Salient Beliefs Research Articles

Centering intersectional breast cancer screening experiences among black, Latina, and white women: a qualitative analysis

ObjectiveMammography screening guidelines in the United States highlight the importance of informing and involving women when making their breast cancer screening decisions. However, the complexity of interpreting and applying these population-level guidelines can contribute to patient burden. Patient-centered communication strategies can alleviate patient burden, but few consider perspectives from racially and ethnically marginalized populations. We examine diverse women’s perspectives on screening to characterize patient-centered experiences.MethodsWe conducted 28 focus groups with 134 non-Latina Black (n = 51), non-Latina White (n = 39), and Latina (n = 44) participants. We coded participants’ discussion of their screening influences. We used deductive and inductive qualitative methods to identify common themes.ResultsWe identified three themes: (1) personal relationships with primary care providers, (2) potential impacts of cancer on families, and (3) interactions with medical systems. Most White participants described trusting physician relationships in contrast to perfunctory, surface-level relationships experienced by many Black participants; high costs of care prevented many Latina participants from accessing care (Theme 1). Diagnosis was a concern for most Black participants as it could burden family and most Latina participants as it could prevent them from maintaining family well-being (Theme 2). While many White participants had general ease in accessing and navigating healthcare, Latina participants were often held back by embarrassment—and Black participants frequently described disrespectful providers, false negatives, and unnecessary pain (Theme 3).ConclusionCultural and structural factors appeared to influence participants’ approaches to breast cancer screening. Structural barriers may counteract culturally salient beliefs, especially among Black and Latina participants. We suggest patient-centered communication interventions be culturally adjusted and paired with structural changes (e.g., policy, insurance coverage, material resources) to reflect women’s nuanced values and intersectional social contexts.

Religious Belief, Calling, and Marginalized Communities

This paper attempts to identify the Christian religious beliefs that motivate and sustain engagement in neighborhood revitalization efforts with marginalized communities and to identify a possible causal mechanism of these beliefs. The argument of the paper is that a transcendent calling forms consistently salient beliefs that operate on a deontological (versus utilitarian) level through sacred values. Using a mixed-method approach of quantitative (survey) and qualitative (interviews) data, the results find significant differences in beliefs between local congregants and practitioners in Evansville, Indiana, USA. In one-on-one semi-structured interviews, practitioners cite a transcendent calling with deontological language as the reason for their engagement with marginalized communities. Utilitarian language was not entirely absent during these interviews, but it occurred primarily in relation to the sustaining of the behavior, thereby hinting at a hierarchical and sequential structure where the primary and initial motivation is deontological in nature followed and sustained through utilitarian language. Narrative evidence for this initial deontological shift is that of taking a “step of faith.” The large majority of practitioners report receiving this call after their initial engagement with a marginalized community suggesting that increasing this behavior is more a matter of increasing personal exposure rather than articulating better rational arguments.

Adults’ beliefs related to reducing red meat consumption: An exploratory study in the province of Quebec, Canada

A significant consumption of red meat is associated with various issues (e.g. public health, sustainability, animal welfare). This exploratory study aims to identify the perceived advantages and disadvantages, perceived approval and disapproval by important others, and perceived barriers and facilitators pertaining to reducing red meat consumption among adults. An online questionnaire based on the Theory of Planned Behaviour was used to elicit the salient beliefs of 55 red meat eaters living in the province of Quebec (Canada). A content analysis performed by two independent coders revealed that the predominant themes (modal beliefs) included health, environment, saving money, food preferences, social influence, perceptions of the alternatives of meat, and efforts related to change. This study can inform the development of interventions aimed at promoting the reduction of red meat consumption.

Understanding the Housing Acquisition Behavior of Muslim Generation Y in Malaysia: A Conceptual Framework Based on ABC Theory

House is the most important basic need for the human survival, however many people especially those who are categorised in the category of generation Y do not acquire a house due to various factors (internal salient belief factors, personal factor, and extra factor). In accordance, the volume of residential transaction and homeownership rate among youths in Malaysia has been decreasing for the past few years. It is proven as the number of residential property transaction has dropped from 272,669 transactions in 2012 to 250,586 transactions in 2023. Thus, it is important to examine the behavior of generation Y towards house acquisition in Malaysia. This study focuses on Muslim Generation Y in West Malaysia, specifically on those who have purchased a home and those who have not. The research proposes to examine the internal salient belief factors (attitude and perceived religiosity on property), personal factors (lifestyles) as well as external factors (house features, house location, financing factors, and government support) in influencing house acquisition behavior among Muslim Generation Y in Malaysia. As such, this study proposes to adapt Attitude-Behavior-Context (ABC) theory in discovering the behavior.

