Sharia Hotels Research Articles

Impact of Instagram visual content on eWOM for Sharia hotels in Indonesia

The primary aim of this research is to investigate the effects of Advertisement Presentation of Contents (APC) and Advertisement Visual Types (AVT) on the eWOM of Sharia hotels. A quantitative approach was utilized, analyzing 202 Instagram posts from five Indonesian Sharia hotels between June and November 2023. The methodology involved the Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis using Smart PLS software. The results revealed that visual content types, such as photos, videos, and reels, significantly enhance consumer attraction, with a path coefficient of 0.372 and a p-value of 0.000, indicating a strong positive influence. In contrast, hashtags and links showed no significant effect, with a path coefficient of -0.838 and a p-value of 0.000. The R-squared adjusted value of 0.208 indicates that the independent variables explain 20% of the variance in the dependent variable. The AVT’s influence on eWOM is at a high level (f-squared = 0.042). These findings suggest that Sharia hotels should prioritize creating high-quality visual content to enhance their social media marketing strategies. The study concludes that effective visual content on Instagram can enhance eWOM and improve consumer perceptions of Sharia hotels, enabling them to compete with conventional hotels. These findings provide valuable insights for Sharia hotel marketers to optimize their social media strategies, emphasizing the importance of visual content over textual elements like hashtags and links.

Manajemen Operasional Hotel Syariah Menurut Maqashid Syariah Di Indonesia

This research aims to examine the implementation of Maqashid Syariah in sharia hotel operational management. Maqashid Syariah, which includes the main objectives of sharia such as the protection of religion, soul, mind, lineage and property, is the main basis for managing sharia hotels. With a qualitative approach, this research analyzes various aspects of operational management, including guest service, human resource management, financial policies, and hygiene and security practices. The research results show that the application of Maqashid Syariah principles in hotel operations not only ensures compliance with Islamic law but also improves service quality and customer satisfaction. The implementation of sharia values ​​in every aspect of operational management contributes to the creation of a harmonious and sustainable environment, as well as strengthening the position of sharia hotels in the competitive hotel industry. This study suggests that sharia hotel managers continue to integrate Maqashid Syariah principles to achieve sustainability and operational excellence.

Comparative netnographic analysis of sharia hotel visitor reviews between tripadvisor and google review

Halal tourism is experiencing rapid development, driven by the demand of Muslim tourists. One of which is in the Sharia hotel industry. Few studies compare reviews of Sharia hotel visitors among review platforms. This study used a netnographic comparative method to identify and obtain comparisons of visitor reviews of Sharia hotels on TripAdvisor and Google Review. Comparison reviews are compiled based on the positive and negative reviews felt by visitors to Sharia hotels in Indonesia. A total of 427 reviews on TripAdvisor and 3076 reviews on Google Review of 9 Sharia hotels in Indonesia were analyzed using grounded theory. Sharia hotel facilities (32.15%) became the most dominant positive review on Google Review. At the same time, TripAdvisor reviews showed different results, which made cleanliness, tidiness, and comfort (25.61%) positive reviews with the highest percentage. However, Google Review (57.40%) and TripAdvisor (53.70%) have similarities in highlighting inadequate facilities as negative reviews. The results of this study are beneficial for the government and Sharia hotel managers in improving quality and competitive strategies. This study is one of the initiators of comparative netnography to compare two review platforms in the Islamic hotel industry.

Analysis of the Implementation of Islamic Values and Islamic Marketing Mix Case Study at Lor Internasional Hotel Syariah Solo

This study aims to determine whether Lor Internasional sharia hotel solo applies Islamic values and Islamic marketing mix. The application of Islamic values and the Islamic marketing mix is starting to be widely applied by Muslim business people, because Muslims are starting to realize the importance of sharia-based hotels to avoid unwanted things such as murder, drugs, illicit transactions and adultery. The approach in this research uses descriptive qualitative, data collection by observation in Islamic hotels in Solo, and conducts interviews with employees, consumers, and documentation. The results showed that Lor internation- al hotel syariah solo has implemented Islamic values in the form of tauhid values, khilafah, worship, and ihsan that have been implemented. And has fulfilled the Islamic marketing mix which includes products, prices, promotions, places, people, processes and physical evidence that have been implemented, but it has not fulfilled the requirements for the application of the Islamic marketing mix at Islamic prices (prices) and Islamic promotions (promotions), because of the application of Islamic prices in Islamic hotels in Solo there are still prices that are not transparent and the implementation of Islamic promotions at Islamic hotels in Solo is still misleading. Therefore, Lor international hotel sharia solo must maintain the Islamic values that have been implemented, and improve the Islamic marketing mix that has not been implemented properly in order to survive in the long term and continue to develop.

