Within scenario-based research of social-ecological systems, there has been a growing recognition of the importance of normative scenarios that define positive outcomes for both nature and society. While several frameworks exist to guide the co-creation of normative scenario narratives, examples of operationalizing these narratives in quantitative simulation modelling are still limited. To address this gap, this paper presents an example of how aspects of normative scenarios can be realized within a spatial model of land use and land cover change. This is achieved through a combination of data-driven approaches to encapsulate scenario-specific differences in local and global scale phenomena, as well as iterative expert elicitation to quantify descriptive trends from narratives. This approach is demonstrated with a case study simulating five scenarios of landscape change (three normative and two exploratory) in Switzerland between 2020 and 2060. The resulting maps of future land use and land cover exhibited distinct variations between the scenarios, notably with regard to the prevalence of areas of heterogeneous semi-natural land, such as alpine pastures and grassland, often considered culturally emblematic of Switzerland. While the simulation results were generally consistent with the outcomes expressed in the scenario narratives, following a process of expert feedback, we reflect that there are clear challenges in leveraging such results to elicit further discussions as to the desirability and plausibility of future scenarios. Specifically, the need to summarize spatial simulations in a manner that is easily interpretable and encourages consideration of the broader patterns of change rather than focusing on fine-scale details.