Correcting misperceptions about very low nicotine cigarettes for cigarette-only smokers, dual/poly smokers, other tobacco users, and non-tobacco users

BackgroundThe U.S. Food and Drug Administration authorized the sale and marketing of two very low nicotine cigarettes (VLNC) as modified risk tobacco products. The misperception that VLNC are healthier than regular cigarettes is common. This study explores effective message strategies to inform the public about health risks associated with VLNC use, encourage cigarette smokers to try VLNC, and prevent other tobacco users and non-users from product initiation. MethodsFollowing the Reasoned Action approach, a VLNC educational message was developed based on the salient beliefs associated with behavioral intention. The message was tested in an online survey conducted in 2018, where 410 participants were randomly assigned to one of the two message conditions (no-message, VLNC message). Message effects were assessed across four tobacco-use groups (non-tobacco users, cigarette-only smokers, cigarette dual/poly smokers, other tobacco users). ResultsCompared to the no-message control, the VLNC message condition showed lower nicotine risk perception for all participants, lower misbelief in VLNC safety for non-users and cigarette-only smokers, higher belief in VLNC carcinogenicity for other tobacco users, stronger belief in second-hand smoke harm for cigarette dual/poly smokers and other tobacco users, and higher VLNC intention for cigarette-only smokers. ConclusionsDifferent messages are needed for different types of tobacco users. Both cigarette smokers and other tobacco users could benefit from messages that acknowledge the non-addictiveness but emphasize the health risks of VLNC. Regulators could consider making physical harm statements a requirement for VLNC packaging and marketing. New strategies need to be explored to inform cigarette dual/poly smokers.

Allowing time for 8+ hours of sleep: identification and validation of important beliefs using the reasoned action approach.

The present studies advance research using the Reasoned Action Approach to understand sleep behavior. Identification of the modal salient beliefs that individuals hold regarding their sleep habits is necessary to understand the attitudes, perceived normative pressure, and perceived behavioral control (PBC) that individuals hold. Belief elicitation (Study 1) and follow-up validation (Study 2) studies of undergraduates at a Midwestern USA university were conducted to identify readily accessible and important beliefs regarding allowing time for 8+ hours of sleep each night. Important attitude relevant beliefs included positive effects on mood, thinking, health, and productivity. Important normative beliefs were perceived injunctive pressure from family, health professionals, and significant others. Because of the strong influence of PBC on intentions/behavior, most important were control beliefs about the need for good time management. The present studies increased our understanding why many individuals do not allow time to obtain adequate sleep. Identification of the beliefs that distinguish between those who intend to allow time for adequate sleep and those who do not is a necessary step toward the design of effective interventions to improve sleep duration. The results indicate that a focus on increasing time management skills and PBC may be an effective approach for sleep interventions.

Engagement with art and meaning in life: the predictive roles of awe, interest, supernatural attributions

ABSTRACT Drawing from Aesthetic Cognitivism, the position that art can lead to meaningful understandings, we predicted that people with more interest in art, experiences of awe around art, and supernatural attributions for art experiences would have higher levels of meaning in life. In Study 1, we tested these hypotheses in three samples (n = 100 in each sample) with varying art expertise. Results showed the strongest support for hypotheses in samples with varying levels of art training. In Study 2, in an online sample with wide variation in art training (N = 1,862), we found strong support for hypotheses. In both studies, multiple regressions including covariates (aesthetic fluency, religious belief salience) showed unique associations mainly for awe around art. Overall, our results were consistent with Aesthetic Cognitivism, providing a rare empirical test of this theory, and pointed to psychological experiences with art as potentially relevant to life meaning.

