Search Motivations Research Articles

The cyclicality of on-the-job search

On-the-job search is increasingly recognized as an important potential driver of labor market dynamics over the business cycle. Using the UK Labor Force Survey, we find robust empirical evidence that on-the-job search is countercyclical and that the cyclical fluctuations have important repercussions for labor market dynamics. We also find that the cyclical pattern is not explained by precautionary search motives but rather appears to be driven by job-ladder-motivated searches. This finding is surprising because, as we confirm, the expected returns to on-the-job search are procyclical. We find evidence that three features of search behavior may contribute to this finding: greater search effort in response to lower job-to-job transition probabilities, a prevalence of non-pecuniary motivated searches that are less affected by lower expected wage gains, and procyclicality in average match quality, which has a significant impact on the search behavior of new hires over the business cycle.

The Effect Analysis of Hedonic Motive and Browsing on Impulse Buying Through Shopping Lifestyle (Empirical Study on Bad Fox Independent Clothing Products)

The purpose of this study was to determine the effect of hedonic and search motives on impulsive purchases through a shopping lifestyle on Badfoxindependent). The sample for this study were consumers who had shopped online at Clothing Badfoxindependent in the South Jakarta and Depok areas, totaling 150 people. The analysis technique in this study used Structural Equation Model (SEM) analysis with SmartPLS 3.0. The results of the study show that hedonic motivation and browsing have a direct effect on impulsive buying. The shopping lifestyle mediates the effect of hedonic and search motivation on impulse buying. The R Square value for the Shopping lifestyle variable obtained is 0.298 or 29.8%. These results indicate that Hedonic and Browsing motives together have an influence of 29.8% on the Shopping lifestyle, while the remaining (1-R Square) 70.1% is a major contribution of influence given by other factors that are not studied. The R Square value for the Impulse buying variable obtained is 0.653 or 65.3%. These results indicate that Hedonic, Browsing and Shopping lifestyle motives together have a 65.3% influence on impulse buying, while the remaining 34.7% (1-R Square) is contribution to the influence exerted by other factors that are not influential.

Understanding the Paths and Patterns of App-Switching Experiences in Mobile Searches

Mobile searches have become the main channel for people to search for information, and mobile searches have received attention in the field of information-seeking behavior. Especially as users use various apps to search network information, the app-switching behaviors in mobile searches have also attracted scholars’ attention in recent years. Research on app-switching behaviors in mobile searches can help to further understand users’ search motivations, evaluate search results, and improve users’ mobile search experiences. This study recruited participants (n = 30) and conducted a 15-day user experiment. This study collected all participants’ mobile phone log data during the experiment and identified the app-switching behaviors in mobile searches through a log collection tool. This study aimed to discover the app-switching behavior paths and patterns in mobile searches. Firstly, the basic characteristics of app-switching behaviors in mobile searches were analyzed, as were the app-switching paths in mobile searches from the perspective of switching probability between apps. Then, the different behaviors in mobile search sessions were identified and app-switching behavior patterns were put forward. These behavior patterns summarize user behavior changes in mobile search sessions. This paper focused on analyzing app-switching behavior paths under different patterns and found apparent differences in app-switching behavior paths. This study examined mobile search behavior from the perspective of app-switching. The research of this paper can help to better understand the relationship between users’ mobile search behaviors and app interactions and is an excellent supplement to the analysis of mobile search behaviors.

