Summary The low porosity and low permeability of shale gas reservoirs make fracturing technology an indispensable part of shale gas reservoir development. The initial stage of shale gas development is characterized by shallow direct wells, but with the advancement of drilling and completion technology in the development of unconventional oil and gas reservoirs, horizontal wells and fracturing technology have gradually become the key methods for the effective development of oil and gas reservoirs. “Geology-engineering integration” has gradually become a hot spot in the research of horizontal well fracturing. The factors affecting the development of shale gas reservoirs are subdivided into “geological sweet spot” and “engineering sweet spot” influencing factors. Geological sweet spot refers to the area where the reservoir is rich in hydrocarbons or organic matter; engineering sweet spot refers to the area with good fracturability in the later fracturing and reforming of the reservoir. The shale gas sweet spot area should have the characteristics of high gas content, high fracturable, and high efficiency. Comprehensively evaluating the physical properties and brittleness characteristics can provide certain guidance for shale gas horizontal well segmentation.