Website Search Engine Research Articles

Recognizing Large‐Scale AIGC on Search Engine Websites Based on Knowledge Integration and Feature Pyramid Network

ABSTRACTThe proliferation of Artificial Intelligence Generated Content (AIGC) poses significant challenges to user experience and information accuracy, especially on search engine websites(Guo et al., 2023). The current solution is to identify AIGC by machine learning algorithms or publicly available AI detection tools, whereas, machine learning(Wang & Wang, 2022) algorithms degrade in accuracy as more data is available and tools such as GPTZero perform poorly in the task of AIGC detection on social media. In this paper, we propose an EPCNN model to identify AIGC on search engine websites, which maintains good performance in large‐scale samples. The ERNIE model integrates cross‐domain knowledge and improves language understanding and generalization. We use ERNIE to extract text features, then use a feature pyramid network to capture semantic information at different levels, and finally use an end‐to‐end structure to connect ERNIE and the feature pyramid network to construct the EPCNN. Experimental results show that our proposed algorithm has high accuracy and the ability to handle large‐scale data compared with machine learning algorithms and AI detection tools.

Geo-spatial hypertext in virtual reality: mapping and navigating global news event spaces

ABSTRACT Every day, a myriad of events take place that are documented and shared online through news articles from a variety of sources. As a result, as users navigate the Web, the volume of data can lead to information overload, making it difficult to find specific details about an event. We present News in Time and Space (NiTS) to address this issue: NiTS is a fully immersive system integrated into Va.Si.Li-Lab that organises textual information in a geospatial hypertext system in virtual reality. With NiTS, users can visualise, filter and interact with information currently based on GDELT on a virtual globe providing document networks to analyse global events and trends. The article describes NiTS, its event semantics and architecture. It evaluates NiTS in comparison to a classic search engine website, extended by NiTS's information filtering capabilities to make it comparable. Our comparison with this website technology, which is directly linked to the user's usage habits, shows that NiTS enables comparable information exploration even if the users have little or no experience with VR. That is, we observe an equivalent search result behaviour, but with the advantage that VR allows users to get their results with a higher level of usability without distracting them from their tasks. Through its integration with Va.Si.Li-Lab, a simulation-based learning environment, NiTS can be used in simulations of learning processes aimed at studying critical online reasoning, where Va.Si.Li-Lab guarantees that this can be done in relation to individual or groups of learners.

Digital marketing for sustainable tourism village in Bali: A mixed methods study

This study examines the crucial role of digital marketing in promoting sustainable tourism in the villages of Bali. It adopts a mixed methods approach, using qualitative and quantitative data collection and analysis. The qualitative data were obtained from semi-structured interviews with management teams who have experience in implementing digital marketing strategies for village tourism. The interviewees were selected using a purposive sampling technique. The quantitative data were gathered from questionnaires distributed to domestic tourists who visited the villages. The questionnaires measured the tourists’ perceptions of digital marketing as a tool for village tourism marketing. The study found that digital marketing plays a vital role in promoting tourism villages, as most tourists learned about the villages through online media. The study also identified five dimensions of digital marketing, namely website media, social media, search engines, email marketing, and online advertising, which have potential effects on the sustainability of tourism villages. The study conducted statistical tests to examine the effects of 20 indicators of digital marketing on village tourism marketing. The results showed that 16 indicators had a significant positive effect, while four indicators had no effect. These findings suggest that digital marketing is an effective way to market tourism villages and enhance their sustainability.

Analysis of user experience during interaction with automotive repair workshop websites

The study presented here focuses on analyzing and comparing the user experience of two automotive repair workshop website search engines. The research tools used were usability tests, user interviews and eye tracking. These were aimed at assessing the functionality, intuitiveness and overall user experience when using the analyzed sites. The results show that users encountered a variety of problems with navigation and search functions, and made suggestions for improving and expanding the website functions. Nevertheless, despite some differences in the evaluations of specific aspects of both services, there was little difference in the effectiveness of the set scenarios.

