Semiotic Role Research Articles

The Semiotic Role of Color in Alcoholic Beverage Packaging and Its Advertising Synergy

This study explores the semiotic role of color in alcoholic beverage packaging and its synergy with advertising campaigns. Through a mixed-methods approach involving content analysis, case studies, and consumer surveys, we examine how color choices in packaging influence consumer perception, brand identity, and marketing effectiveness. This finding reveal that specific colors evoke distinct psychological responses and cultural meanings, which significantly impact brand recognition and consumer loyalty. The research highlights successful strategies used by brands such as Absolut Vodka, Coca-Cola, and Heineken, demonstrating the importance of color consistency across packaging and advertising in creating a cohesive and memorable brand image. Additionally, this study discusses the role of digital advertising in maintaining color synergy and the need for cultural adaptation in global marketing. This study provides valuable insights for brand managers and marketers, emphasizing the strategic use of color to enhance visual identity, brand recall, and consumer engagement.

Structure, Sanitation, and Surveillance: Iron Markets in Late 19th Century Singapore

ABSTRACT From 1873 to 1915, the Singapore Municipal Commission (SMC) constructed five markets in the town area, all built with iron as their main structural material. This paper focuses on the construction of two such markets, namely Clyde Terrace Market and Telok Ayer Market, two early iron markets constructed in 1873 and 1894 respectively. Municipal markets were important sites not only to sell produce and fresh meats. They also fulfilled important representational objectives as sites of governance and health control in a colonial city. My paper posits iron as essential in performing this semiotic role. Iron, and other industrial building materials such as glazed tiles, were believed to be resistant to diseases just as they could withstand fire and water. It offered an alternative to masonry and timber in curbing the spread of miasma and germs through building materials and structural improvements. It will examine three aspects instrumental to the transplantation of the western market model in an Asian context. First, establishing a link between the environment and the decision to adopt iron and its engineering technology and knowledge; second, analysing how the epistemological shift from miasma to germ theory impacted architecture; and third, evaluating the influence of sanitary specialists as key proponents shaping the urban environment.

Do Not Read the Latin: Latin as Satanic Signifier in Supernatural Horror Cinema

Abstract This article examines the tropological use of the Latin language to evoke the diabolical in supernatural horror cinema. When Latin is intoned in a suitably Gothic context, horror-savvy audiences have every reason to foresee the Devil and his minions arriving in short order, and are rarely disappointed. This article examines the genealogy of this trope, modelling the prolegomena to an intellectual history of cinematic Satanic Latin. The first part of the analysis traces the development of the trope through literature via the European and American Gothic traditions, the writings of the Decadents, and supernatural horror literature. The analysis then broadens to encompass Occultism, the occult, and ‘occulture’ more generally as important aspects of the discourse-community within which Satanic Latin functions. Finally, the scholarly concept of ‘re-enchantment’ from the history of religions is brought to bear on the semiotic role of Satanic Latin in its performative cinematic context.

The Linguistic Creation of a City in the 16th-century Polish Accounts from Travels to the Holy Land

The article tries to describe the linguistic creation of a city in Polish 16th-century diaries from journeys to the Holy Land. During long trips, the authors visited many exotic, for the Polish traveller, cities and towns to whom they devoted a lot of space in their diaries. The analysis is based on findings of theory of linguistic image of a world and on the concept of linguistic creation and semiotic role. The author outlines the set of linguistic means used by the diarists to indicate various roles. He concludes that the image of a city presented in the analysed texts oscillates between traditional frame that has its source in the classical antiquity and modern perspective significant for the man of the Renaissance.

Evaluative affect in the social practice of institutional identity: Making a case for connotative inversion

This article presents a discourse analysis of affect as a social practice, and its semiotic role in stance-taking, and institutional identity. We make use of longitudinal ethnographic interviews from two different institutional contexts to explore how affect entwines with stance-taking to perform identities which emerge both synchronically and diachronically. We expose and discuss consistent patterns of affective practice, where speakers produce affected stances that highlight aspects of identity. We focus on a practice we have called connotative inversion: a switch in evaluation by a single speaker on the same discursive object over time. Via this inversion, a speaker performs competing, salient aspects of identity through materially present means.

