Self-Assessment Manikin Scale Research Articles

Emotion analysis and recognition in 3D space using classifier-dependent feature selection in response to tactile enhanced audio–visual content using EEG

Traditional media such as text, images, audio, and video primarily target specific senses like vision and hearing. In contrast, multiple sensorial media aims to create immersive experiences by integrating additional sensory modalities such as touch, smell, and taste where applicable. Tactile enhanced audio–visual content leverages the sense of touch in addition to visual and auditory stimuli, aiming to create a more immersive and engaging interaction for users. Previously, tactile enhanced content has been explored in 2D emotional space (valence and arousal). In this paper, EEG data against tactile enhanced audio–visual content is labeled based on a self-assessment manikin scale in 3 dimensions i.e., valence, arousal, and dominance. Statistical significance (with a 95% confidence interval) is also established based on gathered scores, highlighting a significant difference in the arousal and dominance dimension of traditional media and tactile enhanced media. A new methodology is proposed using classifier-dependent feature selection approach to classify valence, arousal, and dominance states using three different classifiers. A highest accuracy of 75%, 73.8%, and 75% is achieved for classifying valence, arousal, and dominance states, respectively. The proposed scheme outperforms previous emotion recognition based studies in response to enhanced multimedia content in terms of accuracy, F-score, and other error parameters.

Which horticultural activities are more effective for children's recovery from stress and mental fatigue? A quasi-experimental study.

Studies have established the benefits of horticultural therapy and activities for human health and well-being. Nonetheless, limited research has been conducted on the potential restorative advantages and distinctions between different types of horticultural activities in terms of stress reduction. This study employed a quantitative research method to investigate the stress recovery benefits of five horticultural activities (flower arrangement, sowing and transplanting seeds, kokedama crafting, pressed flower card making, and decorative bottle painting with dried flowers) and one reference activity (short composition writing) for children. The experiment was conducted in a children's activity center's multi-purpose classroom with 48 elementary students aged 9-12 years. The subjects first took a stress test to induce stress and then engaged in horticultural activities for 20 min. Physiological stress was assessed using electrocardiograms and electroencephalograms as feedback indicators. Psychological and emotional changes were determined using the Positive and Negative Affect Schedule for Children and Self-Assessment Manikin scales. The results demonstrated that horticultural activities greatly reduced physiological fatigue, and their recovery benefits were significantly greater than those of the reference activity. The recovery effects from different horticultural activities were similar across physiological indicators, although flower arrangement and sowing and transplanting seeds exhibited relatively robust recovery benefits. The heart rate and α-EEG-based generalized estimating equation revealed that horticultural activities offered significantly better relative recovery at each time phase of operation than the reference activity, with girls showing a 3.68% higher relative recovery value than boys. Flower arrangement and kokedama crafting offered better physiological recovery for students with prior horticultural experience, and these two activities received the highest scores in terms of positive effects and the "pleasure" dimension. Students believed that participating in horticultural activities resulted in a noteworthy increase in personal confidence and a greater sense of achievement. The study suggests that horticultural activities that involve real and vibrant plants or natural materials and are more attractive have more stress-relieving benefits. We conclude that horticultural activities are beneficial leisure activities that aid in stress relief for children and that it is important to consider the attributes of activities when developing horticultural programs for elementary students.

A comparative study of the emotional characteristics of violin and erhu musical excerpts: Influence of playing techniques and instrument

This study investigates the emotional characteristics of the violin and erhu in multiple musical excerpts. Participants assessed 52 musical excerpts played by both instruments using the Self-Assessment Manikin (SAM) scale. Pairwise comparisons explored the impact of playing techniques (Vibrato, Portamento, and Trill) and instrument on emotional perception. Fifty-eight participants evaluated four versions of 13 musical pieces. Significant agreement was found between the emotion categories and Valence-Arousal (VA) ratings. Ambiguity between calmness and sadness emerged, with VA tending to classify ambiguous excerpts as sad. Playing techniques enhanced the energetic qualities of both instruments. The violin consistently evoked more positive and energetic perceptions compared to the erhu, which were further enhanced when playing techniques such as vibrato were employed. Although erhu with playing techniques tended to be more negative, it still elicited greater energy and positivity than erhu without techniques. Valence-Arousal means were used to determine the emotional qualities of the 13 musical pieces. A subsequent pairwise comparison involving 33 participants revealed that versions with playing techniques had stronger emotional impact than those without techniques. Furthermore, emotional impact was higher when the piece was originally composed for the instrument being played, which was manifest in higher Bradley–Terry–Luce (BTL) values.

