ABSTRACT Sweet potato [Ipomoea batatas (L.) Lam.] varieties can be distinguished by their flesh and skin colors (white, yellow, orange, and purple). The present study was undertaken to assess on-farm diversity and the status of genetic erosion of sweet potatoes in Haramaya district, Ethiopia. Data were collected for similarity/dissimilarity index, preference index, and genetic erosion. The result of the preference index indicated the highest preference index (25.60) with preference rank 1 recorded for the BeelaBochol genotype as the lowest preference index (12.10) was recorded for the BeelaBaleyso genotype. About 66% of the respondents use the intercropping system for sweet potato cultivation. The majority of respondents 97% observed loss of sweet potato varieties. Eighty-two percent of the respondent farmers suggested the use of their seed source for planting. About 73% of the respondents suggested the cultivation of sweet potato as a subsistence crop. The major constraints of sweet potato cultivation, as suggested by the respondents, were tiresome land preparation 37%, lack of improved variety 26%, land scarcity 23%, and market demand 15%. It can be concluded from the result of the present study that farmers can identify and prefer sweet potato genotypes frequently using storage root yield and boiled quality.