Promoting men-inclusive maternity services: exploring the expectations, experiences and needs of men as fathers

AimThis study aimed to explore the ‘real time’ expectations, experiences and needs of men who attend maternity services to inform the development of strategies to enhance men’s inclusion.MethodsA qualitative descriptive design was adopted for the study. Semi-structured face-to-face or telephone interviews were conducted with 48 men attending the Royal Brisbane and Women’s Hospital before and after their partner gave birth. Data were coded and analysed thematically.ResultsMost respondents identified their role as a support person rather than a direct beneficiary of maternity services. They expressed the view that if their partner and baby’s needs were met, their needs were met. Factors that contributed to a positive experience included the responsiveness of staff and meeting information needs. Factors promoting feelings of inclusion were being directly addressed by staff, having the opportunity to ask questions, and performing practical tasks associated with the birth.ConclusionAdopting an inclusive communication style promotes men’s feelings of inclusion in maternity services. However, the participants’ tendency to conflate their needs with those of their partner suggests the ongoing salience of traditional gender role beliefs, which view childbirth primarily as the domain of women.

Parent Intention to Participate in an Online Intervention to Enhance Health Behavior Change Among Youth Treated with Psychotropic Medication Who are Overweight or Obese: An Application of the Theory of Planned Behavior.

Youth with mental health disorders (MHD), particularly those who take psychotropic medications, are at increased risk of being overweight or obese (OW/OB) when compared to typical youth. Parents are important resources for interventions addressing OW/OB. However, parents of youth with MHD may face challenges that require interventions designed to address their needs. Prior to investing research funding in the development of interventions for this group, research is needed to understand factors associated with parents' decisions to enroll in these programs. The theory of planned behavior (TPB) provided a framework for examining parents' salient beliefs, direct attitudes, and intention to enroll in a hypothetical online healthy lifestyle intervention for their youth (ages 11-17) with OW/OB and treated with psychotropic medication. Parents who were enrolled in the study (n = 84) completed demographic questionnaires and a TPB questionnaire which was constructed for this study. A confirmatory factor analysis (CFA) of the direct attitude (i.e., attitude toward the behavior, subjective norm, perceived behavioral control) questions generally supported the three-factor model (i.e., RMSEA = .07, 90% CI .03-.11, p = .18; CFI = .96, SRMR = .06). Results from a multiple regression analysis demonstrated that direct attitudes predicted parent intention to participate in an online healthy lifestyle intervention for this sample of youth accounting for 84% of variance. In this preliminary study, the TPB appears to be a promising framework for understanding direct attitudes associated with parent intentions toward intervention participation in this population of youth. Interventions for parents of youth with OW/OB who are prescribed psychotropic medication should consider addressing these direct attitudes to improve intention.

The Influence of Belief Systems and the Use of Financial and Human Resources of Scgs on the Orientation And Online Evaluation of Wine Tourism

Objective: The study aims to analyze the influence of the belief system and the use of financial and human resources from SCGs on the guidance and online evaluation of wine tourism. Theoretical Framework: Research grounded in Attention-Based Theory suggests that, due to cognitive limitations, only the most salient beliefs influence action (Ocasio, 1997; Kerr & Franco-Santos, 2023). Method: Data were collected from 123 Brazilian wineries registered on TripAdvisor. A questionnaire was administered to the winery management teams (TMT), and the responses were augmented with online review information. The data analysis was performed using structural equation modeling (PLS/SEM). Results and Discussion: The findings indicate that the formal structure of the belief system in the context of wine tourism positively impacts the use of financial and human resources. It was also discovered that human resource management is directly linked to the ability to meet the expectations of wine tourists, positively influencing online reviews. Research Implications: The results highlight the need for winery managers to adopt an approach oriented towards wine tourism, integrating a belief system and effective management strategies to enhance the experience and satisfaction of wine tourists. This shift in focus beyond wine production requires the development of new skills. Originality/Value: This research contributes to the debate by showing that, despite the challenges identified by Attention-Based Theory, adapting winery management systems to wine tourism can be crucial for improving online evaluations, reinforcing the orientation towards wine tourism.

Consumers’ motivation to purchase second-hand clothing: a multimethod investigation anchored on belief elicitation and theory of planned behavior

