Shopping Styles Research Articles

What has changed us? Investigating consumers’ behaviors for m-commerce: Comparing the pre- and post-pandemic eras

ABSTRACT As the government, companies, and customers try to find a way to adapt to the post-pandemic era, we aim to examine how this new trend influences consumers’ intentions and preferred shopping styles. This study empirically examines the associations between different types (in-store vs. online) of customers, perceived security, and behavioral intention toward adopting m-commerce before, during, and after the COVID-19 pandemic. Two online studies were conducted for data collection in 2020 and 2023. We found that, first, the concern of perceived security when using m-commerce is insignificant during the pandemic for in-store customers and does not serve as an extra threat for both types of customers after the pandemic. Second, both in-store and online customers showed inconsistencies between their intentions and behaviors toward mobile commerce during the pandemic, and the tendency to adopt such services could be a temporary effect due to the pandemic as customers exhibited coherent behaviors after the pandemic. Furthermore, the combined effect of the pandemic and customer type to m-commerce adoption was strengthened during the post-pandemic era, indicating that despite in-store customers may use m-commerce when needed, they still prefer to shop physically.

Online Shopping Behavior: Factors Affecting Consumer Trust and Purchase Intensions in E-commerce

This is new era of shopping and buying almost anything. The customer does not have to shake a leg to secure or get hold of anything. Just a little time and few clicks on the online shopping platform will do the job. But as the offline shopping patterns have changed so have changed the shopping style and preferences of the customers. Now they have plentiful of choices, delivery preferences, types of discounts and perks. Despite of all these the people who do not shop online are a common finding. What are the reasons that they do not have trust or is trust a stable feature among whose who regularly shop online are the skeptical aspects that have been explored in this paper.

EFFECT OF E-COMMERCE INNOVATION AND E-SERVICE QUALITY ON TOKOPEDIA CUSTOMER SATISFACTION AND LOYALTY IN SURABAYA

Recent developments have encouraged changes in people's shopping styles, from conventional to online. The online shopping style that society continues to adopt also influences the basis of people's decisions in determining which e-commerce to choose to fulfill people's online shopping activities. This research will analyze the influence of e-commerce innovation, e-service quality, customer satisfaction, and loyalty on Tokopedia customers in Surabaya. This research uses a quantitative approach with primary data in the form of a questionnaire, which is distributed and analyzed using the Structural Equation Modeling (SEM) method with the help of SmartPLS 4.0 software. The results of this research found that e-commerce innovation has a positive impact on customer satisfaction and customer loyalty. E-service quality has a positive impact on customer satisfaction but not a significant impact on customer loyalty. Customer satisfaction has a positive impact on customer loyalty. Customer satisfaction mediates the development of e-commerce innovation and e-service quality on customer loyalty. A thorough understanding of the factors that influence customer satisfaction is essential in gaining customer loyalty for e-commerce companies in Indonesia. Companies must be able to adapt the innovations and the quality of electronic services provided to the factors that influence customer satisfaction.

Determining The New Yotta Snack Photo Factors through Kansei Engineering Approach

The Covid-19 pandemic has had a significant impact on social habits in Indonesia. Conditions that require society to reduce interaction directly result in changes in the shopping style and diet of society. As such changes, this phenomenon also resulted in the food business’s transition into a versatile online. This causes the food menu to be selected based on the picture and rating of food, So the picture becomes one of the important things in attracting consumer interest in choosing a certain type of food. Yotta Snack is one of the new products of Yotta that is not so well known to the public. Food photography is one of the ways that consumers can use to increase their desire for food. Kansei engineering is one of the methods that can be used in designing a product that fits the consumer's wishes. This research aims to determine the factors of Yotta’s photo products snack with a Kansei engineering approach. The research of 100 responders got 27 words of kansei. The analytics factor came up with 6 groups of Kansei words in pairs. Six words Kansei pairing is a neat mess, Fresh wilted, creative monotonous, not aesthetic, The darkness of light, It's unclear.

