The global agri-food sector is becoming more fragile as a result of supply chain shocks like COVID-19, Brexit and conflict, which is posing a growing challenge to the horticultural industry. As a result, it is becoming clearer how crucial seasonal agricultural migrant workers are to ensuring food security. Delivering GAP requires taking into account the effects of COVID-19 and Brexit on the UK’s fresh produce and horticulture sectors as well as the potential for increased demand for automation and Agriculture 4.0. In the medium and long run, the market conditions may favourably accelerate automation and the adoption of Agriculture 4.0 as a workable solution to the workforce shortage. The greatest opportunities for automation and the application of new technology will be found in the transport, harvest, and post-harvest processes. Investment in automation and technology adoption depends on access to finance, appropriate training and upskilling, and other stakeholders’ support (e.g. by retailers). We conclude that understanding the need for automation, embracing Agriculture 4.0, utilising labour schemes, and envisioning how work and farming will change in the future is critical when examining GAP in the context of an integrated approach within the fresh produce and horticulture sectors.
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