When I (PRK) began publishing in the 1970s, I was advised that scientific conversations and debates should happen in the scientific literature—not in the newspaper, not with the lay public, but with the scientific community. Sticking to the scientific literature is not the case today. Indeed, opportunities abound for promoting one's work so that it has the broadest visibility, which is increasingly important as employers, scientists, and evaluators of researchers search for metrics of a good publishing history beyond the peer-reviewed work, including impact factors and recognition outside of the scientific community (Peres-Neto 2015). In other words, it is important to have your work read, shared, and cited! In October 2015, I had the opportunity to visit John Wiley & Sons in Hoboken, New Jersey and learned of the tools authors have at their disposal to promote the discoverability of their work. Herein, we share some of the ways authors can enhance the exposure of their work to the broadest possible audience. First of all, authors need to recognize the importance of search engine optimization (SEO), the process of improving the ranking of online content in a search engine's unpaid results. For years, journals have emphasized the value of key words and abstracts because both are critical for abstracting services to correctly categorize and appropriately index studies. This focus on discoverability can be extended to search engines and choices made by authors to set the stage, during the writing process, for a piece of content to be discovered by a potential reader. Last year, for example, visits to Wiley Online Library (onlinelibrary.wiley.com) were primarily accounted for by links from search engines. The impact factor, which evaluates the impact of a journal based on a citation as a unit of quality, will continue to be instrumental in deciding on the merits of research and the researchers involved (Mingers and Lipitakis 2013). However, other metrics are being introduced. For example, a company named Altmetric measures the broader impact of scholarly articles with an “article level metric score,” derived from an article's influence on post-publication peer review sites, mainstream media, social media, online reference managers, and government policy documents. Altmetric is popular with authors as it provides an alternate gauge to the popularity of an article. To give authors the resources they need to boost the discoverability of their work, Wiley is collaborating with companies like Altmetric and Kudos, another company that helps authors explain, enrich, and share articles for an even greater research impact, as well as developing in-house tools like promotional toolkits and ArticleShare, which allows authors to share free access to their published article with 10 colleagues. In short, publishing quality work is the first step toward contributing to the scientific community and society, but today's competitive publishing environment requires author and editor consideration of factors like SEO, self-promotion, and new metrics in reaching the broadest audience for their work. Fortunately, these factors do not require a large investment of time or energy from authors, just a smart investment, and opportunities often arise from choices that authors must make during the writing process anyway. We encourage you to refer to the tools and information mentioned above to enhance the discoverability of your work and set it up for the readership—and, hopefully, citations—that it deserves. We thank M. E. Bucci, A. S. Cox, and A. S. C. Knipps for comments that improved this editorial. —Paul R. Krausman Editor-in-Chief —Kristopher Bishop Author Marketing Wiley —Steven Ottogalli Publisher, Life and Physical Sciences Wiley