Explaining the visual attention model in impulsive purchase behavior of tourism industry customers by theme analysis method

PurposeThis study aims to explain the model of impulsive purchase behavior in the Islamic Republic of Iran’s tourism industry.Design/methodology/approachThis study uses the inductive–deductive approach for data collection. Field (interviews) and library (articles, books and theses) methods have been used for data collection. After determining the research variables, content analysis units (theme, category and markers) are specified. Academic experts and professionals in the subject area helped during the model design stage.FindingsThe results reveal 14 visual attention variables which are classified into four categories: attractiveness in the market, emotional reactions, improving the shopping style of tourists and visual advertising.Research limitations/implicationsThis study focuses only on Iran. There is scope to expand the discussion with more interviews. The impact of the COVID-19 pandemic on tourism presented some unique challenges in participant recruitment. Future studies could focus on other Middle Eastern countries or other international areas. Moreover, future researchers could analyze other variables affecting impulsive purchase.Originality/valueNo other studies on tourism industry marketing have recognized the effective variables in impulsive purchase. To fill this gap, this paper explains the visual attention model in tourists’ impulsive purchase behavior.

The impact of COVID-19 on consumer shopping mode: Evidence from Yonghui Supermarket

COVID-19, which is classified by WHO as a global pandemic and has a significant impact on all of humanity, it has been affecting different countries around the world since 2019 in terms of economic, cultural, and social aspects for a long or short period, with a deep or shallow impact. China, which has made significant achievements in controlling the development of the epidemic, completely relaxed its epidemic prevention policies that had been in place since the end of 2022, including restrictions on travel. This paper aims to study the impact of COVID-19 on the change in consumer behavior in China. According to the analysis, it is concluded that offline shopping is still irreplaceable, but more and more people are choosing online shopping as a shopping method. In particular, COVID-19 has accelerated this shift in shopping behavior. These results provide many companies with development ideas on how to capture the changing shopping style of consumers and find solutions to meet their needs in today's fully developed Internet.

Characterizing Young Consumer Online Shopping Style: Indonesian Evidence

Young people make up the majority of online shoppers in Indonesia. The objectives of this study are to characterize the consumer decision-making styles of young internet users and to create a profile of their online shopping styles. A quantitative research approach was used to accomplish the research objectives. The primary data for the study were gathered by sending questionnaires via social media to consumers from Generation Z and millennials who buy goods through e-commerce in Indonesia; 400 people responded. The survey questions were based on the consumer style inventory (CSI). Seven characteristics of Indonesian young consumers’ online shopping styles are identified through factor analysis. According to the findings of this study, young consumers have a hedonic online shopping style in which they prefer high-quality products, seek entertainment when shopping, and are impulsive. Young consumers are obsessed with novelty and branded goods. They frequently have difficulty selecting online stores and products, but they are loyal to specific stores and brands. This study fills the gap by providing a more detailed understanding of the online shopping styles, with the implications of considering shopping styles when promoting the products and designing the user interface and user experience of an e-commerce store.

Analisis Manajemen Risiko terhadap Jasa Pengiriman Barang JNE Cabang Tasikmalaya

The shopping style of people who are shifting from conventional to online has had a major impact on the freight forwarding service industry. Shipping companies cannot be separated from various risks that occur, such as human resources, systems, and internal and external risks. This study aims to determine the most dominant variable and can be a risk for the JNE freight forwarder company. The method used is the descriptive qualitative method. Data collection techniques were used, namely observation, interviews, and literature study. This case study focuses on the JNE Tasikmalaya expedition which took place on Juanda City of Tasikmalaya. After conducting interviews, it can be found that one of the causes of risks to freight forwarding services is centered on the potential of available human resources. Based on the results of research that has been done, it can be seen that human resources and security have the greatest impact on preventing risk management and can increase customer satisfaction, whereas good human resources have a positive and significant impact.

TÜKETİCİ YENİLİKÇİLİĞİ VE SATIN ALMA TARZLARI ARASINDAKİ İLİŞKİLERİN BELİRLENMESİ ÜZERİNE BİR ARAŞTIRMA

The success of businesses that offer new products to the market is possible by appealing to consumers who can adapt and use these innovations. Innovative consumers adopted innovations faster than other consumers can be considered a target market for these businesses. To reach innovators and respond to their needs, it is necessary to examine how they behave. Consumers’ shopping style is one of the variables considered to evaluate their behavior. Therefore, businesses targeting innovative consumers can develop successful marketing strategies by determining their shopping styles. From this point of view, this research is aimed to determine the relationships between the innovativeness of consumers and their shopping styles. For this purpose, the study was conducted in Giresun. Based on the results, various suggestions were offered for researchers and practitioners. University students were preferred in the sample selection by considering both the Consumer Style Inventory (CSI), which was developed to quantify shopping styles, and the studies in the literature. The data obtained from 386 students at Giresun University were collected using a survey and analyzed via SPSS 23.0 statistical program. Factor and correlation analysis were used to analyze the data. The study findings indicated that there were significant relationships between cognitive innovativeness and quality and price consciousness in shopping styles. There were also substantial relationships between sensory innovativeness and fashion consciousness and impulsiveness in shopping styles. Accordingly, cognitive innovators consider the products’ price and quality at shopping whereas sensory innovators pay attention to the products’ trendiness and do unplanned buying.

