Sales Of Agricultural Products Research Articles

Towards social equity and sustainable economic prosperity through ecotourism: A case of caste diversified community along Annapurna Sanctuary trail (AST), Nepal

The key to social equity and sustainable economic prosperity rests on the inclusion of diverse socio-cultural and ethnic groups in socio-economic activities. Ecotourism promotes the fair and equitable sharing of available opportunities among local people to ensure social equity, sustainable economic prosperity, and tourism sustainability. This study presents an analysis of how ecotourism has contributed to social equity and sustainable economic prosperity within multicultural communities in three villages: Ghandruk, Landruk, and Dhampus along the Annapurna Sanctuary Trail (AST) in Nepal, through the lens of the local community with 120 face-to-face questionnaire surveys, five key informant interviews, six focus group discussions, and field observations. Ecotourism is found to be an effective mechanism for fostering social equity and economic prosperity through socio-economic empowerment, particularly among marginalized groups such as women, Dalits, and Janajatis through the reduction of gender-based income disparities, increased access to micro-financial services, enhanced social cohesion, and increased participation in decision-making processes. Furthermore, the study reveals that households from diverse castes and ethnic backgrounds have benefitted from ecotourism through various income-generating activities, including the sale of local handicrafts and agricultural products, leasing land and property, and infrastructure development. However, it also identifies challenges such as rising living costs, land prices, abandoned agricultural lands, and income inequality. For the sustainability of ecotourism in the region, the need for regulatory measures to control local prices, and integrate agricultural activities into tourism experiences is proposed. Additionally, it emphasizes the importance of engaging marginalized groups, particularly Janajatis and Dalits, in ecotourism development initiatives.

Minimizing the consequences of credit risks for agricultural producers

The article presents the results related to minimizing the consequences of risks for agricultural producers. It is established that the credit risk of agricultural enterprises should be considered as the probability of loss not only of mortgaged property, but also of future income. Its components are: systemic risks — arising in the external environment of participants in the credit process; collateral risks — related to the probable loss of mortgaged property or a decrease in its value; production risks — leading to losses in production activities. It is proved that one of the means of reducing credit risks is credit insurance, which should be considered as a set of types of insurance aimed at reducing credit risk at the level of the borrower and the lender. At the level of an agricultural enterprise, crop insurance, animal insurance, life insurance of the borrower, liability insurance for non-repayment of loans can be used. At the lender level, such insurance concerns the risk of non-repayment of loans and the risk of loss of property by the mortgagee. It was found out that a number of risks that lead to high loss-making of agricultural enterprises have a significant impact on the process of crediting agricultural enterprises. In particular, the combination of systemic risks, most of all price, inflation, and government regulation risk, reinforced by the complexity of the formation of market structures, leads to price disparity between products produced in agriculture and products consumed by them. It is determined that agricultural enterprises are not able to generate stable cash receipts, and the lack of an effective mechanism for the sale of agricultural products also does not contribute to increasing the profitability of enterprises in the industry.

How Cold Storage Expansion Drives Market Development in Albania (Case of Apple Sector)

The main objective of this research study was to determine the effect of cold storage investments on market developments of agriculture products in Albania. The study also examined how the increase in cold storage capacity and the loss reduction because of these investments would stimulate the increase in production and sales of agricultural products. The required data were gathered mainly from primary but also from some secondary sources through surveys and semi-structured interviews. The data gathered through the survey were processed and analyzed. There will be a summary of the respective findings regarding the profile of surveyed entrepreneurs, their investment trend in cold storage facilities, cold storage capacities, loss reduction due to increasing refrigerator rooms, their business activity, sectors involved, market segmentation, strategies, and other developments. We tested the research hypotheses using techniques like the Multiple Linear Regression method. The findings revealed, among other things, a significant positive relationship between sales of agricultural products and investments in cold storage capacities. It’s been statistically evidenced that such variables as Investments, Capacity, and Loss Reduction of Cold Storage are important in increasing Sales of Agriculture Products. Regarding the research findings, the authors recommended increasing investments in refrigerator rooms as it will make it possible to extend agricultural product consumption time. It is vital for agriculture enterprises focused on fruits and vegetables to have a scope of better understanding of these investments and their impact on the market drivers. By knowing better this component, these farmers and entrepreneurs will increase their investments in cold storage capacity, resulting in an extended product consumption time, and as a consequence expanding their internal and external markets in case of exporting. These findings are really important for the agriculture entrepreneurs, but more important for the governmental agencies, because this evidenced relationship will serve as a formula to drive different incentives and support schemas in cold storage investments, generating more contribution from the agriculture sector in the country’s GDP.

