Level Of Consumer Satisfaction Research Articles

Level of Consumer Satisfaction Towards Brown Rice in Malang District: A Customer Satisfaction Index (CSI) Analysis

In general, the current demand for brown rice does not receive the same attention from the public as white rice. So, it is important to further understand consumer behavior related to consuming brown rice because this has an impact on consumer satisfaction and has an impact on the strategies formulated by producers. Thus, this study aims to assess the level of consumer satisfaction with brown rice and evaluate the performance and importance of certain attributes. The variables analyzed include product quality, price, and benefits. This study applied a quantitative approach with Accidental Sampling technique, involving 100 respondents who were analyzed using the Customers Satisfaction Index (CSI) technique. The results of these findings indicate that the product quality variable (Taste) has the highest level of importance and performance, with values of 4.56 and 4.49, respectively. The level of satisfaction of brown rice consumers in Pakis District, Malang Regency, reached 74.53%, which is classified as satisfied (range 60.1% - 80.0%). The suggestions given are that producers need to improve the quality of brown rice in terms of taste, color, and texture, while marketers are advised to utilize social media and creative campaigns to attract young consumers and offer discounts for large purchases to increase customer satisfaction.

Analysis of Consumer Preferences and Satisfaction with Local Chicken Meat in Bandung City Traditional Markets (Survey of Consumers at Cibogo Market, Sukajadi)

ABSTRACT. The demand for local chicken meat in Bandung city has been decreasing over the last five years. Changes in demand for a product can be influenced by consumer preferences and satisfaction. This research was conducted to determine consumer preferences based on the attributes inherent in local chicken meat and the level of consumer satisfaction with local chicken meat. The research location was at Cibogo Market, Sukajadi District, Bandung City. Primary data was obtained from interviews with 97 local chicken meat consumers (as respondents) and secondary data was from the journals and articles research, internet, and related instance. The data analysis method used is Importance Performance Analysis (IPA) to determine preferences and Customer Satisfaction Index (CSI) to determine the level of consumer satisfaction. The results of the research showed that consumer preferences for local chicken meat at Cibogo Market are based on attributes that are included in the main priority class, namely meat tenderness, age, and weight of local chicken. The result of CSI calculation was 71.61% which means that consumers are satisfied. In conclusion, the performance of attributes that are a priority for consumers need to be improved in terms to increase consumer satisfaction to a very satisfied level.

Analisis Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Sule Tailor Karawang

This study aims to evaluate the impact of Product Quality and Service Quality on Customer Satisfaction at Sule Tailor. The evaluation of customer and production data over the last three months indicates a decline, triggering the need for more intensive investigation into the elements contributing to customer satisfaction. In this context, a more comprehensive understanding of marketing management, Product Quality, and Service Quality becomes the focus. This study adopts a descriptive verificative quantitative approach to verify the hypothesis concerning the impact of Product and Service Quality on Customer Satisfaction. The findings of this research show that both product and service quality and consumer satisfaction levels recorded Cronbach’s Alpha values exceeding industry standards, indicating that the measurement tool used has a high level of reliability. Initially, the data distribution was not normal; however, after adjusting for extreme values, the distribution became normal. There was no evidence of excessive correlation between the Product Quality and Service Quality variables. The multiple linear regression analysis results indicate that both Product and Service Quality significantly affect Customer Satisfaction. Based on the coefficient of determination, it can be explained that about 37.5% of the variation in Customer Satisfaction is caused by the Product Quality and Service variables. It was confirmed through testing using the F-test and T-test that there is a significant relationship between Product Quality and Service Quality.

Quasi linear and stone geary utility functions based-internet service financing scheme with marginal costs and monitoring costs

The use of computer network technology is currently increasing, especially on the internet network. To connect to the actual internet, it is a task for internet service provider (ISP). Providing advantages to ISPs, it requires a financing scheme. This study's goal is to present a modified model for internet service financing schemes, within the customer choices and consumer satisfaction levels to maintain the schemes. To achieve the best outcomes, this updated model is built through marginal costs and cost monitoring while taking into account service quality based on stone-geary utility functions and quasi-linear utility functions. This research provides a solution regarding the differences in increasing consumer interest with payment options on model modification that will be provided. Traffic Digilib in a local server in Palembang. According to this study, a usage-based financing strategy and a two-part pricing of IDR 2727.8 per kbps will yield the highest revenues.