PHENOMENON OF RURAL COMMUNITY BEHAVIOR IN ONLINE PAYMENT TRANSACTIONS POST COVID-19 IN LAMONGAN REGENCY, EAST JAVA

Online shopping transactions are carried out with a number of supporting facilities that must be available. Among them are the existence of communication technology devices, internet network access, inter-regional cargo courier services and the development of adequate infrastructure. So that with adequate supporting facilities, online payment transactions can be made to reach almost all regions in the world and even reach consumers in rural communities. Rural Community or what is often referred to as rural community is a society that is always associated with modesty, backwardness, traditionalism and isolation. In this case, modesty is often associated with simplicity in the behavior of rural communities such as in the delivery of words and in meeting simple needs. Meanwhile, underdevelopment is a condition of delay in the development or progress of something that supports the sustainability of rural life. The next is traditionalism which is a teaching by emphasizing the traditions received from previous generations as a way of life. The research method in this study is a qualitative method with a phenomenological approach. a social phenomenon that occurs in the behavior of online payment transactions in rural communities in villages in Lamongan Regency. In accordance with the phenomenon of ERG Theory, online shopping transactions have become a shopping style trend in rural communities in Lamongan Regency since before the COVID-19 pandemic. Then the Covid 19 pandemic has not become an obstacle for rural communities to make online payment transactions. It was found that the behavior of rural consumers in online shopping transactions went through several stages of purchasing decisions. However, transactions are often carried out impulsively. Rural communities in Lamong Regency are still enthusiastic and want to make transactions even though they cannot feel the benefits and advantages of online shopping to the fullest.

A study on the effect of consumers’ online shopping styles on satisfaction and repurchase intention

Distribution companies such as online shopping malls have the same product as their competitors, have limited price policies, and have a competitive advantage over other companies. It is necessary to develop a service that customers prefer at an appropriate cost. The quality of service these companies provide and their service strategy should be accurately measured and checked if valid. This study identifies the effects of online shopping malls on consumer satisfaction and repurchase intention. In addition, it explores him moderating role of the shopping style of the consumers. A total of 149 valid responses out of 200 distributed survey questionnaires from March 15, 2021, to March 30, 2021, were used to test the hypotheses among online shopping users. As for the research analysis, frequency analysis was performed for demographic characteristics, and reliability analysis, correlation analysis, and factor analysis were performed for the validity of the items. In addition, path analysis was performed to verify the hypothesis. The results are as follows. First, the online shopping mall characteristics including product diversity and price significantly affect shopping satisfaction, while the product information does not. Second, shopping satisfaction affects repurchase objectives. Finally, the study identifies the moderating role of the shopping approach in the relationship between online shopping mall attributes and satisfaction.

“THE EFFECT OF CELEBRITY ENDORSMENT TOWARDS PURCHASING INTENTION THROUGH BRAND PERCEPTION AS INTERVENING VARIABLE ON SHOPEE CONSUMERS DURING THE COVID-19 PANDEMIC”

The development of technology, especially the internet, has changed the lifestyle and human behavior, one of which is shopping style. This study aims to determine the effect of Celebrity Endorsement towards Purchasing Intention with Brand Perception as an intervening variable on Shopee e-commerce customers in Semarang City.
 The population in this study was Shopee e-commerce users in Semarang city and the number of samples was 96 respondents, which obtained by using purposive sampling. This study used quantitative method and source of data was obtained from primary data and secondary data. Data was analyzed using Structural Equation Modeling (SEM) with Smart PLS version 3.2 software.
 The results of this study indicate that Celebrity Endorsement had a significant effect on Brand Perception and Purchasing Intention, and Brand Perception had a significant effect on Purchasing Intention. The Brand Perception variables was able to mediate the relationship between the influence of Celebrity Endorsement on Purchasing Intention