Music-Induced Emotion Recognition Based on Feature Reduction Using PCA From EEG Signals

Purpose: Listening to music has a great impact on people's emotions and would change brain activity. In other words, music-induced emotions are trackable in electrical brain activities. Therefore, Electroencephalography can be a suitable tool to detect these induced emotions. The present study attempted to use electroencephalography in to recognize four types of emotions (happy, relaxing, stressful, and sad) induced in response to listening to music excerpts, using three classifiers.
 Materials and Methods: In this empirical study, electroencephalography signals were collected from 20 participants, as they were listening to pieces of selected music. The collected data were then pre-processed, and 28 linear and nonlinear features for recognizing the aforementioned emotions were extracted. Feature-space components were then reduced through a principal components analysis. Finally, the first ten components of feature-space were used as input for three classifiers based on Neural Network (NN), K-Nearest Neighbors (KNN), and Support Vector Machine (SVM) algorithms to identify the induced emotions.
 Results: The outputs showed that the suggested method was well capable of emotion recognition. Evaluating the music excerpts, on the self-assessment manikin scale, demonstrated that the labeling of the music tracks was accurate. The highest accuracy found among NN, KNN, and SVM algorithms were %84, %84, and %89 for happy emotions, respectively.
 Conclusion: The findings of this study provide useful insights into emotion classification and brain behavior related to induced emotion extraction. Happiness was the most recognizable emotion and the support vector machine had the highest performance among the classifiers. In the end, the outcomes of the proposed method demonstrate that this system is better than the previous research in EEG-based emotion recognition.

Effect of experimental modulation of mood on exertional dyspnoea in chronic obstructive pulmonary disease.

Dyspnoea is a debilitating symptom in individuals with chronic obstructive pulmonary disease (COPD) and a range of other chronic cardiopulmonary diseases and is often associated with anxiety and depression. The present study examined the effect of visually-induced mood shifts on exertional dyspnoea in individuals with COPD. Following familiarization, 20 participants with mild to severe COPD (age 57-79 years) attended three experimental sessions on separate days, performing two 5-min treadmill exercise tests separated by a 30-min interval on each day. During each exercise test, participants viewed either a positive, negative or neutral set of images sourced from the International Affective Picture System (IAPS) and rated dyspnoea or leg fatigue (0-10). Heart rate (HR) and peripheral oxygen saturation (SpO2 ) were measured at 1-min intervals during each test. Mood valence ratings were obtained using Self-Assessment Manikin (SAM) scale (1-9). Mood valence ratings were significantly higher when viewing positive (end-exercise mean ± SEM = 7.6 ± 0.3) compared to negative IAPS images (2.4 ± 0.3, p < 0.001). Dyspnoea intensity (mean ± SEM = 5.8 ± 0.4) and dyspnoea unpleasantness (5.6 ± 0.3) when viewing negative images were significantly higher compared to positive images (4.2 ± 0.4, p = 0.004 and 3.4 ± 0.5, p = 0.003). Eighty-five percent of participants (n = 17) met the minimal clinically important difference (MCID) criteria for both dyspnoea intensity and unpleasantness. HR, SpO2 and leg fatigue did not differ significantly between conditions. These findings indicate that the negative affective state worsens dyspnoea in COPD, thereby suggesting strategies aimed at reducing the likelihood of negative mood or improving the mood may be effective in managing morbidity associated with dyspnoea in COPD.

Fatigue as a key human factor in complex sociotechnical systems: Vessel Traffic Services.