The role of the service sector in the development of entrepreneurship in the countryside

The article highlights the role of the service sector in the development of entrepreneurship in rural areas. An analysis of the works of Ukrainian scientists dedicated to the development of the service sector in Ukraine, as well as the development of entrepreneurship in the countryside, was carried out. A number of methods that were used in this study are highlighted. It is indicated that entrepreneurial activity in rural areas consists of both traditional entrepreneurship in the production and sale of agricultural products, and in less traditional types of business, in particular, entrepreneurship in the provision of services. The types of services provided in rural areas are highlighted and graphically displayed, in particular, the authors note that there are three groups of such services. Since state organizations are responsible for the provision of social services to rural residents, the authors focused their attention on service provision activities carried out on a commercial basis. It is indicated that a significant share in the provision of services in the village is occupied by sellers of production agricultural services, in particular services in crop production. It is noted that the majority of buyers of production agricultural services are households, as they do not have the resources to purchase all types of agricultural machinery. It is noted that the main providers of production agricultural services are natural persons-entrepreneurs and officially unregistered sellers of such services. It is indicated that other services, the provision of which can become a form of entrepreneurial activity in the village, are household services, in particular, services for repairing clothes, shoes, appliances, transport services, hairdressing services, etc. In addition, it is said that the opening of catering establishments and the provision of tourist services can also exist in rural areas as a form of entrepreneurship. The problem of the lack of adequate statistical information on the activity of entrepreneurial structures in the field of rural services has been established. It is proposed to implement and actively promote the development of alternative types of entrepreneurship in the provision of services in the countryside, in particular, to open small businesses for the provision of household services, as well as touristic services.

Big hands holding small hands: The role of new agricultural operating entities in farmland abandonment

It is crucial to address farmland abandonment to achieve Zero Hunger according to the United Nations’ sustainable development goals. However, quantitative research on this topic is relatively lacking. Based on a large sample of panel data from the Chinese Family Database, this study applies a panel Tobit model to examine the relationship between new agricultural operating entities (NAOEs) and farmland abandonment. The results show that NAOEs—professional operators, family farms, and agricultural cooperatives—are negatively and significantly associated with the ratio of abandoned farmland areas. This effect is achieved through channels such as promoting land leasing, providing technical guidance, and facilitating the sale of agricultural products. Additionally, NAOEs benefit more from China’s central and western regions, mountainous areas, villages with better land tenure security, and households with poorer human resource endowments. These findings provide valuable insights for policymakers to ensure food security and promote sustainable development by cultivating various large-scale farming entities.

Mechanism of influence of agricultural cooperation on the development of human capital of rural areas of Ukraine

The article is devoted to highlighting the impact of agricultural cooperation on the development of human capital in rural areas and substantiating the components and architectonics of the mechanism of this process. It is substantiated that one of the most promising forms of horizontal integration of small and medium-sized agricultural producers in Ukraine is cooperation, which is an objective necessity for the socio-economic development of both the agrarian sector of the economy and rural areas. It has been established that, depending on the species' activities, service cooperatives are divided into processing, procurement and sale, supply, service, and others, and the features of their tasks and functions in the process of economic activity are characterized. The efficiency of the functioning of agricultural service cooperatives in the European Union, aimed at improving management efficiency and protection from competition with monopoly structures in the processing and sale of agricultural products, is shown. The importance of developing agricultural service cooperatives to solve sales problems and increase energy efficiency in agriculture, particularly with the help of "green" energy cooperatives, is indicated. Attention is focused on the low quality of legal norms and the complexity of administrative and legal regulation of the activities of cooperatives, and the need for further support from the state and improvement of information support is determined. The groups of negative factors influencing the development of the agricultural service cooperative are generalized and disclosed, dividing them into three groups: State, economic, and organizational. A mechanism of influence of agricultural service cooperation on the formation and development of human capital in rural areas of Ukraine has been proposed. During the study, considering the negative factors influencing the development of the agricultural service cooperative, the architectonics of the mechanism of influence of agricultural service cooperation on the formation and development of human capital in rural areas of Ukraine, which can ensure the creation of economic, social, and environmental conditions for the formation and development of human capital in rural areas, was presented and substantiated. Keywords: agricultural cooperation, service cooperation, human resources, rural areas, development mechanisms.

