With the expeditious evolution of technologies such as the internet, big data, cloud computing, and artificial intelligence, data has ascended to the status of an invaluable and indispensable resource within the intricate tapestry of modern society. Yet, the labyrinthine ethical quandaries that intertwine with the processes of data collection, storage, processing, and application have progressively surfaced, capturing the rapt attention of academia, industry, and government as they grapple with this nascent challenge. However, with the extensive application of data technology, issues of data ethics have become increasingly prominent, posing unprecedented challenges to personal privacy, data security, social equity, and justice. This article aims to delve deeply into the connotation and extension of data privacy and data security, as well as its significant role in current society. By examining relevant research findings at this stage, analyzing the major challenges faced by data ethics and exploring corresponding strategies, this paper delves into the multifaceted challenges faced by data privacy and data security, highlights the inadvertent data collection by smart devices, the potential for re-identification of blurred and anonymized information through big data analysis, as well as the ongoing threats posed by hacker attacks, internal vulnerabilities, and the complexity of data circulation.
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