Analisis Strategi Pemasaran Serta Tingkat Kepuasan Konsumen Kentucky Fried Chicken (KFC)

This study aims to determine the marketing strategy and the level of consumer satisfaction with the products of the transnational company kentucky fried chicken (KFC). Data collection is done online, questionnaires are distributed to consumers who have visited KFC in West Java. The analysis method used is Important Performance Analysis (IPA) and Costumer Satisfaction Index (CSI). The results of this study indicate that Kentucky Fried Chicken (KFC) has carried out the 7P marketing strategy (Product, Place, Price, Promotion, People, Process, Physical Evidence) in West Java well, as evidenced by the calculation of CSI and IPA that has been done. From the CSI value of 81.36 located in the range of 80% - 100% which indicates that the level of consumer satisfaction with KFC is classified as "Very Satisfied". Based on IPA, KFC needs to do product differentiation, which makes the food products it sells have their own characteristics.

Kepuasan Konsumen Atribut Produk Pakcoy di Rumah Buah Tirtayasa Kota Bandung

Pakcoy is one of the vegetable commodities sold at Rumah Buah Tirtayasa that has experienced sales that have not been on target for more than a year so Rumah Buah Tirtayasa needs to know the reason consumers buy pakcoy, the level of compatibility between the level of performance and the level of importance, and the level of consumer satisfaction after buying pakcoy at Rumah Buah Tirtayasa. The research design used was a quantitative design with a total of 67 respondents. This research uses descriptive analysis methods, Importance Performance Analysis, and Customer Satisfaction Index analysis. The results showed that (1) The characteristics of consumers of pakcoy products at Rumah Buah Tirtayasa are women aged early adulthood, namely 26-35 years who are married with income above the current UMR Bandung City of Rp 4,068,462 who work as private employees. Tirtayasa Fruit House pakcoy consumers buy and consume pakcoy for household needs and the majority of consumers have three family members. (2) Based on the results of the IPA calculation, the attributes that have been satisfactory are color, quality, price suitability with quality, availability, and taste, while the attributes whose performance needs to be improved are size, brand variation, packaging, and labels. (3) CSI's calculation results show that pakcoy consumers at Rumah Buah Tirtayasa are very satisfied with the performance of pakcoy attributes at Rumah Buah Tirtayasa. Companies must improve, innovate, improve performance, and educate consumers about the attributes that need to be improved. For future research, it is expected to examine more detailed attributes or use other variables related to consumer satisfaction.

A method for exploring consumer satisfaction factors using online reviews: A study on anti-cold drugs

Anti-cold drugs prove effective in alleviating cold symptoms and minimizing complications. In recent years, there has been a growing tendency among the public to purchase these drugs online, driven by the prevalence of influenza. Maintaining a high level of consumer satisfaction is crucial for online pharmaceutical platforms. This study introduces a Multi-Attribute Decision Making (MADM) method to analyze online reviews from 31,392 consumers at JD Pharmacy. Unlike previous studies, multiple analytical tools are employed jointly to identify factors influencing consumer satisfaction. Four dosage forms of anti-cold drugs (granule, tablet, syrup, and spray) were analyzed using the Latent Dirichlet Allocation Model (LDA). Three tools (topic coherence curve, topic perplexity curve, and pyLDAvis visualization) were jointly applied. Then five satisfaction factors were identified as logistics distribution, drug efficacy, online consultation service, drug prices, and packaging quality. PROMETHEE II method was applied to rank the above factors. The results revealed variations in consumer satisfaction among different drug dosage forms. We conducted a detailed analysis of these distinctions. The results from this study will provide an effective reference to improve consumer satisfaction.