Online Shopping Website

In the era of digital technology, consumers all over the world are increasingly embracing online shopping. This online store is an example of a platform that provides users with a convenient and easy way to browse and buy a selection of things. Users can easily search for products, add them to their basket, and check out securely with a variety of payment choices thanks to the website's easy-to-use layout. Customers can simply identify what they're looking for, place an order, and have it delivered directly to their door thanks to the website's hassle-free shopping experienceThe website offers a wide range of goods, including electronics, apparel, home appliances, toys, cosmetics, and more. Customers can use keywords or particular categories to find products fast utilising the website's search engine. Customers can easily find the things they need on the website because to its clear, visually appealing, and user-friendly style. The quick and simple checkout process on the website enables users to finish their purchases in just a few clicks. Clients have access to a variety of safe payment methods, including bank transfers, e-wallets, credit cards, and debit cards. The website uses encryption technology to safeguard sensitive data, further ensuring the security of consumer information. Customers can create an account on the website, keep their shipping and payment information, examine their order history, and monitor their shipments using the customizable account system. Overall, this online store offers clients a safe, dependable, and easy-to-use platform for online shopping. The website has been a popular option for customers searching for a hassle-free shopping experience because to its wide selection of products, aggressive pricing, and dependable shipping.

Online Shopping Website

In the era of digital technology, consumers all over the world are increasingly embracing online shopping. This online store is an example of a platform that provides users with a convenient and easy way to browse and buy a selection of things. Users can easily search for products, add them to their basket, and check out securely with a variety of payment choices thanks to the website's easy-to-use layout. Customers can simply identify what they're looking for, place an order, and have it delivered directly to their door thanks to the website's hassle-free shopping experienceThe website offers a wide range of goods, including electronics, apparel, home appliances, toys, cosmetics, and more. Customers can use keywords or particular categories to find products fast utilising the website's search engine. Customers can easily find the things they need on the website because to its clear, visually appealing, and user-friendly style. The quick and simple checkout process on the website enables users to finish their purchases in just a few clicks. Clients have access to a variety of safe payment methods, including bank transfers, e-wallets, credit cards, and debit cards. The website uses encryption technology to safeguard sensitive data, further ensuring the security of consumer information. Customers can create an account on the website, keep their shipping and payment information, examine their order history, and monitor their shipments using the customizable account system.

The impact of digital presence and use of information technology on business performance of veterinary practices: a case study of Bosnia and Herzegovina.

The veterinary profession is facing various challenges in the 21st century, such as livestock production intensification, shifting distribution of infectious diseases, growing focus on food safety alongside growing demand for companion animals' veterinary services. Information technologies and digitalization trends had driven changes in many business sectors, including providing veterinary services thus opening new avenues to overcome the existing challenges this profession is facing. A study was conducted among 244 veterinary practices in Bosnia and Herzegovina. The gathered information related to subjects involving digital presence, the utilization of information technologies, and the business performance. To obtain this information, a personalized questionnaire was utilized as the means for collecting data. The study revealed that only 10.2% had a business-associated website, and 54.9% were present on at least one social media platform. The study suggests that a positive impact on annual profit can be achieved through the implementation of effective digital marketing strategies such as web presence, search engine optimization, Google business account existence, website Google advertisement, continuous administration of social media, and social media advertisement. The statistical analysis indicates that Google advertisements, website search engine optimization, and social media advertisements greatly affect annual profit. Improving digital presence of veterinary businesses with professionally managed websites, use of social media platforms, investment in online marketing strategies, and adopting telehealth services and online access to patient records positively affects business performance and better fits the growing needs of clients and society.