Multidimensional sentiment analysis on twitter with semiotics

The purpose of social media websites like Twitter, Tumbler, and Facebook is that its user can express their feelings without being pressurized by anyone. User can give their point of view regarding the recent events in their surroundings as well as give suggestions to improve surroundings in text-based format while conveying their emotions which they are not able to easily verbalize using emoticons and emoji. For better understanding of people’s opinion, it is important to analyze this semiotics as well as sentence. In this paper we will discuss importance of semiotics in sentiment analysis. The main contribution of this paper to provide an approach to determine sentiment score of a tweet with semiotics with multi-dimensional sentiment analysis. In our algorithmic approach we have created semiotic dictionary which have sentiment score for each semiotic with sentiment expressed by it most frequently. We have compared our algorithmic approach with the prediction approach for sentiment classification and calculating sentiment scores. Proposed approach overcome limitation of regression analysis approach as it also helps finding sentiment score in case of where semiotic role is “Addition” and it is more effective at calculating sentiment score than other approach.

The semiotic role of naming in the vertical axis of the Bulgarian language space

The semiotic role of naming in the vertical axis of the Bulgarian language space

Global meets local: typographic practices and the semiotic role of subtitling in the creation of parodies in Cypriot dialect on Internet texts

The framework which governs subtitles and viewers’ comments is investigated in this study, through five film clips-parodies of the same movie, which are subtitled in the Cypriot dialect with different linguistic content every time. The study focuses on the semiotic role of subtitling and the examination of text content and meaning. Also, subtitle characteristics and typographic practices for the transcription of subtitles into a language system which lacks an official and widely accepted orthographic system are examined. As for the visual rendering of the Cypriot dialect in subtitling, the study proposes that the use of typography by fansubbers, facilitated by technology proliferation, often results in failure of legibility, cohesion and comprehension of the text, while projecting a sense of orality and improvisation. The main concluding remark is that subtitling is used as a semiotic tool in visual communication as it operates as a “semiotic switch” in the expected production of semiosis by the language of the text and the production of semiosis by the subtitles.

Contemporary art and unconditionality: ‘the genus of art’ in the art criticism of Chiba Shigeo

This article examines art criticism of the 1980s that sought to address the context and continuity of postwar Japanese avant-garde art. The emphasis is placed on the notion of ‘the genus of art [rui to shite no bijutsu]’, which the art critic Chiba Shigeo discussed in his Gendai bijutsu itsudatsushi (1986). Chiba argued for an autonomous current of postwar Japanese art separate from Western art history but the argument has been largely overshadowed by his ostensible nihonjinron. The term ‘the genus of art’, therefore, has not yet received an adequate critical treatment. The article rephrases this notion as a call for a more inclusive definition of art designed to challenge the conditions that regulate non-Western art. Rather than simply being a nationalist polemic against Western art history from a marginalized place, Japan, ‘the genus of art’ was intended to revitalize and redefine the aims of the avant-garde within the context of ‘contemporary art’. By fleshing out the textual details of ‘the genus of art’ and situating the notion within a larger discourse that interrogated the semiotic role of ‘Japan’ in a global exhibition context, the study repositions Chiba's writing as a potential argument for unconditional acceptance, or unconditionality, as one important ethical contribution of contemporary art.

Gestures convey content: An exploration of the semantic functions of physicians’ gestures

ObjectivesGestures’ semiotic role in clinical interactions is unexplored. Using theoretical underpinnings from basic research on gesture, our objective was to investigate the semantic contributions of physicians’ gestures during interactions with patients with a different native language. MethodsWe analyzed gestures-speech composites in eight videotaped interactions between physicians and patients during treatment plan discussions. Using microanalysis of face-to-face dialogue and conversation analysis, we identified physicians’ gestures, decided whether they served semantic functions, and explored their relationship with the accompanying speech. ResultsUsing the operational definitions developed here resulted in high reliability. Physicians gestured at a mean rate of 6.5 gestures per 100 words. Approximately half of the gestures served semantic functions, with referents that were concrete (e.g., actions, body parts) and abstract (e.g., regularity, timelines). Gestures conveyed topic information, but speech conveyed information about that topic and context for interpreting gestures’ meaning. ConclusionAnalyzing the semantic functions of gestures in clinical interactions is feasible. Physicians’ gestures and speech formed integrated messages; the two modalities conveyed mutually dependent meanings. Practice implicationsPhysicians could become aware of the semiotic potential of gestures. However, conversational gestures lack conventional meanings and rely on the accompanying speech to provide necessary context for interpreting their meaning.

