In an era dominated by multimedia information, achieving efficient video transmission in the Internet of Vehicles (IoV) is crucial because of the inherent bandwidth constraints and network volatility within vehicular environments. In this paper, we propose a cooperative edge video caching framework designed to enhance video delivery efficiency in IoV by integrating joint recommendation, caching, and transmission optimization. Leveraging deep reinforcement learning with the discrete soft actor–critic algorithm, our methodology dynamically adapts to fluctuating network conditions and diverse user preferences, aiming to optimize content delivery efficiency and quality of experience. The proposed approach combines recommendation and caching strategies with transmission optimization to provide a comprehensive solution for high-performance video services. Extensive simulation results demonstrate that our framework significantly outperforms traditional baseline methods, achieving superior outcomes in terms of service utility, delivery rate, and delay reduction. These results highlight the robust potential of our solution to facilitate seamless and high-quality video experiences in the complex and dynamic landscape of vehicular networks, advancing the capabilities of IoV content delivery.