DISCOUNT, PROMOTION DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA ONLINE SHOP

Purpose: To determine the effect of discounts, promotions and shopping lifestyle partially or simultaneously on impulse buying at online shops at STIE Sakti Alam Kerinci students. Design/methodology/approach: The population in this study were students at STIE Sakti Alam Kerinci. The sample for this study amounted to 90 respondents with the Convinience Sampling sampling technique. The data analysis tools used are Likert Scale, Multiple Linear Regression Analysis, Partial and Simultaneous Coefficient of Determination, t-test and F-test. Findings: The results showed that both partially and simultaneously Discount, Promotion, and Shopping lifestyle had a significant and positive effect on impulse buying. Research implications: The results of this study provide an overview for online business actors so that they can pay attention to the shopping style of consumers, namely by providing the best discounts and promotions to attract the interest of these consumers.

Fog-Computing-Based Cyber–Physical System for Secure Food Traceability through the Twofish Algorithm

The Internet is an essential part of daily life with the expansion of businesses for maximizing profits. This technology has intensely altered the traditional shopping style in online shopping. Convenience, quick price comparison, saving traveling time, and avoiding crowds are the reasons behind the abrupt adoption of online shopping. However, in many situations, the product provided does not meet the quality, which is the primary concern of every customer. To ensure quality product provision, the whole food supply chain should be examined and managed properly. In food traceability systems, sensors are used to gather product information, which is forwarded to fog computing. However, the product information forwarded by the sensors may not be similar, as it can be modified by intruders/hackers. Moreover, consumers are interested in the product location, as well as its status, i.e., manufacturing date, expiry date, etc. Therefore, in this paper, data and account security techniques were introduced to efficiently secure product information through the Twofish algorithm and dual attestation for account verification. To improve the overall working, the proposed mechanism integrates fog computing with novel modules to efficiently monitor the product, along with increasing the efficiency of the whole working process. To validate the performance of the proposed system, a comparative simulation was performed with existing approaches in which Twofish showed notably better results in terms of encryption time, computational cost, and the identification of modification attacks.

온라인쇼핑속성이 소비자의 쇼핑만족도 및 재구매의도에 미치는 영향

This study analyzed the effects of online shopping mall attributes and online shopping style on shopping satisfaction and repurchase intention for online users. The survey was conducted from February 12, 2021 to March 15, 2021, targeting consumers who used online shopping. A total of 200 questionnaires were collected, and 149 questionnaires were finally used in this study, excluding 51 insincere ones. We conducted a survey to test hypotheses to those who have purchase experiences online such as through the website or Facebook, etc. The results are as below. First, the online shopping mall attributes including products diversity and price, significantly affect shopping satisfaction, while the product information does not. Second, shopping satisfaction affects repurchase intention as identified in the previous studies. Finally, the study identifies the moderating role of shopping style in the relationship between the online shopping mall attributes and satisfaction. It is expected that this study will review important characteristics of online shopping malls and provide management and practical implications to operators and entrepreneurs who operate online shopping malls. We would like to suggest practical implications for starting and operating an online shopping mall.

Apparel shopping styles of Ghanaian female young adults

PurposeThe purpose of the study was to identify the apparel shopping styles of Ghanaian female young adults and to assess the applicability of the consumer styles inventory (CSI) within the Ghanaian context.Design/methodology/approachA multistage random sampling technique was used to select 405 Ghanaian female undergraduate students aged 18–25 years from the University of Ghana. The CSI was used to collect data and these were analyzed using principal component analysis.FindingsThe results showed that the subjects adopted multiple shopping styles when scouting for stores and selecting apparel for managing their appearance. Seven of the CSI dimensions were confirmed (perfectionism, brand consciousness, novelty-fashion consciousness, confused by over-choice, impulsive carelessness, recreational hedonism and habitual brand loyalty). A new shopping style, indifference shopping orientation was identified.Practical implicationsMarket segmentation, product development and marketing strategies should be tailored to the shopping styles of female young consumers in Ghana.Originality/valueThis study, for the first time, uses the consumer characteristic approach and the CSI to identify the apparel decision-making styles of young adult female Ghanaians. This fulfils the need for the study of shopping styles, which is vital for producers and marketers to enable them to make informed decisions to meet specific needs and expectations of these cohorts of consumers.