The semiotic work of the hands in scientific enquiry

This paper takes a multimodal approach to analysing embodied interaction and discourses of scientific investigation using an interactive tangible tabletop. It argues that embodied forms of interaction are central to science inquiry. More specifically, the paper examines the role of hand actions in the development of descriptions and explanations of scientific phenomena in tangible digital learning environments. It reports an observational study of primary school students aged 10–11 years conducting scientific investigations via an interactive tangible tabletop. Through the systematic tracking and analysis of hand action in line with phases of scientific inquiry the paper maps, critiques and extends previous research, notably Roth’s concept of a ‘developmental trajectory’, to develop a ‘taxonomy’ of hand actions for scientific inquiry in tangible digital learning environments. The paper concludes by presenting an alternative model through which to understand the semiotic role of the hands in scientific inquiry, one in which different hand actions do not follow a simple developmental sequence, but instead fulfil different functions across the inquiry process.

The Boy as Metaphor: The Hermeneutics of Homoerotic Desire in Tibullus 1.9

This paper examines Tibullus 1.9, the closing poem of the Marathus cycle, in an attempt to depart from traditional interpretations of the elegiac puer as a real-life male beloved and establish the 'boy' as a distinct gender category in the genre, analogous to 'man' and 'woman.' The paper builds on Nikoloutsos 2007, which discussed Tibullus 1.4, the opening poem of the cycle. Challenging the autobiographical mode in which Tibullus's homoerotic poetry has commonly been analyzed, in that article I showed that the erotic discourse of 1.4 forges such a strong link between the theme of boy-love and the collection's central concerns (namely, elegiac composition, gender roles, economics, and the state) that any attempt to look into the poem for reliable information about same-sex practices in Roman antiquity is doomed to fail. Furthermore, I argued that in 1.4 Tibullus introduces a new strand in the collection, parallel to that about Delia and unique in the corpus of Augustan elegy. In this poetic strand, the puer is cast, like the puella in the heterosexual cycle, as a literary construct, a fictitious character with strong intertextual connections that serves as a vehicle through which the poet expresses his artistic and socio-moral ideology. Unlike a typical puer delicatus who is expected to be submissive, the puer that the god Priapus recommends in his erotodidactic speech in Tibullus 1.4 is demanding. He crosses gender and social boundaries and so defies binary categories, such as active/passive or elite/non-elite. As such, he highlights the precarious position of a man, such as the poet but also the reader/listener, in hierarchical spheres. Given the power asymmetries in both the private and the public domain, a man, as I argued, often can (or is forced to) play the role of the 'boy' (2007, 79). This paper applies this theoretical model to poem 1.9; its aim is to contextualize further Tibullus's choice of the theme of pederasty and thus restore a neglected group of poems to visibility in contemporary scholarship on gender and sexuality in classical antiquity. I shall argue that far from being a flesh-and-blood boy, as he has traditionally been understood, (1) Marathus is a scriptus puer modeled in accordance with the aesthetic principles of Latin elegy and the pressing social, moral, and political issues of a rather liminal period in Roman history. Published in late 27 or early 26 B.C.E., (2) Tibullus's book 1 was the product of a period during which Rome changed, after a series of civil wars, from Republic into an Empire under Augustus. Fashioned discursively, Marathus operates as a medium through which Tibullus achieves self-expression and communicates to his reader his goals and ambitions as a practitioner of elegy, as well as his concerns and anxieties as a male and citizen in post-civil war Rome. Although the subordination of the beloved to the protocols of writing elegy is an issue already explored in connection with the puella by Maria Wyke (2002, 1-191) and other critics, (3) a separate study of the elegiac puer and his semiotic role in the genre is necessary for two reasons. First, it can shed more light upon elegy's engagement with the big ideological debates of its time. Second, it can help build intellectual bridges between feminist and queer classical scholarship. A dialogue between these two strands of scholarship, as this paper proposes, can enrich and at the same time complicate the theorization of the interconnection between power, sex gender, class, economics, and poetic practice in late Republican and early Augustan Rome. Triangulating the Pederastic Affair I begin my analysis by focusing on the way the relation between amator and puer is portrayed in Tibullus 1.9. My goal in choosing to do so is to show that homoerotic desire is in intimate relation with power, a finding that can effect a smoother transition to the examination of the dynamics and asymmetries of amor puerilis as a poetic practice in the section 2 below. …

Burnishing Nationalism: Touring Burns and Authenticity in Scotland

This article argues that museums are an effective tool in the assertion of a sense of nationhood. In order to validate this argument this article examines the question of authenticity in three museums in the southwest of Scotland dedicated to Robert Burns and how they convey a sense of nationhood. Examples have been used to show how an authentic past is narrated to visitors, including the presentation of artifacts that are reproductions or unoriginal, the use of language in brochures that are an assertion of the past, and restoration efforts in the town of Dumfries. The data collected at the three museums compiled from the author's field notes indicate that Scotland is presented as primordial, ancient, original, and distinctive—all of which are concepts associated with nationalism. Given Robert Burns' reputation as an iconic national figure, the role of authenticity in the museums plays a semiotic role in presenting a symbolic version of national identity.