Prospective assessments of the implementation of marketing tools in the sales activities of agribusiness enterprises

The article aims to reveal the specifics of the marketing activities of agrarian enterprises, considering marketing approaches to their management. Differences in the definitions of the terms «sales,» «sales activity,» «sales policy,» «sales activity management system,» and «sales activity management» were revealed. It has been established that «sales» and «sales activity» are interchangeable concepts. It has been proven that the marketing activity of agricultural enterprises has its own characteristics, which are primarily determined by the specifics of products, the sales market, and the state of production systems. It was noted that the implementation of the marketing policy of agricultural enterprises is negatively affected by several factors, most of which are related to the inherited problems of domestic agriculture, in particular, the underdevelopment of logistics, price disparity, and low quality of agricultural raw materials etc. Differences in the organization of agricultural production are also projected on enterprises' sales activities, particularly the architecture of their sales channels. It was established that, compared to 1991, the volume of crop production in Ukraine during 2014-2022 increased (except factory sugar beets), while livestock production decreased. Agricultural products' production and sale volumes during 2014...2021 did not undergo significant changes. In 2022, the production volume of the main types of agricultural products decreased, which relates to the beginning of the full-scale invasion of the rf into Ukraine. Prices for all main types of agricultural products in the studied period tend to increase. It was found that there is a conflict of interest between the value chain participants, primarily because each has their commercial interests, which are maximizing profits at the expense of minimizing costs. It is recommended that direct marketing methods using the potential of social networks and the Internet be implemented to ensure a high-income level for representatives of agrarian businesses. Keywords: sales, sales activity of agricultural enterprises, marketing tools, distribution channels, value chain.

A Study of the Impact of China's Internet Economy on the Agricultural Industry

In recent years, China has faced the challenge of economic transformation and the triple pressure of contracting demand, supply shocks and weakening expectations. In the past, China's economic growth was mainly driven by trade and investment. Nevertheless, the share of consumption in the economy has been increasing, becoming one of the most critical factors in China's economic development. The rapid development of Internet technology has promoted online consumption, thus providing a good opportunity and a platform for selling agricultural products online in remote areas. This paper focuses on the impact of the development of China's Internet economy on the agricultural industry. It is found that the development of China's Internet economy has a positive impact on the development of the agricultural industry and the sale of agricultural products. Whether in the pre-epidemic, epidemic, or post-epidemic period, online sales of agricultural products show a continuous growth trend. This paper also presents the problems of selling agricultural products online and provides reasonable solutions.

Research on China’s agricultural product sales transformation: online marketing mix strategy and performance on post pandemic area

At the end of 2019, the sudden outbreak of the pandemic brought a significant impact on the sales of agricultural products in China and all over the world. To reduce the unmarketable problem caused by the pandemic in the agricultural industry, operators who used to focus on offline sales changed their marketing strategy and began to build online sales channels through e-commerce platforms and adopt various online marketing strategies to improve their marketing performance. Furthermore, the performance of online marketing of agricultural products is affected by the interaction of multiple factors in the complex environment. This study aims to distinguish between the performance of different online marketing strategies by using necessary comparative analysis (NCA) and qualitative comparative analysis (QCA) method, to help operators to grasp the critical elements of the online marketing of agricultural products, and how configuration effective impact the online marketing performance. The results show that: (1) NCA’s results show that a single online marketing dimension cannot constitute the necessary conditions for producing high marketing performance of agricultural products, but e-commerce broadcasting, visual effects and government cooperation play an obvious role in improving marketing performance. (2) online marketing performance is influenced by the interaction of various strategies, and no single factor has a significant effect on it. (3) a good online marketing performance configuration path is divided into four, namely “the government cooperation—e-commerce broadcasting” domination; “the government cooperation—visual effects—e-commerce broadcasting” leading; “customer relationship—the government cooperation—visual effects—e-commerce broadcasting” leading; “platform number—visual effects—e-commerce broadcasting” leading. (4) There are four driving paths with no-good online marketing performance, and there is a causal asymmetric relationship of the driving paths with good online marketing performance. This study provides management enlightenment for agricultural operators on how to effectively improve the performance of online marketing, help operators to solve practical problems, and facilitate the development of agricultural e-commerce.