Analysis of Service Satisfaction Level at Batam Center International Port in Batam City Using the Fuzzy Mamdani Method

A port is defined as a facility and system where a port is a work environment consisting of a land and water area equipped with berthing and mooring facilities for ships, a place for loading and unloading, and boarding and disembarking passengers from one mode of sea transportation to another mode of transportation. In carrying out activities at the port, apart from providing sufficient facilities and equipment, quality services cannot be neglected. This research aims to analyze and determine how much influence the level of service provided has on the satisfaction response of ship passengers at the Batam Center International Port, Batam City. To carry out this research, the study used a literature review, observation, and distribution of questionnaires using a Likert scale and the Fuzzy Mamdani method. However, several challenges were encountered during the study. First, there was a difficulty in obtaining a representative sample of passengers due to the variability in passenger traffic and schedules. Second, the subjective nature of satisfaction measurement posed challenges in ensuring the accuracy and consistency of responses. Third, integrating the qualitative data from the Likert scale with the quantitative Fuzzy Mamdani method required careful handling to avoid misinterpretation The expected results from this research are the levels of satisfaction ship passengers feel regarding the dimensions of tangibles, reliability, responsiveness, assurance, and empathy. This will help determine whether passengers perceive themselves as satisfied or dissatisfied. Based on the analysis and discussion carried out with 50 respondents using the Likert scale method, the respondents stated that they were quite satisfied. This indicates that the Batam Center International Port, Batam City, is quite successful in providing satisfactory services to passengers. From the dimensions of reliability, responsiveness, assurance, empathy, and tangibles, overall consumers feel quite satisfied, with an average satisfaction percentage of 71% (35.5 out of 50 respondents). Similarly, the results obtained from the Fuzzy Logic Mamdani method show an output value for consumer satisfaction of 150 (within a range of 50–250), indicating that the level of consumer satisfaction with the services provided by the Batam Center International Port, Batam City, is quite satisfactory

Analisis Pengukuran Kepuasan Konsumen dengan Pendekatan Customer Satisfaction Indeks Pada E-Commerce di Jakarta

The development of e-commerce is currently increasingly rapid, marked by the increasing number of internet users in Indonesia. Customer satisfaction and trust are the most dominant problems in every business unit operating in the service sector, but the process of achieving customer satisfaction is not easy. Because many other factors can influence the achievement of this level of customer satisfaction. Through this research, the author aims to determine the level of customer satisfaction, namely by using the Customer Satisfaction Index method. Based on the research results, it is known that female consumers, consumers aged 23-28 years, and private employees are the dominant respondents. The level of consumer satisfaction with e-commerce based on CSI is 97.12%.

Analysis of Customer Satisfaction Level Towards the Quality of Kahayya Coffee at Ondeway Cafe Bulukumba

The production and quality of coffee products has a central role in the coffee industry. The coffee production process involves a series of complex stages, from bean selection to the roasting process. Product quality is one of the main keys in assessing consumer perceptions of products and can be measured to what extent the product can satisfy customers. in Bulukumba Regency has produced a brand, one of which is Kahayya coffee. Measurements or research regarding the level of consumer satisfaction and quality of Kahayya coffee have never been carried out or have been carried out but only revolve around the production, packaging and marketing side. .The aim of this research is to determine consumer preferences and analyze the level of consumer satisfaction with the quality of Kahayya coffee produced by Cafe Ondeway Bulukumba. This research was carried out from December 2022 to January 2023 at Cafe Ondeway in Bulukumba Regency. The research method to determine the level of consumer satisfaction is carried out by means of a survey. The population in this study were all visitors who came to Cafe Ondeway. The sampling technique is purposive sampling, namely selecting consumers aged 17-50 years. The number of samples taken was 50 people. Quantitative and qualitative data were analyzed using the CSI method. The results of research on consumer preferences based on age, occupation, income level, education level, and frequency of consumption, regarding coffee are influenced by various factors, including aroma, taste, characteristics, stability, and frequency of consumption experiences. The level of satisfaction of Cafe Ondeway consumers with the quality of Kahayya coffee based on the Customer Satisfaction Index (CSI) value criteria shows that it is in the "Very Satisfied" category, namely 0.81-1.00 and with the highest Gap Analysis (GAP) coffee has a strong taste. as much as 0.22. There are similarities in preferences for fragrant coffee aroma, aroma characteristics, and strength and consistency of coffee taste among consumer groups. and the level of satisfaction of Cafe Ondeway consumers regarding the quality of coffee is very satisfied.