EXPLORANDO MODALIDADES RETÓRICAS SOB A PERSPECTIVA DA MULTIMODALIDADE

Literatura recente tem revelado que potencialidades tecnológicas contemporâneas vêm ampliando o papel semiótico da linguagem não-verbal em diferentes gêneros discursivos (KRESS; van LEEUWEN, 2001; UNSWoRth, 2001), alertando para a importância da pesquisa e do ensino sobre o tema para a qualificação de nossa participação (como produtores e/ou leitores) nesses gêneros. Em outras palavras, efatiza-se que o empoderamento semiótico depende também da compreensão das semioses não-verbais que constituem o registro dos gêneros discursivos e que o foco dos estudos de gêneros deve ser ampliado para considerar a função das semioses não-verbais nos mesmos (van LEEUWEN, 2004; hENdGES, 2008). dentro dessa perpectiva, neste trabalho exploramos o conceito de “modalidade retórica” (MEURER, 2002) como uma categoria valiosa em análise do discurso Multimodal, para revelar a função retórica da linguagem não-verbal em diferentes gêneros. Seguindo a caracterização de Meurer (2002), estendemos à descrição de modalidades retóricas para a leitura de imagens no gênero anúncio publicitário. aperspectiva enfatizada neste estudo traz implicações para a pedagogia do multiletramento (CoPE; KaLaNtZIS, 2000).

PTSD: A situated look at the semiotic process and role of individual umwelts in human existence/function

Abstract When someone is trying to teach us mathematics, he will not begin by assuring us that he knows that a + b = b + a. —Wittgenstein (1969) Wittgenstein reminds us that the avenue toward belief isn’t through logic alone. We do not know those things that we have only reasoning to support. We feel sure of those things which by experience, and belief have come to exist within us, with an ‘absence of doubt.’ To consider the impact of knowing on behavior, it could be said that we act, from what we know. The purpose of this paper is to consider how we come to know on a multi-model level, as exemplified by both a semiotic theory base and a situated example of how the notion of an individual Umwelt can house particular ‘knowledge’ and act upon it. PTSD, or Posttraumatic Stress Disorder, is a diagnosis, which can be given when individuals suffer negative and long lasting effects that stem from traumatic experience.

Analysis of modal and creaky voice quality variations

Voice quality, as a major vehicle of information about physical, phonological, and social characteristics of the speaker, has a vital semiotic role to play in spoken interaction [Laver (1968), Laver and Trudgill (1979)]. In the past couple of years, our lab developed an Aperiodicity/Periodicity/Pitch (APP) detector that produces a spectro-temporal profile of the periodic and aperiodic regions of the speech waveform [Deshmukh et al. (in press)]. To do so, the speech signal is passed through a 60-channel gamma tone auditory filterbank. The distribution of the dips occurring in the average magnitude difference function (AMDF) computed from each channel envelope is analyzed to determine periodicity and aperiodicity. Presently, the APP detector classifies both turbulent noise and irregular vocal fold vibration (creakiness) as aperiodic. In this work, we are investigating the detailed characteristics of the AMDF waveform when speech is creaky. This information is presently being used to distinguish aperiodicity due to turbulence from aperiodicity due to creakiness. We will present results from the refined APP detector using various male and female utterances from the TIMIT database.

Organic and performance components in vocal and non‐vocal communication: unifying concepts of description and interpretation

This paper explores some conceptual and descriptive parallels between vocal and non‐vocal communication, paying particular attention to the physical phenomena and semiotic functions in both speech and gesture. The discussion focuses on the interplay between organic and performance components of speech and gestural behaviour. A central thesis of the paper is that dilemmas of semiotic attribution are likely to arise when a person's organic state constrains or alters their communicative behaviour, especially if the listener or observer is unaware of that organic state. This thesis is illustrated by a discussion of the changes in communicative behaviour that may result from the physical modifications and movement constraints that are typically associated with old age or with selected disorders of movement. The paper concludes that a more integrated programme of research into comparable descriptive and theoretical concepts would offer a timely and fresh perspective on both speech and gesture, and their semiotic role in conversational interaction.

