This study examines the social and environmental impacts of the development of ecotourism destinations in the Kuta Beach area on the local community. Ecotourism, as a sustainable tourism approach, has the potential to provide significant economic, social, and environmental benefits to local communities. However, its implementation often has complex impacts, both positive and negative, especially related to changes in spatial planning, socio-culture, and the natural environment. This case study uses a qualitative approach through in-depth interviews with local residents, destination managers, and other related parties, as well as direct observation on the ground. The results of the study show that ecotourism in the Kuta Beach area has made a positive contribution to improving the economic welfare of the local community through the creation of jobs and new business opportunities. However, on the other hand, there is also an increase in pressure on the environment, including the degradation of coastal ecosystems and the destruction of natural habitats. In addition, social changes such as shifts in cultural values and lifestyles of local communities are a significant concern. Thus, a holistic and participatory management strategy that involves local communities is needed to maximize the benefits of ecotourism while minimizing its negative impacts. The conclusion of this study emphasizes the importance of integrating social and environmental aspects in the planning and management of ecotourism destinations in order to achieve true sustainability.
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