Shelf Layout Research Articles

Sistem Informasi Penjualan dan Stok dilengkapi dengan Mapping Rak pada Toserba

In the digital era, the advancement of information technology is crucial for enhancing operational efficiency in retail businesses. This study aims to design and develop a sales and inventory information system with a shelf mapping feature for Toserba Decky, which faces challenges in managing stock and manual transactions. The methodology employed is the Waterfall approach, encompassing requirements analysis, design, implementation, and system testing. Data was collected through direct observation, literature review, and analysis of the store's shelf layout. The findings indicate that the developed system can improve data accuracy, reduce recording errors, and expedite product searching. The implications of this research suggest that an effective information system in managing transactions and inventory can enhance operational efficiency and customer satisfaction. This study recommends regular system updates and technical support to ensure optimal system performance and security.

Commodity layout in supermarkets: using the integration of the comprehensive related value method and genetic algorithm

The existing shelf layout methods do not explicitly consider the attention and relevancy of the commodity systematically and thus have failed to capture the invalid associations, resulting in poor sales impact and customer satisfaction. For such shortcomings, in this paper, we propose a mathematical programming approach for shelf layout problems based on comprehensive related value. First, we introduce the concepts of related value considering both attention and relevancy; second, we give the concept of adjacent utility value and the freedom of placement, and further analyze the impact of the same commodity on surrounding commodities due to different placement positions; third, we establish a new comprehensive related value-based commodity layout optimization model (CRV-CL) and provide the solution steps integrating with a genetic algorithm. Finally, we analyze the characteristics of CRV-CL through a specific case. The simulation results indicate the overall relevancy after applying the CRV-CL model.

Structural Framework of Brand Loyalty Affected By Feature Connotations Through Attitude Towards Shopping in Merchandising

Purpose -In merchandising subjected to a rapid consumption cycle and many warning bombardments that trigger sudden purchasing,ensuring that consumers remain loyal to the store has been important. This study's purpose is to shed light on the structural framework of which brand loyalty is affected by feature connotations through attitude towards shopping in merchandising.Design/methodology/approach-373 responses are interviewed face-to-face for a well-known clothing brand in Istanbul. How brand loyalty is affected by feature connotations through attitude towards shopping is structurally analyzed by the extent of the positivity, strength, and uniqueness of the connotations. The extent of brand loyalty refers to being more willing to pay, defensive about the store in opposing views, and inclined to recommend it to others. Some store features are highlighted including ease of access, acclimatization conditions, shelf layout, price image, and perception towards sales personnel.Findings -Thanks to strong, unique, and positive features associated with the store, consumers become more loyal to the store brand. All features except for shelf layout develop positive attitudes toward shopping, thereby increasing brand loyalty. The highest indirect effect on brand loyalty belongs to the price image, followed by, respectively, acclimatization conditions, perception towards sales personnel, and ease of access. Acclimatization condition has a positive direct effect whereas ease of access has a direct but negative effect on brand loyalty. Discussion –The relatively superior effect of price perception on shopping attitude shows that it is the focus of brand loyalty development activities. This can be supported by acclimatization conditions, perception towards sales personnel, and ease of access. To gain the loyalty of store customers, alternative ways exist if the acclimatization conditions feature is improved. In the case of other store features, shelf layout is not our priority criteria in developing brand loyalty because it is ineffective.

Incorporating Consumer Product Categorizations into Shelf Layout Design

Using one field and two online lab experiments, this article shows that congruency between shelf layout and a consumer’s internal product categorization increases the perceived variety of the assortment and reduces the perceived complexity of the shelf layout. These assortment perceptions, in turn, heighten purchase intention and satisfaction toward the chosen item. Results are robust across internal categorization measurements (planogram design vs. sorting tasks), congruency measures (distance- vs. matching-based), and products (biscuits vs. yogurt snacks). In the field study, familiarity—operationalized as either consumption frequency or subjective product knowledge—increased the overall effect of categorization congruency and strengthened its pathway through perceived variety (vs. the one through complexity). The authors show how their research can be exploited to improve shelf layouts by optimizing the external categorization. They demonstrate the value of a unifying Bayesian framework for research on behavioral decision making that uses the same set of posterior parameter draws for parameter inference, moderated mediation analysis, and optimization under uncertainty.