PurposeAmidst escalating sustainability challenges, product and brand managers face a pressing need to foster responsible consumption and marketing strategies. Guided by the theory of planned behavior, this paper aims to explore consumers’ motivation to purchase second-hand clothing, a type of product that contributes to Sustainable Development Goal (SDG) 12 on Responsible Consumption and Production by democratizing the brand, extending the life-cycle of the product, promoting a circular economy, while reducing economic costs for consumers and environmental costs for companies.Design/methodology/approachA two-stage study was conducted: 20 consumers were initially interviewed to identify the salient beliefs about second-hand clothing, and following that, a survey was conducted with 449 consumers to statistically analyze consumers’ motivation to purchase second-hand clothing. The data were analyzed using partial least squares-structural equation modeling (PLS-SEM) and necessary condition analysis (NCA).FindingsFrom a “should-have” perspective (PLS-SEM), the study reveals that behavioral beliefs, injunctive normative beliefs, descriptive normative beliefs and control beliefs positively shape attitudes, injunctive norms, descriptive norms and perceived behavioral control toward second-hand clothing, whereas attitudes, injunctive norms, moral norms and perceived behavioral control positively influence consumers’ purchases of second-hand clothing. From a “must-have” perspective (NCA), the study shows that behavioral beliefs, injunctive normative beliefs and descriptive normative beliefs are necessary conditions to positively shape attitudes, injunctive norms and descriptive norms toward second-hand clothing, whereas attitudes, injunctive norms and perceived behavioral control are necessary conditions to stimulate second-hand clothing purchases.Originality/valueThe study offers a deep dive into consumers’ motivation to purchase second-hand clothing using a multimethod approach that enables not only the elicitation of salient beliefs (through interviews) but also the empirical examination of these beliefs alongside varying subjective norms in motivating consumers to purchase second-hand clothing (via survey). Given that beliefs are deeply rooted, the rigorous unfolding and validation of consumers’ beliefs about second-hand clothing, including the “should-haves” versus the “must-haves,” provide finer-grained insights that product and brand managers can strategically use to encourage consumers to purchase second-hand clothing.

The Development and Validation of a Tool to Evaluate the Determinants of Iron-Rich Food Intake among Adolescent Girls of Senegal

To reduce anemia among adolescent girls, factors that influence the consumption of iron-rich foods/IRF have not been investigated, and neither has a tool been developed to assess its determinants. Using the extended version of the theory of planned behaviour/eTPB, this study aims to develop and validate a questionnaire assessing individual and environmental factors that could influence IRF intake among Senegalese adolescent girls aged 10–19 years old. First, eight focus group discussions (FGDs) were held in different regions to identify salient beliefs related to each of the four constructs of the eTPB. Information from FGDs was used to develop a questionnaire that was administered to the first group (n = 200) of girls. Principal component and exploratory factorial analyses were then performed to identify latent factors for each construct. A modified version of the tool was administered to the second sample of girls (n = 400), and confirmatory factorial analyses were conducted. Hancock and Muller’s H reliability index was computed on the final model. Most metrics for fit indices were respected, and the H value was satisfactory. This study proposes a tool that could be used to explore determinants of the consumption of IRF among adolescent girls.

Identifying key beliefs underlying QR code check-in and compliance behaviours in the COVID-19 pandemic.

The implementation of quick response (QR) code check-in compliance behaviour during the COVID-19 pandemic featured in infection control strategies in several global jurisdictions, but was of particular interest in the Australian context, where it became mandated on a nationwide scale. We aimed to identify the salient beliefs people hold toward complying with the QR code check-in using a Theory of Planned Behaviour belief-based framework. An elicitation study using open-ended questions (Queensland; N = 93, Mage = 4.77 years, SD = 13.62 and Victoria; N = 76, Mage = 44.92 years, SD = 11.63) and a prospective correlational study using a two-wave online survey (Queensland; N = 290, Mage = 38.99, 46.6% female and Victoria; N = 290, Mage = 38.27, 53.4% female) were conducted. Qualitative data were coded through an iterative content analysis, while quantitative data were analysed using linear multiple regression. Behavioural, normative and control beliefs were associated with intention and behaviour in both samples. Variation in beliefs across the states also were observed. Across both samples, beliefs in positive outcomes consistently exhibited stronger associations with both intention and behaviour than the reported negative outcomes. Distinct differences emerged between the two samples in terms of regression effects. SO WHAT?: Results indicate individual experience may affect the beliefs which guide behaviour, supporting the potential efficacy of health promotion campaigns tapping into context specific beliefs and experiences if QR code check-in is to be implemented as an infection control measure in future.