How Do Images Signify?

its tropological version, remains inadequate to account for the impact of the imagistic component on readers, for its semiotic role both within the text as a stylistic device and outside the text as an agent of intertextuality, and ultimately as a factor in the evolution of literary forms. In the case of the tropological approach to imagery, this inadequacy stems from the mere fact that no necessary relationship exists between tropes and imagery. Indeed an image may be literal rather than figurative, or even literal but with a symbolic value attached to it without the intercession of figures. It follows that the image as a form of representation has an existence of its own, independent from any figurative or symbolic use to which it may be put. A literary entity unto itself, the image works as a mimetic device, no matter what functions its context may confer upon it. Thus, we should be able to find an answer to the question of my title in the semantic or semiotic structure we call an image before we begin to worry about that image's possible integration in a rhetorical network.

On the semiotic function of cucurbits

Every user of the sign can get at its meaning not only through his knowledge of the code (which could have been arbitrary) but also by deducing on his own the meaning of the sign through observations of that part of nature from which it is taken. In their symbolic use in literature the various plants and animals are thus often given their semiotic role because of intrinsic suitability for it. By looking at some aspects of the semiotic role of the plant family Cucurbitaceae (melons, water-melons, cucumbers, pumpkins, gourds, calabashes, squashes, gherkins, marrows etc.), the author exemplifiesfour of the ways in which such textual elements "write themselves". One cluster of cucurbitic connotations is strongly positive. Cucurbitstropical plants, requiring warmth and moisture—are associated with summer, luxury and abundance. Being fertile plants which grow quickly (and die easily) they are a symbol of life and vitality, usually of cyclical life or the life cycle (in contrast to e.g. evergreens which tend to symbolize eternal or enduring life). Closely connected with their role in symbolizing life and fertility are their sexual connotations which are widespread, numerous and far-branching. In particular the sexual connotations abound in associations with femininity.

Phonetics, Phonology and Impulsional Bases

An intuitive reading of Prose (we will come back to it in greater detail) shows the unusual accumulation of phonic groups in each line, their repetition in a given stanza and their reprise in other stanzas having a synonymic or antonymic signification. So that this phonic insistence imposes itself as the preponderant organizational principle in the text, which goes so far as to eradicate the subjacent metric processes (ceasuras, enjambment, quatrains, octosyllables, etc.): in the so-called free verse and after, this phonic network remains as the only constraint, unconsciously exercised, rather free on the whole and inherent to language, which restores a unity to the process. Statistical, or even probabilistic, studies of the frequency of phonemes in a text relative to the frequency of the same phonemes in everyday language, uphold the notion that poetry uses the typical sounds of a language more and that it emphasizes their presence while suppressing raresounds (See Jiri Levy, Mathematical Aspects of Theory of Verse, in L. Dolezal and R. W. Bailey, in Style. New York: American Elzevier, 1969; pp. 95-112), while other studies dispute this finding (See Bailey, Statistics and the sound of poetry. Poetics I, 1971; pp. 16-37); but the principle of the accumulation of phonemes, as well as the structuring role which the distance (the gap) between two occurrences of the same phoneme plays in the poem, no longer seem to be disputed (See H. SpangHanssen, The Study of Gaps between Repetitions, in For Roman Jakobson. Hague: Mouton, 1956; pp. 492-502). One can observe, through this research and in Mallarm6's text itself, that the repetition and the redistribution of the phonic and semantic potentialities proper to the language produce new structures of signification. But we can go further. If repetition accentuates the semiotic role of the phonematic code of a language, repetition also tends to cross over the limits of what one understands by a phonematic or morphophonemic code. crossing occurs in two directions. On the one hand, the increased frequency of a given phoneme, or the accumulation of phonemes of a single group, or the drifting between phonemes of neighboring groups, produce an effect which is foreign to the common usage of the natural language; they tend to move, not toward a universal phonetism, embracing all languages,' but rather toward a pre-phonematic, shall we say phonetic, state, which can be observed in children who have not yet acquired the sounds of one language but are capable of producing all possible (non-linguistic) sounds. On the other hand, each of these phonemes carries semes with it, so that the morpheme or the lexeme to which these phonemes belong is dislocated, and the phoneme, acquiring semantic value in the process, tends to constitute a semantic constellation made up of all the lexemes containing this phoneme. first of these directions divests the phoneme of its phonematic character, as an element of a system of distinctive traits, and reconnects it to the phonetic, that is to the articulating body: initially the articulatory apparatus and then, through the drives (pulsions), to the body as a whole. second direction, on the contrary, utilizes the distinctive, phonematic character of the sounds of the language to establish agreements, one could say applications (in the logical sense of the term) between semes belonging to different morphemes or lexemes. mixed func-