Consumer-defined assortments: application of card-sorting to category management

Category management theory and practice have traditionally overlooked the role of the consumer in defining category boundaries. Industry-based criteria do not necessarily overlap with the perceptual view of the assortment held, implicitly or explicitly, by consumers. This research aims to propose a methodological approach to derive a customer-oriented shelf layout from customer perceptions of product similarities and to empirically test if adopting such a consumer-oriented shelf layout significantly affects consumers’ in-store perceptions and reactions. In two studies, we show that consumer-based shelf layouts determine higher levels of store satisfaction because of the higher level of fit between product display on the shelves and consumers’ cognitive categorization of the assortment.

Influence of Shelf Space Arrangement on Buying Behavior

Background and purpose: In the retail industry shelf space competition are common phenomena from many decades. Shelves are organized very attractively with many offers and variety of option choices. The purpose of the study to analyze shelf space influence on consumer buying behavior in the retail store.Methods: 171 samples were taken by using multi-stage cluster sampling and systematic random sampling from Bangladesh. Three independent variables; shelf display, shelf position and product assortment were used to measure consumer buying behavior. Regression analysis, ANOVA, Tukey HSD, K-means clustering were used to analyze data. Findings: shelf display, shelf position and product assortment all are significantly influence on buying behavior. Respondents can be divided into three cluster group in terms of their buying behavior.Conclusion: Retailers need to create more attention on shelf arrangement because consumers are highly influenced by shelf decoration, layout, and style.

Design of V-Type Warehouse Layout and Picking Path Model Based on Internet of Things

Mobile computing provides useful, accurate, and timely information to any customer at any time and any place, which greatly changes the traditional way of reading data in the warehouse. The shelf layout of a warehouse center is one of the important factors affecting the efficiency of operation. Modern distribution centers use the mobile computing technology to store warehouse data, and these new layouts can significantly reduce the order turnover time and cost. This paper focuses on order picking at a storage center, a real-time communication system using data read-write devices, removes the limitation of the picking channel being a straight line and performs the curve design of the main channel of V-shaped and fishbone layouts. Using mobile computing technology, we can obtain the order position in real time and store relevant data, gather the order in time, and reduce the operating costs. Afterward, we built a storage area utilization model with the main channel selected as the curve and a stochastic model of return-type picking path with the main channel as the curve and verified the effectiveness of the mathematical model through simulation using the MATLAB software.

The effect of shelf layout on satisfaction and perceived assortment size: An empirical assessment

This research compares the effect of different shelf visual layouts on decision satisfaction and perceptions of the retailer assortment, with a focus on how (e.g. vertically vs. horizontally) to display products rather than on how many products to display. The combined evidence from three experimental studies shows that displaying assortment breadth horizontally and depth vertically led participants to perceive a larger selection and to be more satisfied. Furthermore, linear displays increase decision satisfaction but decrease perceived assortment size and preference strength for the top brand, whereas visual layouts with the preferred brand in the central position increase decision satisfaction, make the assortment appear larger, and enhance preference strength for the top brand. The findings provide guidelines about how to organize products on the shelves and suggest that – even when actual assortment size is constant – consumer responses to the assortment depend from how the retailer displays the products.

Focus on Authors

Focus on Authors

Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction

This study examines the strategic implications of retailer shelf layout decisions in a market characterized by consumer fit uncertainty. A retailer can display competing products in the same location, allowing consumers to inspect various products all at once or in distant locations, which induces consumers to inspect one product first and then decide whether to incur the travel cost to inspect another product. We consider a model in which two competing manufacturers distribute two horizontally differentiated products through a common retailer. Our analysis shows when the two manufacturers offer products of the same fit probabilities, the retailer obtains a greater profit by displaying competing products in distant locations if the products' fit probabilities are not too high; otherwise, the retailer is better off displaying competing products in the same location. When manufacturers offer products of differentiated fit probabilities, a retailer is more likely to benefit from displaying competing products in distant locations with an increased fit difference between products. Finally, a retailer is more likely to benefit from displaying competing products in distant locations when facing less competition from other retailers.