Who Is Shaping the Future of Academic Urology? A Descriptive Analysis of Residency Program Directors

To characterize the demographics, educational background, and scholarly characteristics of current urology residency program directors (PDs). Urology programs were identified by the listing on the "Accredited US Urology Programs" section of American Urological Association website as of October 2021. Demographics and academic data were collected via publicly available department website and Google search engine. Metrics obtained included years of service as PD from time of appointment, sex, medical school/residency/fellowship, all-time H-index, dual degrees obtained, and professorial ranking. One hundred and forty-seven accredited urological residencies were reviewed; every PD was included. The majority were male (78%) and fellowship trained (68%). Women represented only 22% of PDs. The median active time served as PD, as of 11/2021, was 4years (IQR: 2-7). Forty (28%) were faculty at the same program they completed their residency. The median all-time H-index was 12 (IQR: 7-19; range 1-61). Twelve PDs also served as chair of their department. The vast majority of PDs are male, fellowship trained, and have served for less than 5years. Future studies are necessary to follow the trends of representation in leaders of urology residency programs.

Implementation of Digital Marketing with SEO on Gogalas Website for Business Directory Listing

Gogalas is a website-based application that serves as a directory listing for services and products of small and medium enterprises in the village. The implementation of digital marketing with search engine optimization (SEO) has been applied to improve the visibility and searchability of the website. The purpose of this study is to determine the effectiveness of implementing digital marketing with SEO in improving the website's search engine rankings and visibility. The research method used in this study is descriptive quantitative research with data collection techniques through observation and documentation. The research data was analyzed using a comparative descriptive analysis technique to compare the website's search engine rankings and visibility before and after implementing digital marketing with SEO. The study results showed a significant improvement in the website's search engine rankings and visibility after implementing digital marketing with SEO. The website's visibility increased by 76,59% visitor bounce ratio in line with organic search in the search engine results page (SERP). This proves that implementing digital marketing with SEO is an effective method for improving and visibility of the Gogalas website.

Readability of Online Patient Educational Materials in Pediatric Orthopaedics: A Systematic Review.

As most patients and their families utilize online education materials, ensuring that their readability is at or below the recommended reading level of sixth grade is imperative to enhance informed consent, patient involvement, and shared decision-making. We evaluated and compared the readability of online patient education materials (PEMs) about pediatric orthopaedics for academic-sponsored websites and search-engine result websites. Following the PRISMA-P guidelines, we performed a systematic review to answer our study question (PROSPERO registration of the study protocol: CRD42022352323, August 8, 2022). PubMed, EBSCOhost, Medline, and Google Scholar electronic databases were utilized to identify all studies evaluating the readability of pediatric orthopaedic online PEMs between January 1, 2000 and September 9, 2022. We included studies with full-text manuscripts in English addressing the readability of pediatric orthopaedic online patient education materials. We excluded general reviews, papers, case reports, duplicate studies between databases, grey literature, and publications in languages other than English. The quality of included studies was assessed using the Joanna Briggs Institute (JBI) tool for cross-sectional studies. Our initial search yielded 196 candidate publications. Of these, 11 studies met inclusion criteria. These included a total of 893 PEMs assessed for readability between January 2001 to December 2021. The mean JBI score was 7.3±1.1. Each of the seven studies assessing PEMs from academic-sponsored sources reported mean readability scores of at least an eighth-grade level. Among the 5 studies assessing the readability of PEMs accessed through search engines, 3 studies reported ninth-grade reading level whereas the other 2 reported 10th-grade. Academic and search-engine website readability scores remained constant between 2001 and 2021. Our analysis showed poor readability scores for both academic-sponsored website PEMs and those accessed through search engines. In addition, the readability scores remained constant between 2001 and 2021, indicating that revisions to orthopaedic online PEMs are needed. Supplementation with visuals should be included to educate patients with lower health literacy. III.

One in Three Chance of Finding A Plastic Surgeon on Major Hospital Websites.