The Effect of Product Personalization, User Experience, and Consumer Trust on the Level of E-Commerce Consumer Satisfaction in Indonesia

This study looks into how user experience, consumer trust, and product personalization affect Indonesian e-commerce customer happiness. To investigate the associations between these characteristics, data was gathered via surveys and analyzed quantitatively using 225 Indonesian e-commerce customers. The results show that consumer trust is positively influenced by product customisation, and consumer trust is positively influenced by user experience. Furthermore, customer satisfaction and confidence in e-commerce are strongly impacted by product customisation and user experience. These findings highlight the significance of personalized experiences, frictionless communication, and reliability in fostering customer satisfaction among Indonesian online shoppers. Through comprehension of these characteristics, enterprises can formulate focused approaches to augment customer contentment and cultivate enduring connections inside the Indonesian e-commerce domain.

Analyzing the Factors Affecting Sales Opportunities for Processed Meat Packaging in Thailand

Objective: The objective of this study is to analyze the retail market potential of processed meat products in Thailand and establish a structural equation model. Entrepreneurial SMEs registered commercially in Thailand. Theoretical Framework: This research applies a packaging design concept that can meet the needs of modern consumers. The new packaging must have the following characteristics: 1)It must create a positive feeling while consumers use it. 2) Must have low production costs. 3)Must be able to arouse consumer interest. 4)has a beautiful layout Method: This research is applied research consisting of 5 steps: 1) Data collection step. 2) Design process 3)Trial use process 4) Evaluation process 5) Steps for analyzing and presenting factors that affect. This research uses the following statistics: 1) Mean 2) Standard Deviation: SD 3) Exploratory Factor Analysis: EFA 4) Confirmatory Factor Analysis: CFA 5) Multiple Regression. This research analyzed data using the SPSS program and the Amos program. Results and Discussion: The results of this research show the importance of 4 factors that influence the increase in consumer satisfaction: Factor 1 design guidelines, Factor 2 access to products, Factor 3 identity, Factor 4 understanding of the future of the retail market with the likely direction of the market. All four factors are important to the opportunity to sell processed meat products in the Thai retail market. Research Implications: The research results reveal the influence of 4 factors that together influence the level of consumer satisfaction. By knowing the interrelationship of these 4 factors, which is considered a fact arising from this research. Therefore, small entrepreneurs in Thailand can apply all four factors to designing their own processed meat packaging. And there is an opportunity to increase the sales volume even more in the future. Originality/Value: The results of this research contribute to knowing the factors that influence the level of consumer satisfaction with processed meat products available in the retail market of Thailand. This fact helps reduce the inequality in competition between small and large operators in the processed meat retail market of Thailand. Therefore, it is an important part that helps increase the competitive potential of small entrepreneurs in the future.

