Saung Angklung Research Articles

Saung Angklung Udjo's Strategy For Preserving Culture And Increasing Domestic Tourist Interest

Saung Angklung Udjo (SAU) employs various strategies to preserve angklung art and attract domestic tourists. This research explores SAU's methods, including adapting to consumer behavior, developing new business models, promoting via social media, collaborating with diverse parties, and providing scholarships. SAU innovates with educational programs and music therapy, enhancing engagement through digital promotions and expanding cultural reach through partnerships. Dynamic performance adaptations and involving children are key in attracting audiences and ensuring cultural preservation. Consequently, SAU successfully preserves angklung art while introducing cultural values to the younger generation and broader community through sustainable business strategies.

Analisis Otentisitas Pengalaman Wisatawan pada Virtual Event Suatu Sanggar Budaya di Saung Angklung Ujo

The digital technology that has been around us for a long time has had a significant impact on our lives today. Digital technology is prevalent in many sectors of life, such as entertainment, information search tools, and online shopping and purchasing. It is by far the best choice for society in general during the current pandemic. Saung Angklung Udjo is one of West Java's tourist attraction offering traditional Sundanese arts and culture. With the Covid-19 pandemic, SAU must innovate in order to help the government's agenda in controlling the virus's spread, thus to survive under present conditions. This research examines the authenticity of a tourist's experience after virtually participating in an event hosted by SAU. The study's findings suggest that a virtual show in general has not been able to complete the authenticity of the visitor experience in seeing a cultural performance. However, based on the kind of performances presented by SAU, tourists can still have a genuine experience, particularly in the dimension of Existential Authenticity. This means that, to some extent, the experience of viewing virtual performances offers a sense of authenticity to personal experience, but the experience is not perfect, particularly in the aspects of involvement and interactivity.

Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Minat Berkunjung di Saung Angklung Udjo Bandung

This research is aimed to discover the Digital Marketing and Customer Relationship Marketing of Visit Interest at Saung Angklung Udjo Bandung. It applies quantitative methode with the use of descriptive and verificative analysis as wel as the path linear regression analysis technique. The variable that has been used in the research is the digital marketing (X1), customer reletionship (X2) variable itself that hypothetically will lead to a positive and significant effect on the visit interest. The sample and population of research are 100 respondents off all tourist who visit in Saung Angklung Udjo Bandung. The testing instrument result shows that the hypothetic statement above is valid 0,30 and also reliable because it’s over 0,70. The descriptive analysis of digital (X1) variable, which is on the average of 4,0 falls into “good category”, the descriptive analysis customer relationship marketing (X2) variable, which is on average of 4,0 falls into “good category”. Meanwhile visit interest (Y) variable which is on the average of 4,1, fall into “good category”. The result of verificative analysis depects tcount 2,577 (X1), is higher than ttable which is 1,6608 and Fcount is inferred 32,623 higher than Ftable which is 3,94 so overall those variable show positive and significant result partially and simultaneously. The total of Digital Marketing and Customer Relationship Marketing of Visit Interest (R2) or the coefficient of determination is as high as 0,402 (40,2%), with the rest of 0,598 (59,8%) is affected by other factors that are not studied and covered by this research.

Destination image, unforgettable traveling experience, and revisit intention: Viewpoint from tourists visiting cultural attraction

Bandung is recognized as a flower city because of its beauty. Besides, it provides several destinations for tourists. One is Saung Angklung Udjo (SAU), oriented to Sundanese culture. For the tourism business, the revisiting intention of tourists becomes valuable for its sustainability. Therefore, this study reveals the determinant of revisiting intent. According to previous research, they are a destination image and an unforgettable traveling experience. In other words, this study aims to check and analyze three effects. The first and second are the influence of destination image on revisiting intention and unforgettable traveling experience. The third is the impact of the memorable touring experience on this intention. Then, to achieve this purpose, it employs 169 domestic tourists visiting SAU as the sample and the covariance-based structural equation model with its feature to examine three hypotheses formulated. After investigating them, this study concludes destination image positively affects revisit intention and unforgettable traveling experience. Similarly, this positive sign exists for the relationship between this experience and intention.