Genre invariant of a conspiracy novel

The purpose of the article is the substantiation of theoretical construct of the research – the genre invariant of the conspiracy novel. It is found that the theoretical construct has the following structure: the genre paradigm of adventure literature, which includes the conspiracy novel; the theoretical model of the genre – its invariant; the precedential text – the conspiracy novel of the "Dan Brown’s type”; the genre typology (versions of modifications). It is proved that the “law of the genre” of the conspiracy novel as a new form of postmodern prose marks genre polyphony. The genre model of an invariant covers three plans: 1) a plan of content, 2) a plan of structure, 3) a plan of perception (according to N. Leiderman). The content plan includes invariant conspiracy motifs that are genre-forming. We consider that the dominant of the structure plan is the space-time organization, which includes the plot, the character system, and inset elements. The quest-chronotype is specific to the conspiracy novel. Its character is determined by the plot unity of search motives, the complex picture of subject-object relations, and the predicate which is a multi-level “maze”. The plot-forming constants of the conspiracy novel are a secret – a conspiracy – an investigation as a targeted search. Due to the genre marker – the secret of the conspiracy, which remains the core of the plot, the world of the novel is divided into “ours” / visible reality and “alien” / invisible reality. The quest-chronotope emerges the receptive plan of the conspiracy theological novel, namely: it helps to identify the reader with the characters, increases interest in the work, establishes a game relationship between the author and the reader, since as a result of a general search they comprehend the truth. The precedent text of the theoretical construct is the conspiracy novel of the “Dan Brown’s type”. The descriptive model of the invariant allows us to trace genre modifications and describe the typology of the conspiracy novel in Ukrainian and American literature. The model performs both theoretical and practical functions – it contributes to the development of methodological approaches and tools for studying mass literature.

An Investigation to Determine Relation Between eWOM Search Motivations and Online Corporate Reputation Perception

Küreselleşen dünyada internet kullanımının her geçen gün artması, bilgi arama motivasyonlarını farklılaştırmıştır. İnternet tabanlı iletişim sayesinde tüketiciler, markalarla ilgili izlenimlerini ve alışveriş tecrübelerini üçüncü şahıslarla paylaşmaktadırlar. Tüketicilerin internet temelli bilgi arama motivasyonları, elektronik ağızdan ağıza iletişimin (eWOM) önemini artırmıştır. Bununla birlikte, eWOM, online kullanıcıların tüketim davranışlarının belirlenmesinde önemli bir bilgi kaynağı olmanın yanında, online kurumsal itibarın şekillenmesinde de etkili olmaktadır. Bu doğrultuda araştırmanın amacı, tüketicilerin eWOM arama motivasyonları ile online kurumsal itibar algısı arasındaki ilişkiyi tespit etmektir. Bununla birlikte çalışmanın bir diğer amacı ise eWOM arama motivasyonlarının, online kurumsal itibar algısı üzerinde, doğrudan ve anlamlı bir etkisinin olup olmadığını analiz etmektir. Bu bağlamda, internet kullanıcısı ve eWOM arama motivasyonuna sahip tüketiciler (n=407) üzerinde amaçlı örnekleme yöntemi ile uygulanan anketin verileri kullanılarak değişkenler arasındaki ilişkiler test edilmiş ve kuramsal olarak ortaya konan hipotezler sınanmıştır. Ayrıca araştırmanın analizinde, tanımlayıcı istatistikler, eWOM arama motivasyonları ile online kurumsal itibar algısı arasındaki ilişkiyi ve etki düzeyini ölçmek amacıyla sırasıyla korelasyon analizi ve çoklu doğrusal regresyon analizi gerçekleştirilmiştir. Araştırma neticesinde eWOM arama motivasyonu faktörü alt boyutları ile online kurumsal itibar algısı faktörü arasında pozitif ve orta kuvvette, anlamlı (p= ,000) bir ilişkinin olduğu tespit edilmiştir. Ayrıca yapılan çoklu doğrusal regresyon analizi sonucunda, eWOM arama motivasyonu faktörü alt boyutlarının, online kurumsal itibar algısı değişkeni üzerinde doğrudan ve anlamlı fakat zayıf kuvvette bir etkisinin olduğu sonucuna da ulaşılmıştır.