A Study of Modal Salient Beliefs in The Behavior of Using Dialect Stickers

This study aims to explore the behavioral intrinsic factors of post-95 youth (Generation Z) in using dialect stickers on social platforms. The qualitative research method of semi-structured interviews based on the Theory of Planned Behavior (TPB) summarizes the modal salient beliefs of the behavior of using dialect stickers and analyzes the main motivations of users' behavior of using dialect stickers. The findings suggest that post-95 youth (Generation Z) have a positive attitude toward dialect sticker use, driven mainly by the factors of pleasantness and bringing people closer together. Although the advantages of dialect stickers were generally recognized as outweighing the disadvantages, cross-dialect communication barriers remained a major factor in generating negative emotions. Older generations are less receptive to dialect stickers, while the attitudes and behaviors of fellow villagers as well as friends have a significant impact on the use of dialect stickers. The study concluded that the behavioral influences on dialect sticker use need to be further measured and assessed, and the present study provides information on the beliefs of the measurement questionnaire, which provides a valuable reference for dialect sticker design.

Aesthetic Dispositions, Aesthetic Engagement, and Meaning in Life

Previous research revealed that meaning in life is related positively to psychological engagement with art (i.e., aesthetic engagement), such as interest in art, knowledge about art, awe around art, and supernatural attributions for art experiences. We extended this work by considering the relevance of dispositions toward aesthetics (i.e., aesthetic dispositions), such as openness to experience, creativity in general and in art, and religious belief salience. Specifically, we proposed a conceptual model relating aesthetic dispositions, aesthetic engagement, and meaning in life. We tested hypotheses derived from the model with an online sample of N = 696 artists. Correlational results supported our hypotheses and replicated previous findings. Path analytic results showed that interest in art mediated associations between aesthetic dispositions and meaning in life. The results contribute to empirical work on aesthetic cognitivism, the philosophical stance that art can lead to understanding, by shedding light on factors associated with meaningful interactions with art.

Trends in the dose-response relationship between adverse childhood experiences and maladaptive metacognitive beliefs: A cross-sectional study

BackgroundSince the publication of the major research on adverse childhood experiences (ACE) at the turn of the millennium, our knowledge about the prevalence and physical and mental consequences of childhood adversities has increased substantially. In parallel, research on metacognition, which plays an important role in understanding our mental functioning, has also been on the rise. Although the adverse effects of ACEs on mental processes and the role of metacognitive deficits in the development of mental disorders are widely known, hardly any research into the interaction between these two areas has been conducted; this is what triggered our investigation. MethodsOur research was carried out as a cross-sectional study on a sample of 304 members of the general population. We measured ACEs with the 10-item Adverse Childhood Experiences Questionnaire and maladaptive metacognitions—positive and negative metacognitive beliefs, cognitive confidence, cognitive self-consciousness, and need to control thoughts— using the Meta-Cognitions Questionnaire.The closeness of the relationship between the ACE score and metacognitions was measured using Pearson's linear correlation coefficient, while the association of ACE accumulation with metacognitive beliefs was assessed using generalized linear models. ResultsThe most common ACE in our sample turned out to be emotional neglect (44.74%). All the examined maladaptive metacognitive beliefs correlate mildly to moderately with the number of suffered ACEs (r = 0.13–0.34), with an increase in the ACE score leading to a rise in the salience of maladaptive metacognitive beliefs. Moreover, a dose-response relationship was seen between increases in ACE scores and the overall values of metacognition, negative metacognitive beliefs, and the maladaptive metacognitive belief of the need to control thoughts. ConclusionsOur results suggest that the more ACEs were experienced in childhood, the more pronounced the dysfunctional metacognitive beliefs are. Therefore, our findings emphasize the importance of further research into the topic.

University pathway teachers’ salient beliefs of inclusive education: an elicitation study of the Theory of Planned Behaviour

ABSTRACT The Theory of Planned Behaviour (TPB) has been increasingly used in the field of inclusive education to develop instruments that predict teachers’ inclusive behaviour. To ensure the instrument developed to measure the constructs of the TPB is closely aligned to the theory, an elicitation study should be conducted as the first step. However, they are often omitted or rarely reported in the literature, particularly in the literature surrounding inclusive education. This study extends the use of the TPB to an under-researched population in higher education, university pathway teachers (UPTs), who work in programs that provide alternative access to university education. Semi-structured interviews were conducted with ten UPTs from New South Wales, Australia to elicit their salient behavioural, normative, and control beliefs on inclusive education. Directed content analysis results showed that UPTs view inclusive education positively but are concerned with the extra time and work involved. In addition, UPTs believed that students without disability would be potentially opposing inclusive education. UPTs also revealed various essential facilitators and hindrances of inclusive education. These findings have implications for extending understandings of inclusive education to university pathway programs as well as for the importance of elicitation studies when using TPB with new populations.

