This paper examines gender representation in Jammu and Kashmir Board of School Education (JKBOSE) language textbooks. These books were revised and developed as per the guidelines of National Curriculum Framework (NCF), 2005, which emphasizes on the elimination of gender inequality in education through the design and selection of learning tasks and pedagogic practices. The factors examined include the ratio of male-female appearances, titles of address for both sexes and the roles/activities assigned to males and females. To examine these factors, a method of qualitative content analysis was adopted. The study findings revealed that the revised textbooks lack relevance with the NCF (2005) guidelines and contribute towards the perpetuation of gender inequality. The bias in favor of males is still present in the core curriculum. Male's appearance dominates in written text and titles. Females are shown in their stereotypical gender roles and activities. This study shows concern towards the gender biased approach of curriculum designers and textbook writers; and recommends of producing gender fair educational material based on the guidelines of NCF (2005).