Pazarlama İletişimi Bağlamında eWOM Arama Motivasyonları ile Tüketici Temelli Marka Değeri Arasındaki İlişkiyi Tespit Etmeye Yönelik Bir Araştırma - A Research on Determining the Relation Between eWOM Search Motivations and Consumer-Based Brand Equity in the Context of Marketing Communication

The aim of the study is to analyze whether eWOM search motivations have a direct and significant impact on consumer-based brand equity. In this context, face to face survey technique was applied on online shoppers. The questionnaire was carried out purposive sampling method. Relations between variables were tested using data from the questionnaire. And research hypotheses have been tested. In addition, descriptive statistics and factor analysis were used in the study. Furthermore, correlation analysis and multi-linear regression analysis were conducted to measure the relationship and impact level between eWOM search motivations and consumerbased brand equity. As a result of analysis eWOM search motivation dimensions; acquiring information on purchasing, social orientation through information, community membership, economic incentives variables have a statistically significant effect on the brand equity variable (p<0.05). In the other eWOM sub-dimensions, the effect of obtaining information about the product was not statistically significant on brand equity.

‘I cut it [her hair] real short right after I got the job’: Queer coding during the interview for LGBTQ+ women

Abstract The purpose of this study was to examine how lesbian, gay, bisexual, queer and/or questioning women manage their appearance during and after the interview process. I conducted semi-structured in-depth interviews with 22 self-identifying LGBTQ+ women who worked in an environment with business casual or business dress code expectations and were between the ages of 23 and 39. Based upon analysis of the data, four key themes emerged. These themes included appearance labour, appearance malleability, appearance inflexibility and job search motivations. Participants related that they were actively thinking about and reflecting on their appearance in relation to their sexual identity and how this might impact hiring outcomes. Implications for how employers can potentially reduce bias during the hiring practice are offered.

Search motives, local embeddedness, and knowledge outcomes in offshoring

In this paper we explicate the role of external knowledge search motives and host country context (local embeddedness) in driving different knowledge outcomes in offshoring. Drawing on the offshoring/offshore outsourcing literature, we develop a classification scheme based on different knowledge search motives (exploitation vs. exploration) and local embeddedness (low vs. deep). Utilizing this classification scheme, we discuss four important knowledge outcomes in offshoring: knowledge replication, refinement, renewal, and recombination. Additionally, we highlight how client-supplier relational governance, and offshoring knowledge, skills and abilities (KSAs) may accentuate the effectiveness of various knowledge outcomes and value creation potential.

How Users Search the Mobile Web: A Model for Understanding the Impact of Motivation and Context on Search Behaviors

Abstract Purpose This study explores how search motivation and context influence mobile Web search behaviors. Design/methodology/approach We studied 30 experienced mobile Web users via questionnaires, semi-structured interviews, and an online diary tool that participants used to record their daily search activities. SQLite Developer was used to extract data from the users’ phone logs for correlation analysis in Statistical Product and Service Solutions (SPSS). Findings One quarter of mobile search sessions were driven by two or more search motivations. It was especially difficult to distinguish curiosity from time killing in particular user reporting. Multi-dimensional contexts and motivations influenced mobile search behaviors, and among the context dimensions, gender, place, activities they engaged in while searching, task importance, portal, and interpersonal relations (whether accompanied or alone when searching) correlated with each other. Research limitations The sample was comprised entirely of college students, so our findings may not generalize to other populations. More participants and longer experimental duration will improve the accuracy and objectivity of the research. Practical implications Motivation analysis and search context recognition can help mobile service providers design applications and services for particular mobile contexts and usages. Originality/value Most current research focuses on specific contexts, such as studies on place, or other contextual influences on mobile search, and lacks a systematic analysis of mobile search context. Based on analysis of the impact of mobile search motivations and search context on search behaviors, we built a multi-dimensional model of mobile search behaviors.

Does Online Search Predict Sales? Evidence from Big Data for Car Markets in Germany and the UK

We use online search data to predict car sales in the German and UK automobile industries. Search data subsume several distinct search motives, which are not separately observable. We develop a model linking search motives to observable search data and sales. The model shows that predictions of sales relying on observable search data as a proxy for prepurchase search will be biased. We show how to remove the biases and estimate the effect of pre-purchase search on sales. To assist identification of this effect, we use the introduction of scrappage subsidies for cars in 2008/2009 as a quasi-natural experiment. We also show that online search data are (i) highly persistent over time, (ii) potentially subject to permanent shocks, and (iii) correlated across products, but to different extent. We address these challenges to estimation and inference by using recent econometric methods for large N, large T panels.