SIKAP DAN KEPUASAN KONSUMEN DALAM MENGONSUMSI JAMU KUNYIT ASAM INSTAN SEBAGAI MINUMAN KESEHATAN DI KOTA BANDAR LAMPUNG

The purposes of this study were to analyze the decision-making process and consumer attitudes, to observe consumption patterns and to measure the level of consumer satisfaction of Sido Muncul and Herbadrink instant sour turmeric herbs in Bandar Lampung City. This study used the survey method and was conducted in January-February 2023 in Bandar Lampung by distributing the Google Form questionnaires. The number of respondents in this study was 80 people. The data were analyzed by descriptive analysis, Fishbein's multiattributes and Customer Satisfaction Index (CSI). The results showed that consumers consumed instant tamarind turmeric herbal medicine in order to relieve menstrual pain. All consumers were satisfied and agreed to repeat purchases. If the product runs out where consumers tend to buy, consumers would buy elsewhere. Measurement of consumers attitudes toward multi-atribute products resulted Ao score of 89.179 (Sido Muncul) and 86.688 (Herbadrink). The average amount of consumption of Sido Muncul herbal medicine was higher. Both consumers liked the original variant and made purchases every month before menstruation. The level of consumer satisfaction for both brands of herbal medicine was included in the satisfied category in which CSI scores of Sido Muncul sour turmeric was 79.95 and Herbadrink was 79.10.Key words: attitudes, consumers, jamu, satisfaction

Formulation and evaluation of physical, chemical and sensory properties of instant functional beverage powder containing Pathum Thani fragrance rice, soy protein and milk powder

The purpose of this study was to determine the influence of proportion and ratio of the following main ingredients comprising Pathum Thani fragrance rice powder, soy protein and milk powder on physicochemical properties and sensory characteristics of instant functional beverage powder. The experimental procedures consisted of prerequisite processing steps of cooking, drying, crushing and mixing all ingredients. The design was used to produce a total of ten samples of powdered beverage products. Whereas, dry samples and complete dissolution samples were analyzed for their physicochemical properties and sensory characteristics. Results indicated that the prepared beverage powder with various ratios of ingredient combinations delivered significant impact on their physical chemical and sensory characteristics. Principal component analysis (PCA) was implemented to group the attributes into three key dimensions that explained 76.51% of the total variance. Furthermore, Partial least squares regression (PLSR) was employed as a multivariate statistical tool to accurately determine carbohydrate, fiber, L* (dissolve), a* (dissolve) and b* (dissolve) as key drivers of liking. Having the highest consumer satisfaction levels and highest average liking scores of all sensory characteristics, the optimum formulation for instant functional beverage powder was formula 10 containing 23.34% of Pathum Thani fragrance rice powder, 13.33% of soy protein and 13.33% of milk powder, 20% of sugar, 10% of cocoa powder, 10% of malt powder, 5% of non-dairy cream powder and 5% inulin powder. More importantly, these research findings may influence decisions at many levels in increasing consumer acceptance of the product, manufacturing healthier products for people, and adding value to products of agriculture.

Strategi Peningkatan Kepuasan Konsumen melalui Kualitas Produk dan Fasilitas

Modern business developments show that the success of a company depends not only on quality products, but also on the overall consumer experience. Product quality and facilities are key factors that can shape the level of consumer satisfaction. This research aims to explore effective strategies in increasing consumer satisfaction through improving product quality and facilities. With a deep understanding of the impact of both, companies can design more appropriate strategies to meet consumer expectations. The research method involves quantitative analysis to assess consumer perceptions of product and facility quality. Consumer surveys, interviews, and statistical data analysis are used to construct a comprehensive picture of the relationships between these variables. This research reveals that strategies to increase consumer satisfaction that focus on improving product quality and facilities provide a significant positive impact. Business decisions informed by the results of this research can help companies optimize their resources to achieve competitive advantage.

Tingkat Kepuasan Konsumen Di Restoran Bakso Campur Surabaya Di Bahu Mall Kota Manado

This study aims to analyze the level of consumer satisfaction at Bakso Campur Surabaya in terms of product, price, promotion, location, and service. The study was conducted from August to October 2023. The selection of respondents was done by accident. The data used are primary data and secondary data. Primary data is obtained through direct observation in the field to make observations and conduct interviews with managers and consumers, as well as provide questionnaires to consumers to fill out. Secondary data were obtained from other information data related to this study. Secondary data obtained by researchers from internet sites, books, articles, research journals and various other documents related to research. The results showed that the results of the consumer satisfaction index of Bakso Campur Surabaya at Bahu Mall Manado City in terms of products, prices, locations, promotions and service quality were at 74.20%. This shows that overall the management of Bakso Campur Surabaya at Bahu Mall Manado City has achieved a level of consumer satisfaction although there are still several indicators that need attention.

