Students gravitate toward social networking, eager- ly texting and using other tools to stay in touch with their world. This article describes a project designed to incorporate students' social networking interests into an activity across community/public health nursing classes in 11 baccalaureate nursing programs. The Public Broad- casting System documentary series Unnatural Causes: Is Inequality Making Us Sick? provided a starting place for a discussion among nursing students about health dispari- ties across the United States.Nursing Students and NingMost of today's nursing students are experienced consum- ers of popular social networking tools, such as Facebook, Twitter, and YouTube. These applications are part of what has been termed Web 2.0, a second phase of development in the World Wide Web. Blogs, podcasts, wikis, and search engines are other examples of Web 2.0 applications (Han- sen & Erdley, 2009). Such applications are a powerful tool for engaging users in collaborative learning. They build on the participants' strengths to accomplish a goal, learn coop- erative skills, and collaborate on specific tasks. As Skiba stated, is all about creating a community (2010, p. 44).Building on a report by Cronenwett, Sherwood, and Gelmon (2009) about high satisfaction among participants in online collaboration, we decided to use a ning with nurs- ing students and faculty from diverse schools of nursing, large and small, in rural and urban areas. Ning, an online platform for social networking experiences (Ning.com), is structured for maximum flexibility to weave conversations about a wide range of topics. The platform is intended for groups to develop a website for common interests. It has both free and paid options and can be set to be private or open to the public. We anticipated that the ning experi- ence would foster an exchange of ideas and help students develop their critical thinking skills.Internet use continues to expand in the health care environment, with electronic medical records and online collaboration for medical and health research (Eysenbach, 2008). The use of informatics has been identified as an essential competency for Quality and Safety Education for Nurses (QSEN) (Cronenwett et al., 2007), and it is es- sential that nursing students gain experiences and skills with a variety of web-based resources. However, although many of today's nursing students can be termed digital na- tives, fluidly using search engines and easily downloading music and videos (Wink, 2009), a survey of nursing stu- dent achievement showed that informatics ranked lowest among the seven QSEN competencies (Smith, Cronenwett, & Sherwood, 2007).Flood, Gasiewicz, and Delpier (2010) described how informatics was integrated across five semesters at the novice, intermediate, and advanced stage in a baccalau- reate nursing program. Our venture anticipated that stu- dents and faculty would have a working understanding of informatics through social networking sites. We classified the activity at an advanced level because we expected stu- dents to register at the social network site, collaborate in a discussion, and share personal insights and reactions to a film viewed by all participants. It was expected that stu- dents would build on the discussion from comments by others in the asynchronous virtual environment. Prior to use of the networking site, the students and faculty had not been introduced.Unnatural Causes Ning AssignmentIn September 2009, a call went out to the listserv for the Association of Community Health Nurse Educators (ACHNE) requesting faculty and student participation in an online discussion following the viewing of the film In Sickness and in Wealth, the opening episode of Un- natural Causes, which presents the series' overarching themes (www.unnaturalcauses.org/episode_descriptions. php). The listserv is open to ACHNE members and all us- ers have some familiarity with online discussion. …