Cultural Harmony in Motion: Revealing the Communication Prowess of Saung Angklung Udjo Community in Enriching Local Traditions

The research explores Saung Angklung Udjo's strategic communication practices, highlighting their successful preservation and promotion of traditional Indonesian culture in the digital age. Aligned with Machfoedz's communication principles, Saung Angklung Udjo crafts a dynamic strategy merging cultural preservation with modern marketing techniques. The study underscores the significance of Saung Angklung Udjo's strategy, harmonizing content and form to engage diverse audiences. Kang Puji Yanandra's insights reveal a meticulous process emphasizing clear objectives, target markets, and tailored messaging. Saung Angklung Udjo's storytelling coupled with diverse media platforms practically translates theoretical principles. Furthermore, the research underscores Saung Angklung Udjo's adeptness in addressing consumer needs through precise information communication. Merging emotional appeal and factual data, Saung Angklung Udjo effectively conveys cultural significance, creating a meaningful connection between audience and heritage. The creative strategy and media selection exemplify Machfoedz's theories, creatively engaging audiences and countering cultural appropriation. The @InfoWisataBandung Instagram case study showcases the synergy of traditional and digital channels in reinforcing the cultural message. Beyond Saung Angklung Udjo, the study offers a model for cultural communities to safeguard heritage and engage wider audiences. By merging traditional and contemporary communication, Saung Angklung Udjo demonstrates the power of strategic communication in preserving cultural identity. Amid evolving digital landscapes, their success illustrates effective communication's potential in celebrating and sustaining cultural heritage.

Cultural public relations approach to angklung bamboo musical instrument craft workshop activities

Background: In preserving cultural sustainability, one needed to be done is to maintain cultural resilience. Saung Angklung Udjo (SAU) producing bamboo craft workshop activities in order to do so. The workshop is part of a Public Relations event that is carried out on an ongoing basis. However, there is a need of strategy to have that workshop run optimally. Purpose: This study aimed to determine the design of a public relations event program in the form of a bamboo craft workshop at SAU. Methods: Six informants were involved and determined purposively, including workshop organizers, presenters, and workshop participants. Results: The results of this study show the existence of workshop stages relevant to the IPPAR model (Insight, Program Strategic, Program Implementation, Action, and Reputation). Insight is the initial preparation stage or situation analysis. Program strategy is the planning stage in the form of a program strategy. Program implementation is the implementation stage, and action and reputation is a public assessment as feedback from activities implementation. Conclusion: Public relations events are needed to manage the image and reputation of Angklung’s cultural values. Implications: The results of this study are expected to impact local government policies in managing cultural arts events. The results of this study can also be used as a development of public relations event studies in the context of culture or cultural public relations.

Public Relations Event Analisis Pada Kegiatan Workshop Kerajinan Bambu Saung Angklung Udjo

In preserving culture, of course, there must be activities that can be done to maintain cultural resilience. As was done by Saung Angklung Udjo (SAU), which made a bamboo craft workshop which was part of the Public Relations event. The workshop activity is an effort to preserve culture carried out by Saung Angklung Udjo (SAU). The purpose of this study was to determine the design of the bamboo craft workshop program, which would regenerate the seeds of prospective angklung artists. This research uses qualitative research with PR ethnographic study. This study aims to determine the PR communication behavior carried out by the organizers of the workshop activities, namely workshop managers and presenters with visitors or workshop participants. The results of this study indicate that there are stages of the workshop activity program, starting from the preparation analysis stage, strategy stage, implementation, community support, to building reputation. This study uses a relevant model, namely the IPPAR model (Insight, Strategic Program, Program Implementation, Action and Reputation). In carrying out its activities and building its reputation, SAU has basic principles or values, namely UDJO stands for Tenacious, Disciplined, Honest, and Optimistic. In addition, by providing the best possible service so that loyalty and reputation are maintained.

COMPETITIVE DESTINATION PADA WISATA URBAN DAN WISATA RURAL

The destination or tourist destination that is intended by tourists, certainly has several criteria or attributes of comparison used as a consideration material for tourists to come and spend time somewhere they are going. Bandung city and the Bogor City are two cities located in the province of West Java which has lot of urban tourist destinations. Similarly, Sindang Barang Cultural Village located in Bogor city with Saung Angkung Udjo in Bandung city as a rural tourism. The method used is a qualitative method by reviewing the secondary data that exists by using the checklist sheet as its research tool. The results showed that Bandung has a better competitive level as an urban tourist destination compared to Bogor. As for rural tourism, Saung Angklung Udjo is more competitive when compared to Sindang Barang Cultural Village located in Bogor city.

