ABSTRACT The result of the 1922 referendum saw the white settlers in Southern Rhodesia vote for ‘responsible government’ rather than become the fifth province of the Union of South Africa. Prior to the granting of responsible government in September 1923, the territory had been governed by the British South Africa Company. It was the company’s arms and flag which were first used in the territory. These remained true to the prescripts of the company’s charter by reflecting its British origins and character. This nascent settler identity would evolve and consolidate around an essentially British character which highlighted allegiance to the Crown. This article shows how these, and the set of national symbols subsequently adopted by the colony, were a visible manifestation of the settlers’ ‘exceptional attachment’ to Britain and a reflection of their identity as being primarily British rather than Rhodesian.
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