Antecedents of e-WOM and Revisit Intention in Sharia Hotels: Application of Social Exchange Theory

Revisit intention is one of the most important factors in determining a hotel’s long-term success, as well as the spread of positive feedback by guests through electronic word-of-mouth (e-WOM). Sharia-compliant hotels, in comparison to conventional ones, face limitations in number and require substantial development. Hence, the primary objective of this study is to examine the factors that influence the creation of eWOM and the intention of guests to revisit, considering the direct, indirect, and moderating influence of guests’ religiosity levels. This study was conducted by distributing questionnaires to 312 respondents, employing the Structural Equation Model- Partial Least Square (PLS-SEM) method for data analysis. The results of this study provide insight into the significant influence of guests’ religious levels in Sharia-compliant hotels on their intention to revisit, directly or indirectly. These findings have significant implications for understanding the essential determinants for attracting returning guests and fostering the more effective growth of Sharia-compliant hotels in Indonesia, contributing to both theoretical insights and practical applications.

Excellent Service Based on Human Capital and Leader Mindfulness (Survey of Sharia Hotel Employees in Bandung)

Human resources have a very important role in providing services, especially those that are interpersonal or require empathy. The hotel industry, which is closely related to service, is the object of this research because there are still many complaints. Service complaints including 3A (attitude, attention, and action) remain a highlight that still needs to be improved. This research aims to analyze how human contribution as company capital with the support of leaders continues to improve service quality. The research uses a quantitative approach, with an explanatory survey method. The population determined was employees of the Syariah Hotel in Bandung using random sampling. The data collection tool is a questionnaire with a Likert scale which is distributed online to Syariah Hotel employees in Bandung. The research results show that human capital contributes positively to leader mindfulness. Human capital contributes positively to excellent service, and leader mindfulness contributes positively to excellent service. The research has implications for prioritizing human capital development and cultural awareness across organizations for sustainable business.

Analysis of the Application of Sharia Business Principles in Sharia Concept Hotels in Jambi City

The focus in this research is on the Analysis of the Application of Sharia Business Principles in Hotels with Sharia Concepts in Jambi City, where as a sample there are five sharia hotels in Jambi City including: Al Fath Hotel, Matahari 1 Sharia, Diva residence Syariah, RedDoorz Syariah, Syariah Ocean. The theory used in this theory is the Principles of Sharia business (Agus Yulliawan. 2023) there are four principles (axios) that must be applied in Islamic business, namely: monotheism (Unity), balance or alignment (Equilibrium), free will (Free will), and responsibility. And also using the 2014 Ministry of Tourism and Creative Economy regulations concerning Sharia Hotel business guidelines. The type of research used is descriptive qualitative. The results of this study are that the application of Sharia Business Principles to Hotels with a Sharia concept is fairly good, what has not been fulfilled is the CSR Budget section. Meanwhile, in terms of regulations from the Ministry of Tourism and Creative Economy for the swimming pool and spa products, then for the services that have not been fulfilled, namely entertainment and sports facilities, in several sharia hotels in Jambi City. The obstacle faced in implementing the Sharia hotel business is that there are many conventional hotels in Jambi City with complete facilities, while sharia hotels still do not have the facilities owned by conventional hotels such as: Fitness Center, Sauna, Spa, entertainment and sports facilities, not yet available. varied and a large meeting room (Ballroom). All of this is of course an obstacle for sharia hotels in the city of Jambi to be able to compete with existing conventional hotels.