A Study on Income as a Determinant of Buying Decision-making Styles

The following paper attempts to understand if income determines the buying decision-making styles of consumers in Bhubaneswar, the capital city of Odisha, a state located on eastern India. A total of 103 respondents of Bhubaneswar were chosen by using the Mall intercept method. The samples were classified into three groups based on their average annual family income such as High Income, Middle Income and Low Income groups. Exploratory Factor Analysis was carried to identify the decisionmaking styles. ANOVA was employed to compare the shopping styles of these three income sub-groups. Results indicate that differences in consumer shopping styles exist among the income sub-groups. Findings of the study can be used by marketers for segmentation, targeting and positioning of retail shoppers which may facilitate them to compete efficiently. It is recommended that different income sub-groups should be viewed as distinct consumer segments and strategies should be formulated to cater each segment effectively.

Influence of Age on Consumer’s Buying Decision-Making Styles

This paper attempts to examine the influence of age on the buying decision-making styles of consumers in Odisha, an eastern state of India. A total of 151 respondents from four different regions of Odisha were chosen by using the Mall intercept method. The samples were classified into three groups based on their age –young adults (upto 30 years), middle-aged adults (30-45 years) and matured adults (45 years and above). Exploratory Factor Analysis was carried to identify the decision-making styles. ANOVA was employed to compare the shopping styles of these three age sub-groups. Results indicate that differences in consumer shopping styles exist among the young adults, middle-aged adults and matured adult consumers. Findings can be used by retailers in targeting different segments of shoppers based on age demography and consumer decision-making styles in order to achieve competitive advantage in the era of retail market complexity. It is recommended that different age groups should be viewed as distinct consumer segments, which may warrant differential marketing efforts.

The Effect of Promotion and Servicescape on Impulsive Buying Behavior with Shopping Emotion as Intervening Variables for Consumers Store of Fashion H&M in Sun Plaza Medan, North Sumatera, Indonesia

Along with the increasingly rapid business development in today's era, companies are required to have an effective strategy to create an outstanding market share for their consumers, especially in modern shopping centers, which are commonly called malls. The companies or brands must maintain stability to face changes in attitudes and consumer shopping styles. Based on the survey, the H&M Brand is still the favorite market for consumers in Medan. This case is indicated by the highest percentage of 48% of consumers who think that the H&M brand is the most popular in Medan, above Zara and Uniqlo. This study aims to determine and analyze the effect of promotion and servicescape on impulsive buying behavior through shopping emotion to consumers of H&M stores at Sun Plaza Medan. This research type is associated with the types of data used: primary and secondary data obtained from questionnaires and literature studies. The population in this study are all consumers store H&M at Sun Plaza Medan an unknown number. The sample in this study were 175 respondents. The sampling method uses a nonprobability sampling method with an accidental sampling technique. The data analysis method used is path analysis that was performed through SPSS. The results showed that promotion has a positive and significant effect on shopping emotion. Servicescape has a positive and significant effect on shopping emotion. The promotion has a positive and significant effect on impulsive buying behavior. Servicescape has a positive and significant effect on impulsive buying behavior. Shopping emotion has a positive and significant effect on impulsive buying behavior. The promotion has a positive and significant effect on impulsive buying behavior through shopping emotion. Also, servicescape has a positive and significant impact on impulsive buying behavior through shopping emotion.

Study of Profile and Segmentation of Shopping Style of Indonesian

Objective – One of the central considerations to any marketing strategy is the specific patterns displayed by consumers, also known as their ‘shopping style’. The importance of shopping style has scarcely been researched in the context of Indonesian consumers. Methodology/Technique – This study seeks to understand the effect of shopping style as a market segment on the perception of marketing practices in the modern retail industry. The study is an exploratory survey study using 900 samples of Indonesian shoppers in the modern market. Findings & Novelty– This study concludes that the majority of consumers in Indonesia exhibit an economical and promotional sensitive style of shopping. They are also identified as brand-oriented shoppers and moderate perfectionists. It also verifies two segments of the Indonesian consumer market: recreational shopper and utilitarian. Type of Paper: Empirical. JEL Classification: Keywords: Market Segmentation; Recreational Shopper; Shopping Style; Utilitarian Shopper. Reference to this paper should be made as follows: Helmi, A; Sudarma, Y. 2020. Study of Profile and Segmentation of Shopping Style of Indonesian, J. Mgt. Mkt. Review 5(3) 147 – 154. https://doi.org/10.35609/jmmr.2020.5.3(3)