Vessel Traffic Services (VTS) are considered a subsystem of people, whose mission is to improve the effectiveness and efficiency of maritime transport within the maritime system. VTS operate as a control system where Vessel Traffic Services Operators (VTSOs) must cope with a complex environment to make up for safe and efficient maritime transport, so it is essential to understand how these operators maintain control through adapting to the uncertain and dynamic environment of maritime traffic. This multidisciplinary study explores how human factors within this complex sociotechnical system, means VTS, play a role in maritime safety, specifically focusing on fatigue, which is considered a key variable for VTSOs' performance. In this context, the research has focused on the assessment of fatigue with psychological and operational instruments to highlight the importance of the human element in CSSs. To study the intra and inter-individual differences in fatigue ratings and their relationships with other personal and environmental variables: mental workload, work shifts, reaction time, and hours of usual sleep. The study was conducted in two of the 19 Spanish Maritime Rescue Coordination Centers (MRCCs) with a sample of 23 active VTSOs (82.14% of the staff). Both objective and standardized subjective measures were used to assess fatigue and associated sleepiness (Borg RPE, Nasa-TLX, Stanford Sleepiness Scale, and Self-Assessment Manikin Scale). A significant positive correlation between fatigue and mental workload was found, being more prevalent in the night shift, which shows a bigger variation in these variables. A significant difference was found in the increase in fatigue experienced throughout the shift depending on the hours of usual sleep, being smaller in the group of subjects reporting to sleep more. The human element is key to maritime safety related to Vessel Traffic Services, so it is of paramount importance to consider certain measures to counteract the negative effects of fatigue. A proper organization of duties on/off periods, assessment of work and rest schedules, and the implementation of fatigue management programs based on sleep education are recommended.

Consumer Visual and Affective Bias for Soothing Dolls.

Soothing dolls are becoming increasingly popular in a society with a lot of physical and mental stress. Many products are also combined with soothing dolls to stimulate consumers' desire for impulse buying. However, there is no research on the relationship between consumers' purchasing behavior, consumers' preference for soothing dolls, and visual preference. The purpose of this study was to examine the possible factors that affect the emotional and visual preferences of soothing dolls. Two local stores' sales lists were used to extract three different types of dolls. The 2D and 3D versions of these three dolls were used. Subjective emotional preferences were examined by the self-assessment manikin (SAM) scale, with 5-point Likert scales for valence and arousal factors. An eye tracker was used to examine visual preferences, both before and after positive/negative emotion stimulation by the International Affective Picture System (IAPS). There were 37 subjects involved, with an age range of 20-28 years. The experimental results show that the average valence/arousal scores for 2D/3D dolls were (3.80, 3.74) and (2.65, 2.68), respectively. There was no statistical difference, but both 2D and 3D pictures had high valence scores. Eye tracker analysis revealed no gaze difference in visual preference between 2D and 3D dolls. After negative emotional picture stimulation, the observation time of the left-side doll decreased from 2.307 (std 0.905) to 1.947 (std 1.038) seconds, p < 0.001; and that of the right-side picture increased from 1.898 (std 0.907) to 2.252 (std 1.046) seconds, p < 0.001. The average observation time ratio of the eye on the 3D doll was 40.6%, higher than that on the 2D doll (34.3%, p = 0.02). Soothing dolls may be beneficial for emotion relaxation. Soothing dolls always have high valence features according to the SAM evaluation's measurement. Moreover, this study proposes a novel research model using an eye-tracker and the SAM for the SOR framework.

Online Art Therapy–Based Self-Help Intervention Serving Emotional Betterment During COVID-19

This study investigated art therapy–based self-help online tasks (ATB-SHOT) as a means to support university students during the COVID-19 lockdown by (a) measuring effectiveness on mood repair (Positive and Negative Affect Schedule and Self-Assessment Manikin scales, pre- and postintervention) and (b) correlating outcomes with participants’ personality profiles (resourced profile [resilience and emotional intelligence] and a vulnerability profile [trait anxiety and somatic complaints]). Based on data from 57 participants, findings indicate that all ATB-SHOT tasks significantly reduced negative mood and two increased positive mood and control. Participants with a vulnerability profile showed greater reduction in negative emotions. The significance of the research demonstrates that students in challenging emotional situations could benefit from ATB-SHOT tools.