Implementation of digital marketing at the Grand Kutilang Syariah Hotel Bandar Lampung during the recovery period after the Covid-19 pandemic: A sharia business perspective

IntroductionPrevious studies have analyzed the application of digital marketing in the hotel industry during the Covid-19 pandemic. However, research on digital marketing in the context of the hotel industry with an Islamic approach is still limited.ObjectivesThis study discusses the implementation of digital marketing in a sharia hotel as response to the Covid-19 pandemic. MethodThis study used a qualitative approach with a case study at Grand Kutilang Syariah Hotel Bandar Lampung. Data collection was carried out using questionnaires, and data analysis was carried out using inductive technique.ResultsThe Grand Kutilang Sharia Hotel, as part of tourism and hospitality industry in Lampung Province, employed digital marketing strategies to maintain business continuity during and after the COVID-19 pandemic. The implementation of digital marketing in The Grand Kutilang Sharia Hotel during the Covid-19 pandemic, involves optimizing the use of social media platforms such as WhatsApp, Instagram, Facebook, Twitter, YouTube, and TikTok. This implementation aligns with Sharia business principles.ImplicationsThis study shows the importance of adopting technological advancement in sharia hotel industry. Sharia hotels should take advantage of technological developments to maintain their business.Originality/NoveltyThis study contributes to the literature regarding sharia hotel marketing strategies in facing the crisis.

Implementation of sharia in the management of the Ibrahim Sharia Hotel and the Prayer Sharia Hotel in Semarang

In halal tourism there is an element of hospitality. How can hospitality in Central Java grow according to sharia, of course in hotels there must be facilities for places of worship. By realizing this, tourists who are looking for halal tourism in Central Java can feel comfortable traveling. The purpose of research on the application of sharia, the differences and similarities in the application of sharia in management. As for the purpose of knowing sharia in management, the differences and similarities in its application. This research uses a qualitative approach. Researchers observed the research location as a whole according to the problem and also interviewed the hotel. The population in this study is the management, all employees and visitors. The method used in this study is an analysis based on general data and then specific conclusions are drawn (deductive method) and the method used to compare the data drawn into new conclusions (comparative method). If the population is <100 people it is better to take all of them, if the population is >100 people then the sample taken is between 10-15% or 20-25%. Therefore, the samples in this study were owners, employees and visitors between 10-15 people as informants. Based on the research results, it can be concluded that the hotel is a type of accommodation that uses part or all of the building area to provide lodging, eating, drinking, and other services for the public that are managed commercially.

A modeling of repurchase intention in Sharia hotels: An integrated model of price, location, religiosity, trust, and satisfaction

In the tourism sector, there is a growing interest in Sharia Tourism or Halal Tourism, which appeals to Muslim travelers. The halal industry presents a promising business opportunity, especially in Indonesia, where the majority of the population is Muslim. As the country with the highest number of Muslims globally, Indonesia significantly contributes to halal tourism's growth. The prevalence of biased views toward hotels has encouraged industry stakeholders to innovate and adopt concepts that align with societal values and norms. This research focuses on identifying factors that influence customers' decisions to return to Sharia-compliant hotels. The study, which is quantitative in nature, involved distributing an online questionnaire to 247 participants who have stayed in Islamic hotels. It employs structural equation modeling (SEM) to analyze the data. Key variables include price, location, religiosity, and trust as independent factors, with satisfaction serving as a mediator. Findings indicate a positive correlation between the variables of price, location, religiosity, trust, and both satisfaction and the intention to repurchase. Satisfaction emerged as the most significant factor in encouraging customers to return, with trust playing a crucial role in enhancing satisfaction.

Does Halal Tourism Matter? A Study About Implementation of Sharia-based Hotel in Bandung, West Java, Indonesia

Background. Halal tourism is a significant concern in Indonesia, where most people are Muslim. One of the halal tourism industry sectors that has emerged in society is the existence of Sharia-based hotels. Sharia hotels are hotels whose management is in accordance with Sharia principles. However, only a few hotels in Bandung use Sharia principles because there are no standard regulations for halal tourism.
 Purpose. The purpose of this research is to understand the juridical regulations regarding the sharia-principle hotel industry and to understand the level of public awareness and compliance in utilizing services in the Sharia hotel industry in the city of Bandung. The research methodology used is normative juridical, using empirical juridical research of a qualitative nature, using empirical normative legal research methods. The Sharia hotel industry is still implementing the Minister of Tourism and Creative Economy Regulation No. 2 of 2014 concerning Guidelines for the Implementation of Sharia Hotel Business; there is a legal vacuum here because juridically, the rules and regulations regarding Sharia hotels have not been made or do not yet exist. Conclusions is the hotel with a Sharia concept is a good intention from the stakeholders of the Sharia economy. In Bandung, there are several Sharia hotels that have not been certified but have implemented Sharia principles in their management, so these hotels have carried out independent assessments, so they are permissible as long as they do not conflict with Islamic values as empirical evidence of the theory of legal personality