Kepuasan Konsumen Terhadap Bauran Pemasaran Rumah Makan “Juli Kuliner” Di Boulevard Kota Manado

This study aims to determine the level of customer satisfaction with the marketing mix of Juli Culinary Restaurant in Manado City Boulevard. The data collected in this study are primary data taken by survey with the technique of asking questions directly to consumers, using a questionnaire, and secondary data obtained from the business related to this research, such as the history of the “juli kuliner” restaurant. Sampling by accidental sampling and obtained as many as 88 respondents. The data analysis used in this study is descriptive analysis which is analyzed using an attitude measurement scale or Likert scale. The results showed that in general the level of consumer satisfaction was in the very satisfied category of 84%, with the highest level of satisfaction being the strategic location of 90%. However, there is one variable, namely promotion, which is still in the satisfied category with a satisfaction index of 79%.

Consumer Satisfaction Analysis on Central Java Best Natural Tourist Destination Based on Trip Advisor Website

Consumer satisfaction provides an idea of how well their experience met expectations or exceeded expectations before interacting with the product or service received. A high level of satisfaction will create customer loyalty, positive reviews, and word-of-mouth recommendations, whereas dissatisfaction can create complaints, negative reviews, and reduced customers. The purpose of this study is to understand the level of consumer satisfaction with the best natural tourist destination in Central Java based on reviews and ratings on the TripAdvisor website. This type of research is qualitative, with qualitative descriptive analysis methods, whose data collection is carried out by observing consumer reviews on the top 5 natural tourist destination from the list of the best natural tourist destination in Central Java based on the TripAdvisor website. The results showed that consumer satisfaction with the five best natural tourist destination in Central Java based on the TripAdvisor website, each destination must provide accessibility and facilities with good quality. Natural tourist destination require good accessibility, such as road access that can be easily used by visitors and access to complete information for visitors to be safer in exploring destinations. Adequate facilities with good quality.

Analysis of Factors that Influence Consumer Satisfaction in Zest Chicken Restaurant Sumenep

The rapid growth in the number of fast food restaurants in Sumenep City has resulted in a high level of competition so that every restaurant needs to create consumer satisfaction both from product and service elements. This research aims to analyze the factors that contribute to consumer purchasing decisions and analyze consumer satisfaction with the performance of the Zest Chicken-Geprek Lek Djo Restaurant, Sumenep City. The research location was carried out purposively and the sample method used was Accidental Sampling, totaling 100 people. The data used in this research are primary data and secondary data. The data analysis method uses Factor Analysis, Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The research results show that there are four factors formed consisting of 18 attributes. Two attributes that are not included in the formation of factors are Help to Help Choose Products and Individual Attention. Overall the level of consumer satisfaction with restaurant performance is categorized as satisfied because the CSI value is 75.20%. However, the attributes that need to be prioritized in improving performance are the attributes in the first quadrant, namely speed of presenting products, comfortable operating hours, greetings and thanks by the waiter. The implications of this research are that restaurants can improve service attributes, namely the friendliness of employees in Quadrant I and add employees

Analysis of Consumer Satisfaction of Ornamental Fish in Palembang City (Palembang Bird Market Case Study)

This research aims to analyze the level of consumer satisfaction at the Palembang Bird Market and analyze the main variables that greatly influence the level of consumer satisfaction. Data collection and processing will be carried out in September – October 2023 in Palembang City. The research method used is the case study method, with a sampling technique namely purposive sampling. The data analysis used is the Customer Satisfaction Index (CSI). The results of this research showed that the Customer Satisfaction Index (CSI) value was 76.89% in the satisfied category. The variable with the highest level of satisfaction is the product quality variable for ornamental fish health attributes with a Mean Satisfaction Score (MSS) of 4.46. The variable that has the lowest level of satisfaction is the shop atmosphere variable on the shop cleanliness attribute with a Mean Satisfaction Score (MSS) of 2.89. The main variable that most influences satisfaction by looking at the level of importance is the product quality variable on the attributes of variations and types of ornamental fish with a Mean Importance Score (MIS) value of 4.76.