The website search engines for the top 20 US medical centers according to the US News and World Report's Hospital Rankings from 2020 to 2021 were queried for search terms pertaining to breast reconstruction. Information collected for search results included gender, if they were a physician, medical specialty, medical school and residency attended, and each individual's position within the search results. Across 80 distinct search attempts, 27 searches (34%) produced no results. The search term "breast reconstruction" yielded the most plastic surgeon search results, with plastic surgeons composing 39% of all search results. The search term "mastectomy" generated the least number of plastic surgeon results, with a 16% representation of plastic surgeons. Nearly two-thirds of physicians identified were nonplastic surgeons (67%). Other surgeons represented 47% of search results and obstetricians/gynecologists, 2%. Nonsurgeons represented 18% of queries. On average, plastic surgeons appeared higher on search lists than nonplastic surgeons, 13th to 39th, respectively (P < 0.001). Plastic surgeons composed only a third of physicians identified, and a third of searches produced no results. Patients interested in breast reconstruction may encounter difficulty finding an appropriate plastic surgeon. Inadequate search engines on hospital websites introduce inefficiencies for the entire health care systems and may negatively impact hospital and physician bottom line.

A Cost, Time, and Demographic Analysis of Participant Recruitment and Urine Sample Collection Through Social Media Optimization.

Clinical research can be expensive and time consuming due to high associated costs and/or duration of the study. We hypothesized that urine sample collection using online recruitment and engagement of research participants via social medial has the potential to reach a large population in a small timeframe, at a reasonable cost. We performed a retrospective cost analysis of a cohort study comparing cost per sample and time per sample for both online and clinically recruited participants for urine sample collection. During this time, cost data were collected based on study associated costs from invoices and budget spreadsheets. The data were subsequently analyzed using descriptive statistics. Each sample collection kit contained 3 urine cups, 1 for the disease sample and 2 for control samples. Out of the 3,576 (1,192 disease + 2,384 control) total sample cups mailed, 1,254 (695 control) samples were returned. Comparatively, the 2 clinical sites collected 305 samples. Although the initial startup cost of online recruitment was higher, cost per sample for online recruited was found to be $81.45 compared to $398.14 for clinic sample. We conducted a nationwide, contactless, urine sample collection through online recruitment in the midst of the COVID-19 pandemic. Results were compared with the samples collected in the clinical setting. Online recruitment can be utilized to collect urine samples rapidly, efficiently, and at a cost per sample that was 20% of an in-person clinic, and without risk of COVID-19 exposure.

Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp

Despite the substantial economic impact of the restaurant industry, large-scale empirical research on restaurant survival has been sparse. We investigate whether consumer-posted photos can serve as a leading indicator of restaurant survival above and beyond reviews, firm characteristics, competitive landscape, and macroconditions. We employ machine learning techniques to extract features from 755,758 photos and 1,121,069 reviews posted on Yelp between 2004 and 2015 for 17,719 U.S. restaurants. We also collect data on restaurant characteristics (e.g., cuisine type, price level) and competitive landscape as well as entry and exit (if applicable) time from each restaurant’s Yelp/Facebook page, own website, or Google search engine. Using a predictive XGBoost algorithm, we find that consumer-posted photos are strong predictors of restaurant survival. Interestingly, the informativeness of photos (e.g., the proportion of food photos) relates more to restaurant survival than do photographic attributes (e.g., composition, brightness). Additionally, photos carry more predictive power for independent, young or mid-aged, and medium-priced restaurants. Assuming that restaurant owners possess no knowledge about future photos and reviews, photos can predict restaurant survival for up to three years, whereas reviews are only predictive for one year. We further employ causal forests to facilitate the interpretation of our predictive results. Among photo content variables, the proportion of food photos has the largest positive association with restaurant survival, followed by proportions of outside and interior photos. Among others, the proportion of photos with helpful votes also positively relates to restaurant survival. This paper was accepted by Juanjuan Zhang, marketing. Funding: The authors thankNvidia and Clarifai for supporting this research. Supplemental Material: The online appendix and data are available at https://doi.org/10.1287/mnsc.2022.4359 .