ОСОБЛИВОСТІ ФОРМУВАННЯ ВИТРАТ НА ВИРОБНИЦТВО СІЛЬСЬКОГОСПОДАРСЬКОЇ ПРОДУКЦІЇ В УМОВАХ ВІЙНИ В УКРАЇНІ

The article examines the main specific features of the formation of costs for the production of agricultural products in the conditions of war in Ukraine. The specifics of the "costs" category in the theoretical and practical economic context are outlined. The assessment of costs and losses in the activities of Ukrainian agricultural enterprises during the war requires special attention, as one of the key factors in determining the state and possibilities of the functioning of the national economy. The methodological basis of the correct calculation of the cost of production and sale of agricultural products in the conditions of hostilities becomes one of the key conditions for preserving production and preventing its bankruptcy. The changes in the production of agricultural products that occurred as a result of military actions on the territory of Ukraine, in general in this sector of the economy and in the fields of plant and animal husbandry, have been determined. By the beginning of 2023, production in the industry as a whole decreased by 28%, including in crop production by 39.5%, and in livestock production by 8.2%. It was the closure of enterprises in the war zone and the loss of production capacity that became the main cause of destabilization of the agrarian sector of the country's economy. The scope and specifics of production losses in the industry as a result of hostilities, shelling and mining were assessed. The structure and main elements of material costs for the production of agricultural products in the conditions of war are analyzed. The undoubted advantage of agriculture in the conditions of hostilities is its ability to be self-sufficient and self-reproducing, but with modern technologies, without additional involvement of external resources, at least in the form of fuel and spare parts for machinery and electricity, it is impossible to ensure the production process. In addition, a significant problem is the shortage of labor resources in rural areas. The main elements of production costs in war conditions are disclosed. The importance of natural reproduction in the industry as a factor contributing to lower rates of cost growth in difficult conditions of supply of material resources necessary for intensive production of products was determined and evaluated.

АГРОМАРКЕТИНГ В УМОВАХ ЦИФРОВІЗАЦІЇ

In the work, the management of agricultural resources is considered from the standpoint of the economic agrosystem, which should be built on the principles of optimization and predictability, which can be achieved due to the digitization of the industry. This, in turn, leads to an increase in the role of marketing in the process of collecting, analyzing and processing information. The purpose of the article is the theoretical and methodological substantiation of the applied aspects of agricultural marketing in the conditions of digital transformation. The problems of the implementation of digital technologies in rural areas are identified: the reduction of the share of the rural population, which reduces opportunities in the field of education and employment, the limitation of the basic IT infrastructure and the need for investment costs for the implementation of specific digital solutions taking into account existing opportunities. Agromarketing is proposed to be considered as an integrative management system of an enterprise for the production and sale of agricultural products, which ensures the formation of sustainable relationships between agricultural enterprises and consumers to meet the needs of the population in agricultural products and services. This goal should be achieved by providing not only monitoring of the agricultural market, but also forecasting of long-term conditions with a high degree of reliability; minimization of the impact on the environment and production of quality products; formation of the appropriate material and technical base for the storage of agricultural products; minimization of intermediary structures. The main task of agricultural marketing is to identify and research the needs of potential consumers of agro-industrial complex; selection of products for production, establishment of its properties; coordination of terms and volumes of production; preservation and expansion of the existing market share in accordance with the set goals; increasing sales volumes and obtaining the desired results. The specificity of agro-industrial production and sale of agricultural products determines the variety of specific marketing schemes, including the study of the state and dynamics of consumer demand and the use of the obtained data in the process of developing and making economic decisions; maximum adaptation of production to market requirements in order to improve the efficiency of the enterprise's functioning; influencing market and consumer demand through means such as advertising, sales promotion and shaping in a direction that is meaningful to the enterprise. The work defines the main areas of implementation of digital technologies in marketing activities of agribusiness: digitalization of the agricultural market, digitalization in the field of enterprise management, precision agriculture with climate control, use of cloud platforms and big data analytics. At the same time, the implementation of digital technologies in the marketing activities of agribusiness should be carried out in parallel with the digital transformation of the entire industry.