Healthy snacks at the checkout counter: A lab and field study on the impact of shelf arrangement and assortment structure on consumer choices

BackgroundThe essence of nudging is to adapt the environment in which consumers make decisions to help them make better choices, without forcing certain outcomes upon them. To determine how consumers can effectively be guided to select healthier snacks, we examine the effect of manipulating the assortment structure and shelf layout of an impulse display including both healthy and unhealthy snacks near the checkout counter of a canteen.MethodsBoth a lab and field study applied a two-factor experimental design manipulating snack offerings both in an on-screen choice environment and a natural environment (hospital staff restaurant). Shelf arrangement (i.e. accessibility) was altered by putting healthy snacks at higher shelves versus lower shelves. Assortment structure (i.e. availability) was altered by offering an assortment that either included 25% or 75% healthy snacks. Participants in the lab study (n = 158) made a choice from a shelf display. A brief survey following snack selection asked participants to evaluate the assortment and their choice. The field experiment took place in a hospital canteen. Daily sales data were collected for a period of four weeks. On completion of the field study, employees (n = 92) filled out a questionnaire about all four displays and rated their attractiveness, healthiness and perceived freedom of choice.ResultsThe lab study showed a higher probability of healthy snack choice when 75% of the assortment consisted of healthy snacks compared to conditions with 25% healthy snack assortments, even though choices were not rated less satisfying or more restrictive. Regarding shelf display location of healthy snacks, no significant differences were observed. There was also no significant shelf arrangement by assortment structure interactive effect. The field study replicated these findings, in that this assortment structure led to higher sales of healthy snacks. Sales of unhealthy and total snacks were not impacted by manipulations (no main or interaction effects). Employees preferred shelf displays including a larger healthy snack assortment located at top shelves. Employees also felt more freedom in choice when healthy snacks were displayed at top shelves compared to lower shelves.ConclusionsOverall, results suggest that increasing the prominence of healthy snacks by enlarging their availability, while permitting access to unhealthy snacks, is a promising strategy to promote sales. These results point to the importance of nudging strategies to encourage healthier snack patterns.

The relationship between in-store marketing and observed sales for organic versus fair trade products

To stimulate sales of sustainable products, such as organic and fair trade products, retailers need to know whether their in-store instruments effectively enhance market shares. This study uses sales data and a multilevel modeling approach to explain the market shares of sustainable products according to shelf layout factors, price level, price promotions, and consumer demographics. It argues that the effect of these variables differs between organic versus fair trade products, as buying motives might differ, organic buyers tend to be more loyal, and price is a more informative signal of quality for organic products. Results show that the number of facings has a positive relationship with the market share of fair trade brands, but not with the market share of organic brands. The same holds for the price difference with the leading brand, which is important for fair trade brands but not for organic brands. In contrast, an arrangement of the product category by brand is associated with higher market share for organic brands but not for fair trade brands. Additionally, placement at eye level and clustering of items benefits both types of sustainable brands, whereas they appear to be not very sensitive to price promotions. Finally, higher sales of sustainable products are found in areas where the customer base is older and has a higher education level.

Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements

In this paper, we propose and operationalize a new method for optimizing shelf arrangements. We show that there are important dependencies between the layout of the shelf and stock-keeping unit (SKU) sales and marketing effectiveness. The importance of these dependencies is further shown by the substantive profit gains we obtain with our proposed shelf optimization approach. The basis of our model is a standard sales equation that explains sales using item-specific marketing effect parameters and intercepts. In a Hierarchical Bayes (HB) fashion, we augment this model with a second layer that relates the effect parameters to shelf and SKU descriptors. We also take into account potential endogeneity of facings. After estimating the parameters of the two-level model using Bayesian methodology, we carefully investigate the dependencies of SKU sales and SKU marketing effectiveness on the shelf layout. Next, we search for the shelf arrangement that maximizes the expected total profit using simulated annealing (SA). We appear to be able to increase profits for all the stores analyzed, and our approach appears to outperform well-known rules of thumb.

A chain store marketing information system: realizing Internet‐based enterprise integration and electronic commerce

EXPRESS (a language used to define standard data models) is used to develop data models for products, categories, and chain stores allowing for ISO‐integrated product data management. By applying EXPRESS to the task of managing product and market information, retail data are integrated in a central database and are accessible in real time by members of the distribution channel Point of Sales (POS) systems at the store level provide the streams of data from retail stores. These data are collected and kept in a central database used for dynamic sales analysis and merchandise planning. The decision models for automated shelf layout, continuous sales analysis, and real‐time logistic management are incorporated into the marketing information system (MIS), which can be utilized by store managers through an easy‐accessed Web‐based interface. The WWW is the communicators’ medium used to link the retail headquarters with the distributed retail chain. The central object‐oriented database is based on the proposed EXPRESS data model and provides a means to manage large amounts of rapidly‐changing information. Stores that implement retail information systems of this nature can easily expand to suitable and profitable economies of scale without loss of information and control.