Product Service Research Articles

Influence of Advertising on Platform YouTube on Interest in Buying Netflix Services Products

The development towards digital has made many changes that have occurred in various aspects of human life. In this era, many social media applications have sprung up which are certainly a means of entertainment for some people. With the increasing frequency of access to social media, several product or service companies advertise their products or services on social media, one of which is Netflix. One of the social media that they use to advertise their services is Youtube. This is becausee YouTube has become one of the most frequently accessed social media by people. This study uses a quantitative method with a correlational approach. The population contained in this study were 82 students of the Communication Science study program, Universitas Negeri Jakarta, 2019. Sampling in the study using probability sampling method by means of simple random sampling. The number of sample taken was 68 respondents based on calculations using the Slovin formula. From this study, the results obtained are that there iss an influence between ads on Youtube platform on students buying interest. This is evidenced by calculations using t count and t table and significance analysis. In addition, Netflix advertisements on Youtube have a direct relationship with the variable Y with a constant value of 4.228. Therefore, it can be ignored that Ads on Youtube Platform have an influence on the interest in buying Netflix service products.

Marketing strategies to improve service quality at sports and fitness venues: a systematic review

The sports and fitness industry has seen accelerated growth with increasing public awareness about the relevance of health and well-being. Nowadays, facilities such as gyms, stadiums, swimming pools and fitness centers have become essential elements of lifestyle in society. Marketing strategies are important to attract and retain customers. The programs offered should be viewed as service products that have sales value. Therefore, implementing effective marketing strategies is necessary to compete, satisfy customer needs and increase customer loyalty. This research aims to conduct a systematic review of existing literature regarding marketing strategies for sports and fitness venues using the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) method. This study includes research published in the last 10 years from indexed journal sources and identifies important findings regarding the effectiveness of various marketing strategies in service and retaining customers. The research results shows that personalization of service, utilization of technology, deep understanding of customer needs, and high service quality are key strategies that can increase perceived value, satisfaction, and customer loyalty in the sports and fitness sector.

FACTORS INFLUENCING ONLINE PURCHASE IN OMNICHANNEL STRATEGY OF X STORE

This research explores the factors influencing online purchasing decisions within the omnichannel strategy of X Clothing Store, focusing on a sample of 100 respondents. Utilizing a combination of univariate until multivariate analyses, the study examines the relationships between various independent variables such as gender, age, promotions/discounts, online stock availability, customer service satisfaction, shipping speed, and product information and the likelihood of making online purchases. Findings reveal that a significant majority of respondents (72%) engage in online purchasing, with key factors such as promotional availability (78%), customer service satisfaction (72%), and clear product information (69%) being crucial determinants of purchasing behavior. The analysis indicates that younger consumers (ages 18-42) are more inclined to shop online, while women exhibit a higher likelihood of making purchases compared to men. Additionally, the results demonstrate that factors such as shipping speed and online stock availability significantly influence purchase decisions. The study underscores the importance of optimizing these factors to enhance customer satisfaction and increase online sales for X Clothing Store. Overall, the findings provide actionable insights that can inform marketing strategies aimed at improving the online shopping experience.

Research on Construction and Optimization Paths for Quality Concept Model of Green Supply Chain of Livestock Products

The quality of the supply chain for livestock products is related to the sustainable development of the livestock industry and national food security. Based on supply chain theory, green supply chain theory, and quality management theory, combined with the characteristics of livestock products and field research in China and Mongolia, a conceptual model of green supply chain quality for livestock products was constructed around two dimensions: livestock product quality and green supply chain service quality. Among them, the factors affecting the quality of livestock products are composed of 10 factors pertaining to breeding, slaughtering and processing, circulation, and sales; the factors affecting the service quality of the green supply chain of livestock products are composed of 16 factors in five links of supply chain services, such as logistics, information flow, capital flow, personnel quality, and public services. The quality of livestock products and the quality of green supply chain services of livestock products are not independent from each other, but show a relationship of mutual influence and mutual restriction. Focusing on the two dimensions of livestock product quality and livestock product green supply chain service quality, an optimization path of livestock product green supply chain quality is proposed. The research findings have certain guiding significance for promoting the high-quality development of green supply chains for cross-border livestock products in China and Mongolia.

