Modern information and communication technologies have given rise to two challenges to the culture of laughter as a result of digitalization and an emphasis on visualization. Traditional media in the mass information society broadcast content (selected by censorship, editors, journalists, etc.) as some sort of normative social meanings, which were comprehended by the recipients. The modern scale of media accessibility allows almost every user to demonstrate and introduce directly into the public space their personal emotionally coloured assessments and experiences. As a result, there is an intense overlap, an intersection of semantic worldviews and the value-regulatory systems that generate them. This, in turn, creates breeding ground for ridicule, bullying, harassment, threats to reputation, health, and sometimes life. The consequence of this is the growing divergence of society, “insulted feelings”, distrust and aggression; and the ridiculous becomes difficult to recognize as such — not only for the controlling authorities, but also for users themselves. In addition, reception and recognition of the ridiculous have changed. If earlier laughter required a certain degree of reflection, entering a certain context in order to distance oneself, having realized the inconsistency of deviation from the shared and desired norm, now laughter acts as a simple direct reaction to the “laughter” option. This is expressed, for example, in the ever-increasing loss of the culture of anecdote and the culture of broadcasting a meme, coming to the fore. A non-trivial problem of the multidimensionality of the ridiculous arises, which includes both recognition of value regulators of laughter and personal responsibility (parrhesia) for the presentation of the ridiculous and its interpretation.