Attention and Emotion Recovery Effects of Urban Parks during COVID-19—Psychological Symptoms as Moderators

Previous research that compared the restorative effects of natural settings with poor-quality urban settings may have exaggerated the restorative benefits of greenspace. Few studies have been conducted to examine the restorative benefits of green streets and other types of park landscapes on attention and emotion. In addition, it is not clear how negative psychological symptoms (e.g., stress, depression) affect natural’s restorative benefits, especially as the current COVID-19 pandemic has added to people’s psychological burden. In this study, 125 participants were randomly assigned to view one of five videos (green street, lawn, plaza, forest, waterside) for a break after completing an emotion and attention fatigue induction task. Attention function and emotion were measured using the backward digit span test and the Self-Assessment Manikin scale. Stress and depressive symptoms experienced over the last month were measured using the Perceived Stress Scale(PSS-10) and the Patient Health Questionnaire(PHQ-9). Our results indicate that the four park settings showed significant attention function recovery and valence improvement compared to the green streets, while subjects’ arousal changed only over time. Hardscapes (plazas) could provide the same attentional and emotional restorative benefits as natural landscapes (forests, watersides, lawns). In addition, we also found that the mood-improving benefits of natural environments may decrease with increasing depressive symptoms, although chronic stress symptoms did not show the same trend.

Self-Reported Depression Is Associated With Aberration in Emotional Reactivity and Emotional Concept Coding.

Cognitive impairment, alterations in mood, emotion dysregulation are just a few of the consequences of depression. Despite depression being reported as the most common mental disorder worldwide, examining depression or risks of depression is still challenging. Emotional reactivity has been observed to predict the risk of depression, but the results have been mixed for negative emotional reactivity (NER). To better understand the emotional response conflict, we asked our participants to describe their feeling in meaningful sentences alongside reporting their reactions to the emotionally evocative words. We presented a word on the screen and asked participants to perform two tasks, rate their feeling after reading the word using the self-assessment manikin (SAM) scale, and describe their feeling using the property generation task. The emotional content was analyzed using a novel machine-learning algorithm approach. We performed these two tasks in blocks and randomized their order across participants. Beck Depression Inventory (BDI) was used to categorize participants into self-reported non-depressed (ND) and depressed (D) groups. Compared to the ND, the D group reported reduced positive emotional reactivity when presented with extremely pleasant words regardless of their arousal levels. However, no significant difference was observed between the D and ND groups for negative emotional reactivity. In contrast, we observed increased sadness and inclination toward low negative context from descriptive content by the D compared to the ND group. The positive content analyses showed mixed results. The contrasting results between the emotional reactivity and emotional content analyses demand further examination between cohorts of self-reported depressive symptoms, no-symptoms, and MDD patients to better examine the risks of depression and help design early interventions.

Behavioral and Brain Reactivity Associated With Drug-Related and Non-Drug-Related Emotional Stimuli in Methamphetamine Addicts.

BackgroundMethamphetamine addicts can experience severe emotional processing disorders, with abnormal responses to emotional and drug-related stimuli. These aberrant behaviors are one of the key factors leading to relapse. Nevertheless, the characteristics of addicts’ responses to drug-related stimuli and their responses to emotional stimuli remain controversial.Methods52 methamphetamine addicts from China passively viewed three different categories of images: Drug-related; positive emotional; and negative emotional. In the first task, participants completed a 9-point Self-Assessment Manikin (SAM) scale, rating the valence of each image. In the second, they performed a cued-action task while electroencephalography (EEG) data were recorded.ResultDrug-related images were rated negatively, with an average rating of 3.57. However, reaction times to drug-related stimuli were significantly faster than for negative stimuli (p = 0.030), and were indistinguishable from positive stimuli (p > 0.99). Similarly, EPN amplitudes evoked by drug-related images were significantly larger than those evoked by negative stimuli (p < 0.001), but no different than positive stimuli (p > 0.99). LPP amplitudes evoked by drug-related stimuli were significantly smaller than those evoked by negative (p < 0.001) and positive stimuli (p = 0.004).ConclusionDespite negative self-assessments of drug-related imagery, MA-addicts reaction times were no slower than positive reactions. Similarly, drug-related and positive imagery EPN amplitudes were indistinguishable. Together, these results suggest increased attentional resources were allocated to the processing of drug-related stimuli and the pathways responsible partially overlap with the those recruited in processing positive emotional imagery in addicts. Moreover, in the late stage of visual processing, MA-addicts showed reduced brain activity in response to drug-related stimuli, suggesting reverse inhibition in response preparation and emotional appraisal. These findings may provide a reference for clinicians treating drug-taking behavior and for the development of new models of rehabilitation therapy.