Информационная гигиена как фактор успешной профессиональной деятельности сотрудников уголовно-исполнительной системы

The article examines the issues of information hygiene as a factor of successful professional activity of employees of the penal correction system in the context of digital transformation. The insufficiency of research on information hygiene in the psychology of professional activity of specialists is emphasized. Information (digital) hygiene is a certain set of norms and rules that ensure optimal interaction with information of various kinds, which, in turn, ensures the preservation of professional health, personal resources, professional and personal identity and is one of the factors of success of professional activity in the context of digital transformation. Recommendations on the observance of information hygiene in the official activities of employees of the penitentiary system are given. The directions of the official activity of employees of the penal enforcement system in which the use of information hygiene is significant are highlighted: interaction with various information tools and software service products; organization of interdepartmental electronic interaction with law enforcement agencies and other federal executive authorities; information support for the activities of the Federal Penitentiary Service of Russia; information security and protection of information resources of the Federal Penitentiary Service of Russia; implementation of various projects of digital transformation of the Federal Penitentiary Service of Russia. Two approaches are proposed in training to improve the level of development of digital hygiene by employees of the penitentiary system: within the framework of higher and additional professional education. Considering information hygiene as a complex professionally important quality and a factor of successful performance of employees of the penal enforcement system, it is quite natural that these aspects can serve as the basis for taking into account and developing criteria for the success of professional activity in the future, an expanded description and characterization of generalized labor functions of professional standards by position, clarification of occupational and psychograms, optimization of procedures for professional selection and professional certification of employees of the penitentiary system in the dynamics of the professional path.

The Impact of Service Quality and Product Attributes on Customer Satisfaction in Islamic Finance

This study investigates the impact of service quality and product attributes on customer satisfaction within the context of Islamic finance. Utilizing a quantitative approach, data were collected from 500 customers across various Islamic banking institutions. The findings reveal that both service quality and product attributes significantly influence customer satisfaction, with service quality demonstrating a stronger correlation. Notably, aspects such as employee friendliness, responsiveness, and product diversity emerged as critical factors. This research contributes to the existing literature by providing empirical evidence on the importance of service quality in enhancing customer satisfaction specifically in the Islamic banking sector, an area that has received limited attention. The implications of this study are twofold: first, it offers valuable insights for Islamic banking institutions to refine their service delivery and product offerings, thereby fostering greater customer loyalty. Second, it highlights the need for continuous assessment of customer expectations and satisfaction metrics to ensure sustainable growth in the competitive financial landscape. This study lays the groundwork for future research on the interplay between service quality, product attributes, and customer satisfaction in Islamic finance.

A fine-scale atlas reveals the systematic imbalance between carbon emissions and economic benefits along value chain within China

In efforts to achieve the aspiring carbon mitigation goals, China is actively seeking to reconcile the economic development and carbon reduction with diverse regional conditions. Here, we firstly integrated a national-wide atlas on the labor division of production, and decomposed value added and carbon emission along China's domestic value chain during 2007–2017. We found that the value chain roles lead to a systematic imbalance between value added and carbon emissions across regions. Over 70 % of sufferers of the inequality were located at the north, most of which were in the upstream position to supply resource and energy intermediate products of higher on-site emissions and relatively less value added in comparison to the downstream manufacturing and service products production at the coastal regions. As a result, the northern inland suffered a great deal while part of coastal regions and southern inland were beneficiaries in the participation in domestic value chain. In particular, several regions inevitably undertake industries with higher emission intensity and less gains in a sound domestic industrial chain. These strongly call for a systematically policy- or price-based mechanism to explore fair strategy for emission reduction.

