Silver Generation Research Articles

From a demographic dividend to sustainable development of PRC with ageing population: view of Chinese experts

Objective: to identify the main trends in the studies of the PRC demographic problems by Chinese researchers; to determine the main directions of developments within the concept of demographic dividend in terms of their main problems and prospects for further adjustments in accordance with the ever-changing state demographic policy and the goals of sustainable development. Methods: qualitative methods (comparative analysis, generalization) of a systematic review of empirical studies. Results: the main trends and directions of modern Chinese demographic research are highlighted, one of which is the study of demographic processes as an important factor in the development of further trajectory of the PRC sustainable development. It is concluded that Chinese authors often write about the aging population as a competitive advantage of China. They explainthat with a competent economic and demographic policy, the “silver generation” will become an active participant in the economic and production activities of the country, making a noticeable contribution to GDP. We also analyze alternative approaches to the concept of demographic dividend, in which the main factor of China’s economic growth is determined notas the quantity but as the quality of labor force. Scientific novelty: the article systematizes the works by Chinese researchers in the context of the demographic dividend and identifies their main problems and focuses. Practical significance: the main conclusions of the article can be used in scientific and pedagogical activities in the study of economic and demographic policy of China. The research results can also be studied to clarify the demographic policy of the Russian Federation.

An Empirical Study on the Influencing Factors of Mobile Health Apps Acceptance Among Silver Generation in China: An Extended STAM

An Empirical Study on the Influencing Factors of Mobile Health Apps Acceptance Among Silver Generation in China: An Extended STAM

WeChat gamification: mobile payment impact on word of mouth and customer loyalty

Purpose This study aims to investigate how gamification, namely, WeChat’s cultural gifting function, improves emotional involvement among three generations (Y, X and silver) in mobile payments. It draws attention to the beneficial effects of cultural components and digital intimacy on gamified mobile payment systems. Design/methodology/approach The data were collected from Y, X and silver generation in Dalian, China. The users were well equipped with the WeChat pay features and had experience. The PLS-SEM software was used to assess the data. Findings The findings show that consumer word of mouth and loyalty are positively impacted by perceived utility, fun, and enjoyment. Besides, gamification components like fun and playfulness have a favourable effect on how useful mobile payments are judged to be. It demonstrates how delighted and ecstatic users are with WeChat Hongbao. In addition, the positive moderation effect of intimacy on the hypothesised connections shows that all three generations are likely to accept gamified money features. These results provide a substantial contribution to our comprehension of gamification in the context of mobile payment services for all three generations. Originality/value The study is distinctive because it focuses on how China’s three generations use WeChat Pay for routine transactions. The framework confirms that the gamification elements improve user performance and encourage continued usage of mobile payment systems.

Understanding the Mechanisms of Mobile Health Apps Acceptance Among Silver Generation in China: A Mediation and Moderation Analysis

Understanding the Mechanisms of Mobile Health Apps Acceptance Among Silver Generation in China: A Mediation and Moderation Analysis

Is the silver generation still on the labour market or already inactive? The situation of the elderly on the Polish labour market

The aim of the article is to determine the economic situation of people aged over 50 and the conditions of their professional activity. The subject of the analysis is the labour market of Poland – an EU Member State and of the OECD, a country that has undergone a political transformation from a centrally planned economy to a market economy. The research methods applied in the study included: literature analysis, methods of statistical analysis based on descriptive statistics tools, analysis of variability and logical analysis of cause and effect relationships. To achieve the aim of the article, several research questions were formulated. First of all, these addressed several issues: Is the population aged 50+ in Poland is still professionally active? What are the reasons for the decision to be professionally active or inactive? What factors influence changes in the number of pensioners? Is the situation of people aged 50+ on the Polish labour market different from their situation in other EU countries? The research methods used in this study are: literature analysis, statistical analysis method based on descriptive statistic tools, analysis of variability, and logical analysis of cause and effect relationship. By the way of conclusion, an attempt was also made to compare the situation in Poland with the models of life of the elderly in other European economies of such countries as Czechia, Germany, Sweden and Italy. The main findings were the following: the economic situation of the elderly in Poland deteriorated, their willingness to look for work and activity increased, but unfortunately this search was hindered by significant barriers to accessing the labour market. Recommendations for economic policy include demands to take specific actions to extend professional activity, facilitate access to digital job search methods, and social campaigns to counteract ageism.