Ultra-Processed Foods Elicit Higher Approach Motivation Than Unprocessed and Minimally Processed Foods

BackgroundUltra-processed foods (UPF) are becoming extensively available in the food environments. UPF are industrial formulations that are designed to maximize palatability and consumption through a combination of calorie-dense ingredients and chemical additives. UPFs are also aggressively marketed, which may make them more attractive than unprocessed/minimally processed foods (UMPF). Since consumers' purchase decisions are guided by food-evoked emotions, we aimed to provide evidence that UPF visual cues trigger higher emotional responses and approach motivation than UMPF visual cues, with potential impacts on individuals' intention to consume the UPF over the UMPF.MethodsParticipants (n = 174; 144 women; mean age = 20.7 years; standard deviation = 4.35) performed two tasks. In the first task, 16 pictures of foods (8 UPF and 8 UMPF), and 74 pictures from other affective categories, were presented. After viewing each picture, the participants rated it along two basic dimensions of emotion through the Self-Assessment Manikin scale: pleasantness and arousal. In the second task, the participants viewed the same food pictures, and they rated their intention to consume the foods depicted in the pictures. Each picture was plotted in terms of its mean pleasantness and arousal ratings in a Cartesian plane, which resulted in an affective space.ResultsPictures of UPF and UMPF were positioned in the upper arm of the boomerang-shaped affective space that represents approach motivation. Pictures containing UPF triggered higher approach motivation and intention to consume than pictures containing UMPF. We also found a stronger association between emotional responses and intention to consume UPF relative to UMPF.ConclusionThese results shed new light on the role of ultra-processed foods evoked emotions that contribute to less healthy and sustainable food environments.

Affective norms for emotional ambiguity in valence, origin, and activation spaces.

We introduce the first tool to measure the emotional ambiguity on three bivariate spaces: valence (dimensions of positivity and negativity); origin (automaticity and reflectiveness); and activation (subjective significance and arousal). Our database consists of 2650 word stimuli, assessed by 1380 participants in total with the usage of Self-Assessment Manikin scales for each dimension. We show that the ambiguity of valence, origin, and activation may be successfully perceived and reported in a behavioral procedure. The study has allowed us to compute characteristics of each word for every emotional dimension, thus providing the category of intensity of ambiguity (low, moderate, or high). We also studied the curvilinear relationships between the dimensions. Possible usage, specifics, and limitations of our database are discussed.

The Effectiveness of Facial Expression Recognition in Detecting Emotional Responses to Sound Interventions in Older Adults With Dementia.

This research uses facial expression recognition software (FaceReader) to explore the influence of different sound interventions on the emotions of older people with dementia. The field experiment was carried out in the public activity space of an older adult care facility. Three intervention sound sources were used, namely, music, stream, and birdsong. Data collected through the Self-Assessment Manikin Scale (SAM) were compared with facial expression recognition (FER) data. FaceReader identified differences in the emotional responses of older people with dementia to different sound interventions and revealed changes in facial expressions over time. The facial expression of the participants had significantly higher valence for all three sound interventions than in the intervention without sound (p < 0.01). The indices of sadness, fear, and disgust differed significantly between the different sound interventions. For example, before the start of the birdsong intervention, the disgust index initially increased by 0.06 from 0 s to about 20 s, followed by a linear downward trend, with an average reduction of 0.03 per 20 s. In addition, valence and arousal were significantly lower when the sound intervention began before, rather than concurrently with, the start of the activity (p < 0.01). Moreover, in the birdsong and stream interventions, there were significant differences between intervention days (p < 0.05 or p < 0.01). Furthermore, facial expression valence significantly differed by age and gender. Finally, a comparison of the SAM and FER results showed that, in the music intervention, the valence in the first 80 s helps to predict dominance (r = 0.600) and acoustic comfort (r = 0.545); in the stream sound intervention, the first 40 s helps to predict pleasure (r = 0.770) and acoustic comfort (r = 0.766); for the birdsong intervention, the first 20 s helps to predict dominance (r = 0.824) and arousal (r = 0.891).

Assessing Emotional Responses to the Spatial Quality of Urban Green Spaces through Self-Report and Face Recognition Measures.