EFFECTS OF OUTDOOR AIR POLLUTION ON RESPIRATORY HEALTH AND PREVENTIVE MEASURES

INTRODUCTION: In the words of the World Health Organization, air pollution is dened as contamination of the domestic or outdoor environment by chemical, physical, or biological pollutants that have an adverse effect on the natural components of the atmosphere. The consequence could be adverse health effects that could be sub-clinical or overt. Despite these, little is known about the health impact of urban air pollution at the cellular and sub-cellular levels among people residing in the Indian mega cities. Against this background, this literature review is being conducted in order to identify ways for reducing environmental pollution and the effects on the body. METHODS:An extensive search of all materials related to the topic was carried out in PubMed, Medline, World Health Organization website and Google Scholar search engines. Relevant documents, reports, research articles focusing on the air pollution and its impact on health published in the period 1992 to 2021 were included in the review. A total of 49 articles on our topic were included in this study. RESULTS: In this review article we discussed about the distribution and multiple determinants of respiratory diseases caused by the air pollutants, its sources and pathogenesis of the diseases. CONCLUSION: People today are constantly exposed to outdoor air pollution causing increased respiratory morbidity and mortality. The continuous health education on air pollution and personal protective measures at regular intervals is mandatory to improve respiratory health. The impact of adherence, change in behaviour and lifestyle modication helps in signicantly reducing the exposure, symptoms and respiratory health among people.

How Korean Beauty Products Attract Thai Consumers: The Digital Marketing Approach

In the era of technological transformation, the key to attract customers is to use the proper digital marketing tools. This research aims to explore how Korean beauty products attract Thai consumers by using the digital marketing approach. In line with this objective, this study examine effects of attitudes toward push strategies and pull strategies on purchase intention. Our analysis of 357 Thai consumers suggests that attitudes toward push strategies including website and landing page and search engine optimization increase Thai consumers’ purchasing intention of Korean beauty products. In addition, attitudes toward pull strategies including macro and micro influencers affect on Thai consumers’ purchasing intention of Korean beauty products positively. The findings of this study might be used as a reference for the Korean beauty industry to develop digital marketing tactics that are in accordance with current customer buying patterns in Thailand.

Can Social Media Profiles Be a Reliable Source of Information on Nutrition and Dietetics?

Background: Social media are growing worldwide platforms for unlimited exchange of various content. Owing to their accessibility and short form, they can be utilized as usable, wide-range communication and information tools for companies, scientific communities, patient advocacy organizations, and special interest groups. This study aimed to investigate whether Instagram® profiles can be reliable sources of information and knowledge about nutrition and dietetics. Materials and Methods: Random identification of nutrition-related posts was performed using a built-in website search engine. Posts were searched by five popular hashtags: #nutrition, #nutritionist, #instadiet, #diet, and #dietitian, 250 newest posts of each. Advertisement posts were discarded. Each eligible post was then categorized (dietetics, fitness, motivation, other) and assessed with regard to the quality of nutrition information provided (five levels from none to good quality), popularity (number of followers, likes, and comments), and engagement measures (like, comment, and engagement ratio). Results: A total of 1189 posts were reviewed. The overall quality of the content regarding nutritional knowledge was extremely low (93.9% of all posts), also when divided into categories. Among all posts, 63.8% were categorized as “nutrition and dietetics”, while “fitness”, “motivation”, and “other” categories comprised 8.2%, 4.8%, and 23.2% of the posts, respectively. Posts recognized as dietetics were the most liked (mean n = 116 likes per post) and of the highest quality. However, those motivational raised the greatest degree of engagement (32.7%). Posts with cooking recipes were the most commented. Conclusions: Random post search cannot provide viewers with valuable nutrition information. A dedicated search for high-quality professional profiles is preferred to obtain quality information.