Predicting the Intention to Adhere to Hypertensive Medication among Seniors: A Cross-Sectional Survey

Non-adherence to hypertension treatment is a wide problem, especially among senior citizens. Several approaches are needed to improve adherence, including identifying and prioritizing problems related to adherence. A formative study employing Theory of Planned Behavior (TPB) has revealed some salient beliefs underlying the intention to adhere to hypertension medication among seniors. To be the priority in a medication adherence strategy, the correlation of these beliefs on adherence needs to be further investigated. This study aims to determine which beliefs correlate most to the intention to hypertension medication adherence among seniors. A cross-sectional survey was conducted to seniors with hypertension in Yogyakarta and its surroundings. A questionnaire based on TPB was developed and utilized in this study. The questionnaire was distributed conveniently through two senior communities (offline) as well as Google Form link to some WhatsApp group of seniors (online) during September-October 2023. The data were analyzed using multiple linear regressions. Thirty-seven seniors completed the offline questionnaire, and 60 seniors completed the online questionnaire. The age of participants was 64.70 ± 7.123 years. Subjective norms and perceived behavioral control accounted significantly (p<0.001) for 59,3% of the variance in the adherence intention, but not attitude. Perceived behavioral control had the strongest correlation on intention. Participants’ beliefs of knowing how high their blood pressure was had the highest correlation to perceived behavioral control. Understanding which belief correlates most with intention to adherence provides insight to develop strategy to improve adherence among seniors.

Children's motivation for moderate-to-vigorous physical activity during the Daily Mile: A theory of planned behaviour perspective

Sustained motivation for Daily Mile participation at higher physical activity intensities may contribute to the attainment of children's daily moderate-to-vigorous physical activity (MVPA) targets and long-term health benefits. However, individual variability exists in the amount of MVPA accumulated by children during the Daily Mile. The current study explored children's motivation for participating in the Daily Mile at MVPA intensity, using a theory of planned behaviour framework. Twenty-five children (mean age = 10.07 ± 0.60 years) from the Northwest of England were recruited to the study; 52% were female and 88% were White. Participants completed a questionnaire, with an open-ended response format, probing behavioural, control, and normative beliefs for participation in the Daily Mile at MVPA intensity. Template analysis was conducted independently by two researchers to identify main themes and subthemes. Findings showed that children possessed a range of behavioural, control, and normative beliefs about MVPA participation during the Daily Mile. Prominent behavioural beliefs included fitness enhancement, implications for concentration and learning, positive affective states, and pain and discomfort. Key control beliefs included weather, space and health restrictions, and distractions from peers. Finally, peers and parents were salient normative beliefs. Children possessed a range of modal beliefs in relation to MVPA participation during the Daily Mile. Implications of the findings, and methods for practitioners seeking to maximise the contribution of the Daily Mile to children's daily MVPA targets are discussed.

Participant‐driven salient beliefs regarding abortion: Implications for abortion attitude measurement

AbstractObjectiveGuided by the Reasoned Action Approach, we used a salient belief elicitation (SBE) to elicit participant‐generated beliefs regarding abortion. SBE is a formative research technique used to elicit people's control (i.e., perceived facilitators and barriers associated with a behavior), behavioral (i.e., perceived positive and negative consequences of doing a behavior), and normative (i.e., influence of important people/peers regarding a behavior) beliefs regarding a particular behavior (i.e., abortion).MethodsWe administered our SBE to English‐ and Spanish‐speaking U.S. adults (N = 608) from NORC's AmeriSpeak® panel. We used inductive content and thematic analyses to assess open‐ended questions.ResultsWe found that participants’ control and behavioral beliefs referenced circumstances used to assess abortion attitudes in polling item (e.g., rape) and reasons people seek abortion (e.g., financial reasons) as well as potential negative emotions (e.g., shame) and positive consequences (e.g., autonomy) associated with abortion. Participants indicated pregnant people's partners and people seeking abortion as salient referents.ConclusionParticipants mentioned several contexts reflected in common measures used to assess abortion attitudes by national polls and surveys. However, we also found other relevant circumstances not reflected in common measures and a range of salient referents. We recommend abortion attitudes measures account for these participant‐driven salient beliefs.