The role of iGeneration and Silver generation in shaping sustainable food markets: a cross-generational analysis in Slovakia

The rising global phenomenon of sustainable consumption in the food market is progressively influencing a significant number of consumers on a worldwide scale. The main goal of this study was to analyze consumer attitudes toward selected sustainability issues (organic aspects, animal welfare, waste management, etc.) as well as marketing communication in the food market among two generations. Primary data were acquired by implementing an online questionnaire. In total, 950 respondents participated in the survey. The results showed that the iGeneration (iGen; 18–25 years) has a higher tendency than the Silver generation (58–76 years) to support sustainability issues such as recyclable packaging, organic production, and animal welfare, as well as to read the information regarding the product nutrition and composition. The Silver generation is more inclined toward Slovak origin and traditional Slovak dishes, and they consider television and the press as the main source of information. The results provide valuable insights for agrifood companies in developing consumer-driven marketing strategies. The main limitation is related to the application of self-reported measures. Future research may include cross-cultural studies and could be extended by incorporating other sustainable and environmental aspects.

The New Silver Generation in South Korea: Understanding Cultural Characteristics and Developing Tailored Programs

The New Silver Generation in South Korea: Understanding Cultural Characteristics and Developing Tailored Programs

Exploring Consumers' Preferences and Attitudes to Honey: Generation Approach in Slovakia.

Honey is popular among consumers for its composition and healing properties. The aim of the paper is to study the differences in honey preferences across various age generations in Slovakia. The study is based on primary data obtained by conducting an online questionnaire survey on a sample of 1850 Slovak consumers of honey in 2022. Multiple correspondence analyses and non-parametric tests were applied to study the differences in preferences across selected age cohorts (Generation Z, Generation Y, Generation X and Silver Generation). The results show that Silver Generation tends to consume honey due to its nutritional values and prefers to consume monofloral honey of a dark colour, while Generation Z does not use honey in cosmetics or consume it due to its nutritional values and are inclined to prefer polyfloral honey. The utilisation of honey in cosmetics was associated mostly with Generation X. Younger consumers (Generation Z and Generation Y) have a very low awareness of creamed honey and honey with additions in comparison to Silver Generation or Generation X. In addition, the results reveal that propolis, royal jelly and bee pollen were the most attractive additions for honey across all age cohorts in Slovakia, while spirulina and chilli were the least attractive additions.

실버세대의 카페 이용행태와 이용동기 연구

With the silver generation emerging as a major consumer group with economic power and purchasing power along with a growing population share, this study conducted an online survey targeting consumers in their 50s and 60s, the silver generation using cafes, to find out their cafe usage behavior and motivations. Regarding stay time by gender, women showed a tendency to stay longer than men. In terms of usage time by occupational group, the frequency of office workers was high in the early morning, lunchtime, and evening hours, and the frequency of use by housewives was high in the morning and afternoon before and after lunchtime. As a result of analyzing the cafe use motivation factors, a total of four factors were derived: emotional satisfaction, value acquisition, social relationship, and gastronomic pursuit. As a result of the usage motivation factors for cafes according to demographic characteristics, women showed higher emotional satisfaction and social relationships, while men showed higher value acquisition. In terms of occupational groups, housewives showed the highest emotional satisfaction and social relationships. As a result of analyzing cafe use motivation factors according to usage behavior, value acquisition was highest between 7 and 9 am, and emotional satisfaction was highest during the rest of the time period. In terms of emotional satisfaction, it was higher in the group staying for a relatively long time than 1 hour, and overall, the social relationship factor score was the highest compared to other factors. The results of this study are expected to be utilized as important basic data for research and marketing of the ‘silver economy’ of the foodservice industry including the cafe industry, which will be in the limelight in the future.

