This study is an empirical investigation of Garnets and Pleck's conceptual analysis — the Sex Role Strain Analysis — which sought to explain the contradictory findings in regard to the relationship between sex role identity and self-esteem. Garnets and Pleck (“Sex Role Identity, Androgyny, and Sex Role Transcendence: A Sex Role Strain Analysis,” Psychology of Women, 1979, 3(3), 270–283) argued that, while much of previous research assumed that sex role identity has a direct effect on self-esteem, the relationship between the two is actually moderated by the same-sex ideal and sex role salience. This paper adapted the model by considering the effect of sex role salience at the individual and at the cultural levels. More specifically, the revised model was tested within two societies (India and Australia) that differ markedly in the level of sex role salience at the cultural level. The results revealed that sex role salience at the cultural level is an important moderating variable. In the Indian sample, for example, the relationship between sex role ientity and self-esteem is moderated by individual's perception of the sam-sex ideal. In societies (e.g., Australia) that emphasize individuality, however, the relationship between sex role identity and self-esteem is probably moderated by other variables such as individuals' perception of the image that they desire for themselves. The implications of these findings for sex role identity research are discussed.