Pricing of fresh agricultural product supply chain under transportation interruption

With the trend of global economic integration and the improvement of logistics, transportation, and storage technology, regional restrictions on the sales of fresh agricultural products have gradually decreased. At the same time, due to traffic accidents, natural disasters, and other factors, the possibility of interruption in the transportation supply chain of fresh agricultural products has been increased. This article examines a three-level fresh supply chain with the possibility of transportation interruption. The Stackelberg method is used to solve the equilibrium solution, and the results under centralized and decentralized models are analyzed. We found that the increase in the probability and duration of transportation interruptions actually leads to less investment by distributors in cold chain services, resulting in increased profits for retailers and decreased profits for distributors and manufacturers.

Digital ecosystem of Russian Agricultural Bank as an innovative platform for sustainable development of the agro-industrial complex

The digital ecosystem for the agro-industrial complex emerged as a platform that unites agrarians from all regions of Russia and stimulates the promotion of agro-technologies in rural areas. The successes demonstrated by the agribusiness sector since 2017 need to be consolidated and developed, which is why a unique industry ecosystem “Your Farm” was built on the basis of the Russian Agricultural Bank (RusAg) in the conditions of digital interaction. The digital platform is a unique megaservice that unites farmers and allows them to solve questions on the sale and supply of agricultural products. It is also used to attract various types of state support, find or train qualified employees, develop agro-tourism and promote rural areas. It also allows farmers to form a real estate database. RusAg ecosystem continues to develop and expand its services, the number of users of the platform’s services is increasing, the popularity of rural lifestyle is growing. The “Your Farm” digital ecosystem has turned an industry bank into a technological platform. It promotes technical modernization of the agro-industrial complex, expands its export potential, attracts specialists to work in rural areas, and improves the quality of life in the regions.

ФОРМУВАННЯ ТА ІМПЛЕМЕНТАЦІЯ СИСТЕМИ АГРАРНОГО МАРКЕТИНГУ В ДІЯЛЬНІСТЬ АГРАРНИХ ПІДПРИЄМСТВ

The article considers the definitions of the concept of "agricultural marketing", identified problems in the agrarian sphere of business, provided an organizational and methodological rationale for conducting marketing activities in agribusiness at the level of the state, regions, and enterprises, and formed the components of the agrarian marketing system for implementation in the activities of agrarian enterprises. Agricultural marketing can be defined as a set of interdependent organizational, technical, financial and commercial functions of the enterprise, aimed at ensuring the sale of agricultural products in accordance with consumer requests for the benefit of the enterprise. The main goal of agricultural marketing is to fully satisfy the rational standard of food consumption by the population while ensuring the effective activity of agribusiness entities. An effective marketing system uses market analysis to predict demand; will try to minimize blind entry into markets and instead promote a withdrawal regime. Increases income – a well-organized marketing system will increase the total amount of income received in the agricultural value chain. The agricultural marketing system contains a set of the most important market relations and information flows that connect the agricultural enterprise with the markets. As a result of the study, it was established that the organizational structure of the vast majority of agricultural enterprises does not correspond to the principles of marketing, which is manifested in the complexity of the internal interaction of services and departments, limited marketing tools for market analysis, ineffective management. It is proposed to introduce a marketing-oriented organizational structure of agricultural enterprises to optimize the relationship between services and divisions of the enterprise, and to use marketing tools for market research. It is recommended in modern conditions to make sales using the Internet as much as possible, that is, a digital platform that helps to optimize financial, labor and production resources and costs.

Effect of emotional factors on purchase intention in live streaming marketing of agricultural products: A moderated mediation model.

