AbstractThe structure of Schur multiplicative maps on matrices over a field is studied. The result is then used to characterize Schur multiplicative maps f satisfying $f(S) \subseteq S$ for different subsets S of matrices including the set of rank k matrices, the set of singular matrices, and the set of invertible matrices. Characterizations are also obtained for maps on matrices such that Γ(f(A))=Γ(A) for various functions Γ including the rank function, the determinant function, and the elementary symmetric functions of the eigenvalues. These results include analogs of the theorems of Frobenius and Dieudonné on linear maps preserving the determinant functions and linear maps preserving the set of singular matrices, respectively.