The Implementation of Sharia Concepts in Surakarta Sharia Hotel to Products, Management and Services

The concept of sharia-based tourism is a concept that integrates sharia values into tourism activities by providing products, management and services that are in accordance with the provisions that apply in Islam (sharia). The research objective is how to apply the concept of sharia in the Surakarta Syariah Hotel. What are the obstacles in applying the sharia concept at the Surakarta Syariah Hotel. Based on the results of implementing the sharia concept in sharia hotels including products, management and services, they are still in the process of adjusting to the regulations that apply according to the provisions, basically these sharia-based hotels have a mechanism that refers to the Al-Quran and Hadith. This means that in offering its services, sharia hotels must prioritize halal both in the process and product results and implement sharia services. From several samples of sharia hotels in Surakarta, it turns out that there are still a number of hotels that do not have complete data, namely they do not yet have a halal certificate (in process) and have not fully implemented sharia kafah (fully). However, sharia-based hotels are a good start for development so that there is no sustainable disobedience in society. So that Muslim people who have a fairly good level of faith feel that the sharia hotel is in accordance with the provisions and concepts of sharia, because they can get a comfortable and blessed place to rest. The application of the sharia hotel concept in Surakarta that has been implemented is a process of integrating Islamic values into all aspects of activities and management in sharia hotels in Surakarta. The value of Islamic law as a belief and belief adhered to by Muslims is the basic reference in building hotel activities.

The Influence of Islamic Attributes on Consumer Satisfaction and Loyalty Through Religiosity as a Mediating Variable in Sharia Hotels in Kendari City

In Kendari city, there are five Shariah hotels, namely Hotel Zahra Syariah, Hotel Azizah Syariah, Hotel Kubah 9, Hotel Liras Syariah, and Tropical Point Hotel Syariah. The purpose of this research is to examine the influence of religiosity variables on consumer loyalty with Islamic attributes and customer satisfaction as mediating variables. The sampling technique used in this research is accidental sampling. The sample size in this study is 215 respondents, obtained using the Slovin formula. The results of this research indicate that Islamic physical attributes have a significant positive effect on customer satisfaction, while Islamic non-physical attributes have a non-significant negative effect on customer satisfaction. Islamic religiosity mediates the influence of Islamic physical attributes on customer satisfaction with a non-significant negative effect. Religiosity mediates the influence of Islamic non-physical attributes on customer satisfaction, which has a significant positive effect. Religiosity mediates the influence of customer satisfaction on behavioral loyalty with a non-significant positive effect. Islamic religiosity mediates the influence of customer satisfaction on attitudinal loyalty with a significant positive effect. Customer satisfaction has a significant positive effect on behavioral loyalty, and customer satisfaction also has a significant positive effect on attitudinal loyalty.

The Implementation of Halal Tourism in Sharia Hotel Business

Halal tourism is part of tourism aimed at Muslim families who adhere to or obey Islamic law. The purpose of the study was to find out halal tourism applied at Syariah Hotel Solo in Surakarta. Knowing the obstacles applied in halal tourism at Syariah Hotel Solo in Surakarta. The results of the study Implementation and Syariah Hotel Solo in Surakarta is a process of integrating Islamic values into all aspects of activities at the hotel. The value of Islamic law as one of the elements of faith and belief adhered to by Muslims becomes a basic reference in building hotel activities. The criteria that must be met by every Islamic hotel in the form of Absolute Criteria that apply to the Hilal-1 Syariah hotel business. The obstacles applied in halal tourism at Sharia Hotel Solo in Surakarta are the absence of clear religious laws against Islamic hotels, many consider conventional hotels and Islamic hotels to be the same, the lack of promotion carried out by Islamic hotels, there is no support from Islamic mass organizations (Ormas), the lack of facilities that can attract public attention, there is an assumption that Islamic hotels are only specifically for Islam, it takes a relatively large amount of money to make facilities in Islamic hotels, for example: separate swimming pools, separate fitness or gym centers, construction of prayer rooms / mosques. Licensing at the National Sharia Council-MUI is still convoluted, which must meet the hilal-1 and hilal-2 criteria, as many as 26 items that must be met. There is still a complicated bureaucracy in licensing halal certification. The lack of sharia hotel certification is inversely proportional to the growing trend of increasing halal tourism. There is no specific regional regulation governing the development and management of halal tourism and Islamic hotels in the Surakarta area.