Pengaruh Kegagalan Fungsional, Kegagalan Sistem, Kegagalan Informasi dan Kegagalan Layanan Terhadap Penggunaan M-Banking Serta Kaitannya dengan Kepuasan Nasabah BCA Mobile di Indonesia

The rapid development of technology is the main driver of the emergence of digital-based products and services. One of the technology-based banking service products is mobile banking. In Indonesia, the mobile banking that has the most users is BCA Mobile. However, with the largest number of users, the quality of BCA Mobile itself still often complained about by its users. The purpose of this study was to determine how much influence functional failure, system failure, information failure, and service failure have on the use of BCA Mobile and its relationship with user satisfaction. The method used is quantitative method. The sampling technique uses SRS or simple random sampling with a sample size of 400 respondents who are BCA Mobile users in Indonesia. Data collection using a questionnaire distributed via Google Form. The data analysis technique used is SEM - PLS with SmartPLS 4.0 software. The results of this study indicate that functional failure, information failure, and service failure have no effect on the use of BCA Mobile, while system failure has a negative and significant effect on the use of BCA Mobile, and the use of BCA Mobil affects user satisfaction.

Construction of Smart Clothing Service System for the Health and Well-Being of the Aging Community in a Sustainable Society

Objective: The phenomenon of global aging is becoming more and more severe, and security services such as nursing and guardianship for the elderly have become the focus of social attention. According to the data released by the World Health Organization, by 2030, one out of every six people will be over 60 years old. By 2050, the world population will be 2.1 billion over 60 years old, and the number of people over 80 years old will reach 460 million. This paper aims to monitor the health and services of aging clothing intelligently for the health and well-being of the aging community in a sustainable society, starting from the physiological and psychological needs of the new elderly. Theoretical Framework: In the age-appropriate smart clothing service system, the critical link is to construct the human-computer interaction mode of clothing and wearable devices, establish a design paradigm from single interaction to multi-interaction, and form a service terminal based on smart wearable. Method: This paper designs an aging smart clothing design system using field research, questionnaires, interviews, etc., analyzes the aging smart wearable clothing evaluation system, and constructs aging smart clothing that meets the actual needs of health and well-being for the elderly in a sustainable society. Results and Discussion: In this research, The results obtained sustainable design theories and methods combined with interdisciplinary research tools as the basis of data analysis from the aging intelligent clothing product design system, age-appropriate smart clothing service system, and age-appropriate smart clothing evaluation system. Research Implications: Population aging has been the basic national condition of our country for quite a long time in the future, and "healthy aging" is a strategic measure put forward by the government around the intelligent care service system for the elderly, communities, and institutions. Important direction. Among them, how to build an age-appropriate smart wearable product service system has become the main development content. Therefore, its intelligence and synergistic combination with terminals such as communities, caregivers, and hospitals will become the trend of smart elderly care. Originality/Value: This study contributes to Construct a systematic design of a new intelligent wearable clothing service system for the elderly, which is a great of significance for improving the service quality index of the health and well-being of the elderly. At the same time, it is of great value to expand and deepen the concept of sustainable design.

Determination of Lombok Island Community Preferences to Become Islamic Bank Customers with Religiosity as a Moderating Variable

Islamic banking in Indonesia continues to experience developments marked by increasing assets and market share. However, Islamic banking is still lagging behind conventional banking, including in Lombok Island, where the majority of the Population is Muslim. This study aims to explore the factors that influence the preferences of the people of Lombok Island in choosing Islamic banks, with a focus on the influence of service quality, perception, financial literacy, product knowledge, Islamic branding, and the role of religiosity as a moderating variable in the relationship. This type of research is explanatory research (explanatory research) with a quantitative approach. The Population in this study was Islamic customer banks in Lombok Island, with a sample of 210 respondents determined using Nonprobability Sampling, and the data collection tool used was a questionnaire. Data analysis used Partial Least Squares-Structural Equation Modeling (PLS-SEM). The study results indicate that service quality, perception, financial literacy, product knowledge, and Islamic branding significantly influence the preferences of the Lombok Island community to become Islamic bank customers, as evidenced by the T-Statistic value > 1.96 and P-Value < 0.05. At the same time, religiosity cannot moderate the relationship between service quality, perception, financial literacy, product knowledge, and Islamic branding on the preferences of the Lombok Island community to become Islamic bank customers. Based on this, it is recommended that Islamic banks improve Islamic branding and service quality and hold financial education programs for the community.

