Creation Of Shared Reality Research Articles

Shared Reality Effects of Tuning Messages to Multiple Audiences

Our study explores how communicating with audiences who hold opposite opinions about a target person can lead to a biased recall of the target's behaviors depending on whom a shared reality is created with. By extending the standard “saying-is-believing” paradigm to the case of two audiences with opposite attitudes toward a target person, we found that communicators evaluatively tune their message to the attitude of each audience. Still, their later recall of the target's behavior is biased toward the audience's attitude only for the audience with whom they created a shared reality. Shared reality creation was manipulated by receiving feedback that, based on the communicator's message, an audience was either able (success) or unable (failure) to successfully identify the target person, with the former creating a shared reality. These results highlight the importance of shared reality creation for subsequent recall when communicating with multiple audiences on a topic.

Shared Reality: From Sharing-Is-Believing to Merging Minds

Humans are fundamentally motivated to create a sense of shared reality—the perceived commonality of inner states (feeling, beliefs, and concerns about the world) with other people. This shared reality establishes a sense of both social connection and understanding the world. Research on shared reality has burgeoned in recent decades. We first review evidence for a basic building block of shared-reality creation: sharing-is-believing, whereby communicators tune their descriptions to align with their communication partner’s attitude about something, which in turn shapes their recall. Next, we describe recent developments moving beyond this basic building block to explore generalized shared reality about the world at large, which promotes interpersonal closeness and epistemic certainty. Together, this body of work exemplifies the synergy between relational and epistemic motives. Finally, we discuss the potential for another form of shared reality—shared relevance—to bridge disparate realities.

Epistemic Authority in Communication Effects on Memory: Creating Shared Reality with Experts on the Topic

In times of widespread science skepticism, it is important to understand when and how lay people draw on experts’ opinions to form judgments. We examined whether participants are more likely to create a shared reality with a communication partner having high epistemic authority than with audiences having lower epistemic authority. In Experiment 1, participants described an ambiguously presented target person to a lay audience or an expert audience (a personnel psychologist) who judged the target in either a positive or negative way. In Experiment 2, we presented participants with ambiguous information about the utility of biofuel, and added a condition with a high-status audience who was an expert on a different topic. Across both studies, participants’ brief-delay memory was evaluatively aligned only with the expert on the topic. Thus, what matters for shared-reality creation is not the audience's status but the audience's expertise. We discuss implications for science communication.

A Tool for Assessing the Experience of Shared Reality: Validation of the German SR-T.

Humans are highly motivated to achieve shared reality – common inner states (i.e., judgments, opinions, attitudes) with others about a target object. Scholarly interest in the phenomenon has been rapidly growing over the last decade, culminating in the development of a five-item self-report scale for Shared Reality about a Target (SR-T; Schmalbach, Rossignac-Milon, Keller, Higgins, and Echterhoff, unpublished). The present study aims to validate the German version of the scale. Individuals can establish shared reality either by receiving social verification (i.e., agreement or confirmation from an interaction partner) or by aligning their inner state with that of their partner. To increase the scope of the present validation, we implemented both pathways of shared-reality creation in three studies (N = 522). Study 1 employed a social judgment task, in which participants assessed ambiguous social situations and received confirming (vs. disconfirming) feedback from their partner. Studies 2 and 3 build on the saying-is-believing paradigm, in which participants align their own evaluation of the target with their partner’s judgment. Based on an evaluatively ambiguous description, participants communicated about a target person and later recalled information about the target (Study 2). To further generalize the findings, message production was omitted from the paradigm in Study 3. Overall, the five-item model of the SR-T evinced good fit and reliability. In Study 1, the SR-T reflected experimentally induced differences in commonality of judgments– even when controlling for several related state measures, such as Inclusion of Other in the Self and Need Threat. In Studies 2 and 3, the SR-T predicted participants’ evaluative recall bias, which is an established, indirect index of communicators’ shared-reality creation. This effect was stronger when participants overtly communicated with their study partner, but it still emerged without overt communication. Across all studies, correlations with related constructs support the convergent validity of the SR-T. In sum, we recommend the use of the SR-T in research on interpersonal processes and communication.

Creating shared reality in interpersonal and intergroup communication: the role of epistemic processes and their interplay

ABSTRACTWe describe research on the creation of shared reality in communication, emphasizing the epistemic processes that allow communicators to achieve confident judgements and evaluations about a communication topic. We distinguish three epistemic inputs: (1) the communicator’s own judgement about the topic (judgement of communicator); (2) the communicator’s perception of the audience’s judgement about the topic (judgement of audience); and (3) the communicator’s message to the audience about the topic (message of communicator). We argue that the influence of each input increases with the communicator’s confidence in the validity of that input. We review a variety of empirical studies in terms of this framework. We also address barriers to shared-reality creation in intergroup communication and describe interventions that work by increasing the validity strength of judgement of an outgroup audience. We discuss the relation between the present research and other approaches to social influence and social sharing.