Decades ago, the parameters of for historical research and writing were fairly well defined. Wars, white males, and the rise and fall of ancient civilizations all fell neatly within these boundaries, and thus were examined and reexamined. Several biographies of John Hanson and possibly too many analyses of the Civil War typified the published scholarship of this era. In the last twenty-five years, however, the profession of researching and writing history has experienced a revolutionary transformation, finally including many more grassroots topics of study, such as sex, emotion, and the lives of the poor. Even as these boundaries of acceptability broadened, clearly understood lines still continued to exist, only to be redrawn. With biographies and diplomacy largely passe, university presses refocused on the wave of social history. This transformation, however, was more of a palace coup than an egalitarian revolt. Rather than opening the discipline to all comers and potential areas of study, the masters of the craft just redefined the borders of serious and publishable history. Topics outside this updated definition, or those borrowing methodologies from other disciplines, were often deemed superfluous or quirky, usually receiving minimal acceptance and attention. There seemed to be almost an unwritten rule that a certain topic/book was not scholarly if the reading public would want to buy it at their local mall bookstore; regardless of the updated focus, serious history must still only be for other historians. Only very recently, as many presses now fight for economic survival, are these quirky, popular, and marginalized topics being published and finally gaining scholarly recognition. The pleasant surprise for many historians is that this genre of scholarship--often examining the more mundane aspects of mainstream commercial culture--actually addresses and answers some crucial questions about recent American society and life. One such study that typifies this new breed of scholarship is Susan G. Davis' Spectacular Nature: Corporate Culture and the Sea World Experience.
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