The Influence Of Product Quality, Service Quality, Price And Brand Image On Shopee Customer Satisfaction

Purpose – This paper seeks to examine the influence of product quality, service quality, price and brand image on shopee customer satisfaction survey in Bengkulu province. Methodology/approach – The data collection method used in this research is the direct or self-administered data collection method, namely the distribution method by distributing online questionnaires to obtain information from respondents. Distribution of questionnaires was carried out by distributing questionnaires online to respondents via social media such as WhatsApp, Instagram and assisted by closest friends in distributing questionnaires. This research collected a sample of 309 respondents.. Findings – It was found that . Good quality, low prices, good brand image and good service quality can increase the satisfaction of customers who shop at Shopee in the community in the city of Bengkulu and have a positive and significant influence. Novelty/value – because product quality, price, brand image and service quality have an influence on customer satisfaction, so it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. Keywords Because product quality, price, brand image and service quality have an influence on customer satisfaction, it is important for companies to evaluate further the variables that form customer satisfaction to make customers more satisfied. keywords service quality, product quality, price brand image.

Analisis SWOT Pentingnya Fasilitas Dan Layanan Lembaga Keuangan Bank Konvensional Di Kecamatan Singojuruh

One sector that can realize regional economic development includes the presence of financial institutions which are often considered the heart and driving force of a country's economy. This can be seen in the lack of banking financial institutions in the Singojuruh District area until now, so that it has an impact on regional income such as handling tax payments, salaries, pensions or other financial transactions related to bank financial institutions carried out in other areas close to Singojuruh District, Banyuwangi Regency. This type of research is descriptive qualitative. The type of method used in this research is field methods (field research). In this study, the data that has been collected is analyzed using the Internal Factor Evaluation (IFE) and (EFE) Matrix. For identification in this research, the SWOT matrix is ​​used internally and externally. The conclusion is to expand a representative banking network, take advantage of regional, land and educational advantages with the availability of mobile banking services, optimize the performance of human resources to speed up the process of banking product services and information and expand the reach of banking services or units.

Strategi Pemasaran Produk Tabungan Seulanga iB pada PT Bank Aceh Syariah Capem Lhok Nibong

Sharia banks are financial institutions that conduct business activities based on the Al-Qur'an and Hadith, with their main business being the provision of financing, goods, and other services. Banks play a significant role in marketing activities. PT Bank Aceh Syariah Capem Lhok Nibong offers a range of products, such as savings, financing, and service products. These savings products are offered to meet the needs of people with a high interest in using PT Bank Aceh Syariah Capem Lhok Nibong’s products, especially the Seulanga iB Savings product. The marketing goal is to attract the public to open Seulanga iB savings accounts. The marketing strategy for Seulanga iB Savings is implemented in accordance with sharia principles, emphasizing the unique benefits of Seulanga iB Savings. Research results show that customers are interested in owning the Seulanga iB Savings product. PT Bank Aceh Syariah Lhok Nibong has been able to address existing challenges by making various efforts, including providing explanations, socializing Seulanga iB savings products effectively, and offering superior service that exceeds community expectations.

The Effect of the COVID-19 Pandemic on the Working Conditions and Efficiency of Radiographers at Ahvaz Jundishapur University of Medical Sciences' Radiology and CT Scan Imaging Centers

Background: Radiographers are highly skilled imaging technology users who work directly with COVID-19 cases. Objectives: This study aims to assess the impact of COVID-19 on the working conditions and efficiency of radiographers and their level of satisfaction with personal protective equipment (PPE), cleaning supplies, and facilities during the COVID-19 epidemic. Methods: A prospective observational study was conducted among radiographers registered in the radiology and CT scan imaging centers of Ahvaz Jundishapur University of Medical Sciences and some private centers between June and October 2022. A questionnaire with 28 multiple-choice questions was used to collect information. The questionnaire consisted of two sections; the first part contained demographic information. In the second part, participants answered questions about changes in working conditions, such as changes in stress level, work efficiency, the need for more rest, imaging time, use of equipment, and personal protective equipment at work, based on their experiences and observations during the COVID-19 pandemic. The data analysis was performed using Statistical Product Service Solutions (SPSS) software, version 26.0, with statistical significance assumed at a P-value < 0.05. Results: One hundred and fifty radiographers completed the questionnaire. The mean age and mean work experience of participants were 33.2 ± 8.3 years and 9 ± 7.2 years, respectively. The results showed that most participants of both sexes agreed that they needed more rest (P-value < 0.05); their work efficiency had not decreased significantly during the COVID-19 epidemic. The stress level of participants had significantly increased compared to before the epidemic. There were significant differences between government-owned hospitals and private radiology centers regarding the presence of a COVID-19-related protocol, the compulsory use of masks, the existence of decontamination instructions, the type of air decontamination, the contact with imaging equipment manufacturers, the timing of decontamination, and the type of decontamination applied to the imaging equipment (P-value < 0.05). Conclusions: This study demonstrated that the reduction in work efficiency among radiographers was not significant compared to before the COVID-19 pandemic. According to the study's results, radiographers' working conditions underwent numerous adjustments over the course of the COVID-19 epidemic.

