A spherically symmetric collapsing scalar field model is discussed with a dissipative fluid which includes a heat flux. This vastly general matter distribution is analyzed at the expense of a high degree of symmetry in the space-time, that of conformal flatness and self-similarity. Indeed collapsing models terminating into a curvature singularity can be obtained. The formation of black holes or the occurrence of naked singularities depends on the initial collapsing profiles.