Analysis of the Implementation of the DSN-MUI Fatwa and Maqashid Sharia in Sharia Hotels: A Study at the Lor In Sharia Solo Hotel

Introduction: The development of Sharia hotel studies goes hand in hand with research on halal tourism. Sharia hotels are the latest trend in the halal industry. The concept and its implementation concerning the conformity of sharia principles has become a current research problem. This study will analyze the application of DSN-MUI fatwas and maqashid sharia at the Lor In Sharia Solo Hotel. Research Methods: The methodology used in this research is qualitative, using a field research approach. The object of this research is the management of the Lor In Sharia Solo Hotel with the DSN-MUI fatwa approach and Maqashid sharia. The purposive sampling technique determined the data source of this research. The informants in this study are managers, staff, employees, and visitors or consumers of the Lor In Sharia Solo Hotel. Research data has been collected through observation techniques, interviews, and documentation. Analysis of research data has used qualitative techniques, which include data reduction, data presentation, and concluding verification. Results: The empirical findings of this study have shown that the Lor In Sharia Solo Hotel in Solo is following the parameter indicators contained in the DSN-MUI fatwas and maqashid sharia. Conclusion: Based on the results and research findings in this article, it can be concluded that the form implementation of the two instruments in the Lor In Sharia Solo Hotel has a positive impact on the development of Islamic economic practices in Solo.

Sharia hotel preferences among tourists in Bogor City: Factors and insights

Purpose: The objective of this study is to examine the factors influencing consumer demand for Sharia hotel services in Bogor City and their characteristics to provide invaluable guidance for related parties. Research Methodology: This study employs descriptive and multiple regression analyses using data collected from Sharia hotel consumers in Bogor City using a convenience sampling technique with 59 samples. Results: The results show that consumers of Sharia hotels in Bogor City use conventional hotel services more often than Sharia hotels. The factors influencing tourists’ use of Sharia hotel services in Bogor City are the relative prices of Sharia hotels to conventional hotels, knowledge, religiosity, service quality, and facilities owned by Sharia hotels. Limitations: The study is geographically confined to three specific Sharia hotels in Bogor City: Sahira Hotel, Sahira Butik Hotel Bogor, and Sahira Butik Hotel Pakuan, which may not be representative of sharia hotels in other regions. Contributions: Offers insights into consumer behavior in Bogor City's Sharia hotel sector, aiding future business and policy decisions in halal tourism.

Sharia hotel preferences among tourists in Bogor City: Factors and insights

Purpose: The objective of this study is to examine the factors influencing consumer demand for Sharia hotel services in Bogor City and their characteristics to provide invaluable guidance for related parties. Research Methodology: This study employs descriptive and multiple regression analyses using data collected from Sharia hotel consumers in Bogor City using a convenience sampling technique with 59 samples. Results: The results show that consumers of Sharia hotels in Bogor City use conventional hotel services more often than Sharia hotels. The factors influencing tourists’ use of Sharia hotel services in Bogor City are the relative prices of Sharia hotels to conventional hotels, knowledge, religiosity, service quality, and facilities owned by Sharia hotels. Limitations: The study is geographically confined to three specific Sharia hotels in Bogor City: Sahira Hotel, Sahira Butik Hotel Bogor, and Sahira Butik Hotel Pakuan, which may not be representative of sharia hotels in other regions. Contributions: Offers insights into consumer behavior in Bogor City's Sharia hotel sector, aiding future business and policy decisions in halal tourism.