POST COVID-19 RECOVERY STRATEGIES: REVITALIZING SAUNG ANGKLUNG UDJO BUSINESS MODEL

Saung Angklung Udjo is one of the cultural tourism objects and attractions in Bandung. Saung Angklung Udjo is currently facing competition issues, such as the growth of various tourism businesses in Bandung and decreasing level of public awareness of culture, especially Sundanese culture. Furthermore, the COVID-19 pandemic has changed the landscape of the tourism industry as well as the behavior of consumers or tourists who have adapted to new normal conditions. This research aims to formulate a new business model which can be used as a business development strategy for Saung Angklung Udjo in the future. This descriptive qualitative research used purposive sampling as the technique of determining respondents, based on Business Model Canvas (BMC) approach, which was equipped with SWOT analysis and Blue Ocean Strategy (BOSS). The findings showed that creating a hydroponic nursery center by utilizing vacant land, collaborating with various modern art communities, adapting the creative process of Angklung performance videos, and running e-tourism programs will attract broader customer segments (generation Z and millennials), as well as more, deserve of the revenue stream. This research still has many limitations, in terms of research objects there are still many that can be examined, such as service quality, customer satisfaction, cost analysis.

KODE ETIK DAN TATA LAKU DALAM MENJAGA EKSISTENSI AKUNTAN (STUDI PADA SAUNG ANGKLUNG UDJO)

<div><table cellspacing="0" cellpadding="0" align="left"><tbody><tr><td align="left" valign="top"><p class="SPeSIA2017-ABSTRAK"><em>The industrial revolution 4.0 and Society 5.0 affects all aspects of the order of life, which causes the accounting profession to carry out transformations but still uphold the code of conduct and professionalism. This study aims to determine the </em><em>ethics </em><em>in the accounting profession's behavior in carrying out the transformation to the Industrial Revolution 4.0 and the Era of Society 5.0. Methods This research uses a qualitative study approach with an interpretive paradigm. The sample in this study was Saung Angklung Udjo-Bandung, West Java, which was held in early November 2021. The data was obtained by interviewing sources from the PR/Marketing, the Production and Warehouse, and the </em><em>Art</em><em> Performance </em><em>Department</em><em>. The results showed that the pamali culture in Saung Angklung Udjo as a Sundanese cultural heritage is still very strong, especially in the manufacture of angklung and the selection of raw materials, the behavior in playing the art of angklung to face the socialites of the changes in the era of the industrial revolution 4.0 towards the era of sosiety 5.0, Saung Angklung Udjo must do digital transformation, this is in line with the role of accountants in the pandemic era in order to pass the industrial era 4.0 to welcome the era of society 5.0, it is necessary to transform in various fields but still uphold the code of ethics and professionalism of accountants. By carrying out the transformation, accountants should be able to reduce deviations from the code of conduct by complying with the code of ethics, among others; Professional Responsibility, Public Interest, Integrity, Objectivity, Professional Competence and Due Care, Confidentiality, Professional Conduct and Technical Standards. This study learns more about the transformation of accountants by maintaining a pamali culture or code of ethics, code of conduct and professionalism of accountants in dealing with the socialites of the industrial revolution 4.0 towards the era of society 5.0.</em></p></td></tr></tbody></table></div>

Tourist Experiences in Creative Cultural Attractions: A Demographic Perspective

Creative tourism is one of the sectors that is predicted to grow significantly in the future. Saung Angklung Udjo (SAU) is a creative cultural attraction that presents various Sundanese cultural performances typical of West Java, Indonesia. This study aims to determine the differences in tourist experiences with cultural attractions from SAU based on demographic factors. The self-administered questionnaires were distributed directly to tourists who had watched Sundanese cultural performances at SAU. The data collected within a period of 31 days were 419 respondents. This number consists of local, domestic and international tourists. The data obtained in this study were processed using descriptive analysis, ANOVA and T-test to examine the difference of perception between the tourists. The results reveal that there is a difference of perception among tourists based on tourist education on escape, peace of mind, involvement and interactivity dimension. Moreover, there are differences in perceptions between tourists based on the origin of the region. The results of this study give an input for creative tourism industry companies in making marketing strategies based on an understanding of the tourist experience with the creative cultural attractions.

Cultural Arts Tourism Business during the COVID-19 Pandemic (Case Study: Saung Mang Udjo, West Java, Indonesia)