Understanding Customer Satisfaction: A Study of Convenience Stores

This study explores the impact of customer satisfaction on purchasing behavior within convenience stores, focusing on four key determinants: service quality, perceived value, product quality, and trust, perceived value, and trust. The growing population and increasing consumer demand have prompted companies to enhance productivity and service standards across their convenience store branches. To maintain competitiveness and attract a diverse customer base—comprising existing, new, and potential customers—businesses need to review and refine their operational strategies continuously. The study’s methodology involved a structured approach to gathering quantitative data from a specific sample of convenience store customers in Bentong City. By using surveys and questionnaires, the research aimed to capture relevant information directly from the consumers, providing insights into their experiences and satisfaction with the convenience stores. The non-probability convenience sampling method facilitated the collection of data from readily available participants, ensuring a practical and timely data collection process. Using a data set collected from 220 respondents who utilized products and services at a convenience store, this research aims to empirically investigate the relationships between service quality, perceived value, product quality, and trust, perceived value, trust, and overall customer satisfaction. The findings indicate that while all four factors contribute to customer satisfaction, service quality, perceived value, and trust exert a significantly stronger influence compared to product quality. These insights underscore the importance of prioritizing service enhancement, value creation, and trust-building initiatives in the strategic management of convenience stores, thereby ensuring sustained customer satisfaction and loyalty.

THE INFLUENCE OF SERVICE QUALITY, PRICE PERCEPTION, AND PRODUCT QUALITY FROM PT KERETA API INDONESIA (PERSERO) ON CUSTOMER SATISFACTION AT PT BUKIT ASAM, TBK

This study examines the factors influencing customer satisfaction of PT Bukit Asam, Tbk regarding the services and products provided by PT Kereta Api Indonesia (Persero) for coal transportation. Customer satisfaction is analyzed based on three key factors: service quality, price perception, and product quality, specifically in transporting coal from the Tanjung Enim Mining Unit to Tarahan Port and Kertapati Pier, which accounted for 32,423,156 tons transported in 2023. The research findings indicate that all three factors—service quality, price perception, and product quality—have a positive and significant effect on customer satisfaction. The contribution of this research is twofold: it provides insights into the direct impact of these factors on corporate customer satisfaction and offers practical recommendations for PT Kereta Api Indonesia (Persero) to enhance its service performance, thereby improving its competitiveness in Indonesia's transportation and logistics sector. Future research could focus on additional factors, such as technological innovation and environmental sustainability, and investigate their influence on customer satisfaction across different industries or regions, offering broader insights into service quality improvement in the logistics industry.

Penentuan tarif sewa kamar kost melalui perhitungan harga pokok kamar menggunakan metode activity based costing (Studi kasus Eben Kost Manado)

Achieving maximum profit is closely tied to specific calculations regarding the costs incurred to produce a service product, such as the cost of a room. Activity-Based Costing (ABC) is one method used to calculate the cost of a room by evaluating expenses based on the resources consumed by various activities. The objective of this research is to determine room rental rates by calculating the cost of a room using the Activity-Based Costing method at Eben Kost Manado. The research employed a qualitative descriptive approach. Data collection techniques included interviews and documentation. The findings indicate that the room rental rates determined using the Activity-Based Costing method are lower compared to those set by Eben Kost because the ABC method allocates all activity costs to each room type precisely based on each activity's consumption.

