The article analyzes the location and makes a classification of the main, auxiliary and technical premises of shopping and entertainment complexes. The research was carried out on the basis of analyzed project experience and previous scientific research related to the formation of the structure of service facilities and shopping and entertainment centers. The classification includes all the variety of basic functions. The classification includes entertainment functions, consumer services functions and stores of various types of goods. The article discusses the rules for the location of product groups within shopping and entertainment centers. The author proposed a layout of the main groups of goods based on the rule of random purchase. According to the scheme, goods and services that are in greatest demand must be placed as far as possible from the entrance areas. Then, along the route to the main product groups, there is a possibility that the buyer will make a random purchase. This increases the likelihood of efficient functioning of the shopping and entertainment center Also in the article, the author proposes an additional set of basic functions that can increase traffic to shopping centers and provide entertainment services for different social and age groups. This list includes group fitness rooms without expensive sports equipment, as well as roller rinks, green areas, playgrounds, children's and adult educational out-of-school classes, as well as street food areas and street trading areas for fairs. Proper organization of these functions within shopping centers can increase their attendance and, as a result, increase their profits. This will also provide the opportunity for trade and service to the maximum number of people from different social groups.
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