During a pandemic, the priority is the need for security from exposure to the virus. However, although safety is a particular concern, the fulfillment of psychological needs (recreation) must still be considered with various forms of entertainment. One of them is art entertainment or art tourism. Performing arts and culture tourism can be a recreational selection with a memorable impression and is also useful for cultural learning. An angklung music performance that is popular in Indonesia is Saung Angklung Udjo (SAU), Saung which means small house, angklung is a traditional bamboo musical instrument from West Java and Udjo is the name of the owner. The appropriate business strategy is required to survive in the slump during the pandemic. The study aimed to determine the strategy of performing arts and cultural performances in Saung Mang Udjo, West Java, during the Covid-19 pandemic. This study used a qualitative method with a Literature review model exploring detailed information from SAU management. Data collection by in-depth interviews, observations, and documentation were performed online. The study object is Saung Mang Udjo (SAU), Bandung, West Java. The study was performed from March-to April 2021. The results obtained show that the business strategy applied by SAU management combines a cost leadership strategy and a differentiation strategy. It provides different, unique, and modern products without leaving the attractive concept of traditional Indonesian culture, which consumers like at the lowest possible competitive prices. It also implements health protocol policies, following a special certification for tourism businesses, i.e., (CHSE) Cleanliness, Health, Safety, Environment Sustainability. A product differentiation strategy should emphasize the creativity of SAU management in making various kinds of innovative products during the pandemic that are interesting and fun, supported by friendly, skilled, insightful employees, which are more attractive to consumers than other competing products. Online marketing is prioritized during the pandemic by utilizing various media platforms.

The Varieties of English Pronunciation Used by the International Visitors as Non Native English Speakers at Saung Angklung Udjo

This study aimed to analyzed the varieties of the English pronunciation that appeared in international visitors' speeches at Saung Angklung Udjo (SAU), Bandung. This study also analyzed how it affected the communication between the international visitors and the Guest Relation Officer (GRO) at SAU. The data was obtained through observation, note taking and recording. We found that mostly the the different pronunciation lied on the vowel and it differed from one nationality to the other. We observed that the prununctiation is signifficantly different from the British or American English. This unfortunately caused some difficulties to understand what the visitors were speaking. The form of prununciation and the difficulties are discussed.

Nilai Kepuasan Pengunjung Saung Angklung Udjo

Customers are important people in business organizations, do not depend on the company, not people for debate, so that customer desires are the company's duty to be realized. The study purpose is to explain customer satisfaction value as an impact of implementing customer value. The verification method is used to explain the effect of customer value on customer satisfaction with regression analysis. The results explain that Saung Angklung Udjo performance art is a traditional art performance producing beautiful tones, can foster audience enjoyment and satisfaction, the impact of the growing value of performing arts, service, personal, image and cost value. The growth in visitor value has an impact on the growth of visitor satisfaction so as to foster knowledge, a sense of pleasure and the return of fresh feeling to people who experience boredom from their daily routines. This is an important aspect in society that can be used as a reference in the process of interaction as well as a pattern of behaviour and group thought patterns that are mutually recognized in travelling

Model Kepemimpinan dan Pengembangan Kreativitas dalam Pengelolaan Destinasi Wisata Budaya Saung Angklung Udjo

The rapid cultural development affected by globalization has had many impacts on local cultures in Indonesia. The dynamics of development and setback of cultural management are interesting to study considering that in the current era of the creative economy, culture is the main capital capable of driving the community's economy, one of which is through the development of cultural tourism destinations. Management of tourist destinations and various attractions requires leadership, creativity and support from its culture. This study was conducted through a qualitative method to explore in-depth information about the leadership model and the development of creativity in the management of cultural tourism destinations through a case study of Saung Angklung Udjo. This research shows that leadership in managing cultural tourism destinations requires creative strength and support from the community and culture in order to achieve long-term success and sustainability. Evidently, for more than 54 years Saung Angklung Udjo has continued to grow and contribute to society and preserve Sundanese culture and become a national pride on the global level

Rekreasi, Hiburan, Belajar: Studi Kegiatan Wisata Seni dan Budaya di Saung Angklung Udjo

Saung Angklung Udjo in West Java is one of the destinations for the arts and cultural tourism program founded by Mang Udjo Ngalagena. The concept of preservation, development and education of arts and culture is one of the program visions developed at Saung Angklung Ujdo. The purpose of this study was to obtain clear data and information related to the management system of the Saung Angklung Ujdo art and culture studio regarding how to plan, implement and program the marketing system implemented in Saung Angklung Ujdo, West Java. The method used in this research is descriptive method with a qualitative approach. The research data were obtained from structured interviews with the head of the studio management, field actors (performing artists) and several employees at Saung Angklung Udjo. Apart from the results of interviews, research data were obtained through the process of observation activities regarding the implementation of arts and cultural program activities at Saung Angklung Ujdo. The results showed that conceptually the arts and culture tourism program activities at Saung Angklung Udjo had a vision of activities in preservation, development and education. This is shown in the program objectives, activity materials, objectives and marketing strategies that have been developed to be more directed at organizing cultural and artistic tourism which has the principles of recreation, entertainment and learning.