Ethnicity, digital divides and uses of the Internet for health information

The present study investigates the influence of racial/ethnic and cognitive factors on use of the Internet as a channel for public health information. A random sample of 310 residents age 18years or older provided valid survey responses. Multivariate analyses establish the importance of self efficacy in determining online search motivations, outcome expectancies and behaviors, although we fail to confirm the existence of any kind of “racial divide” in Internet use. The relatively modest role played by ethnicity—in determining online uses and self efficacy – underscores the significance of using attitudinal variables alongside traditional demographic and media use measures of communication technology use.

Abstracts

Abstracts

온라인 리뷰 탐색이 화장품 구매의도에 미치는 영향

E-reviews, electronic reviews, are generally perceived as trustworthy and credible by the consumers, because it is based on the experiences of other consumers who are independent of the marketers. Therefore, consumers may rely more on the review information as an important cue than direct experience or advertising. This paper explored the structural equation model to investigate the relationships among search motives of e-reviews, attributes of e-review, trust, and purchase intention for cosmetics. A self-questionnaire was developed based on previous researches. Data were collected from 300 female university students experienced purchasing cosmetics at the Internet and were analyzed by AMOS 20.0. Results showed that e-review attributes consisted of three factors: expertise/visuality, quality/functionality and advertising/design. Utilitarian and hedonic search motives were significantly related to expertise/ visuality attributes of e-review and then influenced the purchase intention for cosmetics, mediated by the trust of e-review. However, quality/functionality attributes related by utilitarian motive did not have a significant effect to trust of e-review and purchase intention for cosmetics. Regardless of search motives and trust of e-review, advertising/design attributes of e-review directly related to purchase intention of cosmetics. As predicted, the trust of e-review was an important mediated variable to stimulate the purchase intention of cosmetics at internet. The implications of findings for research and practice are discussed.

The role of exploratory buying behavior tendencies in choices made for others

We examine whether the consumer trait of exploratory buying behavior tendencies (EBBT; Baumgartner, H., and Steenkamp, J.E.M. (1996). Exploratory consumer buying behavior: Conceptualization and measurement. International Journal of Research in Marketing, 13, 121–137.) can influence even choices made for others. The results of three experiments in a gift-giving context show that high (vs. low) EBBT individuals have greater salience of hedonic search motives and consequently form more diverse consideration sets while purchasing a gift. Further, when working with a specific gift budget, high EBBT consumers are more likely to diversify their gift choices by buying a greater number of relatively lower-priced gift items. We also find that the effects of the EBBT trait are significantly attenuated when the regulatory focus of the person making the gift decision is one of prevention rather than promotion. Discussion focuses on implications and future research directions regarding the relationship between exploratory buying behavior tendencies and consumer decision-making.

The Impact of Organic versus Non-Organic Headlines on Response Rates to Search Ads

ABSTRACT Advertising expenditures online are now dominated by text search ads rather than display ads. Despite the importance and growth of text search ads, little research has been conducted concerning how search and display ads may be jointly deployed or how a text search ad strategy can be maximized. In this article, a model for the joint deployment of search and display ads is presented. On the basis of this model research hypotheses are tested concerning factors that influence text ad effectiveness. The research shows that text ads can be very effective in driving response especially when the text ad format is consistent with the search motives of the visitor. Implications for marketing in this environment are discussed.

A transaction log analysis of a digital library

As experimental digital library testbeds gain wider acceptance and develop significant user bases, it becomes important to investigate the ways in which users interact with the systems in practice. Transaction logs are one source of usage information, and the information on user behavior can be culled from them both automatically (through calculation of summary statistics) and manually (by examining query strings for semantic clues on search motivations and searching strategy). We have conducted a transaction log analysis on user activity in the Computer Science Technical Reports Collection of the New Zealand Digital Library, and report insights gained and identify resulting search interface design issues. Specifically, we present the user demographics available with our library, discuss the use of operators and search options in queries, and examine patterns in query construction and refinement. We also describe common mistakes in searching, and examine the distribution of query terms appearing in the logs.