Emotional factors play a crucial role in streaming live marketing of agricultural products. Some literature explored several emotional factors' impact on consumers' purchase intention. Nonetheless, the interaction and integration effects of these factors have received less attention. Based on Consumer Engagement Theory, SOR model and TAM model, the paper constructs a moderated mediation model of the interactivity/presence, trust/resonance and purchase intention under rural sentiment. A quantitative study based on 365 valid samples is conducted to validate this model. The results indicate that interactivity and presence positively impact on consumers' purchase intention, trust and resonance play a mediating role between interactivity/presence and purchase intention separately. Contrary to our expectations, rural sentiment negatively moderates the relationship between interactivity and resonance. Differences of regression results between urban and rural group indicate that the cultural backgrounds of consumers have an impact on their emotional responses in live streaming of agricultural products. The results illustrate the mechanism of emotional factors in consumers' purchase decisions. Overall, this paper reveals the potential of emotional factors and the development of effective marketing strategies to improve agricultural products sales.

MARKETING TOOLS OF ENTERPRISES OF THE AGRICULTURAL SECTOR OF UKRAINE

The article is devoted to the justification and rationalization of the instrumental content of the marketing activity of domestic enterprises in the agrarian sector. Provisions characterizing the role and importance of agricultural marketing are defined, among which are highlighted: optimization of resource use and management of results; increase in farm income; expansion of markets; growth of the agricultural industry; introduction and distribution of new technologies; job creation; allowance to national income; value creation. It was determined that many factors should be considered in agribusiness when determining the marketing strategy, and the marketing complex as a strategy will positively affect the work of the enterprise. Twelve controllable marketing elements are outlined, which include the following components: product planning, pricing, branding, distribution channels, personal selling, advertising, promotions and promotions, packaging, display, service, delivery, research, and analysis. The difference between consumer and agricultural goods is substantiated, and the specifics of agricultural goods are determined, including the dependence of production on natural and biological factors, seasonality of production, predominance of wholesale sales; the need for processing, short consumption period, lack of ideal substitutes; lack of effective quality control mechanisms; the limited influence of the brand, advertising, after-sales service, fashion and style, emotional factors; low elasticity of demand. Certain aspects of state policy are revealed as an addition to the traditional Ps of the marketing mix for the sale of agricultural products; in particular, it is stated that the agricultural policy should be structured in such a way as to provide support to small farmers through projects of improvement, diversification, and sale of agricultural products.

Identifying New Tourist Destinations in Balikpapan's Protected Forest: a Solution to Prolonged Social Conflicts

Optimizing tourism potential in the Balikpapan Protected Forest (BPF) is one of the efforts that the Balikpapan government can make to reduce the long-standing social conflict in the area. However, these measures must be implemented wisely to ensure that biodiversity and natural ecosystems in BPF remain protected. This study aims to identify the location of the BPF area to be proposed as a potential location for a new tourist destination. Data collection was carried out through observation, indepth interviews, and focus group discussions. The data analysis used in this research is descriptive analysis, which is carried out by describing tourist destinations based on the 6A tourism principles (attractions, accessibility, amenities, additional services, available packages, and activities). The results show that there are 11 potential new tourist destinations in the BPF area. Most of it is agrotourism that uses social forestry land. Prospective new tourist destinations have specific activities, are easy to reach, and provide accommodation, amenities, and additional services. The addition of new tourist destinations in the BPF area can attract more visitors and increase sales of agricultural products. The government's agrotourism management plan in tourist forest areas has the potential to minimize social conflict, improve the regional economy, and provide a vehicle for environmental education for the community.

Neighborhood effect, virtual social networks, and farmers' social e‐commerce participation behavior