A Study on the Characteristics of Makeup Behavior in the New Silver Generation

The objectives of the current study are to examine the makeup behavior of the New Silver Generation. A survey of 188 the age of 5060 was conducted. Analysis of the data collected from the survey was performed using SPSS 21.0. The frequency analysis, calculation of Cronbach's coefficient α, exploratory factor analysis were performed for statistical processing of the collected data. The results are summarized as follows. Makeup behavior Factors were Makeup Ideal Self-image, Makeup Trend Leadership, Makeup Interesting, Makeup Etiquette, Makeup Conformity, Makeup Esthetics. Makeup Ideal Self-image: Expresses a bright and individual image similar to a celebrity's appearance. Express the image of a successful entrepreneur or a skilled professional. Makeup expressions that look younger than your actual age. Expressing an image of opulence and elegance like the upper class. Makeup Trend Leadership: When buying makeup products, always pay attention to the latest trends. Watch TV, online, and mobile ads related to the latest makeup products. Want to know what kind of makeup products are trending. Buying new trendy makeup products before people around you. Makeup Interesting: Always be interested in what others do with makeup. Interesting to change makeup or hairstyle. Interested in the makeup of singers and actors when watching TV or movies. Try it yourself to see if the makeup product looks good on you. Makeup Etiquette: Wonder what kind of makeup suits my face shape and skin tone. Always try to keep your makeup calm and calm. When you go out to meet acquaintances, be sure to wear makeup. Choose natural and calm colors and images for makeup products Makeup Conformity: More comfortable when I wear makeup similar to the people around me. Choose makeup products that people around you usually use a lot. Make up similar to the people around you. When applying makeup, pay special attention to color harmony. Makeup Esthetics: Trying to get reviews that your face with makeup looks great. Applying makeup according to a new style is very important to me. Choose makeup products that highlight your strengths. As long as it suits you, it's okay to wear a little flashy makeup.

The silver generation on the labour market in Poland

The silver generation on the labour market in Poland

The Silver Generation on the Labour Market in Poland

The Silver Generation on the Labour Market in Poland

Transformation of the long-term care system in Poland in the light of the maps of health needs

Abstract As the inevitable ageing of the population progresses, the pressure on the public health system increases. The predicted rise in the share of people aged 65 and more from 19% in 2020 to 33% in 2050 jeopardises the capacity of the long term care in Poland. It demands immediate actions in public policies to strengthen the system and to provide the silver generation with the proper and adjusted services. That topic is one of the main issues for the map of health needs, developed by the Ministry of Health in Poland. The analyses investigate the current and future state of this part of the system, e.g. the number of visits, average length of stay, types of services, care-giver support ratio. Conclusions drawn from the data allowed to formulate a number of challenges, which include: In line with these information, the actions and strategic frameworks have been established at the national level and included: Key messages

SHOPPING BEHAVIOR OF THE SILVER GENERATION IN SLOVAKIA: A CASE STUDY NITRA

The Slovak population, like the population in other European countries, is aging. The population in the older age groups is growing by increasing the average age of life. Even in old age, people are still active, they like to actively participate in social and economic activities, and they carry out various hobby activities, which preserve but also increase the quality of their personal lives. Seniors over the age of 50+, referred to as the silver generation, are important consumers of a wide range of services, including the growing retail services. These are the reasons why an increased attention needs to be paid to them. The aim of the paper is to know the shopping behavior of the silver generation in relation to the specificity of the spatial structure of retail facilities. The research was carried out in the Slovak city of Nitra. This West Slovak city is known for its history, university education facilities and currently especially the automotive industry, which has significantly contributed to improving the economic conditions of its inhabitants. The shopping types of senior respondents were obtained by questionnaires and evaluated by a comparative analysis based on a description. The results of the research show that the behavior of the current silver generation is changing in comparison to the previous one. The closest relationship between the seniors’ traditional way of shopping and the traditional mixed retail facilities in the central part of the city has not been confirmed. The statistically closest relationship between the shopping types of seniors was confirmed in the residential districts where the retail facilities consist of large shopping centers, supermarkets and hypermarkets with a concentrated offer. Senior shopping is changing significantly and is in line with modern trends. New forms of retail supply change the usual patterns of senior shopping behavior.