Although creating a high-quality urban green space (UGS) is of considerable importance in public health, few studies have used individuals’ emotions to evaluate the UGS quality. This study aims to conduct a multidimensional emotional assessment method of UGS from the perspective of spatial quality. Panoramic videos of 15 scenes in the West Lake Scenic Area were displayed to 34 participants. For each scene, 12 attributes regarding spatial quality were quantified, including perceived plant attributes, spatial structure attributes, and experiences of UGS. Then, the Self-Assessment-Manikin (SAM) scale and face recognition model were used to measure people’s valence-arousal emotion values. Among all the predictors, the percentages of water and plants were the most predictive indicators of emotional responses measured by SAM scale, while the interpretation rate of the model measured by face recognition was insufficiently high. Concerning gender differences, women experienced a significantly higher valence than men. Higher percentages of water and plants, larger sizes, approximate shape index, and lower canopy densities were often related to positive emotions. Hence, designers must consider all structural attributes of green spaces, as well as enrich visual perception and provide various activities while creating a UGS. In addition, we suggest combining both physiological and psychological methods to assess emotional responses in future studies. Because the face recognition model can provide objective measurement of emotional responses, and the self-report questionnaire is much easier to administer and can be used as a supplement.

Emoji as Affective Symbols: Affective Judgments of Emoji, Emoticons, and Human Faces Varying in Emotional Content.

An important function of emoji as communicative symbols is to convey emotional content from sender to receiver in computer-mediated communication, e. g., WhatsApp. However, compared with real faces, pictures or words, many emoji are ambiguous because they do not symbolize a discrete emotion or feeling state. Thus, their meaning relies on the context of the message in which they are embedded. Previous studies investigated affective judgments of pictures, faces, and words suggesting that these stimuli show a typical distribution along the big two emotion dimensions of valence and arousal. Also, emoji and emoticons have been investigated recently for their affective significance. The present study extends previous research by investigating affective ratings of emoji, emoticons and human faces and by direct comparison between them. In total, 60 stimuli have been rated by 83 participants (eight males, age: 18–49 years), using the non-verbal Self-Assessment Manikin Scales for valence and arousal. The emotionality of the stimuli was measured on a 9-point Likert scale. The results show significant main effects of the factors “stimulus category” and “discrete emotion” including emotionality, valence and arousal. Also, the interaction between these two main factors was significant. Emoji elicited highest arousal, whereas stimuli related to happiness were rated highest in valence across stimulus categories. Angry emoji were rated highest in emotionality. Also, the discrete emotion was best recognized in emoji, followed by human face stimuli and lastly emoticons.

The Relationship between Psycholinguistic Features of Religious Words and Core Dimensions of Religiosity: A Survey Study with Japanese Participants

Previous studies have reported that religious words and religiosity affect mental processes and behaviors. However, it is unclear what psycholinguistic features of religious words (e.g., familiarity, imageability, and emotional aspects) are associated with each dimension of personal religiosity (intellect, ideology, public practice, private practice, and experience). The purpose of this study was to examine whether and how the above-mentioned psycholinguistic features of religious words correlate with each of the core dimensions of religiosity. Japanese participants evaluated four psycholinguistic features of twelve religious words using a 5-point Semantic Differential scale for familiarity and imageability and a 9-point Self-Assessment Manikin (SAM) scale for emotional valence and emotional arousal. The participants also rated their own religiosity using the Japanese version of the Centrality of Religiosity Scale (JCRS). The results of the study revealed that (1) the scales measuring the psycholinguistic features of religious words were statistically reliable; (2) the JCRS was reliable; (3) the familiarity, emotional valence, and emotional arousal of religious words and each mean dimensional score of the JCRS score correlated positively with each other; and (4) highly religious people had higher familiarity and higher emotional arousal to religious words than non-religious people, whereas highly religious people had higher emotional valence to religious words in comparison with non-religious and religious people. In addition, religious people had higher familiarity to religious words than non-religious people. Taken together, these findings suggest that psycholinguistic features of religious words contribute to the detection of religiosity.