The influence of supply chain agility on FMCG SME marketing flexibility and customer satisfaction

In the fast-paced Fast-Moving Consumer Goods (FMCG) sector, small and medium-sized enterprises (SMEs) must adapt swiftly to changing market conditions and consumer demands to stay competitive. This review explores the influence of supply chain agility on marketing flexibility and customer satisfaction in FMCG SMEs. Supply chain agility, characterized by responsiveness, adaptability, and real-time decision-making, enables SMEs to respond quickly to market shifts, optimize operations, and deliver products efficiently. As a result, agile supply chains directly impact the marketing flexibility of SMEs by enabling faster product launches, customization, and rapid adjustments to promotional strategies based on market feedback. This also highlights how marketing flexibility, supported by agile supply chains, enhances customer satisfaction by meeting expectations related to product availability, quality, and service delivery. Agile supply chains allow FMCG SMEs to reduce stockouts, improve order fulfillment times, and adapt to customer preferences, creating a seamless experience that fosters brand loyalty. Furthermore, this review presents case studies of FMCG SMEs that have successfully implemented agile supply chains to boost marketing responsiveness and customer satisfaction, demonstrating real-world applications of these strategies. By examining the interrelationship between supply chain agility, marketing flexibility, and customer satisfaction, this review emphasizes the importance of an integrated approach to operations and marketing in FMCG SMEs. The findings suggest that investing in supply chain agility is critical for SMEs seeking to enhance their market adaptability and customer-centricity. The study concludes by offering recommendations for FMCG SMEs to develop agile supply chains that enable them to thrive in a competitive and ever-evolving marketplace, where customer satisfaction and rapid market response are key drivers of success. Keywords: Supply Chain, FMCG SME, Marketing Flexibility, Review.

The Influence of Product Quality and Service Quality on Customer Loyalty Through Customer Satisfaction

Product quality an important role in the marketing strategy that can be implemented by Informa by providing the best products for its consumers to provide trust, satisfaction and a positive experience so that consumers make product purchases in the future. The purpose of this study was to determine the greatest influence of customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 190 male and female respondents of Informa product customers aged 17-50 years who have made a purchase at least 1 time in the last 1 year and domiciled in Jakarta. Primary data analysis was carried out using the SEM Smart PLS method. The results of this study indicate that product quality and service quality have an effect on customer satisfaction. Furthermore, product quality and service quality have a direct effect on customer loyalty, but satisfaction does not affect customer loyalty. Customer satisfaction is not proven to be a mediation between product quality and service quality on customer loyalty. This study contributes to Informa in maintaining and increasing customer loyalty, which can be seen from several factors formed from each consumer complaint optimally and measurably. For further research, the researcher suggests expanding the research area and looking for objects in other fields.

Operational excellence in online food delivery service: the role of food biosafety measures

PurposeThis study explores how food biosafety measures (FBM), electronic service quality and product quality influence consumer satisfaction and loyalty in the online food delivery service (OFDS) sector. It also integrates the technology acceptance model (TAM) and the theory of planned behaviour (TPB) to form a robust framework for assessing consumer behaviours and providing insights for this sector.Design/methodology/approachData from 877 Colombian urban consumers were collected. The proposed theoretical model was tested using structural equation modelling (SEM) in the SEMinR package of the R program (an open-source programming language).FindingsThe results reveal that food biosafety measures and product quality are the most essential factors for OFDS consumers. Besides, food biosafety measures strongly affect product and e-service quality, which in turn significantly and directly impact consumer satisfaction and loyalty. This means that it is necessary to consider both visible actions strongly related to product quality and invisible actions that highlight the role of e-service quality in ensuring operational excellence.Practical implicationsTo maintain customer satisfaction and loyalty, OFDS managers should consider first working with restaurants that practice high food biosafety measures so that the order leaves the restaurant in good condition. However, OFDS should maintain these measures to ensure operational excellence from the order on the platform until delivery to the end consumer.Originality/valueThis innovative study demonstrates how FBMs directly affect perceptions of service, product quality, satisfaction and loyalty. This goes beyond traditional findings suggesting that food biosafety measures' influence is only indirect and mediated by satisfaction.