This article presents a detailed overview of podcast production in New Zealand. This is the first broad survey of podcasting in New Zealand, and seemingly the first of its kind globally. It tracks the development and growth of podcasting in New Zealand from a medium pioneered by independent producers to a growing sector of the local media market. Drawing from the New Zealand Podcast Directory – an extensive database of podcasts produced from 2005 onwards – this article categorises and assesses the 722 podcasts listed, before more broadly discussing key characteristics of New Zealand’s podcast sphere. The titles are coded across 12 categories, providing just under 10,000 data points for analysis. Producer typologies are discussed, before the publishing status of shows is explored. The number, length, and frequency of episodes are surveyed, followed by a breakdown of podcasts by format. Podcast subject matter is then considered, before the global reach of New Zealand’s most successful podcasts is evaluated. Undertaking this research project revealed inconsistencies with podcast terminology and issues with conventional podcast categories. There is no ubiquitous list of podcast formats, and accompanying definitions of each. When discussing podcasts, genre and topic are often used interchangeably. Aside from True Crime, podcast genres in the main lack definition. Conventional podcast categories lack the specificity needed to adequately identify many shows. Consequently, this article presents and tests a new podcast classification system designed to provide greater flexibility and specificity.
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