This study explores the emerging lifestyles and work patterns of digital nomads and “workation” (work + vacation) enthusiasts. By analyzing search trends from Google Trends and Naver DataLab, along with related book listings from major online bookstores in South Korea, this study assesses the growing public interest in these phenomena. Field investigations of coworking spaces and surveys with foreign users in Thailand provide insights into the micro-characteristics of digital nomad ecosystems. The findings reveal a surge in public interest in digital nomadism after the COVID-19 pandemic, which signals a paradigm shift in work and life in the post-pandemic era. Case studies in Chiang Mai and Bangkok highlight the crucial role of coworking spaces in fostering digital nomad communities and enhancing work productivity. Surveys uncover heterogeneity among digital nomads, with differences in work styles and lifestyles based on age and gender. However, the sustainability of digital nomadism as an alternative lifestyle requires addressing challenges at individual, social, and institutional levels. The study‘s significance lies in its timely exploration of an emerging topic, multi-level analysis, and evidence-based insights. Although the findings may have limited generalizability mainly due to the small and contextual samples, the study offers valuable contributions to academic discourse and policy discussions. Future studies should examine the long-term impacts of digital nomad lifestyles, conduct cross-national comparisons, and investigate strategies for developing nomad-friendly policies and infrastructure.
Read full abstract