AbstractThe development of social e‐commerce can integrate the production, circulation, and sales of agricultural products; realize the digitalization of the agricultural production process; and promote farmers' savings and profits. On the basis of the stimulus–organism–response theory and the embedding theories, microsurvey data of 302 farmers regarding the winter jujube production area of the Dali facility in the Shaanxi Province were used to empirically test the impact of neighborhood effect (NE) and virtual social networks on farmers' participation in social e‐commerce, and the interaction effect of the two aspects. Additionally, we analyzed its mechanism under the framework of “social networks‐farmers' cognition‐social e‐commerce participation behavior (SEPB).” The research results are as follows. First, neighborhood participation, social software friends, and information release have a significant positive impact on farmers' SEPB, whereas information reception has a negative impact. Second, the empirical results considering the comprehensive effects of various variables show that NE, network communication, and network participation (NP) can all promote farmers' participation in social e‐commerce, and NP is complementary to NE. Third, mechanism analysis shows that NE and NP produce partial mediating effect and complete mediating effect, respectively, through self‐competence recognition (SR), which in turn positively impacts the SEPB. In the heterogeneity analysis, for farmers with a plantation area of less than or equal to 0.447 ha, SR has a partial mediating effect on the process of NE affecting SEPB, whereas the motivating factor is NP. In terms of labor force structure, only the percentage of nonagricultural workers exceeds 0.253, NE and NP affect SEPB through SR. This study can provide a reference for farmers to rationally use their social networks, and guide the formulation of social e‐commerce support policies at the national level.

Artificial intelligence for forecasting sales of agricultural products: A case study of a moroccan agricultural company

This paper presents a study focused on the analysis of phytosanitary treatment sales in the Souss Massa region of Morocco. The objective of the study is to predict the sales of agricultural products, particularly crop protection solutions, aiming to optimize supply chain operations and meet customer demand effectively. Data for this study are collected from multiple sources, including the Enterprise Resource Planning (ERP) system called Microsoft Dynamics AXAPTA used by a leading agricultural company operating in the region. Information such as the date of sale, farming type, climate, and specific sales locations within the Sous Massa region is gathered. Machine learning techniques are applied for forecasting. Various regression models, including the Gradient Boosting Regressor algorithm, are employed to determine the most accurate predictor. Evaluation of the models reveals promising results, with a Mean Absolute Error (MAE) of 0.0035 and a Root Mean Square Error (RMSE) of 0.0066. The results obtained by applying various regression models, including the Gradient Boosting Regressor algorithm, demonstrate promising prediction scores. These findings contribute to the field of sales prediction in the agricultural industry while considering the impact of climate conditions, farming practices, and regional factors.

Liquidity of agricultural enterprises in conditions of war

The article is devoted to the generalization of methodological and practical aspects of assessing the liquidity of agrarian enterprises, including the determination of the peculiarities of the condition and ensuring the liquidity of agrarian enterprises of the Kyiv region in conditions of war. The relevance of the study of the liquidity of agricultural enterprises was determined. In 2022, Ukrainian agricultural enterprises were operating in conditions of war, risk, and uncertainty. This was accompanied by military operations on agricultural lands, destruction of agricultural machinery and real estate, disruption of supply chains of raw materials, fertilizers, and sales of agricultural products, involvement of workers in state defense, energy deficit, changes in taxation, etc. The approaches of domestic and foreign scientists regarding the essence of the concepts "liquidity of the enterprise" and "liquidity of the agricultural enterprise" are analyzed. For the purposes of this study and in accordance with generally accepted world interpretations, the authors understand the liquidity of agricultural enterprises as the ability of the enterprise to repay current (shortterm) liabilities at the expense of current assets. For the needs of this study and in accordance with generally accepted world interpretations, the authors understand the liquidity of agricultural enterprises as the ability of the enterprise to repay current liabilities (short-term liabilities) at the expense of current assets. Analytical indicators are chosen to assess the liquidity of agricultural enterprises. These are an absolute indicator (working capital) and three relative indicators (current ratio, quick ratio, cash ratio). The deterioration of the liquidity of agricultural enterprises in the conditions of war was established. On the example of agricultural enterprises of the Kyiv region, a decrease in working capital was determined for a third of the enterprises; 55 % of enterprises reduced current liquidity; 49 % of enterprises reduced quick liquidity; 40 % of enterprises reduced cash liquidity. The correlation analysis did not confirm the existence of a connection between liquidity indicators of agricultural enterprises of the Kyiv region and other indicators of financial condition. This conclusion contradicts the results of research by foreign scientists and foreign experience. Thus, the level of liquidity of agricultural enterprises depends on the internal (corporate) policy of managing current assets and current liabilities of enterprises. Key words: liquidity, cash ratio, quick ratio, current ratio, working capital, agricultural enterprises, war.