD confirmed the tetragonal and orthorhombic crystalline natures of titanium dioxide (TiO2) and bismuth niobate (BiNbO4) respectively. The loading of BiNbO4 and reduced graphene oxide (rGO) shifted the light absorption of TiO2 to a longer wavelength from 400 to 430 nm. The suitable conduction band position of BiNbO4 facilitated a favourable band alignment to suppress the electron/hole (e−/h+) recombination in TiO2 via the Z scheme mechanism at the heterojunction. The excited electrons at the CB of TiO2 were easily transported via the fast electron accepting and conducting rGO matrix for the surface redox reactions with the improved charge transfer efficiency, which was confirmed by EIS and PL studies respectively. BiNbO4 and rGO synergistically improved the specific surface area and solar light absorption. EPR analysis confirmed the presence of increased oxygen vacancies at the heterojunction. Hence, the ternary TiO2/BiNbO4/rGO nanocomposite demonstrated an enhanced hydrogen evolution (8910 μ mol h−1 gcat−1) than bare TiO2 (4820 μ mol h−1 gcat−1), bare BiNbO4 (950 μ mol h−1 gcat−1) and TiO2/BiNbO4 (6730 μ mol h−1 gcat−1) under direct solar light. The optimum of 1 wt % BiNbO4 and rGO loaded TiO2 nanocomposite produced twice the H2 production than the bare TiO2. This also further confirms that rGO played a major role during the photocatalytic process by highlighting the potential of metal oxides combined with carbon material as an efficient photocatalyst which prominently enhances the H2 evolution.