Effects of Air Pollution on Consumer Decision-Making Behavior: A Review

Purpose/Significance: In recent years, consumer behavior studies have shown that weather and air quality have a significant impact on consumers' purchasing behavior. Therefore, it is necessary to understand the different ways and causes of consumers' responses to weather conditions. However, the existing relevant research results are scattered in different disciplines and lack of summary and sorting of the research topic. By systematically reviewing the impact of air pollution on consumer decision-making, we can fully understand the change of consumer behavior caused by air pollution factors at the macro level and help enterprise managers to develop targeted marketing management strategies to avoid or reduce the impact of air quality on consumer decision-making behavior. Design/Method: This paper systematically reviews the impact of air pollution on consumers' decision-making behavior based on key keywords retrieved from major academic literature databases and search engine websites. In detail, with the framework of the stimulus-organism-response (S-O-R) model in the field of environmental psychology and based on the process perspective, the paper divides the impacts of air pollution on consumer's decision-making behavior into the change of body and mind before consumer decision-making process, change of the decision behavior in the process of consumption decision-making and consumption experience and evaluation behavior after the process of consumption decision making. Conclusion/Findings: By establishing and analyzing the thematic structure of studies on the impact of air pollution, the results show that air pollution has a wide range of impacts on consumers, ranging from health risks to mood changes and from changes in daily habits to changes in consumption behaviors of individuals and groups.

PERAN TEKNOLOGI INFORMASI DAN KOMUNIKASI PADA PROGRAM KEMITRAAN PT TANIFUND MADANI INDONESIA (TANIFUND)

The agricultural sector is one of the highest contributors to Indonesia’s GDP, even during the COVID-19 pandemic. The irony is that based on Indonesian Central Bureau of Statistics data, at least 25.14 million Indonesian were below the poverty line, with 15.15 million lives in rural areas and the majority of whom worked in the agricultural sector. TaniFund is a startup company with a vision to improve the welfare of farmers by utilizing information and communication technology (ICT). TaniFund builds partnerships with farmers in rural areas and opens access to capital through a peer-to-peer lending system. This study aims to describe the ICT in the TaniFund partnership program with farmers, using qualitative methods and a phenomenological approach through literature study, documentation, observation, and in-depth interviews. The results of the study identified the use of smartphones and internet access to support information and data exchange, communication applications, search engine sites, peer-to-peer lending systems, and long-distance remittances, as part of ICT. ICT plays a significant role as an enabler in this partnership, for TaniFund still uses several conventional approaches but it is ICT that allows the smoother, faster, more transparent, and accountable data and information exchange, also encouraging financial inclusion.

Search evolution for ease and speed: A call to action for what’s been lost

In recent years, leading website search engines have abandoned vital search features supporting complex information needs, evolving instead for the marketplace and for users seeking speedy answers to easy questions. The consequences are troubling, for researchers and for information science educators, with concerns ranging from the very relevance of search results and the unknowing of what is missing, to the novice searcher’s waning ability to frame potent queries and to learn ways to refine results. We report on a grounded theory study of search experiences of information professionals and graduate students (n = 20) that contributes a holistic understanding of web searching, using its findings both to frame what is lacking in the design evolution of search engines for complex information needs and to outline a way forward. One goal of the study was to evaluate an established model of web searching, called Net Lenses, a theoretical framework shown to be highly relevant during the study’s grounded theory secondary literature review. The original Net Lenses research used phenomenography to identify variation in the web search experiences of university students (n = 41), evidencing four categories according to the characteristics of searcher awareness, approach to learning, response to obstacles and search outcomes. This study validated the model and led to an expanded version, Net Lenses 2.0, with five categories of search experience, reflecting the complex information needs of more advanced searchers. This resultant Net Lenses 2.0 model is discussed with its implications for search engine design, for advanced searchers and also for learning-to-search modes, much needed by searchers seeking to develop their abilities. The study’s implications coalesce in a call to action for more inclusive search interface design, and an agenda is put forth for how information researchers, educators and literacy advocates can move forward in their intersecting domains.

Role of Digital Marketing for Developing Customer Loyalty

Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Marketing efforts designed to attract customers to make purchases again and again from a specific company. Strategies used in India through digital marketing for customer loyalty such as E-mail marketing, social media marketing, Video marketing, Content marketing, Mobile optimized website, SMS text marketing, Search engine optimization, Blogging, Customer reviews and website. There is a case study of HUL’s famous coffee brand Bru, As India’s top coffee brand Bru wanted to re-engage its existing customer base and reward loyal consumers for their purchases. This case study looks at how the Hindustan Unilever firm enticed its core audience of young women with free mobile airtime rewards- building a useful database through digital marketing of airtime rewards.