The Silver Generation in the labor market: Work and time management of the 65+ age group in North-Eastern Hungary

The investigation of the labor market challenges generated by an aging society is currently one of the central subjects of international academic literature. Previous research mostly analyzed the labor market participation of people aged between 55 and 65. However, as the raising of the retirement age is on the agenda in several European countries, the ability and willingness of the 65+ age group to work has become a key issue. Our questionnaire survey conducted in Hajdú-Bihar county, North-Eastern Hungary (N = 2,625, multistage probability sample) focused on this age group, which has received relatively little attention in research with respect to their labor market status. It investigated participation in the formal and informal labor market, the time management of the 65+ age group, and the factors that determine their willingness to work. Our analysis revealed that only a rather small proportion (2.7%) of the investigated age group is engaged in the formal economy, and the vast majority (93%) is not engaged in any gainful activity even in the informal economy. However, in 68.7% of the sample we can identify certain activities that aim to reduce expenses and can be clearly considered as work. Thus the members of the Silver Generation are working to a considerably higher degree than official employment statistics show. The primary obstacle for open labor market involvement is not age but rather education level and health status. According to our research, the level of employment of the 65+ age group is highly affected by the lack of pressing financial need and also by ageism. A total of 99.2% of the respondents possess transfer incomes that cover their living expenses, so in their case there is no financial constraint forcing them to return to the open labor market. At the same time, certain widespread stereotypes about the work involvement of older people are also strongly present among members of the 65+ age group (internalized ageism) and significantly reduce their motivation to participate in employment in the formal economy even among those members of the age group who are still fit for work.

Silver Generation’s Acceptance Of Digital Platforms For Person-Centered Services: A Mixed-Methods Study Of The Roles Of Trust, Organizational Purpose, And User Integration

The study examines factors influencing trust and the intention to use digital platforms for person-centered services by the silver generation (age 60+). The study shows to what extent different organizational purposes (for-profit, non-profit) of a platform operator and the possibility of user integration in innovation processes and the operational control and supervision influence trust in the platform operator and the intention to use digital service platforms. A three-factorial online experiment was conducted with 250 potential users of digital service platforms. Additionally, 20 participants were interviewed for qualitative insights. The results provide empirical evidence that trust largely explains the intention to use digital service platforms. While non-profit operators benefit from a higher level of trust, the control and supervision function of users may compensate for trust deficits of for-profit operators. Surprisingly, users’ involvement in the innovation process reduces trust, which is discussed considering the qualitative interviews.

СРІБНА ЕКОНОМІКА – РЕЗЕРВ ТА ПРОФЕСІЙНА ПІДТРИМКА МАЛОГО БІЗНЕСУ В РЕГІОНІ

The article is devoted to researching the problems of citizens of the silver age, who should be considered a reserve and professional support for the formation and development of small businesses in the region. The adaptation of the economy to the effects of population aging in the most general form has been called the “silver economy”, or “longevity economy”. The process of integration of silver age groups in the regional labor market in the conditions of the current state of socio-economic and demographic development of the regions is an urgent research question. The results of the study reveal the positive aspects of the involvement of older generations in labor activity. Turning to the «silver» economy is associated with the use of the undisclosed potential of the older generation, which will not only reduce the demographic risks of loss of productivity, but even benefit from the qualities associated with the characteristics of the silver generation. The paper examines theoretical and methodological approaches to assessing the labor potential of the Silver Age population. The article draws attention to the global trend of population aging, employment growth of older people, motivation for employment, as well as the experience of developed countries in the issues of population aging. The increasing number of people of the silver age, which is typical for Ukraine, requires solving the problem of their employment, including through the development of entrepreneurship in this population group. The purpose of the study was to analyze the features of the activity of people of the silver age entrepreneurs, analyze the dynamics of changes in the number of people of the silver age entrepreneurs in recent years in Ukraine and the prospects for the development of t people of the silver age entrepreneurship. Assistance and support from the state to of the silver age in Ukraine business entities can be one of the ways to solve the problems of an aging population. Based on the analysis of available information, suggestions are made on the development of economic policies and policies of the state in relation to working people of the silver age. It is noted that, аfter becoming entrepreneurs, people of the silver age remain active, solve many of their problems, increase employment and contribute to the economic growth of the regions.

