Sequential location recommendation, also known as next location prediction, is a crucial task aiming to compute the likelihood of a user visiting a certain point of interest (POI). It has significant applications in route planning and location-based advertisements. Despite the utilization of geographical information, existing methods often adopt a rigidly sequential prediction mode, focusing solely on predicting the next destination (i.e., where to go), which limits their ability to effectively model user trajectories in terms of predicting from where the user came. Moreover, these methods struggle to capture the evolving and deep user interests along their trajectory. To deal with these problems, we propose a novel approach called Deep User Interest Exploration Network (DUIEN) for sequential location recommendation. DUIEN incorporates two essential components to enhance recommendation accuracy. First, we employ a bidirectional neural network with the Cloze objective, enabling it to predict random masked POIs within user trajectories. This approach aids the model in gaining a better understanding of the context and dynamics of user trajectories. Second, we introduce a user interest exploration layer that seamlessly integrates into the sequential learning process. This layer effectively utilizes tag information associated with POIs and learns the intricate interplay between user interests and their trajectories using a deep user interest exploration method. In our experiments, DUIEN outperforms state-of-the-art sequential location recommendation models, demonstrating the effectiveness of the designed update mechanisms for deep user interest exploration. This showcases the potential of our approach to significantly enhance the accuracy of sequential location recommendation.
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