DEVELOPING OF PERFORMING ARTS AS A TOURIST ATTRACTION TO IMPROVE THE QUALITY OF TOURIST EXPERIENCES AT SAUNG ANGKLUNG UDJO

This study aimed at analyzing the elements of performance, the programme of performance, and the actual condition of tourism product in Saung Angklung Udjo Bandung. Performance is very important to create positive and negative experiences for the audience because it is presented to others. To find out whether the performing arts that are displayed are good, it necessary to have a response from tourists who watched the show. Problems arose in this research are as follows: 1) How are tourism products in Saung Angklung Udjo Bandung?; 2) How is the appearance in performing arts as a tourist attractions at Saung Angklung Udjo Bandung?; and 3) How is the quality of the tourist experience after seeing the performing arts at Saung Angklung Udjo Bandung. The purpose of this research is to find out tourism products, appearance in performing arts tourism attractions, and the quality of the tourist experience after saw the performing arts at Saung Angklung Udjo Bandung. The method used is a qualitative method. Interviews, observation, documentation and questionnaires are used as a technique data collection. At the same time, the data analysis technique uses a Likert scale. The result showed that some improvement in the products, appearance in performing arts tourism attractions, and the quality of the tourist experience are necessary to improve at Saung Angklung Udjo Bandung.Keywords: Performing Arts, Tourism Products, Tourist Experience

Pengaruh Kebijakan Pemerintah serta Partisipasi Masyarakat dalam Pembuatan Paving Block dan Eco-Bricks terhadap Kesadaran Lingkungan Kabupaten Bandung

Environmental awareness of the community on natural resources such as water, air, and soil as crucial items for the survival of human life is very low. Today, humans are overexploiting nature. Volunteers of paver blocks and eco-bricks making at Saung Angklung Udjo found that paving construction can reduce environmental pollution by plastic waste which cannot be decomposed in nature. Therefore, one of the factors of environmental awareness is the existence of government policies that become a reference in every movement in the community. Another factor is the community participation. This is because of the nature conservation process is not automatically done. The current study is a quantitative research with descriptive methods. Questionnaires and SPSS 17.0 software program were employed as the research instruments. In this study, it was revealed that government policies have an impact of 31.1% and the public participation shows on environmental awareness shows 32,2%. The results of the study show that there are other factors that may affect environmental awareness.

Rah Utami Nugrahani STRATEGI PENGGUNAAN MEDIA SOSIAL SAUNG ANGKLUNG UDJO DALAM MENGKOMUNIKASIKAN ESTETIKA BAMBU

Saung Angklung Udjo (SAU) is a performance venue that was founded in 1966 by UdjoNgalagena and hasstood until now for one of them aimed at communicating bamboo music, in this case focusing a lot onangklung, as Indonesia’s cultural wealth, especially West Java. To further develop themselves, SAU alsobegan to move in the online field, which in this case was specifically done through social media, especiallyYoutube and Instagram. To find out more about SAU’s social media strategy in communicating SAU’s aesthetics,observations, interviews and literature studies were conducted. After taking the data which is then processedby qualitative methods, the following results and discussion are obtained: SAU conducts all publicationsand documentation related to on-site performances to be uploaded via Instagram and Youtube, SAUcollaborates to increase the popularity of bamboo music, with one of them picking up composer Eka Gustiwanais able to produce fresh works that are accessible to the public, SAU re-arranged to make bamboo musicfamiliar, especially among Western music listeners, and this strategy is also generally a form of angklungpreservation in its position as Intangible Cultural Heritage of Humanity by UNESCO version which was passedin 2010.

Devi Lianovanda Prabandani ANALISIS SPECIAL EVENT ANGKLUNG PRIDE #9 OLEH SAUNG ANGKLUNG UDJO

Angklung Pride is an annual event held by Saung Angklung Udjo to commemorate the ratification angklung asintangible cultural heritage of humanity from Indonesia. This event is done to preserve four pillar of UNESCOwhich was given by them. This four pillar were reserved, promoted, protected, and perpetuated. The objectiveof this research is to obtain deep understanding of the event management process of Angklung Pride #9 bySaung Angklung Udjo using Joe Goldblatt’s Special Event Theory in five stages. Those stages are research,design, planning, coordination, and evaluation. The data was acquired by deep interviews, observations, anddocumentations process. The conclusion of this research divided the event management process in fivestages, which are summarized into three part. Those part are planning, execution, and evaluation. Planningprocess included concept, idea, and theme decision process, organization structure making and job descriptiondistribution, risk management planning, and place and time determining. Execution process aim forconcept, place, event contents, entertainment, and promotion activity implementation. The last is evaluationprocess which included things that can be used for the next Angklung Pride event improvement.