The Effect of silver generation's health food menu pursuit on perceived value and eating out consumption behavior: Focusing on the Moderating Effect of Psychological Well-Being

본 연구는 실버세대를 대상으로 건강식 메뉴 추구성향이 지각된 가치와 외식 소비행동에 미치는 영향을 조사하기 위함이다. 또한 건강식 메뉴 추구성향과 외식 소비행동 간에 심리적 안녕감의 조절효과를 검증해보고자 하는 목적을 두고 연구하였으며, 연구의 가설검증 결과는 다음과 같다. 첫째, 실버세대 건강식 메뉴추구성향과 지각된 가치의 영향 관계는 조리법/보관방법, 영양성분, 영양정보가 기능적 가치에 통계적으로 유의한 영향을 미치는 것으로 나타났고, 실버세대 건강식 메뉴추구성향이 감정적 가치는 영양성분, 영양정보가 감정적 가치에 통계적으로 유의한 영향을 미치는 것으로 나타났다. 둘째, 실버세대 건강식 메뉴추구성향이 외식소비행동에 미치는 영향은 조리법/보관방법, 영양성분, 영양정보가 외식소비행동에 통계학적으로 유의한 영향을 미치는 것으로 확인되었다. 셋째, 실버세대의 건강메뉴에 대한 지각된 가치가 외식 소비행동과의 영향관계는 기능적 가치, 감성적 가치가 외식 소비행동에 통계학적으로 유의한 영향을 미치는 것으로 확인되었다. 넷째, 심리적 안녕감이 건강식 메뉴 추구성향과 외식소비행동 간에 조절효과는 영양성분*심리적 안녕감이 외식소비행동에 유의적인 정(+)의 조절효과가 있었다. 앞으로 식사의 영양성분, 건강식 식사 등에 대한 실버세대의 니즈가 꾸준히 증가할 것으로 보인다. 이에 대한 산업체의 신메뉴 계획도 꾸준하게 있어야 할 것이다. 또한 실버 세대는 아날로그 세대가 아닌 디지털세대라는 특징이 있기에 실버 세대의 특성에 맞는 수요와 온라인 커뮤니티, SNS 등도 역시 외식 산업체에서 신경써야 할 부분으로 판단이 된다.

레스토랑 고객의 관계혜택이 고객만족도, 구전의도, 점포충성도에 미치는 영향: 뉴 실버세대 고객들을 대상으로

This study aims to analyze and verify the effect and impact of " restaurant customer relationship benefits" on " customer satisfaction," "old intentions" and " store loyalty" of new silver customers based on an empirical survey.<BR> The research confirmed empirically that the customer relationship benefits of restaurants directly and substantially affect customer satisfaction, oral intentions, and store loyalty of New Silver generation customers. The proper provision and utilization of customer relationships will enable restaurants to increase service satisfaction, old intentions, store loyalty, and customer loyalty for more New Silver generation customers, thereby creating positive effects such as the active influx of new customers, the continued maintenance of existing customers, and the expansion of loyal customers.<BR> It is also necessary to pay special attention to the construction of service scapes, menus, tableware, and music that can provide psychological stability and emotional pleasure through the harmonious arrangement of store interiors in their preferred bright colors.

The impact of the working longevity of the “silver generation” on the Kazakhstani labor market

Object: To study the impact of demographic trends on the labor market in the context of the labor activity of the older generation in Kazakhstan and to conduct a comparative analysis of the employment indicators of older people.Methods: methods of system, dynamic and structural analysis, and correlation analysis.Findings: The results of the analysis allow us to conclude that the aging process of the population actualizes the labor activity of the older population, and determines the formation of support for stimulating the employment of older people.Conclusions: Thus, the role of the older generation in the labor market is being scaled, and therefore it is necessary to consider labor activity in retirement age as an element of the formation of the lifestyle of the older generation, where the role of labor as a factor of active longevity is given a special place. The creation of working conditions necessary for the use of working capacity is a long-term goal in ensuring active longevity and meeting the needs of older people in socially significant activities