One Year is Not Enough to Adapt with a New Traditional Culture: Looking into the Cultural Heritage Elements and Practices Among Immigrants in Malaysia

Adapting to a new traditional cultural environment has noteworthy implications for emotional manifestations, especially among immigrants who migrated to a new place. This study aimed to examine the effect of living duration (one-year cut-off period) among immigrants in Malaysia on their emotional manifestation towards the traditional culture of the ethnic majority. This study also examined the element of cultural items (games, clothes, or food) most affected during their adaptation in the new traditional culture environment. About 119 international graduate students (male; n=72, 61%) from a public university in West Malaysia who met the inclusion criteria took part in this cross-sectional study. They were selected using convenient sampling method. Using visualisation approach, two groups of immigrants with different living duration (less than a year versus a year or more) were asked to respond to the pictures of Malay traditional items (traditional food, game and clothes) that were projected onto the screen. While viewing the pictures, participants rated their emotional state of valence from one (low valence/high pleasantness) to nine (high valence/high pleasantness) according to the non-verbal pictorial measure of Self-Assessment Manikin Scale. Socio-demographic and acculturation scores were also collected. The study found the one-year duration of living in the country as insufficient for the immigrants to adapt to the new cultural environment. Traditional food seems to be the most affected cultural item. The tendency of immigrants to practice the Malay tradition explained 4% of the variance of immigrants’ emotional manifestation towards Malay traditional food. To conclude, the duration of living in a country is crucial to adapt to a new traditional culture. Unsurprisingly perhaps, traditional food in the particular country brought more emotional property than other cultural items.

Looking at Aesthetic Emotions in Advertising Research Through a Psychophysiological Perspective.

Do usual commercials elicit the full spectrum of emotions? For this perspective paper, we posit that they do not. Concepts and measures related to the adaptive functions and well-being areas of emotion research cannot simply be transferred for use in advertising research. When a commercial elicits emotions, the emotions staged in the commercial must not be directly associated with the emotions felt by consumers when exposed to those commercials. This is why “aesthetic” emotions seem more appropriate than “utilitarian” emotions in advertising research, with the former generally felt more significantly than they are acted upon. Aesthetic emotions elicit limited physiological change, and they rely on the intrinsic pleasantness appraisal of commercials. Accordingly, pleasure and displeasure—as observed through expressive and subjective components of aesthetic emotion—often form the first and only step of commercial appraisal, and they are directed toward attitude formation rather than overt behaviors. Our preliminary psychophysiological study shows this by investigating the contributions of psychophysiological and self-reported measures of aesthetic emotions induced by commercials to explain attitudes toward advertisements. The results show that only two components of aesthetic emotion positively influenced attitudes toward the advertisements: expressive (measured by facial electromyography) and subjective (measured by the self-assessment manikin scale). Also, the subjective component of aesthetic emotion partially mediates the effects of the expressive components on attitudes toward the ads. Our exploratory study illustrates the relevance of focusing on aesthetic emotions in advertising research. It also shed new light on the contributions of the physiological, expressive, and subjective feelings components of aesthetic emotions in advertising effectiveness.

Driving Behaviors in Iran: Comparison of Impulsivity, Attentional Bias, and Decision-Making Styles in Safe and High-Risk Drivers.

Objective: Road traffic injuries are leading cause of death and economic losses, particularly in developing countries such as Iran. Thus, increased understanding of the causes of traffic accidents can help solve this problem.The primary goal of this study was to examine attentional bias, decision-making styles, and impulsiveness in drivers with safe or risky driving behaviors. The secondary purpose was to determine the variance of each variable among 2 groups of drivers. Method : This was a cross sectional design study, in which 120 male drivers aged 20-30 years (60 males with risky driving behaviors and 60 with safe driving behaviors) were recruited from Tehran using sampling technique. Barratt Impulsiveness Scale (BIS), Decision-Making Style Scale (DMSQ), Manchester Driver Behavior Questionnaire (MDBQ), Self-Assessment Manikin Scale (SAM), and Dot Probe Task were used. The analyses were performed using IBM SPSS version 22. Results: The mean age of participants was 26 years. Significant differences were found between impulsiveness (attentional, motor, and non planning impulsiveness) and decision-making styles (spontaneous and avoidant) between the 2 groups. Also, based on the results of discriminant function analysis (DFS), the subscales of impulsiveness and 2 decision-making styles explained 25% of the variance in the 2 groups of risky and safe drivers. Conclusion: Findings of this study indicated that impulsiveness and 2 decision-making styles were predominant factors. Therefore, not only is there a need for research to reduce traffic accidents, but studies can also be helpful in issuing driving licenses to individuals.