Exploring the spiritual and experiential dimensions of Sharia-compliant hotels in Indonesian halal tourism: A netnographic analysis of TripAdvisor reviews

Sharia-compliant hotels constitute a pivotal element of Indonesia's burgeoning halal tourism sector. This research employs a netnographic methodology, employing TripAdvisor reviews, to elucidate the spiritual encounters and divergent assessments encountered by visitors to these Sharia hotels. The escalating demand for accommodations adhering to Sharia principles has driven exceptional industry expansion. Nevertheless, there is a noticeable paucity of scholarly investigations into the religious experiences of patrons frequenting such establishments. This netnographic investigation endeavors to discern and provide qualitative insights into the dichotomy of positive and negative reviews, alongside the spiritual dimensions encountered by guests at Sharia hotels within Indonesia. Analyzing a dataset comprising 427 reviews spanning nine Sharia hotels through grounded theory, our findings reveal that 24.35% of patrons perceive these establishments as meticulously designed with subtle religious nuances and Middle Eastern themes. Furthermore, 25.61% of positive reviews accentuate attributes such as cleanliness, orderliness, and comfort, whereas 53.70% of negative reviews underscore deficiencies in facilities. This study acknowledges its limitation concerning the number of Sharia hotels meeting the specified research criteria. Nevertheless, its findings hold considerable significance as a foundation for service enhancements, and it calls for further research elucidating advanced marketing strategies tailored to address guest feedback concerning Islamic hotels.

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Purpose: This study is to get an overview what are the actors that influence consumer decisions to choose Sharia hotels in Indonesia. Theoretical Framework: The emergence of Sharia hotels has received attention from both managerial and academic aspects. Several countries are developing Sharia hotels to attract large numbers of Muslim tourists. Design/methodology/approach: The data used are primary data obtained from interviews and questionnaires with a purposive sampling technique. The data analysis technique uses path analysis with the help of the SPSS version 23 program. Findings: The results of the study found that there were three groups of people who were interested in staying at the Syariah Hotel. The first group is people who are motivated by seeking new experiences. The second group is those driven by benefit maximization who consider the hotel's functional attributes (ie, price, location, convenience). The third group is people who vote because of Sharia compliance. Research, Practical & Social implications: This study implies many Muslim tourists, both domestic and foreign, choose to continue practicing their habits during their trips and holidays, such as praying and consuming halal food, as well as using products and services with a halal concept. Because the concept of halal must be applied in every aspect of a Muslim's life, including in terms of choosing hotel accommodation. Originality/value: The originality of this study lies in the use of the path analysis model as a model used to analyze primary data that has been obtained from observations in several hotels that implement pure Sharia, semi-Sharia, and the concept of halal kitchens spread across four provinces, namely DKI Jakarta Province, Riau Province, South Kalimantan Province, and South Sulawesi Province.

Determinants of Sharia Hotel Market in Indonesia

Purpose: This study is to get an overview what are the actors that influence consumer decisions to choose Sharia hotels in Indonesia.
 
 Theoretical Framework: The emergence of Sharia hotels has received attention from both managerial and academic aspects. Several countries are developing Sharia hotels to attract large numbers of Muslim tourists.
 
 Design/methodology/approach: The data used are primary data obtained from interviews and questionnaires with a purposive sampling technique. The data analysis technique uses path analysis with the help of the SPSS version 23 program.
 
 Findings: The results of the study found that there were three groups of people who were interested in staying at the Syariah Hotel. The first group is people who are motivated by seeking new experiences. The second group is those driven by benefit maximization who consider the hotel's functional attributes (ie, price, location, convenience). The third group is people who vote because of Sharia compliance.
 
 Research, Practical & Social implications: This study implies many Muslim tourists, both domestic and foreign, choose to continue practicing their habits during their trips and holidays, such as praying and consuming halal food, as well as using products and services with a halal concept. Because the concept of halal must be applied in every aspect of a Muslim's life, including in terms of choosing hotel accommodation.
 
 Originality/value: The originality of this study lies in the use of the path analysis model as a model used to analyze primary data that has been obtained from observations in several hotels that implement pure Sharia, semi-Sharia, and the concept of halal kitchens spread across four provinces, namely DKI Jakarta Province, Riau Province, South Kalimantan Province, and South Sulawesi Province.